The following presentation was made for the Illinois Department of Public Health's 2012 Minority Health Conference in Naperville, IL on April 5, 2012. #MHC2012
This document provides an overview of ideation tools and their uses at HHS. It discusses what ideation is, why it is important for federal agencies, how ideation tools can help agencies, and what resources are available. Ideation involves generating new ideas or solutions using crowd-sourcing technologies. It allows agencies to post questions, submit and discuss ideas, and vote on ideas. Agencies are using ideation to engage employees and stakeholders in problem-solving. Examples of agencies using ideation tools internally and externally are provided.
Webinar: Building a Case for Social MediaHHS Digital
The document discusses social media and its importance for organizations. It defines social media as the use of web and mobile technologies to facilitate online conversations and interactions. Social media allows organizations to establish their brand, learn from others, share information interactively, and build relationships. The document provides tips for organizations on understanding audiences, gaining leadership support, choosing tools, and managing social media efforts. It emphasizes that social media is about facilitating conversations and discusses NCI's use of blogs, social networks and its own internal social network sites.
The document discusses how the Substance Abuse and Mental Health Services Administration (SAMHSA) can integrate its social media platforms to optimize engagement through a program called "Ask SAMHSA." It describes how the program works by soliciting questions on Twitter and Facebook and responding via YouTube videos. The program requires few resources and helps expose audiences to SAMHSA's other platforms while encouraging engagement across its social media presence. Challenges include promotion, topic scope, timing, and accessibility of content.
The document provides an overview of social media platforms and how they can be used for business purposes, outlines a framework for developing a social media strategy including defining objectives, audiences, and key platforms, and discusses how to manage risks associated with social media use and the importance of protocols for its use.
The following presentation was made for the Illinois Department of Public Health's 2012 Minority Health Conference in Naperville, IL on April 5, 2012. #MHC2012
This document provides an overview of ideation tools and their uses at HHS. It discusses what ideation is, why it is important for federal agencies, how ideation tools can help agencies, and what resources are available. Ideation involves generating new ideas or solutions using crowd-sourcing technologies. It allows agencies to post questions, submit and discuss ideas, and vote on ideas. Agencies are using ideation to engage employees and stakeholders in problem-solving. Examples of agencies using ideation tools internally and externally are provided.
Webinar: Building a Case for Social MediaHHS Digital
The document discusses social media and its importance for organizations. It defines social media as the use of web and mobile technologies to facilitate online conversations and interactions. Social media allows organizations to establish their brand, learn from others, share information interactively, and build relationships. The document provides tips for organizations on understanding audiences, gaining leadership support, choosing tools, and managing social media efforts. It emphasizes that social media is about facilitating conversations and discusses NCI's use of blogs, social networks and its own internal social network sites.
The document discusses how the Substance Abuse and Mental Health Services Administration (SAMHSA) can integrate its social media platforms to optimize engagement through a program called "Ask SAMHSA." It describes how the program works by soliciting questions on Twitter and Facebook and responding via YouTube videos. The program requires few resources and helps expose audiences to SAMHSA's other platforms while encouraging engagement across its social media presence. Challenges include promotion, topic scope, timing, and accessibility of content.
The document provides an overview of social media platforms and how they can be used for business purposes, outlines a framework for developing a social media strategy including defining objectives, audiences, and key platforms, and discusses how to manage risks associated with social media use and the importance of protocols for its use.
This document discusses guidelines for developing social media policies for Jewish organizations. It recommends that organizations first determine their social media values based on their mission, then use those values to build guidelines for appropriate posting and community engagement. The document outlines steps for defining goals, audience, content guidelines, monitoring practices, responses to different types of posts, privacy considerations, and delineating personal vs professional use. It also provides a case study and discusses defining social media roles within the organization. The overall message is that a well-planned social media policy can help align online activities with an organization's values and priorities.
This document discusses the rise of social media and its impact on organizations. It provides 4 key lessons: 1) social media enables easy group action and participation over broadcasting, 2) authenticity and trust are important, 3) listening is important, 4) social media supports intimacy and expression. The document also discusses how organizations can use social networks strategically through official and unofficial online outposts to achieve goals like outreach, fundraising, and connecting people.
The document discusses the 5 stages of social media participation: listening, engaging, generating social content, generating buzz, and community building. It provides examples and guidelines for each stage, emphasizing strategic goals, adding value for audiences, inviting user participation, building relationships, and measuring both tangible and intangible outcomes. The overall message is that social media requires understanding goals, adapting to change, empowering communities, and addressing organizational culture as a whole.
Social media is changing how people donate to charitable causes. People now give more often in smaller amounts and are more likely to donate spontaneously through social networks. Peer-to-peer fundraising, where people ask their social connections to donate, has become very powerful. Nonprofits need to make fundraising social by leveraging social media platforms and networks to engage supporters and make it easy for people to donate. While tools and behaviors are always evolving, the key is developing relationships online before launching campaigns.
The document summarizes a presentation about the 5 commandments of social media strategy, tools, and culture. It discusses (1) listening on social media to understand audiences, (2) engaging with audiences by adding value and being conversational, (3) using social content like user-generated content, (4) generating buzz through multiple channels, and (5) building communities around shared interests. It emphasizes developing a strategic social media plan by identifying goals and audiences, and measuring success both quantitatively and qualitatively.
The document summarizes a presentation on leveraging social media to serve health organizations' missions.
The presentation covered:
- An introduction and overview of the "networked health organization" framework.
- Themes on developing a social culture within the organization and prioritizing simplicity.
- How organizations can learn from mistakes in using social media.
The presentation provided examples of how organizations like the American Red Cross have successfully used social media for listening, engagement, and building relationships to further their missions. It emphasized developing internal social media capacity and policies to guide use of these tools.
Social Media and International OrganizationsBeth Kanter
This document provides an overview of a course on networked international organizations taught by Beth Kanter at the Monterey Institute of International Studies. The course covers how international organizations can use networks, social media, and measurement to drive impact. It introduces concepts like networked mindsets for leadership, understanding social networks, and developing SMART social media strategies. Examples are provided of how organizations like the Red Cross use social listening and analytics to inform their work. The document outlines the agenda, assignments, and activities for the course to help participants apply the frameworks to their internships at international organizations.
This document summarizes a social media boot camp for Jewish educators held on June 5, 2013. It discusses the goals of using social media for professional development, what approaches were tried, and what was learned. Attendees included educators from various Jewish organizations, and a coach presented on design thinking for educators. The design thinking process involved defining challenges, surveying faculty, interpreting the results, and developing solutions. Educators discussed using social media to enhance student learning and engagement, but noted time as a huge challenge. The workshop helped refine an essential question around supporting teachers' professional development journeys in using digital tools.
Coordinating a social media presence for the librarySarah Houghton
The document provides guidance on developing a social media presence for a library. It recommends researching community social media use, determining goals for individual sites, creating guidelines that address policies and best practices, launching sites in a phased approach with staff training, and evaluating services over time. Key elements include community research, developing social media guidelines, planning a soft launch with staff, and ongoing assessment of services.
This document discusses the importance and benefits of social media for independent recording studios. It outlines how social media has changed how consumers share experiences and how companies connect with customers. It then provides details on developing a social media strategy, including defining your brand personality, listening to online conversations, pinpointing opportunities, and becoming part of the online community. Statistics on major social media platforms like Facebook, Twitter, and YouTube are also included to demonstrate the size and reach of social media.
100824 West Sussex PCT Introduction to social mediaMark Walker
This document summarizes a presentation on introducing social media to West Sussex PCT. It discusses what social media is and its importance in today's working world. It outlines steps attendees can take to get started with social media, including listening, learning, being useful, and measuring results. Attendees learned about current social media uses, expressed questions, and discussed next steps at the individual and organizational levels.
The document summarizes a workshop on becoming a networked nonprofit through effective use of digital strategies and social media. It discusses defining characteristics of networked nonprofits, assessing organizational maturity in social media practices, and developing SMART social media strategies and content plans. Attendees learned about monitoring conversations, engaging champions, and creating editorial calendars to guide strategic social media engagement and improve nonprofit goals and outcomes.
Don’t have a social media policy? So essentially, anyone in the organization can say and do whatever they want? It’s time for some guidelines!
While social media is about free and open conversations online, your organization still needs to have some thoughts to paper on how to manage the online sphere. How do you distinguish between personal and professional personas online? What things are appropriate and what isn’t? What about privacy concerns? Join this session to learn more about what your organization can do to make social media work for you.
Attendees Will Walk Away With:
• Knowledge of the types of social media issues requiring policies
• Templates on writing your own social media policy for your organization
• Tips on implementing the policies effectively
Using Social Media to Amplify Your Stories: Local Engagement Workshop April 2012sounddelivery
English Heritage, the IHBC and ALGAO: England, along with digital media agency, sounddelivery, ran training workshops for Historic Environment professionals to look at ways in which they could engage local communities in the work they do and to see what role social media can play in achieving that goal. These are the slides from sounddelivery's presentation.
The document provides guidance on creating an effective social media plan in 7 steps: 1) Pre-planning to understand audiences, 2) Listening to existing conversations, 3) Creating audience profiles, 4) Identifying where audiences engage online, 5) Setting goals for engagement and measurement, 6) Joining conversations, and 7) Measuring return on investment or key performance indicators. It emphasizes the importance of understanding audiences, engaging where they are online, and measuring the results of social media strategies.
This document provides guidance on developing a social media framework. It discusses what social media is, how governments and organizations are using it, and examples of cutting edge uses. It then outlines key elements to consider when developing a strategic social media plan, including goals, audience, content, media, promotion, policies, measurement, resources, and refinement. The document emphasizes starting with goals and audience, developing content matched to audience and media preferences, promoting content through various channels, establishing governance policies, measuring success metrics, and continually refining the approach.
This document discusses guidelines for developing social media policies for Jewish organizations. It recommends that organizations first determine their social media values based on their mission, then use those values to build guidelines for appropriate posting and community engagement. The document outlines steps for defining goals, audience, content guidelines, monitoring practices, responses to different types of posts, privacy considerations, and delineating personal vs professional use. It also provides a case study and discusses defining social media roles within the organization. The overall message is that a well-planned social media policy can help align online activities with an organization's values and priorities.
This document discusses the rise of social media and its impact on organizations. It provides 4 key lessons: 1) social media enables easy group action and participation over broadcasting, 2) authenticity and trust are important, 3) listening is important, 4) social media supports intimacy and expression. The document also discusses how organizations can use social networks strategically through official and unofficial online outposts to achieve goals like outreach, fundraising, and connecting people.
The document discusses the 5 stages of social media participation: listening, engaging, generating social content, generating buzz, and community building. It provides examples and guidelines for each stage, emphasizing strategic goals, adding value for audiences, inviting user participation, building relationships, and measuring both tangible and intangible outcomes. The overall message is that social media requires understanding goals, adapting to change, empowering communities, and addressing organizational culture as a whole.
Social media is changing how people donate to charitable causes. People now give more often in smaller amounts and are more likely to donate spontaneously through social networks. Peer-to-peer fundraising, where people ask their social connections to donate, has become very powerful. Nonprofits need to make fundraising social by leveraging social media platforms and networks to engage supporters and make it easy for people to donate. While tools and behaviors are always evolving, the key is developing relationships online before launching campaigns.
The document summarizes a presentation about the 5 commandments of social media strategy, tools, and culture. It discusses (1) listening on social media to understand audiences, (2) engaging with audiences by adding value and being conversational, (3) using social content like user-generated content, (4) generating buzz through multiple channels, and (5) building communities around shared interests. It emphasizes developing a strategic social media plan by identifying goals and audiences, and measuring success both quantitatively and qualitatively.
The document summarizes a presentation on leveraging social media to serve health organizations' missions.
The presentation covered:
- An introduction and overview of the "networked health organization" framework.
- Themes on developing a social culture within the organization and prioritizing simplicity.
- How organizations can learn from mistakes in using social media.
The presentation provided examples of how organizations like the American Red Cross have successfully used social media for listening, engagement, and building relationships to further their missions. It emphasized developing internal social media capacity and policies to guide use of these tools.
Social Media and International OrganizationsBeth Kanter
This document provides an overview of a course on networked international organizations taught by Beth Kanter at the Monterey Institute of International Studies. The course covers how international organizations can use networks, social media, and measurement to drive impact. It introduces concepts like networked mindsets for leadership, understanding social networks, and developing SMART social media strategies. Examples are provided of how organizations like the Red Cross use social listening and analytics to inform their work. The document outlines the agenda, assignments, and activities for the course to help participants apply the frameworks to their internships at international organizations.
This document summarizes a social media boot camp for Jewish educators held on June 5, 2013. It discusses the goals of using social media for professional development, what approaches were tried, and what was learned. Attendees included educators from various Jewish organizations, and a coach presented on design thinking for educators. The design thinking process involved defining challenges, surveying faculty, interpreting the results, and developing solutions. Educators discussed using social media to enhance student learning and engagement, but noted time as a huge challenge. The workshop helped refine an essential question around supporting teachers' professional development journeys in using digital tools.
Coordinating a social media presence for the librarySarah Houghton
The document provides guidance on developing a social media presence for a library. It recommends researching community social media use, determining goals for individual sites, creating guidelines that address policies and best practices, launching sites in a phased approach with staff training, and evaluating services over time. Key elements include community research, developing social media guidelines, planning a soft launch with staff, and ongoing assessment of services.
This document discusses the importance and benefits of social media for independent recording studios. It outlines how social media has changed how consumers share experiences and how companies connect with customers. It then provides details on developing a social media strategy, including defining your brand personality, listening to online conversations, pinpointing opportunities, and becoming part of the online community. Statistics on major social media platforms like Facebook, Twitter, and YouTube are also included to demonstrate the size and reach of social media.
100824 West Sussex PCT Introduction to social mediaMark Walker
This document summarizes a presentation on introducing social media to West Sussex PCT. It discusses what social media is and its importance in today's working world. It outlines steps attendees can take to get started with social media, including listening, learning, being useful, and measuring results. Attendees learned about current social media uses, expressed questions, and discussed next steps at the individual and organizational levels.
The document summarizes a workshop on becoming a networked nonprofit through effective use of digital strategies and social media. It discusses defining characteristics of networked nonprofits, assessing organizational maturity in social media practices, and developing SMART social media strategies and content plans. Attendees learned about monitoring conversations, engaging champions, and creating editorial calendars to guide strategic social media engagement and improve nonprofit goals and outcomes.
Don’t have a social media policy? So essentially, anyone in the organization can say and do whatever they want? It’s time for some guidelines!
While social media is about free and open conversations online, your organization still needs to have some thoughts to paper on how to manage the online sphere. How do you distinguish between personal and professional personas online? What things are appropriate and what isn’t? What about privacy concerns? Join this session to learn more about what your organization can do to make social media work for you.
Attendees Will Walk Away With:
• Knowledge of the types of social media issues requiring policies
• Templates on writing your own social media policy for your organization
• Tips on implementing the policies effectively
Using Social Media to Amplify Your Stories: Local Engagement Workshop April 2012sounddelivery
English Heritage, the IHBC and ALGAO: England, along with digital media agency, sounddelivery, ran training workshops for Historic Environment professionals to look at ways in which they could engage local communities in the work they do and to see what role social media can play in achieving that goal. These are the slides from sounddelivery's presentation.
The document provides guidance on creating an effective social media plan in 7 steps: 1) Pre-planning to understand audiences, 2) Listening to existing conversations, 3) Creating audience profiles, 4) Identifying where audiences engage online, 5) Setting goals for engagement and measurement, 6) Joining conversations, and 7) Measuring return on investment or key performance indicators. It emphasizes the importance of understanding audiences, engaging where they are online, and measuring the results of social media strategies.
This document provides guidance on developing a social media framework. It discusses what social media is, how governments and organizations are using it, and examples of cutting edge uses. It then outlines key elements to consider when developing a strategic social media plan, including goals, audience, content, media, promotion, policies, measurement, resources, and refinement. The document emphasizes starting with goals and audience, developing content matched to audience and media preferences, promoting content through various channels, establishing governance policies, measuring success metrics, and continually refining the approach.
Clare Roebuck, Locality - social media presentation at Locality's convention ...Clare Roebuck
This document provides an overview of social media and how non-profit organizations can use social media to build community engagement. It discusses what social media is, why it is important, how it can help organizations meet goals like increasing attendance or fundraising. It also covers selecting appropriate platforms like Facebook, Twitter, YouTube and setting goals and metrics for each. The document provides tips on creating engaging content, implementing a social media strategy, and addressing any issues that may arise.
The document discusses the importance of listening to social customers on social media platforms. It notes that there are now three types of customers - traditional, online, and social. Social customers expect engagement and use social networks, buy more online, provide feedback, read and write reviews, trust advice from others online, connect with like-minded people, and expect good customer support. The document recommends that companies start listening to social conversations, engage with customers, and discover insights in order to build customer relationships and loyalty. It provides examples of effective social media engagement from various companies.
This presentation was given by Lisa Thiessen, of the Center for Economic and Business Development, for the Web Design class at the Canadian Valley Vo-Tech.
This document provides an agenda for a training event on effective social media strategies for nonprofits. The day-long event includes sessions on social media principles, tools for nonprofits like Twitter and Facebook, and skills like storytelling and listening. Breakout sessions will dive deeper into specific topics. The goal is to help attendees develop strategies they can apply back at their own organizations to better connect, engage, and build networks through social media.
Leveraging Social & Digital Media for Business DevelopmentAdam Stock
This document summarizes a presentation about leveraging social and digital media for business development. It includes the following:
1) An agenda that covers defining social media and what it is/isn't, how law firms can use it for business development, the importance of an overarching digital media strategy, and a Q&A.
2) Several speakers discuss topics like how social media is a long-term strategic tool, not something firms should just give to junior staff, and how it must be used to develop business and foster relationships with potential clients.
3) Statistics are presented on AmLaw firms' use of blogs, LinkedIn, Facebook, and Twitter, noting most are listening and responding but few
The document discusses the power of social media in marketing and public relations, providing a brief history of social media and its growth, statistics on physicians' use of social media, an overview of social media management tools, and tips for understanding customers and communities as well as resources for using social media effectively. It also includes an agenda for an upcoming meeting focused on discussing social media strategy.
This document outlines an agenda for a training session on communicating with members and potential members using social media. It includes an introduction, an overview of what social media is and popular tools, a discussion on whether affiliates are ready to use social media, and a hands-on section on various social media tools. The agenda concludes with a social media project where participants work in groups to design a campaign for an affiliate initiative and receive feedback. Key topics covered include defining social media and its characteristics, the current social media landscape, how different demographics use various tools, best practices for branding, campaigns and building online communities, and examples of successful association use of social media.
Leveraging social media in the enterprise context requires holistic enterprise architecture, IT and information management strategy, as well as alignment with corporate marketing objectives and planning.
A short overview of social media for the non-specialist health care communications person. Includes practical steps to implement social media and to help your organization adapt to and support social media.
University of Buffalo - School of Social Work - WorkshopBeth Kanter
The document summarizes a workshop on becoming a networked nonprofit. The workshop covered understanding where organizations are at in their digital maturity, developing a networked mindset, understanding and mapping networks, and identifying small action steps organizations can take to progress. Attendees participated in exercises like mapping their organizational networks and reflecting on their capacity to implement social media strategies incrementally. The goal was to provide ideas for organizations to take a step towards becoming more networked through open discussion and learning activities.
The document provides guidance on developing a social media strategy in 8 steps:
1) Set objectives;
2) Identify target audiences;
3) Integrate social media with other communication channels;
4) Address potential culture changes in the organization;
5) Allocate adequate staff capacity;
6) Select appropriate tools and tactics;
7) Establish metrics to measure objectives; and
8) Start with small pilots to experiment and learn.
Social media training for Otago Southland Employers AssociationRebecca Caroe
Businesses need to understand both WHAT and WHY social media may help or hinder their business marketing. This deck explains the basics so you can make up your own mind.
5 steps to becoming a social & collaborative enterprise - Andrew Bishop - Ja...Andrew Bishop
1) A social enterprise uses social software to connect employees, improve collaboration, and make information more open and accessible. This increases engagement, productivity, and business performance.
2) Key aspects of a social enterprise include rich user profiles to help people know each other, collaboration tools, and open sharing of work updates.
3) Benefits include faster access to knowledge and experts, improved innovation, and reduced communication costs. Surveys find increased employee satisfaction and productivity.
This document discusses elements of digital marketing including search marketing, paid search (PPC), SEO, email marketing, mobile marketing, and social media marketing. It describes the evolution from traditional advertising to social media marketing and how social media allows for permission-based, conversational marketing. The document outlines key social media platforms like social networking sites, blogging, microblogging, and YouTube and stresses the importance of listening to understand where your target audience is online before developing a content strategy and schedule for social media.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
Physiology and chemistry of skin and pigmentation, hairs, scalp, lips and nail, Cleansing cream, Lotions, Face powders, Face packs, Lipsticks, Bath products, soaps and baby product,
Preparation and standardization of the following : Tonic, Bleaches, Dentifrices and Mouth washes & Tooth Pastes, Cosmetics for Nails.
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
Thinking of getting a dog? Be aware that breeds like Pit Bulls, Rottweilers, and German Shepherds can be loyal and dangerous. Proper training and socialization are crucial to preventing aggressive behaviors. Ensure safety by understanding their needs and always supervising interactions. Stay safe, and enjoy your furry friends!
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Digital Artefact 1 - Tiny Home Environmental Design
IPHA PRESENTATION 1.12
1. The Confluence of Public Health
& Social Media
Presented to the Illinois Public Health Association
January 11, 2012
2. Overview
I. Introduction
II. What Is Social Media?
III. Why Does Social Media Matter?
IV. What to Know Before Getting Started
V. Suggested Social Media Platforms
VI. Suggested Implementation
VII. ―Shark Tank‖
2
3. Is public health engaged in ―social media‖—
or ―wallflower media?‖
4. Many Public Health & Non-Profit
Initiatives Are Wallflowers
• They join networks, but wait for people to find them
• They don‘t engage with followers or constituents
• They don‘t seek out partnerships or alliances
• They go back to their marketing comfort zone, but they don‘t reap
the results
– Typically, they focus on awareness or sales messages
– They don‘t emphasize the right kind of education messages
4
7. What Is Social Media?
• A definition of marketing
– The exchange of goods and services
• A definition of social marketing
– Engaging in communications to facilitate a desired exchange
Traditional Marketing Social Media Marketing
Dominate the market Create a community
Shout out loud Listen, then whisper
―Me, me, me‖ ―Us, us, us‖
Push the product, service Pull in people with your message
Advertising Word of mouth
Control Allow
Pursue ‗leads‘ Nurture relationships
8. A simple definition
Using Web-based and mobile technologies that facilitate
communications exchanges into interactive dialogue.
9. What Is Social Media?
Option 1—Facebook & Google, Centers of the Universe
11. Why Does Social Media Matter?
• Your competition is there
– Direct and indirect
– They are using it more than ―once a week‖
– They are integrating it into daily operations
• Organizations are using it to leverage donations, commitment
and participation
• You don‘t need to buy space to use it
• You‘re using it and you don‘t even know it
– e.g., Amazon.com reviews
12. What To Know Before Getting Started
Building Blocks for Favorable Engagement
End product judged
by other members
based on previous
steps. The network
perceives high
Evolves from trust members
activity in the as influencers
network, tone and
Profile deepens quality of Trust
with connections, engagement
content, group
Description, associations
summary of
Reputation
individual,
business Identity
Profile
13. What to Know Before Getting Started
Ask Smart Questions
• Who is on the receiving end of my messages? Patients?
Doctors? Government officials? Do they need me now or do
they need me later?
• Where are these people online?
• What are my organization‘s goals? How can I influence
conversations to meet these goals?
• Who will lead your social media marketing efforts?
• Is the organization prepared for the time and commitment to
building our community?
14. What to Know Before Getting Started
Where Does Social Media Fit In Your “Marketing Mix?”
• Brand/Advertising
– Look, feel and tone
• Public relations
– Message, education and
reputation
• Development communications
• Web site
– SEO, SMO
15. Facebook
• The most popular social networking service out there
– ―Giving people the power to share and make the world more open
and connected.‖
– Facebook has nearly 800 MILLION active users
• Users may create a personal profile, add other users as friends
and exchange messages, including automatic notifications when
they update their profile
• Users may join common interest user groups
– Applications available for donations, e.g., ―Donate‖
• Great for warehousing a lot of content in one simple ―package‖
16.
17. Blogging
• An online journal or diary
– Make your ideas and opinions ―human sounding‖
• Archived by time
• An easy way to get introduced to social media
– The ―my mother rule‖ of social media
• Ideal for generating discussions
18.
19. LinkedIn
• The world‘s largest professional network
– Over 130 million members, growing rapidly
• LinkedIn can be a means to connect to public health
executives and decision makers
– LinkedIn is not for ―crowds‖
– http://learn.linkedin.com/non-profits/
– Posting questions, providing answers
• LinkedIn‘s power
– Allows for sharing ideas, resources
– Business affiliations
– Groups
20.
21. YouTube
• YouTube is a video sharing Web site where users can upload
and share videos
• Ideal for showcasing events, speeches, and professional
presentations
– Great recruitment tool
– Multiple videos can be shared through the creation of a channel
– Ideal for segmentation
• YouTube is among the top four search engines
– Why shouldn‘t you be there?
22.
23. Twitter
• A real-time information network that connects users to the
latest information about what they find interesting
– Find public streams, follow conversations
• Tweets
– 140 characters in length
– Think in headlines, not stories
– Embed information through links, videos, pictures
• Some people never tweet, they simply use Twitter as a way to
get the latest information on their interests
– Public health alerts
26. Suggested Implementation
Create A Social Media Policy…
…and have people sign off that they will adhere to it
• Clarify what constitutes as social media content
• Tone, frequency, grammar, etc.
• Determine and communicate your organization‘s attitude
toward social media to as many people as possible
– Will everyone be welcomed to be a part of ―the dance?‖
– What are the goals you seek to accomplish?
• Determine who owns the strategy and execution
– Suggestion—a three-pronged social media committee led by
Executive Director, Marketing and ―on the street‖ leadership
27. Suggested Implementation
Create A Social Media Policy…
• Establish rules of engagement
– Off-limit topics and professionalism
• Make training available
• Have a crisis plan
– Public health emergencies (H1N1)
– Adverse conversations about your organization
– Government advocacy and intervention
28. Suggested Implementation
Develop A Content Schedule
• Mapping out information will help you determine several
components of social media
– ―Do we have a lot to say? Are we relevant?‖
– Level of frequency
• Content can come in the form of other people thinking or
saying what your organization believes in
– Social media = Engage conversations
– ―Retweets‖
• Schedule can coincide with other parts of your operations
– Health fairs
– Events/health screenings
– Speeches
– Volunteer/staff recruitment
29. Suggested Implementation
Start Joining Conversations
• Start with one or two platforms and/or channels
• Listen to conversations for a short time
• Create, optimize profiles
• Identify, join and engage groups
• Contribute regularly with value-added content
– Avoid sales pitches as much as possible
• Be helpful, professional, proactive and responsive
30. Suggested Implementation
Monitoring Your Performance
• Monitor what is being said about your cause and organization
– Listen to ―buzz‖ to inform future content, message development
– Can also track related ailments and health issues
• Free tools
– Google Analytics
– SocialOomph.com
– CoTweet
• Premium tools
– Radian6
– Sysmos