How To Rock PR For Your Brand or Business

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How to ROCK PR for your brand or business presentation/workshop from #optsum 2011 in Phoenix, AZ, Sept 2011. These slides formed the basis of a two hour workshop on how to get more press and effectively use the tools of today to do it. After the "Questions" slide there are a few more screens focused on pitchengine.com, which workshop participants learned to use during the second two-hour workshop that day.

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How To Rock PR For Your Brand or Business

  1. 1. How To Rock PR<br />Adventures in using social media to tell your story and find your audience<br />Tweeting This? #Optsum #PRtips @Mandy_Vavrinak<br />
  2. 2. What is PR?<br /> Public - Who are these people?<br />Relations – Do we (really) care? <br />
  3. 3. A Visual<br />
  4. 4. What’s the Goal?<br />
  5. 5. Examples ?<br />Let’s talk about brands you know…in the ways that matter.<br />
  6. 6. Where are the Conversations?<br /> Channels and audiences<br /> Monitor, listen, respond. Everything you as a brand do… matters. <br /> New realities, new approaches<br />
  7. 7. It’s the Story, Sister<br />Andolini’s Pizzeria<br />Tune your “story radar”<br /> Human Touchpoints<br /> How does what you do impact people’s wallets, health, enjoyment, time?<br /> Who makes it happen?<br /> Do you have examples?<br />
  8. 8. Where We’re Going<br />Ignoring<br />Listening<br />Responding<br />Participating<br />Storytelling<br />
  9. 9. Getting it Told<br />Media realities – Time, budget, markets and audiences<br /> Get to know your media and their messages. Be present. Be helpful. Be the go-to person/company.<br /> Environments and Attitudes<br />
  10. 10. Relationships Matter<br />
  11. 11. Tools for today's trade<br />Think beyond the ink. <br />Pick the tools based on the goal.<br />
  12. 12. Some Favorites<br />Pitchengine.com<br />Amplify.com<br />Posterous, Wordpress, Instagram, Flickr, Facebook, Google +<br />YouTube.com<br />LinkedIn.com<br />
  13. 13. Shine A Light On Your Content<br />Google Bookmarks<br />StumbleUpon<br />Twitter<br />Facebook<br />Google +<br />LinkedIn<br />Email<br />Radio, TV, Print<br />
  14. 14. The Package & The Pitch<br />Desired audience and goal<br />“Hard News” – immediacy, info-driven<br />Facts first, then impact and effect<br />“Soft News” – More people & community focus<br />Lead with impact, still fact-driven<br />“Feature” – People & emotion driven<br />Lead with outcome, effect or emotion<br />
  15. 15. Online PR<br />
  16. 16. Online Results<br />
  17. 17. Offline Results<br />
  18. 18.
  19. 19. Pitch Perfect?<br /> Use the online tools you have<br /> Remember the digital half-life of stories & press<br /> It’s not just about the press you get today<br /> Have a clear plan and objective<br /> Connect purposefully in advance<br /> Connect personally when you pitch<br />
  20. 20. Get Going on Groundwork<br /> Goals, planning, brainstorming, ideas<br /> Platforms, experts, outlets<br />Evernote, Dropbox, Pitchengine<br />
  21. 21. Questions?<br />Twitter @Mandy_Vavrinak Facebook: it’s obvious, right?<br />http://mandyvavrinak.com LinkedIn: Yep, same name<br />Email me: mvavrinak@mac.com<br />For an #optsum discount code on a pitchengine.com account<br />
  22. 22. Pitchengine.com<br />
  23. 23. Pitchengine.com<br />
  24. 24. Better Than Email or Word<br />
  25. 25. Quality vs Quantity<br />

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