The document discusses using Alfresco and Crafter Rivet for real-world web experience management (WEM) solutions. It describes capabilities of WEM like multi-channel content, social engagement, analytics, marketing automation integration, and eCommerce. The document promotes taking an integration-based approach, favoring open standards and open source, and decoupling authoring from delivery. It also provides details on the high-performance Crafter Engine and its use for personalized mobile app content management.

1. Real World WEM Solutions
Using Alfresco & Crafter Rivet
Russ Danner
WEM Practice Director, Rivet Logic
Rivet Logic Corporation
11410 Isaac Newton Square N.
Suite 210
Reston, VA 20190
Ph: 703.955.3480 Fax: 703.234.7711
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2. Document Management
The Capture, share & retain corporate content,
including documents, video, images & graphics
Alfresco
files
Records Management
Platform Ensure governance, compliance and retention
of company or government records
Web Content Services
Author, collaborate & publish to Crafter Rivet,
Drupal, Liferay, JBoss Portal or your custom
web app
Enterprise Collaboration
Create, share, collaborate, iterate & discuss
content. Then publish to social channels.
Open Source Platform
Build content-rich apps and websites using
RESTful APIs or Java & open standards like
CMIS & JSR 168
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3. Classic CMS Objective
Remove Organizational Bottlenecks
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4. Decouple Business and IT
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5. This Alone does not meet today’s
CMS Needs
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6. We live is a new reality
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7. Social
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8. Local
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9. Mobile
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10. Mobile is taking over as the medium
Copyright © 2011. Rivet Logic Corporation. All rights reserved. 10 ARTISANS OF OPEN SOURCE

11. Re-enforcing
Copyright © 2011. Rivet Logic Corporation. All rights reserved. 11 ARTISANS OF OPEN SOURCE

12. Web Experience Management
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13. The Capabilities
Multi
Social
Channel
Engagement
Content CRM
Targeting
Capture / Integration
Review
Analytics
Translation
eCommerce
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14. Content
Capture /
Review
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15. Multi
Channel
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16. Targeting
Just for
ME!
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17. Social
Engagement
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18. Analytics
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19. Marketing
Automation
Integration
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20. CRM
Integration
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21. eCommerce
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22. Recipe for Success
SUCCESS!
BAM!!
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23. Start With Your Business Goals
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24. Align Content and Communication
Strategies With Business Goals
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25. Have the Right Tools For the Job
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26. Take an Integration Based Approach
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27. Favor Open Standards and Open Source
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28. Decouple Authoring and Delivery
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29. Multi-Channel WEM Architecture
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30. Crafter Engine: Engagement
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31. Crafter Engine: Details
 Very High Performance
 Ease of Integration
 Personalized Experience
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32. Single Node: Hello World JSP
8.9M pages per hour
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33. Single Node: Crafter Engine Page
5M+ pages per hour
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34. Content Enabled Mobile App
Manage mobile app content and
behavior from Crafter Studio
• Preview and publish
changes in seconds
• No re-certification
process
• Optimize customer
experience
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35. rivetlogic.com
blogs.rivetlogic.com
facebook.com/rivetlogic
youtube.com/rivetlogic
twitter.com/rivetlogic
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