This document discusses public engagement with research. It provides definitions of public engagement from various organizations that emphasize it as a two-way process involving interaction and listening to generate mutual benefit. Impact is defined as an effect, change or benefit beyond academia. The document then poses four key questions to consider before engaging in public engagement: who the engagement is with, how it will be conducted, how success will be defined, and why the engagement is important. It provides advice on answering each question and capturing evidence of impact. The overall message is that public engagement should be a thoughtful, mutually beneficial process between researchers and the public.
Co-design is a relationship where professionals and citizens share power to plan and deliver support together, recognising that both partners have vital contributions to make in order to improve quality of life for people and communities.
Co-design is a relationship where professionals and citizens share power to plan and deliver support together, recognising that both partners have vital contributions to make in order to improve quality of life for people and communities.
User engagement research final report - summary, july 2012Rich Watts
Since March, ecdp has been working with our members and other disabled and older people from across Essex and with a variety of lived experience, to understand how views of health and social care can be effectively captured. In total we engaged directly with 121 people for this work and indirectly engaged with over 470 people and 21 organisations. We also distributed almost 1,000 separate pieces of promotional material to other stakeholders across the county.
This is the summary of this research, which was presented to HealthWatch Essex in July 2012.
For more information, please visit www.ecdp.org.uk
Presentation by Heather Miko-Kelly, Youth Projects & Volunteer Coordinator, Mind Your Mind, Family Service Thames Valley at the 2009 Ontario Trillium Foundation professional development conference.
Defines humanitarian advocacy;
- goals
- differences between advocacy and communications
- advocacy approaches/tactics
- advocacy levels
- advocacy process
- advocacy challenges
Presentation originally presented at CERAH, University of Geneva
"Causality" is the connection of phenomena in which one thing the cause gives rise to or causes something else the effect under certain conditions. Its essence and importance lie in the generation and determination of one phenomenon by another."
User engagement research final report - summary, july 2012Rich Watts
Since March, ecdp has been working with our members and other disabled and older people from across Essex and with a variety of lived experience, to understand how views of health and social care can be effectively captured. In total we engaged directly with 121 people for this work and indirectly engaged with over 470 people and 21 organisations. We also distributed almost 1,000 separate pieces of promotional material to other stakeholders across the county.
This is the summary of this research, which was presented to HealthWatch Essex in July 2012.
For more information, please visit www.ecdp.org.uk
Presentation by Heather Miko-Kelly, Youth Projects & Volunteer Coordinator, Mind Your Mind, Family Service Thames Valley at the 2009 Ontario Trillium Foundation professional development conference.
Defines humanitarian advocacy;
- goals
- differences between advocacy and communications
- advocacy approaches/tactics
- advocacy levels
- advocacy process
- advocacy challenges
Presentation originally presented at CERAH, University of Geneva
"Causality" is the connection of phenomena in which one thing the cause gives rise to or causes something else the effect under certain conditions. Its essence and importance lie in the generation and determination of one phenomenon by another."
Broadening conservation engagement through grassroots organizationsMarWilk
How do you engage with the public to benefit nature conservation? Learn some simple guidelines and find links and references to more in-depth exploration in this presentation from the North American Congress for Conservation Biology, held in Missoula, Montana July 2014.
All in a Twitter: Using Social Media to Propel Your ScienceBryn Robinson
Using traditional methods of sharing research results - journals, conference presentations - have done an arguably poor job at true knowledge dissemination, both to other researchers and to those outside the field of study. In this presentation, I shared some tips for, and some examples of, increasing awareness and uptake of research results through social media strategies.
How to use Kudos to advertise your work.
Accelerating Research Impact
Join a global community of researchers using Kudos to communicate work more effectively and accelerate its positive impact in the world.
Mind Over Media: Analyzing Contemporary Propaganda WorkshopRenee Hobbs
This 3-hour workshop offers ideas about how to teach about contemporary propaganda to learners from all around the world. We consider the potential of media literacy to address issues of radicalization and extremism.
Barriers still exist in science, especially when it comes to communication. Many admit that scientists should be using simple, everyday language in scientific discussions and at the same time, they want to understand how science can help them live longer, healthier lives or get better-paying jobs. Scientists who tell stories that lead with the benefits to humanity will connect with their audience.
This year’s State of Science Index findings around the need for effective science communication have inspired us to make a difference. Our “scientists as storytellers” guide helps people in STEM fields enhance their communications skills, overcome common challenges, and learn how to make science more accessible, understandable and engaging to others.
Our guide features advice from world-renowned experts in communication—like journalist Katie Couric, actor Alan Alda, and author and former NASA astronaut, Captain Scott Kelly—as well as professional scientists who share proven practices in effective storytelling. Alda has dedicated many years to advancing science communications through the Alda Center for Communicating Science from which about 14,000 scientists have graduated.
If you’ve ever faced challenges when explaining science to non-scientists, this guide is for you. Download now to see how you can better communicate the innovative work you do
credit to
https://www.3m.com/
An overview of 10 distinguishing ideas of social marketing for social change. These ideas are drawn from the book, "Social marketing and social change: Strategies and tools for improving health, well-being and the environment." It includes excerpts from the book as well as references for further reading. It begins with re-conceptualizing social problems from being those that require top-down prescriptions to being wicked puzzles that require searches for solutions with the people they are intended to serve. The international consensus definition of social marketing is presented, followed by 10 principles:
1. A marketing orientation
2. Theory and evidence-based
3. Segmentation
4. Research to inform program development
5. Designing products, services and behaviors that fit people's reality
6. Positioning behavior change
7. Realigning incentives and costs for products, services and behavior change
8. Creating equitable opportunities and access
9. Communicating change in linguistically, culturally relevant and ubiquitous ways
10. Program monitoring
NOTE: Downloads of this presentation include talking points for each slide.
Reviews of the book:
“This is it -- the comprehensive, brainy road map for tackling wicked social problems. It’s all right here: how to create and innovate, build and implement, manage and measure, scale up and sustain programs that go well beyond influencing individual behaviors, all the way to broad social change in a world that needs the help.”—Bill Novelli, Professor, McDonough School of Business, Georgetown University, former CEO, AARP and founder, Porter Novelli and the Campaign for Tobacco-Free Kids
“I’m unaware of a more substantive treatise on social marketing and social change. Theoretically based; pedagogically focused; transdisciplinary; innovative; and action oriented: this book is right for our time, our purpose, and our future thinking and action.”—Robert Gold, MS, PhD, Professor of Public Health and Former Dean of the School of Public Health at the University of Maryland, College Park
“This book -- like its author -- is innovative and forward-looking, yet also well-grounded in the full range of important social marketing fundamentals.”—Edward Maibach, MPH, PhD, University Professor and Director, Center for Climate Change Communication, George Mason University
Lectures: Scientists & Advocacy / Models of Science CommunicationMatthew Nisbet
Slides from class lectures and discussion in the American University course COM 589: "Communication, Culture and the Environment," Spring 2014.
http://climateshiftproject.org/com-589-communication-culture-and-the-environment-spring-2014/
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2. Public Engagement
"Public engagement describes the myriad of ways in which the activity and
benefits of higher education and research can be shared with the public.
Engagement is by definition a two-way process, involving interaction and
listening, with the goal of generating mutual benefit."
- National Coordinating Centre for Public Engagement
Impact is defined as ‘an effect on, change or benefit to the economy,
society, culture, public policy or services, health, the environment or
quality of life, beyond academia’. - HEFCE
The demonstrable contribution that excellent research makes to society
and the economy’.
- RCUK
3. So, you’ve decided to engage:
Who?
How?Success?
Why?
Public Engagement
Four key questions to ask yourself before engaging
4. Why?
Public Engagement
It is important to articulate your motivations as these will help develop your aims of the
interaction. What is the purpose of the engagement? How will it benefit you, the public or
the research? Once you have thought about the motivations turn these into a project aims.
5. Why?
Public Engagement
In the current University Strategy “Engagement” is one of the three underpinning elements
of our purpose.
6. Why?
Concordat for Engaging the Public with Research
Public Engagement
All these bodies and more have signed the “Concordat for Engaging the Public with Research”
This articulates this commitment and how they think it an essential element to research.
7. Routes to Impact
REF Case Studies and Engagement
Engagement
No Engagement
3532
3108
Just under half of all the case studies featured some form of engagement.
10. Who?
The Public
The better able you are able to identify and target your audience the greater the likelihood
of a positive and fit for purpose interaction. Consider who they are and what forms of
communication are most powerful.
13. How?
How?
There are numerous routes to engage. Work out what suits you, the research and your
audience. You may want to try multiple routes.
14. Routes to Impact
Dr Minty Donald, School of Culture and Creative Arts
main areas of interest are: more-than-human performance; performance and ecology (with a
specific focus on performance with/of rivers and other waterways); site-orientated and
critical spatial practices, performance practices within a visual arts context, contemporary
scenography and theatre space/architecture
15. Routes to Impact
Dr Daniel Price, School of Chemistry
Schools project having pupils grow crystals from prescribed reagent concentrations. The
pupils get experimental and research experience while contributing to new knowledge as
they are growing crystal forms which have not been recorded before.
16. Routes to Impact
Prof Fergus McNeil, School of Social and Political Sciences
Working with people inside the prison system to record their experiences and stories
through songs.
17. Routes to Impact
Dr Tiziana Lembo, Institute of Biodiversity, animal health and comparative medicine
Working in Tanzania with families, pupils and famers on prevention of diseases. Developing
new ways of sharing important information with the local communities.
20. Success?
Impact
Situation Before Situation AfterYour Intervention
To demonstrate impact you must be able to show the situation before, the situation after
and show how your intervention caused this change.
21. Success?
Impact
You can only measure or demonstrate success but capturing information. Try to capture
information that on
1) Demographics: Who came and why?
2) Feedback: Was your intervention fit for purpose?
2) Evaluation: Did your intervention foster a change in knowledge, attitude or behaviour?
22. Success?
Impact: Evidence
1. How has an opportunity presented itself?
2. What did you make or do that didn’t exist before?
3. How many people interacted with you/it and for how long?
4. Did they have a positive experience?
5. Has their been a change in
thoughts or knowledge?
6. Has there been a change
in behaviour?
This is not an exhaustive list. Nor is it a list of absolute requirements. It is presented for
guidance only. The evidence captured, and the depth of the information gathered will be
unique to the project and its aims.
23. What do you want? What do they want?
Find the middle ground
Maximising Engagement
Articulate 3 or 4 aims that YOU have.
Articulate 3 or 4 aims the AUDIENCE/PARTICIPANTS have (why are they going to engage
with you, what do they want?)
Work to meet BOTH of these lists to get a mutually beneficial/rewarding experience.
24. Who?
How?Success?
Why?
Starting point
Engagement process
Use a stepwise approach to think logically about your engagement to ensure that it is a
powerful and worthwhile experience. Each step will help inform the next try to take
learning away from each interaction to make the next more useful
26. Researcher
Business Professions
Policy Civil Society
PUBLICS
Classic
Mediated
Behind the Scenes
Bolt on
Blended
REF: HOW
‘Classic’ public engagement involves researchers engaging directly with a community of place
/ interest –e.g. with adult learners –with this engagement forming the backbone of the case
study.
27. Business Professions
Policy Civil Society
PUBLICS
Classic
Mediated
Behind the Scenes
Bolt on
Blended
Researcher
REF: HOW
‘Mediated’ public engagement sees an active collaboration with an intermediary
organisation(s) like a charity, museum, media or school to reach their audience / public
28. Business Professions
Policy Civil Society
Classic
Mediated
Behind the Scenes
Bolt on
Blended
Researcher
PUBLICS
REF: HOW
Here, public engagement forms part of a wider knowledge exchange project –e.g. to engage
policy makers, practitioners and service users around a particular health issue.
29. Business
Policy
Classic
Mediated
Behind the Scenes
Bolt on
Blended
Researcher
PUBLICS
Civil Society
Professions
REF: HOW
Here there is no direct engagement with publics –all the effort is put into improving
the quality of public engagement being undertaken by intermediary organisations, by
influencing their practice or making new resources available
30. REF: HOW
Business
Policy
Classic
Mediated
Behind the Scenes
Bolt on
Blended
Researcher
PUBLICS
Civil Society
Professions
Here there is a cursory role for public engagement (for instance, some media coverage was
achieved) but it is peripheral to the main engagement activity being undertaken.