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AT&T’s Mobile Developer Community: Social, Personalized, and Built for Scale

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The largest and most successful online communities, websites and applications on the internet today are social, personalized, and require large-scale content and user data management.

To create a highly engaged community and resource center for its mobile developers, AT&T is turning to Crafter and MongoDB for the implementation of its next generation mobile developer community.

This presentations discusses AT&T's journey in achieving an engaging community site for its Developer Program.

Published in: Software
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AT&T’s Mobile Developer Community: Social, Personalized, and Built for Scale

  1. 1. AT&T’s Mobile Developer Community: Social, Personalized, and Built for Scale AT&T’s Mobile Developer Community September 11, 2014 Robert Gardunia Sr. Application Dev AT&T Chris Bartsch Lead Principal Technical Architect AT&T
  2. 2. AT&T’s Mobile Developer Community Your World Delivered. 2
  3. 3. Network of Possibilities AT&T’s Mobile 3 Developer Community
  4. 4. AT&T Developer Program AT&T’s Mobile 4 Developer Community
  5. 5. Content equals Community AT&T’s Mobile 5 Developer Community
  6. 6. Fragmentation over Time AT&T’s Mobile 6 Developer Community
  7. 7. AT&T’s Mobile 7 Developer Community A Sea of Trees
  8. 8. AT&T’s Mobile Developer Community Chip Away the Stone? Or… 5 8
  9. 9. AT&T’s Mobile 9 Developer Community …Switch Gears
  10. 10. AT&T’s Mobile Developer Community Countdown to Summit 5 10
  11. 11. AT&T’s Mobile 11 Developer Community So now what?
  12. 12. Traditional Community AT&T’s Mobile 12 Developer Community
  13. 13. Content vs. Community blogs/ forums authors AT&T’s Mobile 13 Developer Community users content
  14. 14. Same Dog, New Tricks! AT&T’s Mobile 14 Developer Community
  15. 15. Everything is Content is Everything universal content authors AT&T’s Mobile 15 Developer Community users
  16. 16. AT&T’s Mobile 16 Developer Community Keeping it Real
  17. 17. Increase the Opportunity to Engage! AT&T’s Mobile 17 Developer Community
  18. 18. AT&T’s Mobile 18 Developer Community Tagging
  19. 19. metadata AT&T’s Mobile 19 Developer Community Meta to Many ratings forums universal content
  20. 20. AT&T’s Mobile 20 Developer Community Pilot!
  21. 21. AT&T’s Mobile 21 Developer Community Crafter Social
  22. 22. An Example: FAQ’s & Forums AT&T’s Mobile 22 Developer Community
  23. 23. Connecting FAQ’s & Forums AT&T’s Mobile 23 Developer Community
  24. 24. Tying things Together COMMENT 1 COMMENT 2 AT&T’s Mobile 24 Developer Community
  25. 25. AT&T’s Mobile 25 Developer Community Another Look Question Base Answer Comment 1 Comment 2 Comment 3 Comment 4 tags tags tags tags Question Base Answer tags Basic FAQ +
  26. 26. AT&T’s Mobile 26 Developer Community Another Look Topic Reply 4 (best answer based on rating) Base Answer Reply 1 Reply 2 Reply 3 tags tags tags tags tags tags Related Item 1 Related Item 2 Related Item 3 Related Item 4 tags Dynamic Forum
  27. 27. Building on Crafter Social Model AT&T’s Mobile 27 Developer Community
  28. 28. Crafter Social Model AT&T’s Mobile 28 Developer Community
  29. 29. And Now, with Tags! AT&T’s Mobile 29 Developer Community
  30. 30. AT&T’s Mobile 30 Developer Community Flexible!
  31. 31. Improved User Experiences AT&T’s Mobile 31 Developer Community
  32. 32. More Authoring Control Over UX AT&T’s Mobile 32 Developer Community
  33. 33. With Much More Engagement and Reuse AT&T’s Mobile 33 Developer Community
  34. 34. AT&T’s Mobile Developer Community Questions and Answers 34
  35. 35. AT&T’s Mobile Developer Community Contact Chris Bartsch Lead Principal Technical Architect AT&T cb1118@att.com Robert Gardunia Senior Application Developer AT&T 35 rg458h@att.com

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