Reel Actions is screening the documentary "The Business of Being Born" to educate the public about birthing options in America and spark discussion. They are partnering with HealthConnect One, who supports community-based maternal care. The event will include a screening, panel discussion, and call to action. Its goals are to increase awareness, engage the community, and inspire action around improving maternal healthcare. Attendees will be surveyed to evaluate the impact on knowledge, attitudes, and participation in related issues.

1. presents
OH BABY!...
THE BUSINESS OF BEING BORN

2. WHO ARE WE
reel actions was founded on the premise that all people have the capacity
to make positive shifts toward a more just and sustainable world. we
believe we are all agents of change.
come inspire, collaborate and transform with us!

3. WHO ARE WE
reel actions is a social action agency that creates global change starting with
you by using the arts and shared human experiences as catalysts.
we are storytellers that collaborate with change-makers - nonprofits, ngos,
social enterprises, documentarians, artists and the public - to build a platform
for immediate and sustained civic engagement and social action.
it's our mission to help change-makers increase their visibility and mobilize
work and social impact. we curate events and build campaigns that drive
participants to make a real difference - we believe each and every one of us is
an agent of change and has the power to shape our world.

4. THE CASE

5. OH BABY! THE BUSINESS OF BEING BORN:
THE CASE OF THE MISSING MIDWIFE
maternal mortality in the US has
worsened, falling from 41st to
50th in the world according to UN
data, even though it spends more
on health care per capita than
any other nation in the world.
african american women are four
times more likely to die in
childbirth than caucasian women.

6. OH BABY! THE BUSINESS OF BEING BORN:
THE CASE OF THE MISSING MIDWIFE
in 2007 the u.s. had
the 3rd highest infant
mortality rate of any
industrialized
nation, now it ranks
2nd

7. OH BABY! THE BUSINESS OF BEING BORN:
THE CASE OF THE MISSING MIDWIFE
how do american doctors make
their choices regarding the way
their patients give birth, and who
is intended to benefit?

8. OH BABY! THE BUSINESS OF BEING BORN:
THE CASE OF THE MISSING MIDWIFE
reel actions will screen the acclaimed documentary
the business of being born
as the first film of a docu-series focusing on birthing
options for women in this country.
mission:
• take a probing look at childbirth in america
• educate public on birthing options & initiate dialogue
• inspire participants to take action at event and build
sustained engagement – continue conversation
• have lots of fun!

9. THE COLLABORATION

10. OH BABY! THE BUSINESS OF BEING BORN:
WORKING TOGETHER
+
healthconnect one is the national leader in advancing
respectful, community-based, peer-to-peer support for
pregnancy, birth, breastfeeding and early parenting.
• history of collaboration
• work involves grassroots consensus-building
• mobilizes diverse stakeholders to build for policies and
programs that improve maternal and child health

11. OH BABY! THE BUSINESS OF BEING BORN:
WORKING TOGETHER
+
reel actions will
- manage logistics such as venue, sponsors, food, music
- enlist panelists, moderator & provide discussion guidelines
- secure partners & work out the timeline
- issue action items to be completed at & after event
- provide experiential elements for increased audience
engagement of event and campaign

12. OH BABY! THE BUSINESS OF BEING BORN:
WORKING TOGETHER
+
healthconnect one can
- be an integral part of brainstorming for event
- provide important information including stats, facts, resources
- collaborate on potential action items that are current and
imperative
- reach out to members, volunteers, public
- have an open mind and heart in collaboration with us!

13. OH BABY! THE BUSINESS OF BEING BORN:
WORKING TOGETHER
+
why collaborate with us on this event?
- increase visibility
- heighten participation in a campaign aligned with your work
- collaborate with a partner that has a vested interest
- try different way of engaging community with no downside

14. THE EVENT

15. CRUCIAL EVENT ELEMENTS
umbrella theme
a consistent message, mood, call-to-action utilized to support, promote, and enhance goals of event
viral extensions
extend the reach of the audience hook
campaign beyond the an activity or element
audience members who onsite to stimulate
experience the event first audience interest and
hand (web mechanism, word- invite audience to enter
of-mouth stimulators, etc) arena for further
interaction and education
credibility platform representatives/greeting body
inspire audience trust and faith in the most compelling contact point
messages communicated onsite - between organization and a
celebrity participant occurs with rep/greeting
endorsement, research, professional body as the catalyst
participation
interactive elements
opportunity for audience members to have a “sensory experience” (see,
hear, taste, touch, smell) through which they acquire information about
mission attributes
post-event engagement incentives
any mechanism used to generate continued engagement after the onsite experience
(literature, contests, etc)
*formatted from http://www.emg3.com/

16. IMPACT EVALUATION
the goal
build a strategic community engagement campaign
quality film/media project/art work
foundation for increased public awareness
distribution, outreach and critical building block for
community engagement strategies individual and social change
sample measures sample measures
•broadcast/internet •audience size
•awards •diversity of audience
•film reviews/online buzz •Increased membership
increased public engagement
social change indication of change in
ultimate goal attitudes, beliefs and behavior and a
sample measures shift from awareness to individual
•policy/legislative change social movement action
•behavior change sample measures
evidence that film/media/event can
•shift in public dialogue •website hits
drive social action and civic
engagement •participation in/response to
sample measures •blogs
•active viewer participation in •social network sites
movement •take action campaigns
•new collaborations among orgs
•mention in policy/legislative
discussions
*adapted from http://www.thefledglingfund.org/impact/pdf/impactcircles.pdf

17. OH BABY! THE BUSINESS OF BEING BORN:
GOALS & EVALUATION
what are some possible engagement goals?
do you want to bring people together to take action around the film’s issue?
bring new members to your organization?
find new community allies you can build future collaborations with?
build alliances with the specific communities?
what are some initial evaluation tools?
qualitative and quantitative evaluation can mean…
measuring through surveys, interviews, follow up calls, report backs from
participants, numbers of people who take action online, clicks on links, likes on
facebook, etc.

18. SAMPLE AGENDA •introductions
•the business of being born screening
example program I.date and time
a.thursday in july
5:30p-6:15p reception II.location
{refreshments and food} a.flourish studios:
6:15p program begins http://icanflourish.com/
III.cost
6:20p film screening •organizations to partner with
7:50p break/refreshments I.coalition for illinois midwifery
8:00p talk back/call to action II.illinois families for midwifery
III.birthways doula
8:30p screening ends IV.chicago health connection
V.the unnecesarean
VI.illinois maternal & child health
coalition
•panelists
I.representative robyn gabel: talk
about illinois home birth safety act
(SB3712)
II.healthconnect one representative
III.midwife
IV.doctor?
•call to action
I.community based doula advocacy
II.breastfeeding advocacy
III.community worker advocacy
IV.other action items?

19. CONTACT
lilah handler venessa rodriguez
lhandler@reelactions.org rodriguez@reelactions.org
312.339.1647 773.727.1091