The internet has revolutionized the way companies market their products and services today. One of the biggest changes is how businesses are leveraging their websites to market their online presence. In a competitive digital world, the key to success is reaching potential customers and driving them to your website.
One of the most effective methods to do so is through Search Engine Optimization (SEO). In today's growing world of technology and reliance on web-based platforms, every public site must be concerned about SEO. There are a number of reasons why SEO is routinely selected as the primary marketing method by many organizations to acquire customers.
This presentation discusses how Rivet Logic has met sophisticated SEO requirements for highly visible Liferay sites, along with demonstrating Liferay's newest SEO features.