Recognition to Reputation
•Download as PPT, PDF•
0 likes•513 views
A presentation on how its now vital not just to have recognition in your market sector but actually an enviable reputation in what you do. It's all about being remarkable.
Report
Share
Report
Share
Recommended
WordCamp NY: Blogs and Making it Into the Big Leagues
The document discusses several key topics related to branding and marketing in the digital age, including:
1) The importance of understanding audience and giving them what they want in a consistent manner.
2) The need to protect one's brand and ensure it is controlled by the creator, not outside influences.
3) How the lines between personal and professional brands are blurred online, and everything one says can affect a company's brand.
How to Influence the Influencer
Special Guest: Marcy Massura, Director of Digital Engagement, Weber Shandwick
As an influencer engagement specialist at one of the global leaders in public relations, Marcy Massura knows a thing of two about getting on the right radar screens. She will share her unique perspective of developing content and strategies for some of the world's most recognized brands and how small businesses can leverage these tactics to help in their cause in this ever changing digital world.
Branding You
Individuals are becoming powerful personal brands through their online presence and social media influence. The document discusses how centers of influence, or COINs, can become the face of a brand by having a culture of transparency across social media and acting as a relationship broker between their followers and organizations. It provides steps for individuals to create their own brand separate from companies and engage with followers by getting involved in causes, building both online and offline communities, and balancing selling with keeping conversations authentic.
Richard Millington (FeverBee) - Cracking The Social Code: How To Turn Your Me...
The document provides tips for community managers to increase member participation and retention. It recommends (1) promoting specific activities for members to do within the community, (2) asking members to share what they are doing, thinking or feeling to spark discussion, and (3) optimizing the six main communication tools like forums, emails and notifications to engage more members. It also suggests setting goals, focusing on popular topics, making members feel their contributions are valued, designing autonomy-supportive features, and building connections between members to keep them actively involved over time.
Developing Powerful Audience Personas For Successful Online Engagement - Laur...
This document discusses how developing powerful audience personas can help with online engagement. It explains that personas are fictional representations of audience segments that are based on their needs and motivations. The document outlines a process for creating personas that involves starting with broad audience segments, understanding what motivates those segments, and then building out fictional personas. It recommends using techniques like surveys, focus groups, and social media analysis to inform the persona creation. Finally, the document stresses that personas should not just be created but also used across marketing activities like content, discussions, and analytics.
Never eat alone
A short summary of specific points in the book never eat alone by Keith Ferrazzi.If you are interested and want to delve further into some of these aspects please visit my medium account https://medium.com/@WTeng20/delving-into-never-eat-alone-1a3c2d732849#.re3e8clqd, where I further explain the aspects of the book.
Never Eat Alone Presentation
I developed this presentation to report my findings on networking to members of Miami Entrepreneurs at Miami University.
Mind mapping software solution provider Colin Horner
Mind mapping software solution provider and complex business problem solver Colin Horner helps you to visualise, summarise, analyse and solve all sorts of business challenges using his mindmapping suite of tools, training and consultancy solutions
KEYWORDS
mind mapping software solution provider, mind mapping, mind mapping software, mind map, problem solver, visual thinking, graphical communication artist, digital doodler, systems designer, mind maps, mind map consultant, mind map coach, mind map trainer
Recommended
WordCamp NY: Blogs and Making it Into the Big Leagues
The document discusses several key topics related to branding and marketing in the digital age, including:
1) The importance of understanding audience and giving them what they want in a consistent manner.
2) The need to protect one's brand and ensure it is controlled by the creator, not outside influences.
3) How the lines between personal and professional brands are blurred online, and everything one says can affect a company's brand.
How to Influence the Influencer
Special Guest: Marcy Massura, Director of Digital Engagement, Weber Shandwick
As an influencer engagement specialist at one of the global leaders in public relations, Marcy Massura knows a thing of two about getting on the right radar screens. She will share her unique perspective of developing content and strategies for some of the world's most recognized brands and how small businesses can leverage these tactics to help in their cause in this ever changing digital world.
Branding You
Individuals are becoming powerful personal brands through their online presence and social media influence. The document discusses how centers of influence, or COINs, can become the face of a brand by having a culture of transparency across social media and acting as a relationship broker between their followers and organizations. It provides steps for individuals to create their own brand separate from companies and engage with followers by getting involved in causes, building both online and offline communities, and balancing selling with keeping conversations authentic.
Richard Millington (FeverBee) - Cracking The Social Code: How To Turn Your Me...
The document provides tips for community managers to increase member participation and retention. It recommends (1) promoting specific activities for members to do within the community, (2) asking members to share what they are doing, thinking or feeling to spark discussion, and (3) optimizing the six main communication tools like forums, emails and notifications to engage more members. It also suggests setting goals, focusing on popular topics, making members feel their contributions are valued, designing autonomy-supportive features, and building connections between members to keep them actively involved over time.
Developing Powerful Audience Personas For Successful Online Engagement - Laur...
This document discusses how developing powerful audience personas can help with online engagement. It explains that personas are fictional representations of audience segments that are based on their needs and motivations. The document outlines a process for creating personas that involves starting with broad audience segments, understanding what motivates those segments, and then building out fictional personas. It recommends using techniques like surveys, focus groups, and social media analysis to inform the persona creation. Finally, the document stresses that personas should not just be created but also used across marketing activities like content, discussions, and analytics.
Never eat alone
A short summary of specific points in the book never eat alone by Keith Ferrazzi.If you are interested and want to delve further into some of these aspects please visit my medium account https://medium.com/@WTeng20/delving-into-never-eat-alone-1a3c2d732849#.re3e8clqd, where I further explain the aspects of the book.
Never Eat Alone Presentation
I developed this presentation to report my findings on networking to members of Miami Entrepreneurs at Miami University.
Mind mapping software solution provider Colin Horner
Mind mapping software solution provider and complex business problem solver Colin Horner helps you to visualise, summarise, analyse and solve all sorts of business challenges using his mindmapping suite of tools, training and consultancy solutions
KEYWORDS
mind mapping software solution provider, mind mapping, mind mapping software, mind map, problem solver, visual thinking, graphical communication artist, digital doodler, systems designer, mind maps, mind map consultant, mind map coach, mind map trainer
IMC and You
This document discusses the importance of integrated communication and relationships in public relations. It argues that the future of PR relies on integrated communication across different channels to build relationships with stakeholders. PR professionals must understand branding, advertising, marketing and how to integrate communications across various touchpoints like social media, blogs and videos. Their role is to act as integrators within an organization to ensure a consistent message is communicated to different publics.
Branding Yourself In A Noisy World
Personal branding involves defining who you are, what you do, and how you do it in order to stand out from others. It is important for becoming an expert in your field, advancing your career, and building your professional network. To effectively build your personal brand, you need to increase your brand's visibility through social media by creating targeted, high-quality content that cuts through the noise and resonates with your target audience across multiple online channels. The strength of your personal brand depends on factors such as the size and engagement of your social network as well as your reputation.
Wgb Presentation 2
The document summarizes a business boot camp for women on marketing a business. It includes presentations on evolutionary marketing focusing on performance, feedback and revision; building relationships through networking and communication; listening and engaging audiences online; and targeted traffic through keyword research and tracking. The boot camp was hosted by Network Solutions and Steptoe & Johnson LLP on June 19, 2010 in Washington, D.C.
"What's the Buzz"? Presented at the #wgbiz Boot Camp
The document summarizes a business boot camp for women on marketing a business. It includes presentations on evolutionary marketing focusing on performance, feedback and revision; building relationships through networking and communication; listening and online engagement; and targeted traffic through keyword research and tracking. The boot camp was sponsored by Network Solutions and Steptoe & Johnson LLP and included presentations from various speakers on social media, mobile marketing, blogging, and traffic generation.
Women Grow Business - What's the buzz?
The document summarizes a business boot camp for women on marketing a business. It includes presentations on evolutionary marketing focusing on performance, feedback and revision; building relationships through networking and communication; listening and online engagement; and targeted traffic through keyword research and tracking. The boot camp was sponsored by Network Solutions and Steptoe & Johnson LLP and included presentations from various speakers on social media, mobile marketing, blogging, and traffic generation.
Breaking the Chains of Culture - Slides used in Webinar with the Best Practic...
This set of slides is a subset of the slides used in the Best Practices Institute Webinar on Trust by Dr. George Vukotich in March of 2009.
https://bestpracticeinstitute.org/cgi-bin/expert_profile.pl?id=256&cmd=webinars
Socialgrace
This document discusses social media and content marketing strategies for churches and businesses. It emphasizes creating valuable social objects like documents, videos, and presentations to engage in conversations and influence others. Remain remarkable by consistently contributing helpful content instead of focusing on personality. Earn people's permission through genuine participation and by convening rather than controlling conversations about important issues.
Reputation management
Reputation Management is cruecial for corporates. Chief Reputation/communications strategist has to be part of the senior executive management.
Reputation Management can provide Competitive advantage and sustainability to the corporates.
Beyond likes-- design for engagement
The document discusses strategies for engagement on social media beyond just getting likes. It argues engagement is an iterative process of listening, planning, engaging, measuring and adapting. Effective engagement strategies add value to followers by entertaining, informing or empowering them, while maintaining an authentic personality and voice through text, images and by empowering one's network.
Building your employer brand online
The document discusses how employer branding and social networking are interrelated. It emphasizes that an employer's brand is formed through individual and collective opinions shared on social media, which can create good or bad experiences that people will talk or yell about. It stresses that an employer's messaging across social media should be consistent, involve conversation not proclamation, and that every interaction potentially meets, misses, or exceeds expectations.
Social media & customer service
What is social media & how can it aid great customer service?
A quick run through the every changing world of digital communications & social media.
What does 'great' look like in social customer service?
How do you get started in social customer service?
Customer Service and Social Media: Best Practices from Best Practitioners
This document summarizes a webinar on best practices for customer service and social media. It introduces the moderator Becky Carroll and four panelists from Four Seasons Hotels, Zappos, TELUS, and Entergy who will discuss their customer service strategies using social media. Participants are invited to submit questions during the webinar and follow the discussion on Twitter.
Core training seminar
The document announces a CORE training seminar taught by Tonja Demoff. Tonja developed the RAW program from real-life examples that revealed why some people are financially successful while others are not. One example involved litigation with people who wanted Tonja to build a business for them rather than doing it themselves. The seminar will teach how to avoid choosing the wrong employees, partners, friends, and relationships who may take advantage, and will provide a system to protect oneself and wealth from such predators.
5 Undeniable Truths of Successful Fundraising
Is your nonprofit fundraising and development effort feel "underdeveloped"? Geared to nonprofit development directors, board members, executive directors and volunteers. Learn 5 key insights to launch your charity into a new experience of fundraising success.
Dan Barbercheck - January 2012
This document discusses principles for effective marketing communications and public relations. Some key points made include that marketing communications requires courage, confidence and perseverance. It also stresses the importance of standing out from competitors by creating memorable messages and maximizing buzz, rather than relying on traditional media. The overall message is that good communication takes audacity, candor and a willingness to go beyond formulas and conventions.
Social Media Strategies for Freelancers - LaidOffCamp LA
How to get you the projects or business through social media? What strategy to follow? Do I need to be on all social media sites? Which one to pick? What next? This presentation is specifically for freelancers and was presented at LaidOffCamp LA on May 1, 2009
06 Brian Solis : Reputation War, Comment vaincre sans combattre !
Intervebtion de Brian Solis à la conférence Reputation War organisé par la commission digitale du Syntec RP
SEO, ORM and Social Media - The Holy Trinity of eMarketing
This document discusses using social media strategically as part of an integrated eMarketing approach, which it refers to as the "Holy Trinity" consisting of SEO, ORM, and social media. It positions SEO as the foundation ("God") for getting websites found in search engines. ORM is likened to the "Holy Spirit" for managing online reputation. Social media is compared to "Jesus" for driving engagement and conversations that can help own the entire search results page rather than just top spots. The document provides advice on using these channels together strategically rather than tactically to achieve marketing goals.
Internal Communications - Cheam First Nations and Urban Systems
Presented at the 2014 LNG conference by Eric Alex of Cheam First Nation and Trina Wamboldt of Urban Systems, this session was designed for First Nations who are interested in enhancing communication and engagement within their own community.
Pleasures & Pitfalls of Social Media & Your Business
We offer our definition of social media and explain how it can be most beneficial to your business. We also explain why Facebook, Twitter, and YouTube are NOT social media. (Hint: think semantics....)
Business community 2011
Ann Holman outlines her view on why it will be important in the future for companies to build communities around brands.
8 rules of start up
This document provides 8 rules for starting a successful business:
1. Ensure your business idea is truly distinctive and different from competitors. Love what you do to stay motivated.
2. Focus on acquiring high-quality customers through great customer experience rather than just sales numbers. Grow the business through each customer.
3. Build credibility and trust with customers before communicating, as credibility enhances trust and word-of-mouth marketing.
More Related Content
What's hot
IMC and You
This document discusses the importance of integrated communication and relationships in public relations. It argues that the future of PR relies on integrated communication across different channels to build relationships with stakeholders. PR professionals must understand branding, advertising, marketing and how to integrate communications across various touchpoints like social media, blogs and videos. Their role is to act as integrators within an organization to ensure a consistent message is communicated to different publics.
Branding Yourself In A Noisy World
Personal branding involves defining who you are, what you do, and how you do it in order to stand out from others. It is important for becoming an expert in your field, advancing your career, and building your professional network. To effectively build your personal brand, you need to increase your brand's visibility through social media by creating targeted, high-quality content that cuts through the noise and resonates with your target audience across multiple online channels. The strength of your personal brand depends on factors such as the size and engagement of your social network as well as your reputation.
Wgb Presentation 2
The document summarizes a business boot camp for women on marketing a business. It includes presentations on evolutionary marketing focusing on performance, feedback and revision; building relationships through networking and communication; listening and engaging audiences online; and targeted traffic through keyword research and tracking. The boot camp was hosted by Network Solutions and Steptoe & Johnson LLP on June 19, 2010 in Washington, D.C.
"What's the Buzz"? Presented at the #wgbiz Boot Camp
The document summarizes a business boot camp for women on marketing a business. It includes presentations on evolutionary marketing focusing on performance, feedback and revision; building relationships through networking and communication; listening and online engagement; and targeted traffic through keyword research and tracking. The boot camp was sponsored by Network Solutions and Steptoe & Johnson LLP and included presentations from various speakers on social media, mobile marketing, blogging, and traffic generation.
Women Grow Business - What's the buzz?
The document summarizes a business boot camp for women on marketing a business. It includes presentations on evolutionary marketing focusing on performance, feedback and revision; building relationships through networking and communication; listening and online engagement; and targeted traffic through keyword research and tracking. The boot camp was sponsored by Network Solutions and Steptoe & Johnson LLP and included presentations from various speakers on social media, mobile marketing, blogging, and traffic generation.
Breaking the Chains of Culture - Slides used in Webinar with the Best Practic...
This set of slides is a subset of the slides used in the Best Practices Institute Webinar on Trust by Dr. George Vukotich in March of 2009.
https://bestpracticeinstitute.org/cgi-bin/expert_profile.pl?id=256&cmd=webinars
Socialgrace
This document discusses social media and content marketing strategies for churches and businesses. It emphasizes creating valuable social objects like documents, videos, and presentations to engage in conversations and influence others. Remain remarkable by consistently contributing helpful content instead of focusing on personality. Earn people's permission through genuine participation and by convening rather than controlling conversations about important issues.
Reputation management
Reputation Management is cruecial for corporates. Chief Reputation/communications strategist has to be part of the senior executive management.
Reputation Management can provide Competitive advantage and sustainability to the corporates.
Beyond likes-- design for engagement
The document discusses strategies for engagement on social media beyond just getting likes. It argues engagement is an iterative process of listening, planning, engaging, measuring and adapting. Effective engagement strategies add value to followers by entertaining, informing or empowering them, while maintaining an authentic personality and voice through text, images and by empowering one's network.
Building your employer brand online
The document discusses how employer branding and social networking are interrelated. It emphasizes that an employer's brand is formed through individual and collective opinions shared on social media, which can create good or bad experiences that people will talk or yell about. It stresses that an employer's messaging across social media should be consistent, involve conversation not proclamation, and that every interaction potentially meets, misses, or exceeds expectations.
Social media & customer service
What is social media & how can it aid great customer service?
A quick run through the every changing world of digital communications & social media.
What does 'great' look like in social customer service?
How do you get started in social customer service?
Customer Service and Social Media: Best Practices from Best Practitioners
This document summarizes a webinar on best practices for customer service and social media. It introduces the moderator Becky Carroll and four panelists from Four Seasons Hotels, Zappos, TELUS, and Entergy who will discuss their customer service strategies using social media. Participants are invited to submit questions during the webinar and follow the discussion on Twitter.
Core training seminar
The document announces a CORE training seminar taught by Tonja Demoff. Tonja developed the RAW program from real-life examples that revealed why some people are financially successful while others are not. One example involved litigation with people who wanted Tonja to build a business for them rather than doing it themselves. The seminar will teach how to avoid choosing the wrong employees, partners, friends, and relationships who may take advantage, and will provide a system to protect oneself and wealth from such predators.
5 Undeniable Truths of Successful Fundraising
Is your nonprofit fundraising and development effort feel "underdeveloped"? Geared to nonprofit development directors, board members, executive directors and volunteers. Learn 5 key insights to launch your charity into a new experience of fundraising success.
Dan Barbercheck - January 2012
This document discusses principles for effective marketing communications and public relations. Some key points made include that marketing communications requires courage, confidence and perseverance. It also stresses the importance of standing out from competitors by creating memorable messages and maximizing buzz, rather than relying on traditional media. The overall message is that good communication takes audacity, candor and a willingness to go beyond formulas and conventions.
Social Media Strategies for Freelancers - LaidOffCamp LA
How to get you the projects or business through social media? What strategy to follow? Do I need to be on all social media sites? Which one to pick? What next? This presentation is specifically for freelancers and was presented at LaidOffCamp LA on May 1, 2009
06 Brian Solis : Reputation War, Comment vaincre sans combattre !
Intervebtion de Brian Solis à la conférence Reputation War organisé par la commission digitale du Syntec RP
SEO, ORM and Social Media - The Holy Trinity of eMarketing
This document discusses using social media strategically as part of an integrated eMarketing approach, which it refers to as the "Holy Trinity" consisting of SEO, ORM, and social media. It positions SEO as the foundation ("God") for getting websites found in search engines. ORM is likened to the "Holy Spirit" for managing online reputation. Social media is compared to "Jesus" for driving engagement and conversations that can help own the entire search results page rather than just top spots. The document provides advice on using these channels together strategically rather than tactically to achieve marketing goals.
Internal Communications - Cheam First Nations and Urban Systems
Presented at the 2014 LNG conference by Eric Alex of Cheam First Nation and Trina Wamboldt of Urban Systems, this session was designed for First Nations who are interested in enhancing communication and engagement within their own community.
Pleasures & Pitfalls of Social Media & Your Business
We offer our definition of social media and explain how it can be most beneficial to your business. We also explain why Facebook, Twitter, and YouTube are NOT social media. (Hint: think semantics....)
What's hot (20)
"What's the Buzz"? Presented at the #wgbiz Boot Camp
"What's the Buzz"? Presented at the #wgbiz Boot Camp
Breaking the Chains of Culture - Slides used in Webinar with the Best Practic...
Breaking the Chains of Culture - Slides used in Webinar with the Best Practic...
Customer Service and Social Media: Best Practices from Best Practitioners
Customer Service and Social Media: Best Practices from Best Practitioners
Social Media Strategies for Freelancers - LaidOffCamp LA
Social Media Strategies for Freelancers - LaidOffCamp LA
06 Brian Solis : Reputation War, Comment vaincre sans combattre !
06 Brian Solis : Reputation War, Comment vaincre sans combattre !
SEO, ORM and Social Media - The Holy Trinity of eMarketing
SEO, ORM and Social Media - The Holy Trinity of eMarketing
Internal Communications - Cheam First Nations and Urban Systems
Internal Communications - Cheam First Nations and Urban Systems
Pleasures & Pitfalls of Social Media & Your Business
Pleasures & Pitfalls of Social Media & Your Business
Viewers also liked
Business community 2011
Ann Holman outlines her view on why it will be important in the future for companies to build communities around brands.
8 rules of start up
This document provides 8 rules for starting a successful business:
1. Ensure your business idea is truly distinctive and different from competitors. Love what you do to stay motivated.
2. Focus on acquiring high-quality customers through great customer experience rather than just sales numbers. Grow the business through each customer.
3. Build credibility and trust with customers before communicating, as credibility enhances trust and word-of-mouth marketing.
Ego presentation01-1
The document discusses the ego and its impact in business and leadership. It defines ego as the part of personality centered around the self. While ego can drive ambition and leadership, it also poses risks if taken to an extreme, such as inflated pride, defensiveness, or putting oneself above the company. The document suggests taming ego through practices like self-observation, accepting criticism, sharing power, and developing humility. An unchecked ego can negatively impact decision-making, relationships, creativity, and business costs.
Collaboration breeds innovation
Presentation on why we need to start collaborating but why we are so bad at it. It offers a model for the process required to ensure great collaboration and how it only happens in an enlightened and natural state.
You can't hide transparency
Transparency is increasingly important as customers and stakeholders expect more openness from organizations. With greater access to information online, maintaining secrecy will be seen as selfish and damage reputation. While transparency requires sharing some information that was previously kept private, it builds trust and allows organizations to engage partners and empower employees. Case studies of transparent companies like Microsoft and Jet Blue are provided as examples. The document advocates for transparency models that involve information exchange with key groups and shared decision making. It argues that lack of transparency does more harm to reputation than being openly honest.
Being digital 2011
Social networking sites are currently boring but will evolve to become more imaginative. The large existing social networks will stagnate, causing people to move away from their advertising networks. Many new niche social networks will emerge that are focused on specific brands or interests, providing a better experience than the large networks.
"Hang On" - future thoughts on work and business
Quotes from the eBook by Ann Holman centred on how we may have to change our business models to respond to the future demands of customers and employees. Prepare to be challenged!
Network silos
1. The document discusses the transition from advertising networks to social brand hubs and the importance of social connections.
2. It notes that closed networks foster trust and conformity while brokerage networks facilitate the flow of new ideas by making connections across different groups.
3. An optimal network utilizes both closed connections for trust and brokerage connections for innovation and information sharing.
The war for talent
The document discusses the "War for Talent" and retaining top talent in organizations. It notes that globalization, new workforce expectations, and outdated HR systems have made retaining talent more challenging. Research shows high turnover rates for top performers and a need to better engage employees through opportunities aligned with their strengths. To deal with exceptional talent, organizations need more imaginative hiring practices, better talent retention strategies, and leaders who can develop social and technical skills across networks rather than just focusing on individuals. Seeing talent development from a network perspective that builds social capital will be important for innovation in increasingly connected work environments.
Viewers also liked (9)
Similar to Recognition to Reputation
Social Media - Past Present Future
This document discusses the past, present, and future of social media. It outlines how social media evolved from early platforms like Geocities and Classmates in the 1990s that allowed people to create pages and interact. It explains that people use social media to share information for reasons like performance, reputation, novelty, and warning others. The document also discusses how organizations can use social media for brand building, customer acquisition, customer service, public relations, employee engagement, and recruitment. It predicts that future social media uses may include more advanced advertising, avatars, search, and insights from network analysis.
Branding and Social Media
This document discusses how to use social media and branding to help potential employers and clients find you for jobs and opportunities. It recommends researching target companies and roles, creating an online presence through platforms like LinkedIn and Facebook that highlights your skills and experience, and engaging with a consistent message about your strengths and goals. The key is presenting yourself as a trustworthy expert people will want to recommend through a transparent online identity that shows your qualifications in a brief, relatable manner.
Social media presentation
This document discusses using social media for commercial real estate professionals. It emphasizes that social media should be used to build personal brands, retain clients, generate leads, and provide customer service. The goals are to differentiate yourself and have conversations that establish you as an expert. People trust word-of-mouth recommendations over traditional advertising. Social media allows information to spread quickly and can be leveraged to develop networks of brand evangelists. However, social media is for communication, not direct selling; it should complement and lead into traditional sales processes. Success requires being consistent and patient as momentum builds over time.
The Big 7 Startup Marketing Mistakes
How startups often screw up their marketing and growth efforts, along with tactical tips to improve and fix these oversights.
Your Personal Branding Blueprint
The document provides tips on how to improve personal branding on social media. It recommends completing your LinkedIn profile with a professional photo, focusing your headline and summary on 5 keywords related to your expertise, and selecting the correct industry and geographic location to be found more easily online. Customers increasingly rely on search engines and social media to research people, and your personal reputation impacts their purchasing decisions. Building your reputation on platforms like LinkedIn can lead to new opportunities like speaking engagements, sales, and connections with influencers.
Social Media Training April 2010 Ed
This presentation was part of a social media measurement and awareness training day held by Lynchpin Analytics and Pangaea Digital in Edinburgh, April 2010
Stephanie Sammons Interview with the Journal of Financial Planning
I was interviewed for the October 2014 edition of the Journal of Financial Planning magazine in their "10 Questions With Noteworthy People" section on the topic of how financial advisors can "Build Digital Influence and Succeed in a Wired World". I share my thought and insights on how to re-think your client acquisition and retention strategy, creating a digital and social media marketing strategy, blogging and driving traffic to your website, LinkedIn, and digital marketing mistakes to avoid.
Personal Branding Workshop Slides - Effectively Market Yourself for Career Su...
This 75-minute workshop delivered with Beth Mercier of The Hartford dives into ways to understand, manage, and take control of your personal brand.
Social Media For Professionals
This presentation covers basic concepts, various social media platforms, the exponential growth of social media, case studies on how social media has benefited businesses. Also this presentation lays our a detailed road map on how chartered accountants can use the medium for business purposes
Social Media For Professionals Bcas
How Chartered Accountants (and other professionals ) can use Social Media for find new business oportunties. Presentation has reference to relevant case studies
Using Linkedin
Linkedin is the most powerful social networking platform for relationship building. Whether you are a senior executive looking for career alternatives or a recruiter looking for the right talent or a Business Development Executive looking for new prospect,Linkedin is the most potent tool. I would like to acknowledge my learnings from Jan Vermeiren,my Linkedin Guru and Dan Schawbel,my personal branding guru from whom I have learned a lot. I have borrowed a number of concepts from both.
J C C C Interior Design Presentation
This document discusses the importance of personal branding and using social media to build your personal brand. It defines personal branding as managing the perceptions and emotions that others have about you based on their relationship and interactions with you. It emphasizes that personal branding involves identifying your values, developing a brand promise and attributes, and consistently communicating and delivering your personal brand through various social media channels. The goal is to get people to know, like, and trust you so that you are top of mind for opportunities that align with your goals.
50 Marketing Thought-Leaders Over 50
50 Marketing Thought-Leaders Over 50 You Should Know in the November 2014 issue of Brand Quarterly Magazine
Personal Brand Slidecast for BGIMGT566SX
This document discusses personal branding as a way to market oneself and one's goals and vision. It defines personal branding as the perception others have of their total relationship with an individual, shaped by how that person presents themselves. Developing a personal brand increases visibility, demonstrates competence, and differentiates oneself from others. While self-promotion can have negative connotations, personal branding done by providing value to others is positive and helps one advance their career and influence as a leader and change agent. The document encourages readers to discover and clearly define their personal brand.
Forum sustentar 2011 social media workshop 25 august 2011
The document provides an overview of social media marketing. It discusses who uses social media and its benefits for businesses, including customer relations, loyalty building, and new customer acquisition. It emphasizes that social media is about dialogue and engagement, not advertising. The document then offers tips for developing a successful social media strategy, including determining goals, researching audiences, creating a contact list, joining conversations, and measuring results.
Simply Zesty Conall Presentation
Reputation is defined as the public's opinion or social evaluation of a person, group, or organization. It is an important factor in fields like business and online communities. Advocacy, or the act of publicly supporting or recommending something, has become a powerful force of influence due to people turning to each other rather than traditional authorities for information. Advocates can help companies grow through word-of-mouth promotion and driving business results. Strategic advocacy campaigns aim to capture conversations, influence groups, and seed debates through new media like social networks in order to tell a company's story and activate communities.
PRCG 2011 - Charleston, SC
The document provides guidance on developing an effective social media strategy and practice for clients. It emphasizes focusing on clients' objectives first before developing tactics. Social media should be integrated with traditional marketing and support key goals like increasing sales, customer loyalty, or public relations. The document also outlines services an agency can provide, like social listening, community management, and crisis response. It stresses the importance of measurement by setting targets and defines metrics for each objective.
Olivier Blanchard's PRCG presentation
PR firms need to evolve their social media practices to better serve clients. Simply building social media presences is not enough - agencies must own digital crisis planning, reputation management through monitoring, and training other roles. The key is establishing clear objectives with clients focused on goals like new customers or sales, not just vanity metrics. Agencies should create service strategies around reputation, crisis, and community management tailored to objectives.
Social Media Strategy
This document discusses social media strategy and considerations for businesses. It defines what social media is, why businesses care about social media, and the challenges involved. It addresses resource considerations like staffing needs and technology requirements. It provides examples of how top brands structure their social media teams and channels. Finally, it offers some strategies for reputation management, content curation, and thought leadership on social platforms.
Mii Inc 050210 3
The document discusses the importance of personal branding and managing your online presence and reputation. It provides tips for using LinkedIn to build your professional network and establish yourself as a leader in your industry, such as completing your profile, developing connections, participating in discussions, and regularly updating your status. It also notes that a personal branding agency can help with online reputation management and career development goals.
Similar to Recognition to Reputation (20)
Stephanie Sammons Interview with the Journal of Financial Planning
Stephanie Sammons Interview with the Journal of Financial Planning
Personal Branding Workshop Slides - Effectively Market Yourself for Career Su...
Personal Branding Workshop Slides - Effectively Market Yourself for Career Su...
Forum sustentar 2011 social media workshop 25 august 2011
Forum sustentar 2011 social media workshop 25 august 2011
Recently uploaded
An introduction to the cryptocurrency investment platform Binance Savings.
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Recruiting in the Digital Age: A Social Media Masterclass
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Company Valuation webinar series - Tuesday, 4 June 2024
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Best practices for project execution and delivery
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-inspired to the data-driven praxis (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
How to Implement a Real Estate CRM Software
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership at Agile Tour Geneve 2024
Industrial Tech SW: Category Renewal and Creation
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Building Your Employer Brand with Social Media
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Creative Web Design Company in Singapore
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
buy old yahoo accounts buy yahoo accounts
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Recently uploaded (20)
An introduction to the cryptocurrency investment platform Binance Savings.
An introduction to the cryptocurrency investment platform Binance Savings.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Recruiting in the Digital Age: A Social Media Masterclass
Recruiting in the Digital Age: A Social Media Masterclass
Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
Recognition to Reputation
- 1. From Recognition to Reputation Hi!
- 2. Why reputation is important?
- 7. Offline & Online “ You used to have to have an offline reputation to have an online reputation, its not the other way round.” Rob Glover
- 12. Beyond…..what?
- 14. Reputation Ladder Its switched and overnight
- 15. Questions