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BC Wood 2016 Langley
- 1. Kickstart your Sales & Marketing inbound marketing
- 2. #Smarketing
- 3. What’s in a name? @jdgem
- 4. When life throws you lemons
- 5. 2008 - annus horribilus
- 7. “it’s no longer about the stuff that you sell but about the stories you tell!” - @SethGodin
- 8. #Tribe
- 9. “what is the most valuable thing you bring to your clients?”
- 10. “what keeps them up at night?” “what are they struggling with most?”
- 13. let your social media pages be your heart beat
- 14. you can have huge influence!
- 15. It is a social world...
- 16. Watch them!
- 17. 14% trust what you say about your business. 80% will trust what someone else says about your business.
- 18. “Your mission, should you choose to accept it, is to become the best educator in your Industry”
- 19. Who is your target Audience?
- 21. ` Become the leading authority within your own Industry #TIP 1
- 24. Have You Checked Your Google Reviews Lately?
- 25. Text Story telling in 3 seconds Two audiences People & Google
- 26. Knowledge Graph
- 27. Text Custom Photography no more stock!
- 29. 5 E’s of Engaging Content • Educate • Engage • Entertain • Empower • Exact
- 31. let your Blog pages be your passion for your business
- 32. Blog aka Content marketing
- 33. Text Blog -the centre of it all aka learning Center
- 34. Why Blog? Blogging as Business Strategy Blogging as a strategy can achieve several business objectives for you better than other forms of marketing. 1. Get Found Online (SEO) 2. Grow Your Market Reach (Audience) 3. Establish You as a Market Leader (an Authority or a Likeable Person) 4. Creates a Business Asset (Content) that you Can Leverage (Use Again) = Worth Taking Seriously!
- 35. Strategies How to Get it Done Learn to work with the Creative Process 1. Practice Practice Practice 2. Schedule some Content - Content Calendar 3. Write in Batches 4. Keep a Journal or Inspiration Board 5. Just Write a First Draft 6. Procrastinate 7. Be Accountable to Someone or to a Deadline Get Comfortable with Writing
- 36. Text Home Page Activity helps organic search
- 37. Embed Video!
- 38. All you need is a few awesome accessories
- 39. It’s all about video!
- 40. Share your Vlogs & Blogs!
- 41. Focus on Being a Teacher
- 42. Position yourself as the expert
- 43. Always get their email
- 44. Tell your story & have fun!
- 45. Weekly Coffee with JC Thursdays 10am Q & A
- 46. Weekly Hot Seat
- 47. Inner Circle! Always room for one more!
- 48. • Build Community • Engage Fans • Share Video • Build Credibility • Brand Advocates
- 49. People experience your message in between messages from their friends and family.
- 50. Create your Page Posting StrategiesManage & Measure
- 51. Create your Page Posting StrategiesManage & Measure
- 54. Get Verified!
- 55. Create your Page Posting Strategies Manage & Measure
- 56. Edge Rank Affinity: How often do they engage? Weight: What type of content? Time: When are they online?
- 57. What is your message?
- 58. Schedule Posts
- 59. Pin Post To Top
- 60. Posting Strategies Create your Page Manage & Measure
- 64. Create your Page Posting Strategies Manage & Measure
- 70. EducateTIP #1
- 71. TIP #2 Engage
- 72. TIP #3 Entertain
- 73. TIP #4 Empower - use quotes
- 74. TIP #5 Exact Audience
- 77. 2016 - 3 Programs
- 79. The power of the #HashTag
- 80. “Add Value”
- 81. be well found
- 82. easy to connect?
- 83. Stand out from the crowd!
- 84. @jdgem
- 85. worth 1 Billion$
- 86. #Tip - Go behind the scenes
- 88. #impact2015
- 89. Questions!
- 90. Ready to have some fun?
- 91. Remember!!! What would your Mum think?
- 92. NEW YEAR NEW BEGINNING NEW START NEW MINDSET NEW FOCUS NEW INTENTIONS NEW RESULTS JUNE 27TH 2016
- 93. #Thank you!