Personalizing and Targeting Web     Content for Customer Experience               Management                              ...
Rivet Logic•  Award-winning professional services focused on:     o    Web Experience Management     o    Enterprise Conte...
Crafter Rivet                                      User Friendly Authoring                                      In-context...
Personalization and TargetingCopyright © 2011. Rivet Logic Corporation. All rights reserved.   4   ARTISANS OF OPEN SOURCE
Mobile is a game changer                           ARTISANS OF OPEN SOURCE
Mobile growth is explodingCopyright © 2011. Rivet Logic Corporation. All rights reserved.   6   ARTISANS OF OPEN SOURCE
Web use is more situationalCopyright © 2011. Rivet Logic Corporation. All rights reserved.   7   ARTISANS OF OPEN SOURCE
Speak directly with relevant content  Copyright © 2011. Rivet Logic Corporation. All rights reserved.   8   ARTISANS OF OP...
What is Content Targeting?Common Content                              Everyone                                     ARTISAN...
What is Content Targeting?Common ContentCustomer Content                                    Customers                     ...
What is Content Targeting?Common ContentCustomer Content                                         Customers                ...
What is Content Targeting?Common ContentCustomer Content                                            Customers             ...
What is Content Targeting?Common ContentCustomer Content                                         Customers                ...
What is Content Targeting?Common ContentCustomer Content                                                   Customers      ...
What is Content Targeting?Common ContentCustomer Content                                                   Customers      ...
What is Content Targeting?Common ContentCustomer Content                                                   Customers      ...
Understanding the user                         ARTISANS OF OPEN SOURCE
Understanding the user                         ARTISANS OF OPEN SOURCE
Getting Started                  ARTISANS OF OPEN SOURCE
What do I need to get started?Know your audience, content, communication planand overall strategy              ARTISANS OF...
What do I need to get started?         Audience, Content, Communication plan         and Overall Strategy      Know your o...
What do I need to get started?         Audience, Content, Communication plan         and Overall Strategy         Know you...
What do I need to get started?         Audience, Content, Communication plan         and Overall Strategy         Know you...
What do I need to get started?         Know your audience, content,         communication plan and Overall Strategy       ...
DEMO       ARTISANS OF OPEN SOURCE
Learn More       Wiki: crafterrivet.org  Download: bit.ly/crafter-download    Forums: bit.ly/crafter-forum                ...
rivetlogic.com blogs.rivetlogic.comfacebook.com/rivetlogicyoutube.com/rivetlogic twitter.com/rivetlogic                   ...
Upcoming SlideShare
Loading in …5
×

Personalizing and Targeting Web Content for Customer Experience Management

2,649 views

Published on

Today's users are online more often but in shorter bursts than ever before, so it's critical to speak to engage them directly with timely, relevant content. Delivering targeted and personal content and services across multiple online channels is a key ingredient to initiating and holding those meaningful conversations.

This presentation discusses best practices for personalization and how Crafter Rivet -- our open source Web Experience Management solution built on Alfresco -- enables delivery of real-time, dynamic and personalized content based on visitor profiles, behavioral patterns, social graphs, and more.

Published in: Technology, News & Politics
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,649
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
47
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Personalizing and Targeting Web Content for Customer Experience Management

  1. 1. Personalizing and Targeting Web Content for Customer Experience Management August 2012 Russ Danner, WEM Practice DirectorRivet Logic Corporation11410 Isaac Newton Square N.Suite 210Reston, VA 20190Ph: 703.955.3480 Fax: 703.234.7711 ARTISANS OF OPEN SOURCE
  2. 2. Rivet Logic•  Award-winning professional services focused on: o  Web Experience Management o  Enterprise Content Management o  Collaboration and Social Communities•  Using Leading Open Source Software Copyright © 2012. Rivet Logic Corporation. All rights reserved. 2 ARTISANS OF OPEN SOURCE
  3. 3. Crafter Rivet User Friendly Authoring In-context Preview and Editing Multi-Channel Publishing Marketing Analytics Integration Mobile Application Support Social Media Integration Workflow and Schedule Publishing Internationalization Support Dynamic, Device Specific Content DeliveryCopyright © 2012. Rivet Logic Corporation. All rights reserved. 3 ARTISANS OF OPEN SOURCE
  4. 4. Personalization and TargetingCopyright © 2011. Rivet Logic Corporation. All rights reserved. 4 ARTISANS OF OPEN SOURCE
  5. 5. Mobile is a game changer ARTISANS OF OPEN SOURCE
  6. 6. Mobile growth is explodingCopyright © 2011. Rivet Logic Corporation. All rights reserved. 6 ARTISANS OF OPEN SOURCE
  7. 7. Web use is more situationalCopyright © 2011. Rivet Logic Corporation. All rights reserved. 7 ARTISANS OF OPEN SOURCE
  8. 8. Speak directly with relevant content Copyright © 2011. Rivet Logic Corporation. All rights reserved. 8 ARTISANS OF OPEN SOURCE
  9. 9. What is Content Targeting?Common Content Everyone ARTISANS OF OPEN SOURCE
  10. 10. What is Content Targeting?Common ContentCustomer Content Customers Everyone ARTISANS OF OPEN SOURCE
  11. 11. What is Content Targeting?Common ContentCustomer Content Customers PartnersPartner Content Everyone ARTISANS OF OPEN SOURCE
  12. 12. What is Content Targeting?Common ContentCustomer Content Customers PartnersPartner Content Everyone Mixed Content Stovepipe Sites ARTISANS OF OPEN SOURCE
  13. 13. What is Content Targeting?Common ContentCustomer Content Customers PartnersPartner Content Everyone ARTISANS OF OPEN SOURCE
  14. 14. What is Content Targeting?Common ContentCustomer Content Customers PartnersPartner Content Everyone Rules Engine ARTISANS OF OPEN SOURCE
  15. 15. What is Content Targeting?Common ContentCustomer Content Customers PartnersPartner Content Everyone Rules Engine Social Profile Location Activity Graph ARTISANS OF OPEN SOURCE
  16. 16. What is Content Targeting?Common ContentCustomer Content Customers PartnersPartner Content Everyone Rules Engine Social Profile Location Activity Graph ARTISANS OF OPEN SOURCE
  17. 17. Understanding the user ARTISANS OF OPEN SOURCE
  18. 18. Understanding the user ARTISANS OF OPEN SOURCE
  19. 19. Getting Started ARTISANS OF OPEN SOURCE
  20. 20. What do I need to get started?Know your audience, content, communication planand overall strategy ARTISANS OF OPEN SOURCE
  21. 21. What do I need to get started? Audience, Content, Communication plan and Overall Strategy Know your organizational maturity level ARTISANS OF OPEN SOURCE
  22. 22. What do I need to get started? Audience, Content, Communication plan and Overall Strategy Know your organizational maturity level Budget ARTISANS OF OPEN SOURCE
  23. 23. What do I need to get started? Audience, Content, Communication plan and Overall Strategy Know your organizational maturity level Budget Have a Feedback loop ARTISANS OF OPEN SOURCE
  24. 24. What do I need to get started? Know your audience, content, communication plan and Overall Strategy Know your organizational maturity level What’s your budget? Have a feedback loop. ARTISANS OF OPEN SOURCE
  25. 25. DEMO ARTISANS OF OPEN SOURCE
  26. 26. Learn More Wiki: crafterrivet.org Download: bit.ly/crafter-download Forums: bit.ly/crafter-forum ARTISANS OF OPEN SOURCE
  27. 27. rivetlogic.com blogs.rivetlogic.comfacebook.com/rivetlogicyoutube.com/rivetlogic twitter.com/rivetlogic ARTISANS OF OPEN SOURCE

×