The document provides details on several proposed record label logos and names. It discusses two logos in particular - Loop Recordings and Podium Recordings.
For Loop Recordings, the name was chosen to imply a curly font style and suggest the target audience will enjoy the music on repeat. The logo features headphones merged with text in a simple black and white design.
Podium Recordings was named to imply being the best. Its logo features volume level images in place of a podium, with text above to suggest being number one. Different color schemes were tested, with black background and bright pink/purple image seen as most effective.
The document discusses logo analysis for a record label project. It begins by explaining that the author researched existing record label logos to understand how companies designed logos to reflect their products' styles, genres, or size. The author then created a mood board of inspirational logos and analyzed trends in color, size, and themes used. Most concluded that today's record label logos are generic to represent a wide range of music tastes, though some directly reference the label or music produced. The author designed their logo with initials for a personal touch, and images of a sun and blue font to reference the themes and lyrics of the song for their music video.
This logo for the band Queen features images that symbolize royalty like a crown, lions, and a phoenix to emphasize the powerful connotation of the band's name. The word "Queen" is capitalized and in red text, further linking it to notions of royalty, dominance, and power. However, there is also a juxtaposition since the lion is called the "king of the jungle," contrasting with the band's title of "Queen." The unconventional use of color also stands out compared to typical rock genre logos.
This document analyzes and summarizes several album covers and magazine advertisements. For the A$AP ROCKY album, it notes the central placement of the name and similar fonts for the name and album title. It also discusses stereotypes associated with the artist's name and genre. For the Beyoncé album, it examines typical design conventions followed, including placement of information and singles. The Coldplay analysis looks at atypical design choices compared to conventions and inclusion of the band members' images. Across all examples, it considers typical positioning of elements and how they adhere to or break conventions for the genres.
The document analyzes and compares the packaging designs of three different album covers:
1. JP Harris and the Tough Choices - I'll Keep Calling features a country theme with images of trucks and a man dressed as a truck driver on the phone, referencing the album title.
2. The 1975 - The 1975 has an unconventional black and white design with the band name glowing, ignoring typical packaging conventions.
3. Tini Tempah - Discovery follows standard conventions with the artist and album at the top and features an image of Tini Tempah holding a city, representing his musical influence.
The document analyzes a magazine advertisement for the band Kings of Leon. It notes that the advertisement uses consistent formatting and colors to make the band name easily recognizable as a logo. The advertisement features a split image of the band members with an eagle in the background, symbolizing the band as the "best of the genre." Text in the advertisement is kept short and highlights key information like the album and release date. The analysis concludes that maintaining consistent branding across advertisements and digit packs is important to clearly connecting the materials to the band and album.
The document provides an analysis of the digipak designs of three different albums: Arctic Monkeys' "Humbug", Oasis' "Time Flies", and The Script's "Science & Faith". For each album, key design elements of the front and back covers are described, including placement of text, images, color schemes, and inclusion of typical information. Across the three albums, design conventions are followed while also conveying aspects of each band's style and relating to the themes of the album titles.
The magazine poster and digipak are promoting Eminem's "Recovery" album. The poster clearly displays the album name and Eminem's name at the top in his signature font. It provides information about a hit single, featured artists, the release date, and Eminem's website. The simple black-and-white album cover image on both the poster and digipak depicts a man walking away, symbolizing rehabilitation from addiction in line with the album's theme of "Recovery". Both pieces utilize Eminem's standard font and color scheme for consistency in promoting the new album.
The document discusses magazine posters and digipaks for album releases by various artists. It analyzes posters and digipaks for albums by U2, Ed Sheeran, and Eminem. It describes the key elements included in the posters and digipaks such as the artist name, album name, release date, album cover artwork, and synergy between the poster and digipak designs. Common aspects highlighted across the posters and digipaks are consistency in fonts, colors, and imagery to clearly promote the albums.
The document discusses logo analysis for a record label project. It begins by explaining that the author researched existing record label logos to understand how companies designed logos to reflect their products' styles, genres, or size. The author then created a mood board of inspirational logos and analyzed trends in color, size, and themes used. Most concluded that today's record label logos are generic to represent a wide range of music tastes, though some directly reference the label or music produced. The author designed their logo with initials for a personal touch, and images of a sun and blue font to reference the themes and lyrics of the song for their music video.
This logo for the band Queen features images that symbolize royalty like a crown, lions, and a phoenix to emphasize the powerful connotation of the band's name. The word "Queen" is capitalized and in red text, further linking it to notions of royalty, dominance, and power. However, there is also a juxtaposition since the lion is called the "king of the jungle," contrasting with the band's title of "Queen." The unconventional use of color also stands out compared to typical rock genre logos.
This document analyzes and summarizes several album covers and magazine advertisements. For the A$AP ROCKY album, it notes the central placement of the name and similar fonts for the name and album title. It also discusses stereotypes associated with the artist's name and genre. For the Beyoncé album, it examines typical design conventions followed, including placement of information and singles. The Coldplay analysis looks at atypical design choices compared to conventions and inclusion of the band members' images. Across all examples, it considers typical positioning of elements and how they adhere to or break conventions for the genres.
The document analyzes and compares the packaging designs of three different album covers:
1. JP Harris and the Tough Choices - I'll Keep Calling features a country theme with images of trucks and a man dressed as a truck driver on the phone, referencing the album title.
2. The 1975 - The 1975 has an unconventional black and white design with the band name glowing, ignoring typical packaging conventions.
3. Tini Tempah - Discovery follows standard conventions with the artist and album at the top and features an image of Tini Tempah holding a city, representing his musical influence.
The document analyzes a magazine advertisement for the band Kings of Leon. It notes that the advertisement uses consistent formatting and colors to make the band name easily recognizable as a logo. The advertisement features a split image of the band members with an eagle in the background, symbolizing the band as the "best of the genre." Text in the advertisement is kept short and highlights key information like the album and release date. The analysis concludes that maintaining consistent branding across advertisements and digit packs is important to clearly connecting the materials to the band and album.
The document provides an analysis of the digipak designs of three different albums: Arctic Monkeys' "Humbug", Oasis' "Time Flies", and The Script's "Science & Faith". For each album, key design elements of the front and back covers are described, including placement of text, images, color schemes, and inclusion of typical information. Across the three albums, design conventions are followed while also conveying aspects of each band's style and relating to the themes of the album titles.
The magazine poster and digipak are promoting Eminem's "Recovery" album. The poster clearly displays the album name and Eminem's name at the top in his signature font. It provides information about a hit single, featured artists, the release date, and Eminem's website. The simple black-and-white album cover image on both the poster and digipak depicts a man walking away, symbolizing rehabilitation from addiction in line with the album's theme of "Recovery". Both pieces utilize Eminem's standard font and color scheme for consistency in promoting the new album.
The document discusses magazine posters and digipaks for album releases by various artists. It analyzes posters and digipaks for albums by U2, Ed Sheeran, and Eminem. It describes the key elements included in the posters and digipaks such as the artist name, album name, release date, album cover artwork, and synergy between the poster and digipak designs. Common aspects highlighted across the posters and digipaks are consistency in fonts, colors, and imagery to clearly promote the albums.
The magazine advert summarizes an album by pop artist Rihanna. It uses a close-up image of Rihanna, with bold text highlighting the new album title "LOUD" and release date. The simple layout with bright colors and well-aligned text and images creates an organized feel that would attract audiences. The digipak for the album continues the theme with the same bright color scheme and repetitive imagery of Rihanna to remain recognizable.
The Years & Years digipak for the album Communion features a rainbow gradient incorporating the colors of the LGBTQ+ pride flag. The motif of a black "Y" is prominently used throughout the band's branding and merchandise. While distinctive, the minimalist design may not clearly communicate that the digipak belongs to Years & Years for those unfamiliar with the band. The interior layout continues the rainbow motif and focuses attention on the tracklist and credits in a clean, centered design.
The CD cover uses simplicity and minimalism to portray an artistic style. The front cover features a black and white painting of the artist in the studio over a white background, suggesting a calm, emotional R&B album. In contrast to more cluttered genres like rock and dubstep, this simple design stands out on shelves while still including standard elements like the artist and album name. The back cover continues the theme with a minimal color palette and font, emphasizing the small number of tracks to imply quality over quantity of songs.
The document analyzes several indie album covers. It notes that they typically have simple, minimalist designs that focus on the band name and logo in plain fonts. This emphasizes the music over the artists' images. The album covers mainly use black and white with occasional splashes of color. They maintain continuity across the front and back covers as well as in the spine. The goal is a clean, easy-to-read presentation that lets the music be the central focus.
The document provides an analysis of several album digipaks and magazine advertisements. It summarizes key aspects of the designs that the author likes and wants to incorporate into their own digipak and advertisements. These include using colorful designs on the front with simpler designs on the back, including photos of the band, and ensuring track listings and release dates are prominently displayed. The author also notes preferences around font styles, color schemes, and inclusion of additional materials like posters or photos.
Wojciech digipak and magazine advert analysis final (1)wojstarrr123
The document discusses several album covers and promotional materials for various artists. It analyzes the imagery, colors, text placement and styles, and other design elements. For the Coldplay album Ghost Stories, the cover features angel wings against a dark background representing the album's themes. Text on the back and disc is centered and bold to stand out. OneRepublic's Native album packaging depicts each band member as an animal in bright colors. The back cover lists songs in orange text. Waking Up by an unspecified band shows the group in a spotlight, implying their moment to shine.
The document analyzes several music album covers and promotional posters. It finds that they commonly use continuity of colors, fonts, and imagery between the album, poster, and CD to tie the materials together. This includes using the same central image and 2-color theme across all items. It also notes that posters typically feature reviews and social media information to encourage audience interaction. Overall, the analysis concludes that following simple conventions like a 2-color theme and central imagery position helps make the materials recognizable and visually cohesive.
Wojciech digipak and magazine advert analysis final (2)wojstarrr123
The document provides an analysis of various album packaging designs, including:
- The Coldplay album Ghost Stories features angel wings on the cover representing songs, with no title to leverage their brand recognition.
- Text on the Coldplay digipak is prominently displayed and uses bold colors to stand out against the dark background.
- The OneRepublic album Native features animals representing band members on the cover and CD, with consistent colors and fonts building their brand image.
- Imagery, colors, fonts and positioning are carefully designed across all components to represent the music and attract audiences while establishing the artists' brands.
The document provides an in-depth analysis of the design elements used across the album covers of The Kooks, Oasis, and Arctic Monkeys. It examines the imagery, typography, color schemes, and layouts employed on the front and back covers as well as inside panels. Key points made include how the designs establish the bands' indie credentials, appeal to their target audiences, create coherence across elements, and reinforce the importance of music-making.
The document provides analyses of album covers, digipaks, and advertisements for albums by Lana Del Rey, Florence and the Machine, and Marina and the Diamonds.
For Lana Del Rey's album, the digipak and cover art have a minimalist design with a clear image of the artist against a blue sky. Florence and the Machine's cover stands out with a vintage filter over an image of the artist among flowers and leaves, representing the album title. Marina and the Diamond's design gives the artist a cartoon-like appearance against a green floral background in the style of old vinyl records.
The advertisements analyzed effectively promote the albums by featuring the same artwork and key details like release dates, singles,
Album cover and magazine adverts for album releases analysisKerry
The document discusses several album covers and magazine advertisements for music releases. Some key points:
1) Album covers typically feature the band/artist name prominently to identify ownership. Backgrounds are often plain to avoid distraction from the main images and text.
2) Advertisements aim to catch attention through bold graphics, fonts, and layouts. They provide information like release dates and album contents to entice purchases.
3) Visuals like photos of the band/artist help identify them and draw interest. Strong color contrasts make text and images stand out against the background. Simplicity in design allows each element clear focus.
Solar Midnite Music Publishing is a new music publishing company that aims to represent independent artists. They chose the name Solar Midnite because they want to be the opposite of major publishers by focusing on smaller artists. Their logo incorporates a sun and broken record into the letters to represent solar and midnight. The company values putting songwriters first and adapting to changes in the industry. Their mantra is "Providing independent artists with mainstream opportunities" and their tagline is "Create. Contribute. Contract."
The document discusses advertisements for several musical artists including Florence and the Machine, Kings of Leon, and Foo Fighters. It analyzes design elements like images, fonts, colors, and text used in the advertisements and how they appeal to target audiences and promote the artists' brands. Key details like album names, release dates, and song titles are highlighted to attract fans and entice people to purchase the albums.
This document analyzes the packaging design of two albums: Michael Jackson's "Bad" and Eminem's "The Marshall Mathers LP". For both albums, the document examines the front and back covers, CD design, and additional elements like booklets. Some key aspects summarized are:
- The front covers feature large images of the artists with their name and album title prominently displayed. Color schemes and fonts are consistent throughout the packaging.
- Back covers include track lists, copyright information, and barcodes. Additional content like lyrics and photos are included in booklets.
- CD designs prominently display the artist's name and follow the overall color scheme, with track lists and logos also included.
The magazine advertisement promotes a new album by a band. It features the album cover art as the main image, combining all four band members' faces. Text elements like the band and album names match the style and fonts used on the album cover to create synergy. Conventionally, the ad lists singles and information on where to purchase the album to encourage sales.
The document analyzes the design elements of three different album digipaks: Birdy's "Fire Within", Lana Del Rey's "Born to Die", and Walk the Moon's "Talking is Hard". Some key points made:
- Birdy's digipak uses a monochrome color scheme of greys, black, and white, with Birdy's close-up image on the front. This minimal design effectively portrays the indie genre.
- Lana Del Rey's uses a pastel color palette and vintage-inspired imagery and fonts. The artist's name is prominently displayed on the front in bold.
- Walk the Moon's features bright colors and a simple design with
The combination of the main product (music video) and ancillary tasks (website, album, etc.) effectively conveyed the artist's brand concept. Multiple elements tied back to the theme of a relationship breakup seen in the music video. Shots of the artist's face built her star image across all products. Color and font choices aimed to appeal to the target teenage audience while maintaining continuity. However, some elements like the logo did not fully align to the pop genre brand. Overall, the ancillary pieces complemented and expanded upon the music video's narrative.
The combination of the main product (music video) and ancillary tasks (website, album, etc.) effectively conveyed the artist's brand concept. Multiple elements tied back to the theme of a relationship breakup seen in the music video. Photos of the artist throughout built her public image and increased recognition. While some elements like font and color carried through, others like the back cover tracks had to change for clarity. Overall, the ancillary pieces complemented the music video and helped promote the artist to their target demographic.
The document provides 6 case studies of print products for music albums. Each case study examines different design elements of album covers, including font choices, imagery, color schemes, and conventions. Key details summarized include:
- Font choices, imagery, and colors used on album covers and what they may symbolize
- Common conventions included on covers and packaging like track lists, barcodes, and logos
- Differences in design elements between front and back covers that represent different aspects of the artist
This document analyzes album packaging and promotional materials for several indie and dream pop artists. It discusses how the album packaging for The XX's "Coexist" and Youth Lagoon's "The Year of Hibernation" uses minimalist designs that reflect the genres. It also examines how M83's "Before the Dawn Heals Us" incorporates some traditional elements while adding individualistic touches. Magazine advertisements for albums by Coldplay, Florence and the Machine, and Ed Sheeran are discussed in terms of incorporating images of the artist, album, names, and release dates in designs suited to each artist's style.
The band Torrents created a logo that incorporated patriotic colors and themes of rebellion and youth to appeal to their target audience. They maintained this brand image across their products, including their CD packaging and magazine advertisements. When filming their music video, they emphasized this image through props depicting rebellious behaviors and a storyline of a night out to relate to their audience.
The magazine advert summarizes an album by pop artist Rihanna. It uses a close-up image of Rihanna, with bold text highlighting the new album title "LOUD" and release date. The simple layout with bright colors and well-aligned text and images creates an organized feel that would attract audiences. The digipak for the album continues the theme with the same bright color scheme and repetitive imagery of Rihanna to remain recognizable.
The Years & Years digipak for the album Communion features a rainbow gradient incorporating the colors of the LGBTQ+ pride flag. The motif of a black "Y" is prominently used throughout the band's branding and merchandise. While distinctive, the minimalist design may not clearly communicate that the digipak belongs to Years & Years for those unfamiliar with the band. The interior layout continues the rainbow motif and focuses attention on the tracklist and credits in a clean, centered design.
The CD cover uses simplicity and minimalism to portray an artistic style. The front cover features a black and white painting of the artist in the studio over a white background, suggesting a calm, emotional R&B album. In contrast to more cluttered genres like rock and dubstep, this simple design stands out on shelves while still including standard elements like the artist and album name. The back cover continues the theme with a minimal color palette and font, emphasizing the small number of tracks to imply quality over quantity of songs.
The document analyzes several indie album covers. It notes that they typically have simple, minimalist designs that focus on the band name and logo in plain fonts. This emphasizes the music over the artists' images. The album covers mainly use black and white with occasional splashes of color. They maintain continuity across the front and back covers as well as in the spine. The goal is a clean, easy-to-read presentation that lets the music be the central focus.
The document provides an analysis of several album digipaks and magazine advertisements. It summarizes key aspects of the designs that the author likes and wants to incorporate into their own digipak and advertisements. These include using colorful designs on the front with simpler designs on the back, including photos of the band, and ensuring track listings and release dates are prominently displayed. The author also notes preferences around font styles, color schemes, and inclusion of additional materials like posters or photos.
Wojciech digipak and magazine advert analysis final (1)wojstarrr123
The document discusses several album covers and promotional materials for various artists. It analyzes the imagery, colors, text placement and styles, and other design elements. For the Coldplay album Ghost Stories, the cover features angel wings against a dark background representing the album's themes. Text on the back and disc is centered and bold to stand out. OneRepublic's Native album packaging depicts each band member as an animal in bright colors. The back cover lists songs in orange text. Waking Up by an unspecified band shows the group in a spotlight, implying their moment to shine.
The document analyzes several music album covers and promotional posters. It finds that they commonly use continuity of colors, fonts, and imagery between the album, poster, and CD to tie the materials together. This includes using the same central image and 2-color theme across all items. It also notes that posters typically feature reviews and social media information to encourage audience interaction. Overall, the analysis concludes that following simple conventions like a 2-color theme and central imagery position helps make the materials recognizable and visually cohesive.
Wojciech digipak and magazine advert analysis final (2)wojstarrr123
The document provides an analysis of various album packaging designs, including:
- The Coldplay album Ghost Stories features angel wings on the cover representing songs, with no title to leverage their brand recognition.
- Text on the Coldplay digipak is prominently displayed and uses bold colors to stand out against the dark background.
- The OneRepublic album Native features animals representing band members on the cover and CD, with consistent colors and fonts building their brand image.
- Imagery, colors, fonts and positioning are carefully designed across all components to represent the music and attract audiences while establishing the artists' brands.
The document provides an in-depth analysis of the design elements used across the album covers of The Kooks, Oasis, and Arctic Monkeys. It examines the imagery, typography, color schemes, and layouts employed on the front and back covers as well as inside panels. Key points made include how the designs establish the bands' indie credentials, appeal to their target audiences, create coherence across elements, and reinforce the importance of music-making.
The document provides analyses of album covers, digipaks, and advertisements for albums by Lana Del Rey, Florence and the Machine, and Marina and the Diamonds.
For Lana Del Rey's album, the digipak and cover art have a minimalist design with a clear image of the artist against a blue sky. Florence and the Machine's cover stands out with a vintage filter over an image of the artist among flowers and leaves, representing the album title. Marina and the Diamond's design gives the artist a cartoon-like appearance against a green floral background in the style of old vinyl records.
The advertisements analyzed effectively promote the albums by featuring the same artwork and key details like release dates, singles,
Album cover and magazine adverts for album releases analysisKerry
The document discusses several album covers and magazine advertisements for music releases. Some key points:
1) Album covers typically feature the band/artist name prominently to identify ownership. Backgrounds are often plain to avoid distraction from the main images and text.
2) Advertisements aim to catch attention through bold graphics, fonts, and layouts. They provide information like release dates and album contents to entice purchases.
3) Visuals like photos of the band/artist help identify them and draw interest. Strong color contrasts make text and images stand out against the background. Simplicity in design allows each element clear focus.
Solar Midnite Music Publishing is a new music publishing company that aims to represent independent artists. They chose the name Solar Midnite because they want to be the opposite of major publishers by focusing on smaller artists. Their logo incorporates a sun and broken record into the letters to represent solar and midnight. The company values putting songwriters first and adapting to changes in the industry. Their mantra is "Providing independent artists with mainstream opportunities" and their tagline is "Create. Contribute. Contract."
The document discusses advertisements for several musical artists including Florence and the Machine, Kings of Leon, and Foo Fighters. It analyzes design elements like images, fonts, colors, and text used in the advertisements and how they appeal to target audiences and promote the artists' brands. Key details like album names, release dates, and song titles are highlighted to attract fans and entice people to purchase the albums.
This document analyzes the packaging design of two albums: Michael Jackson's "Bad" and Eminem's "The Marshall Mathers LP". For both albums, the document examines the front and back covers, CD design, and additional elements like booklets. Some key aspects summarized are:
- The front covers feature large images of the artists with their name and album title prominently displayed. Color schemes and fonts are consistent throughout the packaging.
- Back covers include track lists, copyright information, and barcodes. Additional content like lyrics and photos are included in booklets.
- CD designs prominently display the artist's name and follow the overall color scheme, with track lists and logos also included.
The magazine advertisement promotes a new album by a band. It features the album cover art as the main image, combining all four band members' faces. Text elements like the band and album names match the style and fonts used on the album cover to create synergy. Conventionally, the ad lists singles and information on where to purchase the album to encourage sales.
The document analyzes the design elements of three different album digipaks: Birdy's "Fire Within", Lana Del Rey's "Born to Die", and Walk the Moon's "Talking is Hard". Some key points made:
- Birdy's digipak uses a monochrome color scheme of greys, black, and white, with Birdy's close-up image on the front. This minimal design effectively portrays the indie genre.
- Lana Del Rey's uses a pastel color palette and vintage-inspired imagery and fonts. The artist's name is prominently displayed on the front in bold.
- Walk the Moon's features bright colors and a simple design with
The combination of the main product (music video) and ancillary tasks (website, album, etc.) effectively conveyed the artist's brand concept. Multiple elements tied back to the theme of a relationship breakup seen in the music video. Shots of the artist's face built her star image across all products. Color and font choices aimed to appeal to the target teenage audience while maintaining continuity. However, some elements like the logo did not fully align to the pop genre brand. Overall, the ancillary pieces complemented and expanded upon the music video's narrative.
The combination of the main product (music video) and ancillary tasks (website, album, etc.) effectively conveyed the artist's brand concept. Multiple elements tied back to the theme of a relationship breakup seen in the music video. Photos of the artist throughout built her public image and increased recognition. While some elements like font and color carried through, others like the back cover tracks had to change for clarity. Overall, the ancillary pieces complemented the music video and helped promote the artist to their target demographic.
The document provides 6 case studies of print products for music albums. Each case study examines different design elements of album covers, including font choices, imagery, color schemes, and conventions. Key details summarized include:
- Font choices, imagery, and colors used on album covers and what they may symbolize
- Common conventions included on covers and packaging like track lists, barcodes, and logos
- Differences in design elements between front and back covers that represent different aspects of the artist
This document analyzes album packaging and promotional materials for several indie and dream pop artists. It discusses how the album packaging for The XX's "Coexist" and Youth Lagoon's "The Year of Hibernation" uses minimalist designs that reflect the genres. It also examines how M83's "Before the Dawn Heals Us" incorporates some traditional elements while adding individualistic touches. Magazine advertisements for albums by Coldplay, Florence and the Machine, and Ed Sheeran are discussed in terms of incorporating images of the artist, album, names, and release dates in designs suited to each artist's style.
The band Torrents created a logo that incorporated patriotic colors and themes of rebellion and youth to appeal to their target audience. They maintained this brand image across their products, including their CD packaging and magazine advertisements. When filming their music video, they emphasized this image through props depicting rebellious behaviors and a storyline of a night out to relate to their audience.
The document discusses and analyzes the design elements of several different vinyl record labels. It notes creative aspects like the Beatles label showing an apple from the inside and outside, another using a cloud shape to break up stripes, and Pink Floyd's using a colorful bleeding edge around mostly black and white text. Overall, the document praises labels that find unusual yet clear ways to stand out through creative use of simple colors, fonts, shapes, and dividing elements while keeping the core information legible.
This document provides an analysis of a magazine advertisement for the band The Prodigy's new album "Invaders Must Die". The summary is:
The advertisement captures attention through its unique fonts matching The Prodigy's branding and an unusual main image of a barrage balloon. The album name is prominently displayed in the center in a graffiti-like font. Red is used as the main color scheme to connote danger, matching the alarming words in the album title. While breaking some conventions, the advertisement effectively promotes the new album through its stylized design and clear communication of key details.
The document summarizes the logos of three record companies: Island Records, Epic Records, and Columbia Records. Island Records' logo features a palm tree and capitalized name on a black background. Epic Records' logo uses a simple italic script without images. Columbia Records' logo is a walking eye that represents a camera and refers to the company's television business, using only black and white colors.
Research into Digipacks and Music Magazine advertspauly_ward
The document provides information about a digipack and advert analysis for a media coursework project. It discusses what a digipack and advert are, then analyzes the digipack and single advert for British rapper Tinie Tempah's debut album "Disc-Overy." It notes design elements like the artist's photo, logo, and colors that establish the album's brand identity within the R&B genre. It also analyzes the advert's darker theme suited to promoting the artist's tour. Finally, it examines the digipack and advert for the British rock band Oasis' debut album "Definitely Maybe," noting design conventions and how the photography style captures the band's laidback persona.
The document discusses design elements used in an advertisement for Ed Sheeran's album "+". It describes how the rule of thirds is used to draw the eye to Sheeran's close-up portrait and the album title. Bright orange and white colors are used that appeal to the acoustic music genre. The plus sign in the title creates a brand identity for Sheeran's albums. The online ad achieves synergy with the print ad and album artwork through its consistent image and logo.
A record label is a brand or trademark associated with marketing music recordings and videos. Record labels coordinate the production, distribution, marketing, and legal protection of music and videos. They sign artists to contracts and help develop their careers through A&R, talent scouting, and studio production. Record labels derive their name from the circular label in the center of vinyl records displaying the manufacturer's name and information. Most mainstream artists are signed to one or two major record labels that help market and distribute their music.
Hassan Ahmed's A2 Media Coursework EvaluationSlappaDeBassMon
- The student created a music video for the song "Love Me Already" by Black Kids alongside three other students as a class project. They aimed to make a comedic music video that would appeal to the target 16-25 year old audience.
- They researched the indie pop genre and created a performance-based video with comedic elements. Feedback showed 77% found the comedy successful.
- Accompanying materials like album artwork, a magazine poster, and branding were created to match the video's style and appeal to the target demographic. Positive feedback was received on all pieces.
- Various software like Final Cut, Photoshop, and websites like YouTube and iTunes were used effectively in the project's construction
The document analyzes two music advertisement posters. It discusses various design elements and conventions used in the posters, such as the main images featuring the bands, album names, quotes and reviews from music magazines, release dates, and ways to purchase the albums. Typography, color schemes, and composition techniques are examined in conveying genre and promoting the products. Key conventions like the artist and album names, reviews, and purchase information are discussed alongside ways some elements subvert typical conventions.
The student created a music video, album, and advertisement for an alternative rock band that all shared a consistent dark purple color theme to effectively market the band's style. While the album cover was brighter than the video to stand out on store shelves, both used a purple tone and distorted imagery to match the genre. The advertisement also featured the band against a purple backdrop, cohesively tying the ancillary texts to the video and communicating the intended dark style and theme.
The student created a music video, album, and advertisement for an alternative rock band that all shared a consistent dark purple color theme. While the album cover was brighter than the video to stand out on store shelves, both used a purple color scheme and distorted imagery to match the genre. The advertisement also featured the band against a purple background to tie it to the video and album. Ensuring all ancillary materials worked together through shared visual elements was vital to effectively marketing the band and its music to the appropriate audience.
1. The relationship between this album cover and other material by the artist is consistency in color scheme, font style, and direct images of the artist to create a recognizable brand identity.
2. The cover image features the artist prominently, using contrast and sizing of text to draw attention, representing wealth through clothing and vehicles common to the genre.
3. The layout is simple with a full-page image and minimal text on the sides to avoid clutter while clearly showing genre characteristics through imagery.
This document discusses the design process for a promotional poster for a new artist's album. The initial photo was selected to highlight the artist's sophisticated style. A red bar was added to draw the eye and make space for other elements. The iconic logo was positioned in the middle to identify the artist. Finally, additional photos, text, and ratings were included to provide more information and make the poster appealing to its target audience.
The document discusses the final digipack design for an indie/dream pop album. It uses dreamlike colors and imagery to signify the relaxed, chill style of music. Similar images and colors are used across the digipack and magazine ad to create brand identity and make fans aware of the artist. The fonts are straightforward and formal, fitting with the genres' emphasis on harmonious vocals. The design follows conventions of the genres to appeal to target audiences.
This document discusses the design process for a promotional poster for a new artist's album. The initial photo was selected to highlight the artist's sophisticated style. A red bar was added to draw the eye and make space for other elements. The iconic logo was positioned in the middle to identify the artist. Then, the album title was placed under the logo in a different color with lines on either side. Finally, additional photos, website links, a magazine quote and rating were included to complete the poster.
The document analyzes five album posters, summarizing key elements of each poster's design. Common elements included are: the artist name in large font at the top to identify them; the album title below in smaller font; the main image, often featuring band members, that takes up significant space; and release date and song information to promote the album. Color schemes, font styles, and placement of elements are designed to maximize visibility and recognition of the artist and album.
The document discusses plans for a music video for the song "Royals" by Lorde. It includes:
1) An analysis of the song's lyrics, tempo, and genre classification.
2) Plans for the music video's narrative structure, which will contrast scenes of the artist's normal life with mocking scenes of wealth.
3) An aim to promote the song's message of societal hierarchy and inclusion through scenes of diverse people lip syncing together.
4) Goals to establish the artist's brand and make her recognizable through costume choices, promote both her and the song through visuals tying to the lyrics, and reflect the indie/pop genre through lighting, locations, and
The document provides details about photographs selected and editing processes used for various ancillary music products, including a digipak and magazine cover, for an up-and-coming artist. Key photographs included images of the artist in front of a church door, which linked to lyrics in her song, as well as casual shots taken on set. Photographs were edited in Photoshop to enhance lighting and contrast, and create continuity across products while showing different sides of the artist. Time strips using various shots were chosen for the digipak interior to highlight the artist's fun personality. An everyday outfit and relaxed pose were used for the magazine cover to make the artist relatable while breaking into the industry.
Courteney used Apple iMac computers and various software programs throughout the construction, research, planning and evaluation of her project. She found the iMacs easy to use and navigate, and was able to edit video footage and add effects using iMovie. Photoshop allowed her to edit photos for her ancillary texts. Blogger served as the platform to display her process and gather feedback through a survey. YouTube supported her research by viewing example music videos and artists relevant to her genre. Green screen effects in iMovie helped isolate the artist as the focal point for chorus shots in her music video.
- The document analyzes magazine advertisements for music albums by Jessie J, Florence and the Machine, and Lana Del Rey.
- For Jessie J, the ad uses a glamorous black and white photo of the artist with gold accents to match the album's color scheme. However, the image does not match Jessie J's previous relatable image.
- For Florence and the Machine, the ad features the album cover photo and highlights the release date. It uses fonts and colors that suit the artist's vintage style and feminine image.
- For Lana Del Rey, the ad directly uses the album cover artwork, promoting her unique image and sound.
The document provides analysis of several digipak album packaging designs. For the first digipak analyzed, the summary notes that it has an unconventional 5-panel design that opens like a cube rather than a book, featuring different colored images of band members. The second digipak analyzed is for Rihanna and effectively represents her feminine image through a color scheme of pinks and reds and romantic imagery of her lying among roses. The third analyzed digipak stands out with its bright yellow color and uses small cartoon images to convey an imaginative personality. The document concludes by praising a digipak for Paloma Faith for effectively representing her unique style through regal, painted imagery and a rich red color scheme,
The document discusses analyzing the image and style of popular female artists like Rachel Platten, Jess Glynne, Demi Lovato, and Little Mix based on their music videos. It notes that Platten and Glynne have natural, casual styles with accessories that make them seem relatable. Lovato has a rock/punk style with tattoos, heavy makeup, and revealing outfits. Little Mix shows each member having their own style that coordinates as a group. The document recommends giving the discussed artist a unique yet natural style with statement pieces like bold makeup or jewelry to seem fashionable but unusual.
This document analyzes and summarizes several music videos. It discusses elements like camera shots, editing techniques, color schemes, and how they relate to the themes and messages of the songs. The document provides opinions on aspects of the music videos that could be applied or avoided in the readers' own music video project. Key elements that caught the readers' attention included simple, natural aesthetics; juxtaposition of different shots; and creative use of effects in editing to enhance meaning. They aim to include a balance of narrative and performance shots in their own video.
The thriller genre aims to create suspense and excitement in audiences through techniques like lighting, sound, camera work, and mise-en-scene. A crime usually occurs at the start or climax to engage audiences in trying to solve the mystery. Thrillers also use complex narratives with twists and clues to keep audiences invested. Common elements include a protagonist versus antagonist, danger for the hero, and sinister motives of the villain. Film techniques like lighting, editing, sound, and camera work are employed to build tension and disorient viewers.
The document provides analysis and feedback on a student's thriller film opening sequence project. It summarizes the camera work, editing, sound, mise-en-scene, and feedback received. It describes using high angle shots to show vulnerability, fast cuts to build tension, and nursery rhyme music distorted to unsettle viewers. The lighting was an issue, and feedback suggested hinting earlier at the mysterious figure watching the protagonist.
Columbia Pictures is an American film studio that began in 1918 and is now a division of Sony Pictures Entertainment. It helped pioneer the Golden Age of Hollywood in the 1920s-1950s under Harry Cohn's leadership and stars like Frank Capra, Cary Grant, and Rita Hayworth. Over the decades, Columbia Pictures was purchased by companies like Coca-Cola and Sony as it continued producing popular films in different eras. Today it remains one of the major Hollywood studios known for franchises like Spider-Man, Ghostbusters, and Charlie's Angels.
The document discusses themes and iconography in the thriller genre. It notes that villains are often depicted wearing dark colors like black to represent their evil nature, while some films subvert this by showing villains in colorful clothing. Specific colors like red are used to indicate distinct personalities or emotions. Props like guns and knives are commonly used as weapons, and fake blood depicts danger and death. Themes in thrillers include action, violence, psychological concepts focusing on mental states, crime and investigation, with some films addressing deeper themes like homosexuality, gender identity, and life difficulties.
The student-created thriller opening sequence uses several film techniques to set up tension and mystery. It begins with production company logos that zoom in slowly before cutting to the main title. Camera work includes tracking and close-up shots that reveal a female protagonist injured on the floor. Editing employs dissolves between her dream and waking to create an unsettling tone. Costumes and lighting contrast to show her vulnerability outside facing her "inner evil" from within. Sound effects of breathing and a ticking clock build suspense as she is chased by a threat only she can see.
This presentation was provided by Racquel Jemison, Ph.D., Christina MacLaughlin, Ph.D., and Paulomi Majumder. Ph.D., all of the American Chemical Society, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
2. Warner music group is apart of the big four major record labels in the
music industry. The logo is very simple, with a similar style to the other
logos apart of the big four labels. A large image linked in with the name is
placed above the text in the center, the colour of the image also links with
the company. The image is the logo for the company as Warner, Sony and
Universal are also huge players in other forms of media such as film and
TV. The logo is large as it is very recognizable from the music industry but
also other forms of media. The text below the image is in clear, bold black
font which references the name of the record label. The Warner music
group has a very simple logo, which is a blue circle with a white W inside.
The W represents the name Warner and is incorporated in the film logo as
well so it is well recognized as a company. The blue is very simple and
fresh which suggests that Warner music group is offering fresh, modern
music. The style of the text at the bottom of the image is very simple and
the colour black is used to stand out from the blue and white. The black is
very striking which links with the bold text choice. The name of the
record label is also very simple however it works well because the name of
‘Warner’ is incorporated which is now recognized among all forms of
media.
EMI is the only record label apart of the big four which is based in Britain., however with a
large roaster from all around the world. EMI is apart of the franchise Virgin media, hence
the bold red square which is used for the logo. Virgin has incorporated the colour red in all
parts of their company for example, the aeroplane the TV logo and EMI. The colour is now
associated with the company which makes EMI a reputable record label. Again the record
label logo is very simple, with just a red square and white writing of the labels names. The
font which has been used is now associated with the record label as it is used for all aspects of
marketing. The bold three letters stand out against the red, and catch the viewers attention
suggesting their impact in the music industry is just as bold. Electric & musical industries Ltd.
Is very long for a well recognized label so it was shortened to EMI which three letters are
known world wide. I feel that an abbreviation of the name is very effective, and just having a
few letters that work well together makes the label stand out as the name just rolls of the
tongue. Artists as big as Lily Allen and The Gorillas are signed to the record label, and they
own Capitol, EMI classic and Blue note.
3. Sony music is the second largest of the big four labels and is a huge media conglomerate and
is apart of audio, visual, computing, gaming and photography media forms. ‘Sony’ is a very
reputable brand name and is known world wide for the quality of goods. Sony are able to
make profit by converging their different forms of media together. For example the music that
is produced from their record label is used on games and films also produced by Sony. This
widens the target audience and gives artists apart of the Sony label more advertisement and
marketing. Sony have an extremely large roaster including Alicia Keys, Beyoncé, Calvin
Harris, Bruno Mars and One direction. Simon Cowells record label; Syco is also apart of Sony
music. The same form of logo is used for all Sony products as it is recognized world wide as a
reputable name. The image which is used is a streak of red paint. The colour red has been
used again as it is very striking, and bold which suggests Sony has a huge impact on the music
industry. The paint streak is very effective as it suggests that Sony is painting the media, trying
to own the music, film and computing industry. The curve that is created from the paint streak
is more effective than a straight line as it suggests Sony diversity and versatility as they are
apart of so many industries. Again black writing has been used for the word ‘Sony Music’. The
font which is used is the font for all Sony products so again is recognized. It is very clear as
the letters are separated showing the simplicity of Sony products.
Universal music group is the largest record label in the the music industry. Universal also has a
huge impact in the film industry and is a recognized, reputable name. Some of the artists in
signed to Universal include Jessie J, Rihanna, Lady Gaga, Kasier chief and The Rolling stones.
Other record labels who are signed to Universal include Island record group, London recordings,
Polydor and Mercury recordings. The logo like the other record labels apart of the big four is very
recognizable because it is used for other products and films. The name ‘Universal’ is very simple,
the one word is easy to say, and memorable. It also suggests that the company is very diverse, and
is apart of lots of different industries as they are ‘universal’. I personally believe that it is very
effective to use a one world record label which means something as it suggests a lot for the quality
produced by the label. Unlike the other record label logos Universal has only used black, and not
one striking colour for the image. Although, a green or blue would have been affective for the
image, the black is very smart and is striking. The style of the text is very simple like the other
logo’s. The writing is separated and bold which makes the name stand out. The font is recognized
for ‘universal’ as it is included in all their products.
4. Island records is a British record label and is apart of Universal music group. It is a major label and was founded in Jamaica
however it has been based in Britain since 1962. The exotic location which it was founded had an input with the record label’s
logo and name. Island records has had a major influence in the music industry in Britain since the 1970’s. I really like the logo
that the record label has created, I feel that it is very true to where the company was founded and suggests an exotic twist. The
exotic twist, could be a fresh new method of producing music. The palm tree in the location suggests fresh, and new which
promotes the record labels modern music. The black again is very effective, as it is smart and professional. However instead
of the black circle, a yellow or orange could have been used to create the effect of a sun set to link with the name and main
shape in the logo. In the center is a black circle which has a palm tree shape cut out. The bold colours allows the shape to be
seen clearly. The palm tree suggests Jamaica; where the label was founded and promotes a fresh way to look at music. The
circle is an effective shape for the company as it creates the effect of a sunset being set around the palm tree. This suggests
new horizons and a new way to produce music. The name is at the bottom of the logo. A large, separated font has been used
which is effective for the name as it is thin writing which links with the palm tree. A one word name is given to the record
label, which is very effective as it is memorable and leaves a lasting impression on the audience. Personally I believe that the
logo is too similar to the drink Malibu's logo and I automatically think of that when seeing this logo. However, I really like
the shape cut out from the shape and one word name as it is simple however effective.
Strawberry recordings is an example of a independent record label. The record label logo is very different from
others, as a textured coloured background is given as well as a bright colour used for the font and image unlike other
logos such as ‘Universal’ and ‘Island’. I personally believe that this logo is very unique, which makes it stands out
and suggests that the record label offers a unique style of music being an independent small record label. The name
‘strawberry’ is very simple, and suggests a fresh and unique style of music. Its quite a feminine name, with the
connotations of strawberry girls and the pink/red colour. However strawberries grow into something which the
public enjoy suggesting that the record label is producing music from small artists which are not heard of as much
and producing music that the public will enjoy. The fruit has connotations of summer which also suggests the genre
of music that the label specialize in as summer is known for the up beat, party music. The font of the name is very
curly which also makes it different from other logos as other record label prefer the bold separated font. The curly,
joint writing also suggests a feminine , young target audience. The image which is used for this logo is very simple as
under the main text there are lines which have been taken out from the pink shape. The lines look like the volume
sign on a computer as the lines move up and down during a song depending on the volume. It is very appropriate
imagery for a logo in the music industry. The textured, coloured background makes the font and image stand out
further and is is a very neutral colour instead of the normal white. I personally really like this logo as it is very
different from others in the music industry and suggests that the record label is unique with the music it produces.
5. I really like the logo for Believe recordings, because the simplicity and colour scheme has been used intestinally to
imply a target audience. The style of the text is very simple, however effective. I really like the spaced out writing
and it is very common in the logos for record labels. The thin style also links with name and simplicity. The image
which is above the name is very simple, with two shapes merged together to create a similar shape to what
reminds me of ‘pacman’! The merging of the two shapes suggest that the record label likes to mix traditional and
new sounds together to create a fresh sound. By mixing the shapes to create a new one it suggests their creativity
and desire to create unique music and break boundaries. The colour scheme is very effective as the pink and blue
suggests their target audience is unisex. Unlike the Strawberry recording logo with just the pink which suggests a
female target audience, this logo suggests both sexes. Overall, I really like the simplicity of this record label logo,
however I think that an image which linked with the word ‘believe would have been more effective, such as a bird
which is a sign of hope.
‘One bird records’ is also a independent record label which is suggested through the logo. I really like the logo for
this record label as I think it is very different and unique than other independent and major record labels. By
having the record label name and the image inside the circle it joins it all together suggesting that the rerecord
label is only small. Unlike other logos One Bird has placed the text over the image. The colour image is
interesting as the blue has been used which links in with the representation of the bird. The bird suggests hope,
and freedom, which music is defiantly as a lot of artists see music a great way to express them selves. The blue is
very calming, and suggests freedom. The name is very simple, however effective as it suggests the record label
offers a very personalized service to their artist. The image of the flying bird links with the music industry and
what the record label is trying to promote as it shows how small artists can open their wings and fly and produce
great music with the label. The colour scheme of blue may be promoting the labels target audience of males,
however I think it was purposely used to create the calming, natural effect. The font of the text is also very
different. Staying with the separated font, the style reminds me of an indie style which this record label specialize
in.
7. Logo ideas- Loop recordings
• To create the record label which Tarryn Estelle is signed to I had to consider various names,
which are memorable but effective. Unlike Sony and Universal which have a reputable brand
name, we had to consider a name which is just as effective. I thought of the name Loop
recordings because I had ideas of the logo and font style. The word loop seemed to fit well
with the music industry as if a song is of excellent quality the target audience will play the song
on loop. The name suggests that the target audience will really enjoy the music the record label
produces. We chose ‘recordings’ instead of music groups as it is short and fits well with the
one syllable word.
• I chose the record label name as I pictured the style of the writing by the connotations and
imagery created by loop. The word suggests curly lines, which create a circle. A image of a
roller coaster appeared in my head at first which also shows that the record label is
experimental. The font is very curly which does not fit in with the conventions that I have
found with record label logos, however it is very suitable for the name.
• I created the logo using Photoshop, and merged various images together. I used a clip art
image of a set of headphones as it symbolises the music industry well, and adds to the
simplicity of the logo. The clipart image did not have the wire connected to the headphones,
so I found another image of a wire and joint the two together and the text. I used a very
simple font for the word ‘Recordings’ as I used conventions from real record label logos and
placed it slightly under the name.
• Originally when I imagined this logo I thought a black background with white text would be
more appropriate for the young target audience, however considering the research I have
fulfilled on professional record label logos I also created some logos with a white background
and black text. I adjusted the threshold levels on Photoshop to swap the two colours around.
Although original I really liked the black background with white as it is different from other
logos and looks very professional. I also really like the white background with black font as it
looks simple but effective. The wire connecting the text and the headphones is also clearer.
The connection suggests the connection the record label has with the target audience as they
try to work closely with their target market to produce the sound they want.
• I also experimented with different filters on Photoshop's to try and suggests the young target
market. I tried a postal stamp effects which created faint curves across the image which also
helps support the connotations of the name. I also used the dotted and retro filter which adds
a vintage effect to the record label. Despite experimenting with the filters I feel that the plain
writing with no filter is more effective as it is very simple and in a similar style to the big four
record label logos.
• Myself and Charlotte really like this logo, and this is our favourite ones from the other logo
and names we created. I personally believe the name is very effective as it is simple, but
memorable as the word makes the audience associate it to curves which we included when
creating the logo. The simplicity of the black and white colour scheme is also very effective
despite other labels using one bright colour such as blue for the image. The simplicity of it
suggests the modern contemporary music which Tarryn Estelle fits in. The curly font for the
word ‘Loop’ also suggests a young target audience which we have.
8. Logo ideas- Podium recordings
• The second record label logo I created was for ‘Podium recordings’. Instead of just choosing
our first idea, myself and Charlotte decided to explore and experiment with different names
using conventions we found during our research of record label logos. I chose the name
‘podium’ as it creates imagery in the audiences mind and has connotations of the best. A
podium in sports is a stand with three different levels for 1st,2nd and 3rd place winners. When I
imagined the logo I pictured the text being placed on the highest level to suggest that this
record label only produces great quality music and is one of the best in the music industry. This
represents the artist; Tarryn Estelle well as it suggests a professional, talented artist.
• Instead of using the traditional image of a podium which is used in sports, I decided to link it
with the music industry by using the volume levels which appears in a recording studio. I took
the image of the volume levels from the internet and found the font from Dafont. I used the
editing programme Photoshop to merge the two images together and experiment with the
colours. The photo I chose is very simple, however it represents the music industry and the
shape and structure of the levels create the shape of a podium. I then placed the text on the
highest points of the levels to suggest they are ‘number 1’. The name ‘Recordings’ was chosen
instead of ‘music group’ as I really wanted to keep the name simple and as short as possible so
it is remembered by the audience.
• Also in Photoshop I experimented with colours as the original image I took of the levels was
with a black background and white bars. However considering my research I have conducted
into record label logos I chose to create a logo with a white background and black font and
image. I really like the white background logo as it adds to the simplicity of the name and the
faint black bars suggests the target audience as it reminds me of a graffiti effect. Also in the
editing process I chose to add a bright colour to the image in light of my research. The major
four record labels tend to use a white background, with a bright colour. I decided to use a black
background to make the name ‘Podium’ stand out, however I added a pink/purple colour to
the image of the volume levels to make it eye catching. The one bright colour is very effective
in this circumstance as it stands out from the black background and white font and suggests
they produce bold/interesting music. The colour I chose does however connote a gender
specific target audience as the pink suggest the record label produces music for females. Myself
and Charlotte did not want to pick a specific gender that the music from the record label was
suited for. I personally like the white background with black text as the black looks almost
graffiti like connoting our young target audience.
9. Logo ideas- Astra music group
• Our third record label idea is; Astra music group. When trying to work out some original record
label names, I researched other words for star. The word Astra came up as one of the most
popular names for star and originates from Latin. I really liked Astra as a name as it is very simple
with two syllables, and has connotations which put imagery in the audiences mind. I thought by
choosing a word which means star that the logo would also be easy to create as we could use the
star which can be remembered easily. Astra meaning star suggests that this music group only
produces stars which markets our artist Tarryn Estelle well as it suggests that she is going to be a
star within the music industry. Other connotations with stars is shooting stars which also shows
that this music group holds high aspirations for their artists and really push them to break in to
the music industry. Instead of Astra being followed by ‘recordings’ we chose to use ‘music group’
instead as it will give more of a variety for our target audience to choose from when they are
deciding which logo suits the age bracket best. Music group also suggests a sense of community
and shows that Astra supports the artists while creating a community with their fans also and
listening to their target market.
• I found the two images of stars on the internet, as I wanted something distinct, not just the
cartoon star. The main image which I will use is a star with arrows circling around it. I chose this
image because the circle around it shows how the record label is in a routine of success as they
method of producing seems to work so they keep on producing stars. I chose to add another
smaller image which is rotated slightly and fits in within the circle. I felt that the extra which is
connected to the main image could show how the music group listen to their target audience to
create the music they like. I originally made the logo with a white background and black text in
tradition with the four major record labels. I really liked the white background and black text as
the star really stood out against the background and the simplicity of it made it look very
professional. However, I wanted to experiment with more ideas so I tried a black background
with white text and a scratch/graffiti effect. The black background works well however I really
liked the graffiti filter I added on Photoshop as it connotes the young target audience and it
makes our logo stand out from others as filters are not use as much in the record label logos.
• Overall, the logo I created for Astra music group is one of my favourites as I think the simplicity
works as such a simple name was chosen. We used imagery which is connoted by the name and
which is also reference a lot in the music industry.
10. Logo ideas-Saturn recordings
• Another idea myself and Charlotte decided to create a logo for was Saturn recordings. The name is
quite random as it has not connections to the music industry, however my methods of thoughts were
that the music produced by the record label is out of this universe and shows that they produce good
quality, unique and diverse music which is now essential to make it into the music industry. Saturn is
known for the rings which surround the planet, and rings have connotations of luxury and high quality
products. Personally I was not as keen on this name than our other creations as the name and the logo
ideas reminds me more of a film production company rather than a recording label.
• When creating this logo, I used font from the website Dafont and got the photograph from the
internet. I wanted a very simple image of Saturn and I had to experiment a lot as there was a lot of real
photographs on the internet. Originally when I thought of the name I imagined a ring going around
the name so that a big image was not used to break conventions we found in our research. However, I
found it hard to find one ring shape and when trying to creating the shape on Photoshop I could not
warp the ring enough to make it look realistic. The animated image I used was very simple, and I
adjusted the threshold levels to make it white when it is against the black background.
• I really like the line which is above the text as it breaks it up from the image and we have not
experimented with this in our other logos yet. The line fits well with the letters and it creates the effect
it is lifting the picture. The font myself and Charlotte chose to use is very simple, it is not as spaced out
as the style used in other record labels. However I feel that the writing stuck together and the bold text
is effective for the name and it makes the logo stand out from others.
• Again when creating this logo I decided to experiment with the background and different filters. I really
like the black background with white text as it fits the theme of the universe, however I feel that the
white background looks more professional. I tried out different filters again and I really liked the
artistic pencil filter. I had not used this one before, but the grey scratch effect it created was really good
for the name and image used as it made it look more out of space. This is one of my less favourite
logos that I have created as I feel the name and the logo connotes a different genre of music than what
Tarryn Estelle specialises in. This logo suggests the record labels produces a science/ tech sound which
is very club based music, where our song choice is apart of the indie- pop genre.
11. Logo ideas- Off the records
• Myself and Charlottes final record label idea was ‘Off the records’. We decided not to add another
word to the name such as ‘recordings’ as it did not sound right as it was too long. Although this name
we created is longer than our other ideas we feel that the three words work well together as it is a
saying which is sometimes used in the music industry. ‘Off the records’ suggests something new and
innovative as it is yet to be a record. It can also suggest that the artists work is ‘off the records’ because
of the success it has had with the target audience. When I thought of this name I did not really have
any plans in my head about the logo, so when it came to creating it I just experimented with different
ideas and words that came to my head from the name. I like the name as it is longer, and I feel that it
could be abbreviated like ‘EMI’ and Off the records could be ‘OTR’ which sounds right when
somebody says it.
• When creating the logo, I took inspiration from my research on smaller record labels logos as they do
not use exactly the same conventions as major record labels with the white background and black text.
In the smaller record labels they tend to use a bright colour and are more experimental with the text
style and use boarders and filters. The first image which comes into my head from the name is of
course an old school vinyl record. I tried using a circle shape for a record, and didn't’t really like the
shape as it didn't’t make the text stand out and I thought it could be easily forgettable. I chose to use
images I found from the internet of record art. There was a lot of interesting images, however I found
two which I could not decide about. The first one was a guitar cut out from a vinyl record which I
found very effective and could suit the genre of the record label well as in the indie pop genre a guitar
sound is recognised from the music. However I also felt that the guitar could symbolise a rock and roll
genre so I experimented with the other image I found which had the New York skyline cut out of the
top of the record. I also really liked this one as it suggests that there is where the label is founded and it
is also where a lot of dreams can come true in the music industry.
• I chose the font from Dafont again, and I found a very old school, vintage style font which was bold
which suited the conventions I found on my research. I felt this font was more experimental and
suited smaller record labels. Due to the shape of the images I chose I found that on the new York
skyline record the words ‘Music group’ could be added at the bottom as it looked very empty without
it. However in the guitar record it fitted better with just ‘Off the records’. By putting the text inside of
the image I create a variety of different layouts of logos for the target audience to choose from. I took
inspiration from my research and the success of ‘One bird records’ logo and experimented with the
text being in the image which I found was very effective. I experimented again with filters and
background and after creating my original logo with a black record and white text I also tried a white
record and black text by adjusting the threshold level. Although it still being effective as the name was
emphasized further I still prefer the black record. I then tired a graffiti/scratch filter which I placed on
both logos. I really liked this effect as it linked with the vintage effect I created with the font and using
a vinyl record image.
• Although I created a very vintage effect with these logo ideas, with the old styled text and using an
image of a vinyl record I feel that this does not suggest a old school, blues genre and it does suggests
individuality and is very unique from others in the music industry. The font is very elaborate and bold
which suggests the record label is also very bold and is key in the music industry. At first when I
created the logo I felt that the style of writing and the overall look created reminded me of a film
poster. However I look the vintage look and feels it represents the indie genre well. Off the records is
one of my favourite logos and I feel the scratch effect works well with this logo and only adds to the
vintage effect I wanted to created. I could imagine artists such as Paloma Faith being apart of the
roaster on this record label who are also apart of the Indie- Pop genre.
12. Market research
0
2
4
6
8
10
12
14
Loop
recordings
Podium
recordings
Astra
music
group
Saturn
recordings
Off the
records
Target audience response
Target audience
response
• As we thought of a few record label names and created some different
outcomes for the logos, we decided to create a small sheet with all the
different logo ideas for the target audience to complete. We chose to do
this because we wanted to make sure the logo and name was appropriate
for the target audience as well as the genre. I created the sheet on a
PowerPoint slide and just put all the different outcomes from the
different names as well as the different colours. I created tick boxes next
to each of the logos for the target audience to tick their favourite one.
• We printed off the market research sheet, and got 30 people aged
between 16-24 fill it out. I wanted to make sure the logo and name
reflected the age bracket well as well as the genre of music myself and
Charlotte decided to focus on. I made sure I asked people who varied in
age to fill it out, because I wanted some 16 year olds input as well as 24
years old and people in the middle of the age bracket. This would create
the most accurate result.
• After receiving the sheets back I decided to create a graph from our
results. In total from 30 people, 12 people decided that Loop recording
was best suited for the target audience as they liked it best. Podium
recordings was liked by five people where Astra music group was
favoured by 7 people. Saturn recordings was also liked by 7 people where
off the records came in second place with 9 people deciding it was best
suited for the target audience and genre.
• From the research we collected, we found that Loop recordings was most
popular, and the font in black with white background was most popular.
The filter logos were less popular and the black background Loop
recording logo only had 4 people favouring it.
• An improvement we could have made on our market research sheet is to
ask the person to fill out a quick comment box about why they felt it was
best suited. We could have also of asked for any suggestions to improve
it so we could develop our work considering our target audience.
13. Final choice:
I really like our final choice for a record label name and logo as myself and Charlotte
considered a lot of factors while creating this outcome. We had to consider; the genre,
target audience, conventions of real record label logos and colour schemes. Although
this outcome Is simple with the use of black text and a white background we found that
the major four record labels use this convention in their logo.
We used the simple image of headphones which is animated because it connotes
the young target audience myself and Charlotte has chosen. The age bracket 16-24
is known for being unsociable at times as they constantly have their headphones in
listening to their favourite songs. The headphone is also a great image to represent
the music industry. I decided to use the wire of a headphone to connect the text
and image together as it shows the connection that loop recording has with their
target audience as it suggests they like to listen to their fans to produce the music
they want. It fits really well with the font style as the loops connect well with the
wire.
The name loop recordings is also very effective for a record
label as it sits the music industry well. The word loop is often
used in the music industry to describe a good soundtrack or
album as the target audience play the music over and over
again as they enjoy it so much. This shows that our record
label produces high quality music and suggests Tarryn Estelle
also produces great music. The font of the text is also very
effective for the name as the style is very curly creating loops
in the words. I chose a very simple styled font for the word
‘Recordings’ because it is the less important part of the two
word name. However the bold style makes the audience
realise this logo is apart of the music industry.
The target audience liked this record name and logo best out of all our outcomes which
also helped with mine and Charlottes decision. I feel that the simplicity however
professional logo helped with the target audiences decision. The simple name; Loop is
very short so can be remembered and also creates an image in the audiences mind. I
personally agree with the target audience, and think this was one of our strongest
creations as we have used conventions from real record label logos and considered the
style of font and image to link with the name and target audience.
Overall, I think that this outcome is the most
professional creation, as the simple black and white
colour scheme makes the font and image stand out
to make the audience remember the name of our
record label. The colour scheme is very simple as we
did not want to connote a specific genre in the logo
as we wanted a wide target audience. As well as
representing the target audience well it also
connotes the genre myself and Charlotte decide to
specialise in which is indie- pop. The indie-pop
genre is very unique and this logo suggests this.