Implementing an SEO Strategy for Your Liferay Websites

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The internet has revolutionized the way companies market their products and services today. One of the biggest changes is how businesses are leveraging their websites to market their online presence. In a competitive digital world, the key to success is reaching potential customers and driving them to your website.

One of the most effective methods to do so is through Search Engine Optimization (SEO). In today's growing world of technology and reliance on web-based platforms, every public site must be concerned about SEO. There are a number of reasons why SEO is routinely selected as the primary marketing method by many organizations to acquire customers.

This presentation discusses how Rivet Logic has met sophisticated SEO requirements for highly visible Liferay sites, along with demonstrating Liferay's newest SEO features.

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Implementing an SEO Strategy for Your Liferay Websites

  1. 1. Rivet Logic Corporation © 2014 Building Digital Experiences Since 2006 July 9th, 2014 SEO With Liferay Presented by: Anusha Wijeyakumar Alaaeldin El -Nattar Practice Director Executive VP Client Services Rivet Logic Rivet Logic
  2. 2. Rivet Logic Corporation © 2014 Building Digital Experiences Since 20062 Who We Are
  3. 3. Rivet Logic Corporation © 2014 Building Digital Experiences Since 20063 Rivet Logic Overview •  Award-winning professional services focused on: •  Portals •  Web Content Management •  Digital Asset Management •  Social Intranets/Extranets •  Platinum Partners for Leading Open Source Software including:
  4. 4. Rivet Logic Corporation © 2014 Building Digital Experiences Since 20064 Company Overview •  Headquartered in Reston, VA •  Regional Offices in Boston, New York City, Dallas, Los Angeles •  Near-shore Development Center in Costa Rica •  Founded in 2005 •  70+ employees and growing
  5. 5. Rivet Logic Corporation © 2014 Building Digital Experiences Since 20065 Rivet Logic & Liferay •  Certified Platinum Partner since 2006 •  Conduct Public Training on East Coast USA and helped write the Liferay 6 Training •  Contributor (software, documentation, forums, training material) •  50+ Liferay projects underway or completed and 100s of sites
  6. 6. Rivet Logic Corporation © 2014 Building Digital Experiences Since 20066 What Is SEO?
  7. 7. Rivet Logic Corporation © 2014 Building Digital Experiences Since 20067 Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.
  8. 8. Rivet Logic Corporation © 2014 Building Digital Experiences Since 20068 SEO Methods •  Getting indexed •  Preventing crawling •  Increasing prominence
  9. 9. Rivet Logic Corporation © 2014 Building Digital Experiences Since 20069 What Matters
  10. 10. Rivet Logic Corporation © 2014 Building Digital Experiences Since 200610 Controlling Meta Information Good Meta Descriptions/Keywords drive high quality traffic towards your site
  11. 11. Rivet Logic Corporation © 2014 Building Digital Experiences Since 200611 Site Map Protocol Supporting Site Map Protocol is essential to providing users with useful shortcuts from search result screens
  12. 12. Rivet Logic Corporation © 2014 Building Digital Experiences Since 200612 Friendly URLs •  Liferay’s default URLs are not good enough •  Liferay allows for creating custom friendly URLs http://sensus.com/web/usca/solution?id=advanced-metering-infrastructure-ami http://sensus.com/web/usca/solution/advanced-metering-infrastructure-ami VS
  13. 13. Rivet Logic Corporation © 2014 Building Digital Experiences Since 200613 SEO Friendly Sliders/Carousels http://mysite.com/home Index
  14. 14. Rivet Logic Corporation © 2014 Building Digital Experiences Since 200614 SEO Friendly Sliders/Carousels Keyword in slide 3
  15. 15. Rivet Logic Corporation © 2014 Building Digital Experiences Since 200615 SEO Friendly Sliders/Carousels http://mysite.com/home Index
  16. 16. Rivet Logic Corporation © 2014 Building Digital Experiences Since 200616 SEO Friendly Sliders/Carousels Content doesn’t match!
  17. 17. Rivet Logic Corporation © 2014 Building Digital Experiences Since 200617 SEO Friendly Sliders/Carousels http://mysite.com/home?slide=2 http://mysite.com/home?slide=3 http://mysite.com/home?slide=1
  18. 18. Rivet Logic Corporation © 2014 Building Digital Experiences Since 200618 SEO Friendly Sliders/Carousels …?slide=2 …?slide=1 …?slide=3
  19. 19. Rivet Logic Corporation © 2014 Building Digital Experiences Since 200619 SEO Friendly Sliders/Carousels AJAX
  20. 20. Rivet Logic Corporation © 2014 Building Digital Experiences Since 200620 Other SEO Considerations
  21. 21. Rivet Logic Corporation © 2014 Building Digital Experiences Since 200621 The Sensus Example Country Country Division Division Product Line Product Line Product Product Product Sensus.com
  22. 22. Rivet Logic Corporation © 2014 Building Digital Experiences Since 200622 Complex Associations Division Product Line Country Product
  23. 23. Rivet Logic Corporation © 2014 Building Digital Experiences Since 200623 Use Building Blocks Lorem ipsum this is an article that I’m writing to show random text in this box I also need an image here right. Lorem ipsum this is an article that I’m writing to show random text in this box I also need an image here right. Lorem ipsum this is an article that I’m writing to show random text in this box I also need an image here right.
  24. 24. Rivet Logic Corporation © 2014 Building Digital Experiences Since 200624 Division Page Type Division Overview Product Lines Product Line Navigation
  25. 25. Rivet Logic Corporation © 2014 Building Digital Experiences Since 200625 Product Line Page Type Product Line Overview Associated Solutions Products
  26. 26. Rivet Logic Corporation © 2014 Building Digital Experiences Since 200626 Product Page Type Product Overview Product Documentation Associated Solutions
  27. 27. Rivet Logic Corporation © 2014 Building Digital Experiences Since 200627 De-coupled Authoring/Publishing ARTICLE Lorem Ipsum this is an article that I m writing to show random text in this box I alo need an Lorem ipsum this is an article that I m writing to show random text in this box I also need an i m a g e x y z x y z x y z x y z Lorem ipsum this is an article that I m writing to show random text in this box I also need an image xyz x y z x y z x y z in this box I also need an image Web Form Authoring
  28. 28. Rivet Logic Corporation © 2014 Building Digital Experiences Since 200628
  29. 29. Rivet Logic Corporation © 2014 Building Digital Experiences Since 200629 IA through Taxonomy ARTICLE Lorem ipsum this is an article that I m writing to show random text in this box I also need an image he Lorem ipsum this is an article that I m writing to show random text in this box I also need an image Lorem ipsum this is an article that I m writing to show random text in this box I also need an image in this box I also need an i v v f v f v f d v d f v m a g e US P U B L I S H AMI Systems P U B L I S H P U B L I S H US AMI Systems Water Country Product Line Division
  30. 30. Rivet Logic Corporation © 2014 Building Digital Experiences Since 200630
  31. 31. Rivet Logic Corporation © 2014 Building Digital Experiences Since 200631 SEO Challenges •  HTML Titles •  Breadcrumbs
  32. 32. Rivet Logic Corporation © 2014 Building Digital Experiences Since 200632 Solution: Intercept/Modify •  HTML Titles •  Intercept HTML Title generation code and replace with dynamic logic •  Breadcrumbs •  Intercept breadcrumb generation code and replace with dynamic logic
  33. 33. Rivet Logic Corporation © 2014 Building Digital Experiences Since 200633 Summary •  Every public facing site must worry about SEO •  Have an SEO strategy and define it during planning/design •  Liferay can help satisfy almost all SEO requirements
  34. 34. Rivet Logic Corporation © 2014 Building Digital Experiences Since 2006 Double-Click to add image 34 Questions?
  35. 35. Rivet Logic Corporation © 2014 Building Digital Experiences Since 2006 rivetlogic.com blogs.rivetlogic.com facebook.com/rivetlogic youtube.com/rivetlogic twitter.com/rivetlogic Learn More…

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