The document discusses recent trends in nutraceuticals, emphasizing the growing demand for natural products and innovative delivery formats such as microencapsulation. It highlights the importance of strategic collaboration among health professionals to regulate the rapidly expanding nutraceutical industry, which offers significant health benefits. Key players in the Indian nutraceutical market are also identified, alongside prospects for future innovations in the field.

1. RECENT TRENDS IN
NUTRACEUTICALS
Presented by:
Shivangi Patel
Tejaswini Jadhav

2. HEALTH
PROBLEMS

3. Reasons

4. Food
Pharmaceuticals
Nutraceuticals

5. NUTRACEUTICALS
Nutrients Herbals
Dietary
supplements
Aloe Vera
Evening
primrose oil
Garlic
Ginger
Ginseng
Green tea
Prebiotics
Probiotics
Dietary fibres
Protein
supplements
Oils from
animal source
Steroids
Hormone
precursors
Vitamins
A,B,C,D,
E,K
Minerals
Amino
acids
Fatty
acids

6. Prevention
From
Health
diseases
Free radical
Scavengers
Enhances Signal
Transduction
Gene
Transcription
Cell
Division
Advantages
 No Side effects
 Economical
Detoxification
Plenty health benefits

9. Natural Trend
1.Introduction of Stevia, a natural
sugar alternative and plant extract.
2. Increasing demand for natural
antioxidants both in foods and
supplements.
3. Increase in competition for drinks
with beta-carotene antioxidants from
algae and vegetables in spite of these
products being more expensive
Innovative Delivery Formats
1. Flavour masking of omega-3
and soy products
2. Increasing technologies of
microencapsulation,
nanoseparation has allowed for
new formats of delivery such as
electrolyte delivering strips and
vitamin enhanced chewing gum.
Condition Marketing
These sectors such as heart health,
eye health, digestive health, joint
health and so on are gaining
immense popularity with
manufacturers positioning
themselves to focus on certain
health avenues specifically.
Cultural Customisation-
In India omega 3 fatty acids,a non-
vegetarian products has been
developed with vegetable variants
,owing to cultural diversity
RECENT TRENDS IN WORLD OF NUTRACEUTICALS

10. FUTURE
PROSPECTS
Meal replacement pills
Therapy
Immunomodulators
Prophylaxis powders

12. Conclusion
• Nutraceuticals have proven health benefits and their consumption
(within their acceptable Recommended Dietary Intakes) will keep
diseases at bay and allow humans to maintain an overall good
health.
• Although nutraceuticals have significant promise in the promotion
of human health and disease prevention, health professional,
nutritionists, and regulatory toxicologist should strategically work
together to plan appropriate regulation to provide the ultimate
health and therapeutic benefit to mankind.
• That is why implementation of regulatory body is necessary to
standardize the nutraceutical industry.
• It is also necessary to review this topic because the nutraceutical
industry is growing at a rate far exceeding expansion in the food
and pharmaceutical industries.
• Herbal nutraceutical is a powerful instrument in maintaining health
and to act against nutritionally induced acute and chronic diseases,
thereby promoting optimal health, longevity, and quality of life.

13. MAJOR INDIAN NUTRACEUTICAL
PLAYERS
Major Public Companies
•Dabur India Ltd.
•Dr. Reddy's Laboratories Ltd.
•Lupin Ltd.
•Piramal Healthcare Ltd.
•Ranbaxy Laboratories Ltd.
•Wockhardt Ltd.
•Abbott India Ltd.
•GlaxoSmithKline Consumer Healthcare Ltd.
•Pfizer Ltd
• Avesthagen Ltd.
• Guardian Lifecare Pvt. Ltd.
• Reliance Wellness Ltd.
• The Himalaya Drug Company
• USV Ltd.
• Amway India Enterprises Pvt. Ltd.
• Herbalife International India Pvt. Ltd
NEW ENTRANTS IN INDIA Company
Alkem laboratories.
Divis Laboratories -
Mission Vivacare
Vitabiotics
Sanofi Aventis
Acquired Universal Medicare
Neutralite
Danone