Building Engaging Customer Experiences Powered by MongoDB

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This presentation discusses the challenges many organizations face in providing fine-grained personalization, and how a modern database like MongoDB can be used to help businesses better leverage the data they already have in separate systems by making meaningful connections and creating interactions of value.

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Building Engaging Customer Experiences Powered by MongoDB

  1. 1. Building Engaging Customer Experiences Powered By MongoDB Presented By: Alaaeldin El-Nattar EVP Client Services Rivet Logic Corporation May 2014
  2. 2. Who We Are
  3. 3. 3 •  Award-winning Professional Services Focused On: •  Portals •  Web Content Management •  Digital Asset Management •  Social Intranets/Extranets •  Mobile Applications •  Platinum Partners for Leading Open Source Software: Rivet Logic Overview
  4. 4. 4 •  Headquartered in Reston, VA •  Regional Offices in Boston, New York City, Dallas, Los Angeles •  Near-shore Development Center in Costa Rica •  Founded in 2005 •  70+ employees and growing Rivet Logic Overview
  5. 5. 5 •  MongoDB implementation partner for 2+ years •  Helping organizations build enterprise solutions powered by MongoDB –  Kick-start Package –  Tailored Proof of Concept –  Full Implementations •  Innovating with MongoDB in the open source community through contributions –  Crafter Social –  Crafter Profile Rivet Logic and MongoDB
  6. 6. What do organizations need?
  7. 7. 7 Increase Adoption
  8. 8. 8 Increase Customer Retention
  9. 9. 9 Capitalize on Human Creativity and Innovation
  10. 10. 10 Create Personalization via Targeted High Quality Content
  11. 11. OK, so what’s the problem?
  12. 12. 12 Technology Is Limiting
  13. 13. 13 Customer/Employee Data is Silo’d in Disparate Systems
  14. 14. 14 We’re Not Using the Data We Have Effectively
  15. 15. So what are organizations doing today?
  16. 16. 16 Commenting Engines
  17. 17. 17 Standalone content apps (forums, blogs, wikis)
  18. 18. 18 Traditional Databases
  19. 19. 19 BI Tools
  20. 20. What’s missing?
  21. 21. 21 View of customer data is not holistic
  22. 22. 22 Interactions don’t carry over across different applications
  23. 23. Pillars of a good solution
  24. 24. 24 •  Technology agnostic 1. Flexibility •  Reinvent without affecting infrastructure
  25. 25. 25 2. Scalability Without Losing Performance
  26. 26. 26 3. Visibility
  27. 27. 27 4. Insight
  28. 28. Case Study AT&T Wireless Online Development Center
  29. 29. 29 http://developer.att.com
  30. 30. 30 •  Existing applications are not being heavily utilized –  Blogs –  Forums •  Finding interesting content is not easy –  Search vs Discovery •  Collaboration value is dispersed Challenge
  31. 31. 31 •  Create a holistic coherent view of user generated content •  User feedback that carries over from one application to another…seamlessly –  Virtual forums •  Maintain a dynamic customer profile Solution
  32. 32. 32 Technology
  33. 33. 33 Crafter Social / Crafter Profile
  34. 34. 34 Crafter Social / Crafter Profile
  35. 35. 35 Crafter Social / Crafter Profile
  36. 36. 36 How It Works - BEFORE BLOG Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque pretium aliquet nibh sit amet tincidunt. Proin consequat condimentum sollicitudin. Phasellus sit amet urna mi, a consequat augue. Fusce congue pulvinar risus, eget gravida lectus congue ut. Nam fringilla, neque eget adipiscing pulvinar, arcu eros sodales enim, vitae gravida. FORUM
  37. 37. 37 How It Works - AFTER BLOG Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque pretium aliquet nibh sit amet tincidunt. Proin consequat condimentum sollicitudin. Phasellus sit amet urna mi, a consequat augue. Fusce congue pulvinar risus, eget gravida lectus congue ut. Nam fringilla, neque eget adipiscing pulvinar, arcu eros sodales enim, vitae gravida. VIRTUAL FORUM
  38. 38. 38 Crafter Profile
  39. 39. 39 •  With MongoDB we have –  Flexibility - Create new apps without revisiting infrastructure –  Scalability - We can store large amounts of data and query without hurting performance –  Visibility - Data is structured in an intuitive way allowing easy translation from raw data to something actionable –  Insight - Flexible data structures and queries pave the way for creativity and innovation MongoDB Is An Enabler
  40. 40. 40 Questions?
  41. 41. 41 Learn More… rivetlogic.com blogs.rivetlogic.com facebook.com/rivetlogic youtube.com/rivetlogic twitter.com/rivetlogic

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