The presentation highlights the results of a market survey conducted in Nagpur region of Maharashtra to estimate the growth of nutraceutical market in the region. This survey was conducted as a part of curricular project for completion of B.Pharm. The following presentation may help the viewer to get an idea about the growth trends of nutraceutical market in urban regions of the country(nagpur region here). The importance of such surveys has been clearly mentioned and the details regarding survey procedures and results may guide students in conducting such small scale surveys in future.
REGULATORY ASPECTS OF FOOD & NUTRACEUTICALS A GLOBALKapilKumar198
This presentation contains detailed information about the regulatory aspects of food and nutraceuticals a global prospective, which includes WHO guidelines on nutrition and NSF International.
REGULATORY ASPECTS OF FOOD & NUTRACEUTICALS A GLOBALKapilKumar198
This presentation contains detailed information about the regulatory aspects of food and nutraceuticals a global prospective, which includes WHO guidelines on nutrition and NSF International.
This presentation is about the emerging field of nutraceuticals, its relation with the food, health and pharmaceuticals. How the food we daily intake plays a major role in providing stability and treating or preventing ailments. It also has information about the top 3 chronic diseases as listed by WHO and how the nutraceuticals associated with them.
important of nutraceuticals in pharmacy field for beneficial effect, herbal foods, useful effects in human beings, anticancer activity, fertility activity, anti diabetic activity, scope of nutraceutical market in INDIA
Nutraceuticals have been gaining importance to combat the associated life style diseases. That's added a new expansion business of the Pharmaceutical Industry.
This presentation contains the legal or regulatory aspects of nutraceuticals Nutraceuticals first coined by Stephen De Felice, Founder and chairman of Innovation in medicine.
Regulatory aspects of nutraceuticals in India governed by FSSAI
Nutraceuticals chapter of Advance Pharmacognosy 1 of M Pharm syllabus.
This presentation involves Introduction to Nutraceuticals,
Classification of Nutraceuticals, Herbs as a food, Inorganic /mineral supplements, brief benefits of vitamin supplements, digestive enzymes and its example, use of cereals and Grains, importance of Antioxidants and Polyunsaturated fatty acids, an example of formulation and standardization of Multivitamin Tablets, what all regulatory requirement we need to manufacture Nutraceuticals and FSSAI guidelines for Nutraceuticals, sources- mediinal use - marker compound of some usually used Nutraceuticals.
This presentation is about the emerging field of nutraceuticals, its relation with the food, health and pharmaceuticals. How the food we daily intake plays a major role in providing stability and treating or preventing ailments. It also has information about the top 3 chronic diseases as listed by WHO and how the nutraceuticals associated with them.
important of nutraceuticals in pharmacy field for beneficial effect, herbal foods, useful effects in human beings, anticancer activity, fertility activity, anti diabetic activity, scope of nutraceutical market in INDIA
Nutraceuticals have been gaining importance to combat the associated life style diseases. That's added a new expansion business of the Pharmaceutical Industry.
This presentation contains the legal or regulatory aspects of nutraceuticals Nutraceuticals first coined by Stephen De Felice, Founder and chairman of Innovation in medicine.
Regulatory aspects of nutraceuticals in India governed by FSSAI
Nutraceuticals chapter of Advance Pharmacognosy 1 of M Pharm syllabus.
This presentation involves Introduction to Nutraceuticals,
Classification of Nutraceuticals, Herbs as a food, Inorganic /mineral supplements, brief benefits of vitamin supplements, digestive enzymes and its example, use of cereals and Grains, importance of Antioxidants and Polyunsaturated fatty acids, an example of formulation and standardization of Multivitamin Tablets, what all regulatory requirement we need to manufacture Nutraceuticals and FSSAI guidelines for Nutraceuticals, sources- mediinal use - marker compound of some usually used Nutraceuticals.
A nutraceutical is a food or a part of a food stuff that provides medical or health benefits, including the avoidance and handling of diseases. The food products which are used as nutraceutical are Probiotic, Prebiotic, Dietary fiber, Omega 3 fatty acid, and antioxidants. Nutraceuticals have received significant attention due to their speculative safety, potential nutritive and therapeutic effects. Nutraceuticals are alternative to modern medicines and also provide healthy living. To avoid side effects associated with medicines, live longer expectation and to increase the health value of our diet, nutraceuticals are being preferred. They possess abundant therapeutic benefits like anti-obesity, immune enhancement, natural antioxidant, cardiovascular effects, anti-diabetic, anti-inflammatory effects, etc. The main constituents of nutraceuticals are nutrients, herbals and dietary supplements which assist to maintain health, function against various diseases and ensure better quality of life. The aim of this article is to provide the current knowledge about the useful information about nutraceuticals. Parvaiz Ahmad Parry | Aadil Hussain Tantray | Aadil Mustafa | Shabir Ahmad Ganie | Mr Rajan Kothari"Nutraceuticals: New Concept of Medicines" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-2 | Issue-4 , June 2018, URL: http://www.ijtsrd.com/papers/ijtsrd12970.pdf http://www.ijtsrd.com/other-scientific-research-area/other/12970/nutraceuticals-new-concept-of-medicines/parvaiz-ahmad-parry
Nutraceutical market, scope and growth: Herbal drug technologyLokesh Patil
As consumer awareness of health and wellness rises, the nutraceutical market—which includes goods like functional meals, drinks, and dietary supplements that provide health advantages beyond basic nutrition—is growing significantly. As healthcare expenses rise, the population ages, and people want natural and preventative health solutions more and more, this industry is increasing quickly. Further driving market expansion are product formulation innovations and the use of cutting-edge technology for customized nutrition. With its worldwide reach, the nutraceutical industry is expected to keep growing and provide significant chances for research and investment in a number of categories, including vitamins, minerals, probiotics, and herbal supplements.
General aspects, Market, growth, scope and types of products available in the market. Health
benefits and role of Nutraceuticals in ailments like Diabetes, CVS diseases, Cancer, Irritable
bowel syndrome and various Gastro intestinal diseases.
Study of following herbs as health food: Alfaalfa, Chicory, Ginger, Fenugreek, Garlic,
Honey, Amla, Ginseng, Ashwagandha, Spirulina
Herbal-Drug and Herb-Food Interactions: General introduction to interaction and
classification. Study of following drugs and their possible side effects and interactions:
Hypercium, kava-kava, Ginkobiloba, Ginseng, Garlic, Pepper & Ephedra.
Consumer Behaviour of Indian customers towards Personal care and Health suppl...Suyash Sharma
Nutraceuticals refer to products that are derived from herbal products, minerals, vitamins and dietary substances which are consumed for their physiological benefits or to boost immunity against diseases India has had a rich heritage of herbal medicines and supplements, which have found resonance in our mythology and folklore. The nutraceuticals market in India is expected to grow from $ 4 billion in 2017 to $ 18 billion in 2025 in the backdrop of rising demand for dietary supplements from the upper and middle class.
The study analyses the shifting consumer behavior among survey groups regarding healthcare supplements. It also presents a summary of the research findings and consumer survey report and suggests notions to build further. Contains case studies of prominent Indian healthcare firms and portrays a market analysis for strategy definition.
CAN INDIAN PHARMA STAY AHEAD OF THE ETHICS CURVE?Anup Soans
MedicinMan November 2016 Issue is Now Live...
Highlights:
1. Report from OPPI’s 50th Annual General Meeting by K. Hariram
OPPI’s 50th Annual General Meeting (AGM) was held on 21st October 2016 at Hotel Taj Land’s End, Mumbai.
2. The Tipping Point: Discovering New Ways to Achieve Breakthrough Sales. Pharma sales managers need to think about new and bold ways to promote their products. Here’s what science tells us about how new ideas go viral.
3. The Many Faces of Emotion and the Role They Play in Marketing by Vivek Hattangadi
Different emotions trigger different actions – a look into different emotional states and how they can be put to use in pharma marketing.
4. The Peter Principle and How to Beat It
The importance of preparing for the next level of your career by acquiring the requisite knowledge, skills and attitude before you get there.
6. BOOK REVIEW: “Triggers” by Marshall Goldsmith reviewed by K. Hariram
How to initiate change in personal and professional life.
These simplified slides by Dr. Sidra Arshad present an overview of the non-respiratory functions of the respiratory tract.
Learning objectives:
1. Enlist the non-respiratory functions of the respiratory tract
2. Briefly explain how these functions are carried out
3. Discuss the significance of dead space
4. Differentiate between minute ventilation and alveolar ventilation
5. Describe the cough and sneeze reflexes
Study Resources:
1. Chapter 39, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 34, Ganong’s Review of Medical Physiology, 26th edition
3. Chapter 17, Human Physiology by Lauralee Sherwood, 9th edition
4. Non-respiratory functions of the lungs https://academic.oup.com/bjaed/article/13/3/98/278874
Pulmonary Thromboembolism - etilogy, types, medical- Surgical and nursing man...VarunMahajani
Disruption of blood supply to lung alveoli due to blockage of one or more pulmonary blood vessels is called as Pulmonary thromboembolism. In this presentation we will discuss its causes, types and its management in depth.
New Directions in Targeted Therapeutic Approaches for Older Adults With Mantl...i3 Health
i3 Health is pleased to make the speaker slides from this activity available for use as a non-accredited self-study or teaching resource.
This slide deck presented by Dr. Kami Maddocks, Professor-Clinical in the Division of Hematology and
Associate Division Director for Ambulatory Operations
The Ohio State University Comprehensive Cancer Center, will provide insight into new directions in targeted therapeutic approaches for older adults with mantle cell lymphoma.
STATEMENT OF NEED
Mantle cell lymphoma (MCL) is a rare, aggressive B-cell non-Hodgkin lymphoma (NHL) accounting for 5% to 7% of all lymphomas. Its prognosis ranges from indolent disease that does not require treatment for years to very aggressive disease, which is associated with poor survival (Silkenstedt et al, 2021). Typically, MCL is diagnosed at advanced stage and in older patients who cannot tolerate intensive therapy (NCCN, 2022). Although recent advances have slightly increased remission rates, recurrence and relapse remain very common, leading to a median overall survival between 3 and 6 years (LLS, 2021). Though there are several effective options, progress is still needed towards establishing an accepted frontline approach for MCL (Castellino et al, 2022). Treatment selection and management of MCL are complicated by the heterogeneity of prognosis, advanced age and comorbidities of patients, and lack of an established standard approach for treatment, making it vital that clinicians be familiar with the latest research and advances in this area. In this activity chaired by Michael Wang, MD, Professor in the Department of Lymphoma & Myeloma at MD Anderson Cancer Center, expert faculty will discuss prognostic factors informing treatment, the promising results of recent trials in new therapeutic approaches, and the implications of treatment resistance in therapeutic selection for MCL.
Target Audience
Hematology/oncology fellows, attending faculty, and other health care professionals involved in the treatment of patients with mantle cell lymphoma (MCL).
Learning Objectives
1.) Identify clinical and biological prognostic factors that can guide treatment decision making for older adults with MCL
2.) Evaluate emerging data on targeted therapeutic approaches for treatment-naive and relapsed/refractory MCL and their applicability to older adults
3.) Assess mechanisms of resistance to targeted therapies for MCL and their implications for treatment selection
Prix Galien International 2024 Forum ProgramLevi Shapiro
June 20, 2024, Prix Galien International and Jerusalem Ethics Forum in ROME. Detailed agenda including panels:
- ADVANCES IN CARDIOLOGY: A NEW PARADIGM IS COMING
- WOMEN’S HEALTH: FERTILITY PRESERVATION
- WHAT’S NEW IN THE TREATMENT OF INFECTIOUS,
ONCOLOGICAL AND INFLAMMATORY SKIN DISEASES?
- ARTIFICIAL INTELLIGENCE AND ETHICS
- GENE THERAPY
- BEYOND BORDERS: GLOBAL INITIATIVES FOR DEMOCRATIZING LIFE SCIENCE TECHNOLOGIES AND PROMOTING ACCESS TO HEALTHCARE
- ETHICAL CHALLENGES IN LIFE SCIENCES
- Prix Galien International Awards Ceremony
Title: Sense of Smell
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the primary categories of smells and the concept of odor blindness.
Explain the structure and location of the olfactory membrane and mucosa, including the types and roles of cells involved in olfaction.
Describe the pathway and mechanisms of olfactory signal transmission from the olfactory receptors to the brain.
Illustrate the biochemical cascade triggered by odorant binding to olfactory receptors, including the role of G-proteins and second messengers in generating an action potential.
Identify different types of olfactory disorders such as anosmia, hyposmia, hyperosmia, and dysosmia, including their potential causes.
Key Topics:
Olfactory Genes:
3% of the human genome accounts for olfactory genes.
400 genes for odorant receptors.
Olfactory Membrane:
Located in the superior part of the nasal cavity.
Medially: Folds downward along the superior septum.
Laterally: Folds over the superior turbinate and upper surface of the middle turbinate.
Total surface area: 5-10 square centimeters.
Olfactory Mucosa:
Olfactory Cells: Bipolar nerve cells derived from the CNS (100 million), with 4-25 olfactory cilia per cell.
Sustentacular Cells: Produce mucus and maintain ionic and molecular environment.
Basal Cells: Replace worn-out olfactory cells with an average lifespan of 1-2 months.
Bowman’s Gland: Secretes mucus.
Stimulation of Olfactory Cells:
Odorant dissolves in mucus and attaches to receptors on olfactory cilia.
Involves a cascade effect through G-proteins and second messengers, leading to depolarization and action potential generation in the olfactory nerve.
Quality of a Good Odorant:
Small (3-20 Carbon atoms), volatile, water-soluble, and lipid-soluble.
Facilitated by odorant-binding proteins in mucus.
Membrane Potential and Action Potential:
Resting membrane potential: -55mV.
Action potential frequency in the olfactory nerve increases with odorant strength.
Adaptation Towards the Sense of Smell:
Rapid adaptation within the first second, with further slow adaptation.
Psychological adaptation greater than receptor adaptation, involving feedback inhibition from the central nervous system.
Primary Sensations of Smell:
Camphoraceous, Musky, Floral, Pepperminty, Ethereal, Pungent, Putrid.
Odor Detection Threshold:
Examples: Hydrogen sulfide (0.0005 ppm), Methyl-mercaptan (0.002 ppm).
Some toxic substances are odorless at lethal concentrations.
Characteristics of Smell:
Odor blindness for single substances due to lack of appropriate receptor protein.
Behavioral and emotional influences of smell.
Transmission of Olfactory Signals:
From olfactory cells to glomeruli in the olfactory bulb, involving lateral inhibition.
Primitive, less old, and new olfactory systems with different path
Ethanol (CH3CH2OH), or beverage alcohol, is a two-carbon alcohol
that is rapidly distributed in the body and brain. Ethanol alters many
neurochemical systems and has rewarding and addictive properties. It
is the oldest recreational drug and likely contributes to more morbidity,
mortality, and public health costs than all illicit drugs combined. The
5th edition of the Diagnostic and Statistical Manual of Mental Disorders
(DSM-5) integrates alcohol abuse and alcohol dependence into a single
disorder called alcohol use disorder (AUD), with mild, moderate,
and severe subclassifications (American Psychiatric Association, 2013).
In the DSM-5, all types of substance abuse and dependence have been
combined into a single substance use disorder (SUD) on a continuum
from mild to severe. A diagnosis of AUD requires that at least two of
the 11 DSM-5 behaviors be present within a 12-month period (mild
AUD: 2–3 criteria; moderate AUD: 4–5 criteria; severe AUD: 6–11 criteria).
The four main behavioral effects of AUD are impaired control over
drinking, negative social consequences, risky use, and altered physiological
effects (tolerance, withdrawal). This chapter presents an overview
of the prevalence and harmful consequences of AUD in the U.S.,
the systemic nature of the disease, neurocircuitry and stages of AUD,
comorbidities, fetal alcohol spectrum disorders, genetic risk factors, and
pharmacotherapies for AUD.
Flu Vaccine Alert in Bangalore Karnatakaaddon Scans
As flu season approaches, health officials in Bangalore, Karnataka, are urging residents to get their flu vaccinations. The seasonal flu, while common, can lead to severe health complications, particularly for vulnerable populations such as young children, the elderly, and those with underlying health conditions.
Dr. Vidisha Kumari, a leading epidemiologist in Bangalore, emphasizes the importance of getting vaccinated. "The flu vaccine is our best defense against the influenza virus. It not only protects individuals but also helps prevent the spread of the virus in our communities," he says.
This year, the flu season is expected to coincide with a potential increase in other respiratory illnesses. The Karnataka Health Department has launched an awareness campaign highlighting the significance of flu vaccinations. They have set up multiple vaccination centers across Bangalore, making it convenient for residents to receive their shots.
To encourage widespread vaccination, the government is also collaborating with local schools, workplaces, and community centers to facilitate vaccination drives. Special attention is being given to ensuring that the vaccine is accessible to all, including marginalized communities who may have limited access to healthcare.
Residents are reminded that the flu vaccine is safe and effective. Common side effects are mild and may include soreness at the injection site, mild fever, or muscle aches. These side effects are generally short-lived and far less severe than the flu itself.
Healthcare providers are also stressing the importance of continuing COVID-19 precautions. Wearing masks, practicing good hand hygiene, and maintaining social distancing are still crucial, especially in crowded places.
Protect yourself and your loved ones by getting vaccinated. Together, we can help keep Bangalore healthy and safe this flu season. For more information on vaccination centers and schedules, residents can visit the Karnataka Health Department’s official website or follow their social media pages.
Stay informed, stay safe, and get your flu shot today!
micro teaching on communication m.sc nursing.pdfAnurag Sharma
Microteaching is a unique model of practice teaching. It is a viable instrument for the. desired change in the teaching behavior or the behavior potential which, in specified types of real. classroom situations, tends to facilitate the achievement of specified types of objectives.
1. RECENT GROWTH OF
NUTRACEUTICALS IN
REGIONAL MARKET(Nagpur region,
Maharashtra)
Supervisor:
DR.SHEELPRIYA WALDE
B.PHARM VIII SEMESTER
2017
Seminar by:
SHRUTI MOTWANI
GURUNANAK COLLEGE OF
PHARMACY
3. WHY MARKET RESEARCH?
• For students who wish to start a business or do
entrepreneurship it is necessary to know about recent
market trends, potential of market, and also
socioeconomic status of the region.(here Nagpur
region)
• To equip oneself with the information needed to make
informed business decisions about start-up,
innovation and growth.
• To determine the 4 'Ps': product, price, place and
promotion important for marketing.
• To minimise risks, track sales and monitor potential
problems.
4. OBJECTIVES OF STUDY
1. Understand the recent trends for
Nutraceuticals with reference to Regional
market.
2. To make suitable suggestions and
recommendations based on the findings of the
study to improve the market awareness.
3. To evaluate factors that will drive the future
demand for Nutraceuticals in Regional market.
4. To determine fast moving Nutraceutical
brands currently available in the market.
5. WHAT ARE NUTRACEUTICALS?[1]
The term ‘Nutraceuticals’ was coined in 1979 by Stephen DeFelice,
founder and chairman of the Foundation for Innovation in Medicine
located in Cranford, New Jersey.
DEFINITION: It was defined as a food or part of food that
provides medical or health benefits, including the prevention
and treatment of disease.
Nutraceuticals may range from isolated nutrients, herbal
products, dietary supplements to genetically engineered
''designer'' foods and processed products such as cereals,
soups and beverages.
NUTRACEUTICAL FORMULATIONS:
Pills Juices and Energy drinks
Powders Cereals, etc.
Capsules
Tinctures
“Let Food be your Medicine”
6. Doubtlessly, many of these products possess physiological
functions and valuable biological activities.
To reduce the risk of :
cancer
heart disease
To prevent or treat :
hypertension
high cholesterol
excessive weight
Osteoporosis
Diabetes
Arthritis
Cataracts
menopausal symptoms
Insomnia
diminished memory and concentration
digestive upsets and constipation
WHAT ARE USES OF NUTRACEUTICALS?
7. NUTRACEUTICALS
FUNCTIONAL FOODS
& BEVERAGES
MARKET
FUNCTIONAL FOODS
OMEGA-3-FATTY ACID
FOODS
PROBIOTIC FOODS
FUNCTIONAL
BEVERAGES
ENERGY DRINKS
SPORTS DRINKS
FORTIFIED JUICES
DIETARY
SUPPLEMENTS
VITAMIN AND
MINERAL
SUPPLEMENTS
HERBAL
SUPPLEMENTS
PROTEIN
SUPPLEMENTS
CHYAWANPRASH
CLASSIFICATION :[1]
8. Indian Nutraceutical Market Overview[1][4]
• The Nutraceutical market
has been growing at a
compound annual growth
rate of 20 per cent for the
last three years.
• This is just about 2 per
cent of the global market
for Nutraceutical.
• The industry is anticipated
to grow to reach USD 6.1
billion by 2019-2020.
• With entry of a potential
competitor like Patanjali,
Amway, etc. in this
market, acceleration is
seen in growth.
9. SURVEY PROCEDURE
1. Two types of surveys were conducted.
• First involved participation of regional(Nagpur region)
medical store owners
( to access information regarding sales
and market growth)
• Second survey was carried out
amongst nutraceutical consumers
(to provide a probable rationale for such market trends).
2. The two separate questionnaires were designed
and survey was conducted as per ESOMAR guidelines.[5]
3. These questionnaires were distributed to consumers
and regional drug store owners.
4. The statistical tools were used to estimate the
growth patterns & trends and to draw conclusions.
14. 0%
10%
20%
30%
40%
50%
medicalshopowners Share of Nutraceuticals in total profit
NUTRACEUTICALS CONTRIBUTE A GOOD
SHARE IN TOTAL PROFIT AND MINERAL
SUPPLEMENTS GRAB A MAJOR CHUNK OF
TOTAL SALES.
DIETARY
SUPPLEM
ENTS
36%
FUNCTIO
NAL
FOODS
3%
FUNC.
BEVERAG
ES
7%
MINERAL
SUPPLE
MENTS
54%
• In regional market, 85% of the store owners hold individual business
while a meagre 15% are a part of larger companies like patanjali and
amway.
• A majority said that mineral supplements are the most demanded and
fast-moving nutraceutical product in market.
15. Rise in Nutraceutical products demand and
sales in recent years:
• About 61.90% businessmen and 93.75% consumers believed that the
nutraceuticals’ demand and sales has risen in past few years. However they
had mixed opinion when asked about per cent rise in market.
• They also stated that patients now buy Nutraceuticals mostly when
prescribed by a physician, self-medication is also seen but in fewer
cases comparatively. Nutraceuticals are not preferred in emergency
cases.
On doctor's
prescribtion
self-medication
16. An increase in public health consciousness
On contrasting and comparing the results of both the market as well as
consumer survey, it is clear that improved lifestyle of people i.e. increase in
health consciousness among the people is a promoting factor for growth of
this market.
38%
50%
3% 9%
PROBABLE REASONS FOR
RISING TREND(CONSUMER
REVIEWS)
INCREASED
ADVERTISEMENTS
INCREASED HEALTH
CONSCIOUSNESS
PEOPLE BECOMING
RICH
TREND FOR USE OF
NUTRACEUTICALS
38%
38%
6%
6%
3%
3%
6%
REASONS FOR RISING
TREND(MARKET REVIEWS)
DOCTORS PRESCRIBE
OFTEN
INCREASING HEALTH
CONSCIOUSNESS
CHEAPER THAN
OTHER
PHARMACEUTICALS
FANCY LOOKING
LESS OR NO SIDE
EFFECTS
BETTER OPTION OVER
SYNTHETIC DRUGS
TRENDY TO USE
17. • Hence we may also infer that there is a positive change
in prescription habits of doctors towards nutraceuticals.
• The belief of using food as medicine for treatment and
prevention of various disorders is now being adopted by
doctors on a larger scale.
• Thus we may say that the regional market is a largely
prescription-oriented market and companies are trying
to promote their products through the doctors.
• Other factors that contribute to growth of this market is
increased advertisements by companies that prove to
be successful in attracting more customers.
• Emergence of companies like patanjali that offer cheaper
alternatives also may boost the purchasing power of
people as they offer nutraceuticals at a comaparatively
cheaper price than certain other brands.
18. Nutraceuticals offering good margins
and targeting young population
• On further introspection we understood that
Nutraceuticals offer good margins to the sellers, thus
promoting their sales.
• Consumer survey results show that the average age of
Nutraceutical consumer is 30years.
• A similar fact was mentioned by sellers who stated that
about 70% of customers buying Nutraceuticals are
middle-aged, mostly adult men and pregnant women.
19. Major Players and Competitors
0.00%
10.00%
20.00%
30.00%
HIMALAYA PATANJALI AMWAY ABOTT GSK OTHERS
MAJOR PLAYERS
1. GSK and Abott Nutrition emerged as major players
followed by Himalaya. Patanjali also has a growing market.
2. As seen GSK and Abott are two prominent competitors in
Nutraceutical market.
20. CHALLENGES
• HIGH PRICES OF NUTRACEUTICALS
• MARKETING AND DISTRIBUTION
• PRODUCT DEVELOPMENT– COMPANIES
SHOULD DEVELOP MORE CONSUMER
COMPATIBLE PRODCTS.
21. GROWTH POTENTIAL
ABOUT 80% OF THE PARTICIPANTS WERE OF AN OPINION THAT
NUTRACEUTICAL MARKET HAS POTENTIAL FOR GROWTH IN
COMING YEARS.
A WHOPPING 40% OF CANDIDATES BELIEVE IN HIGH POTENTIAL OF
THE MARKET.
22. FUTURE SCOPE [1][3][4]
• Nutraceuticals is pharma's future and the universal desire to be
healthier is driving the nutraceuticals market.
• High growth opportunities are likely to be seen in the coming
years in soy protein nutrients, the functional food ingredients
like lutein, lycopene, omega-3 fatty acids, probiotics and sterol
esters, the essential minerals calcium and magnesium, the
herbal extracts garlic and green tea and the non-herbal extracts
chondroitin, glucosamine and coenzyme Q10.
• India will be a strong market for Nutraceutical products as the players
in the industry will be a combination of large multi-nationals, Indian
companies using proprietary formulations and the small players who
constitute the unorganized market. Multinational companies have set
up production facilities in India and this trend can only be expected to
grow further. Convergence of food manufacturing companies with
pharmaceutical companies to manufacture and market Nutraceutical
is another emerging trend that will catch on in the future.
23. REFERENCES
1. Recent trends for nutraceuticals in Indian market-by
Rahul Mahadeorao doke et.al. published in Indo-
American Journal of Pharmaceutical Research,2013
2. Prospects for growth in global nutraceutical and
functional food markets: Canadian perspective published
in Australian Journal of Basic and Applied Sciences.
3. NUTRACEUTICAL-A bright scope and opportunity of
Indian healthcare market, published in International
Journal of Research and Development in Pharmacy and
Life Sciences by S.K. Gupta.
4. A brief report on nutraceutical products in India, a report
by ASA & Associates LLP.
5. ESOMAR/WAPOR Guideline on Opinion Polls and
Published Surveys available on www.esomar.org
