Digital Asset Management with Alfresco

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A Digital Asset Management (DAM) solution and strategy can be key enablers for your enterprise to produce and deliver content in today's multi-channel world. As an open platform for content management, Alfresco can be used to build your DAM infrastructure: from search, preview, and assembly to digital rights management, renditioning, and publishing.

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Digital Asset Management with Alfresco

  1. 1. Digital Asset Management with Alfresco April 21st, 2011Rivet Logic Corporation Presented By1800 Alexander Bell Drive Emil LoretoSuite 400 Engagement DirectorReston, VA 20191 Rivet Logic CorporationPh: 703.955.3480 Fax: 703.234.7711 ARTISANS OF OPEN SOURCE
  2. 2. AgendaDigital Asset Management (DAM) in today’s enterprise:•  Why consider Digital Asset Management•  What is Digital Asset Management•  How to implement a Digital Asset Management solution using AlfrescoCopyright © 2011. Rivet Logic Corporation. All rights reserved. 2 ARTISANS OF OPEN SOURCE
  3. 3. Rivet Logic Overview•  Award-winning professional services focused on: o  Enterprise Content Management o  Web Experience Management o  Collaboration and Social Community Platforms•  Using Leading Open Source Software Copyright © 2011. Rivet Logic Corporation. All rights reserved. 3 ARTISANS OF OPEN SOURCE
  4. 4. Why Consider Digital Asset Management?Copyright © 2011. Rivet Logic Corporation. All rights reserved. 4 ARTISANS OF OPEN SOURCE
  5. 5. Business Perspective•  Everyone is both a knowledge worker & content publisher•  Knowledge workers must do more with less (time, money, resources)•  Engaged Customer = Ongoing Conversation•  Consumed content must be available anytime & anywhereCopyright © 2011. Rivet Logic Corporation. All rights reserved. 5 ARTISANS OF OPEN SOURCE
  6. 6. Technical PerspectiveHere’s what IT needs to support:•  Rich media management demand grows•  Document Management, Media Asset Management, and Web Content Management are no longer separate ECM concerns•  Multi-Channel content delivery is paramount to connect your company to its customersCopyright © 2011. Rivet Logic Corporation. All rights reserved. 6 ARTISANS OF OPEN SOURCE
  7. 7. TrendsA recent DIGIDAY survey reveals:•  Video for the Web Channel is exploding: o  Nearly half of all digital video advertising buyers in a said they expect an increase in spending on the medium this year•  Mobile video demands is strong: o  A majority – 57 percent – of respondents already buy video on mobile phones, while 45 percent are buying it on iPad or other tablets. Source: DigiDailyCopyright © 2011. Rivet Logic Corporation. All rights reserved. 7 ARTISANS OF OPEN SOURCE
  8. 8. Trends•  DAM transition from standalone niche solutions to participating in broader ECM platform•  Commodization of “DAM” services with cheaper alternatives like DropBox and Box.net Source: Digital Asset Management NewsCopyright © 2011. Rivet Logic Corporation. All rights reserved. 8 ARTISANS OF OPEN SOURCE
  9. 9. What is Digital Asset Management?Copyright © 2011. Rivet Logic Corporation. All rights reserved. 9 ARTISANS OF OPEN SOURCE
  10. 10. DefinitionFrom Wikipedia: A digital asset is any form of content and/or media that have been formatted into a binary source which include the right to use it. A digital file without the right to use it is not an asset. Digital assets are categorised in three major groups which may be defined as textual content (digital assets), images (media assets) and multimedia (media assets) (van Niekerk, A.J. 2006).In Summary:Digital Asset = Digital Content + Usage RightsCopyright © 2011. Rivet Logic Corporation. All rights reserved. 10 ARTISANS OF OPEN SOURCE
  11. 11. Digital Asset Management FeaturesCopyright © 2011. Rivet Logic Corporation. All rights reserved. 11 ARTISANS OF OPEN SOURCE
  12. 12. Another Way to Look at DAM•  Content o  Images, Videos, Documents o  Dependencies, Renditions, Custom Types•  People o  Internal: Marketing, IT, Editorial, other Departments/Divisions o  External: Agencies, Partners, Vendors, Customers•  Processes o  Collaboration o  Transformations o  Check-In/Check-Out o  Versioning o  Workflows (Request, o  Publishing/Syndication Review/Approve, Assigned Tasks) o  Auditing/Reporting o  Search: Keywords, Metadata, Faceted o  Events/ActionsCopyright © 2011. Rivet Logic Corporation. All rights reserved. 12 ARTISANS OF OPEN SOURCE
  13. 13. Main Activities of DAM•  Manage o  Ingest/bulk load source assets o  Classify & describe assets (cataloging & metadata) o  Ingestion services (rights, policies, renditions)•  Transform o  Find/Search/Request o  Collect / Create / Assemble o  Produce / Review & Approve•  Deliver o  Publish / Notify o  Present the content in the different channelsCopyright © 2011. Rivet Logic Corporation. All rights reserved. 13 ARTISANS OF OPEN SOURCE
  14. 14. DAM User Stories•  As a content manager I need to manage the “official” repository of “approved” product images…•  As a marketing user I need to find an approved product image to create a new ad campaign…•  As a content author for the e-Comm WebSite I need to prepare the upcoming summer catalog…Copyright © 2011. Rivet Logic Corporation. All rights reserved. 14 ARTISANS OF OPEN SOURCE
  15. 15. How to Implement Alfresco Digital Asset Management with AlfrescoCopyright © 2011. Rivet Logic Corporation. All rights reserved. 15 ARTISANS OF OPEN SOURCE
  16. 16. How are you approaching DAM? Source: CMSWiRECopyright © 2011. Rivet Logic Corporation. All rights reserved. 16 ARTISANS OF OPEN SOURCE
  17. 17. Using Alfresco for Digital AssetManagementCopyright © 2011. Rivet Logic Corporation. All rights reserved. 17 ARTISANS OF OPEN SOURCE
  18. 18. Alfresco Architecture Web Applications Knowledge Portals Web Services Business App Server Process Engine CRM Portal Server Virtual File System High Availability FTP CIFS WebDAVCopyright © 2011. Rivet Logic Corporation. All rights reserved. 18 ARTISANS OF OPEN SOURCE
  19. 19. Digital Asset Management Approach Define Build Enable Content Services ChannelsCopyright © 2011. Rivet Logic Corporation. All rights reserved. 19 ARTISANS OF OPEN SOURCE
  20. 20. Define Your Content•  Types•  Metadata (properties & attributes)•  Relationships o  Associations o  Renditions•  Constraints•  LifecycleCopyright © 2011. Rivet Logic Corporation. All rights reserved. 20 ARTISANS OF OPEN SOURCE
  21. 21. Build Your Content Services•  Library Services •  Collaboration•  Security •  Notification•  Search •  Publishing•  Transformations •  Rights Management•  Workflows •  Retention / Archiving o  Request for assets o  Storage Policies o  Content Creation o  Review/ ApproveCopyright © 2011. Rivet Logic Corporation. All rights reserved. 21 ARTISANS OF OPEN SOURCE
  22. 22. Enable Your Content Channels•  Internal & External Delivery of Your Assets o  Syndication (RSS) o  3rd Parties o  Social•  Custom User Interfaces o  Websites (including mobile) o  Custom Applications (UIs)Copyright © 2011. Rivet Logic Corporation. All rights reserved. 22 ARTISANS OF OPEN SOURCE
  23. 23. Digital Asset Management High Level Approach View3.
Enable
Your
Channels
2.
Build
Your
Content
Services
1.  Define
Your
Content
Model
 Copyright © 2011. Rivet Logic Corporation. All rights reserved. 23 ARTISANS OF OPEN SOURCE
  24. 24. Key Technology Enablers•  Alfresco Repository Services•  Lightweight RESTful Services o  CMIS o  Rivet Logic’s ACIr•  Search o  Lucene o  Solr•  Workflow o  JBPM, Intalio, ActivitiCopyright © 2011. Rivet Logic Corporation. All rights reserved. 24 ARTISANS OF OPEN SOURCE
  25. 25. Key Technology EnablersAccessing assets through RESTful Web ServicesCopyright © 2011. Rivet Logic Corporation. All rights reserved. 25 ARTISANS OF OPEN SOURCE
  26. 26. Key Technology EnablersAccessing assets through CMISCopyright © 2011. Rivet Logic Corporation. All rights reserved. 26 ARTISANS OF OPEN SOURCE
  27. 27. Key Technology EnablersRivet Logic’s ACIr extension: Alfresco Content Integration rivet moderates the exchange between any app and Alfresco for content ingestion, retrieval, and transformation. http://wiki.rivetlogic.com/display/ACIR/HomeCopyright © 2011. Rivet Logic Corporation. All rights reserved. 27 ARTISANS OF OPEN SOURCE
  28. 28. Rivet Logic’s ACIr ExtensionContent integration for:•  Ingestion of assets•  Queries to the repository•  Content transformation•  Dependency management•  Content Delivery / Deployment Copyright © 2011. Rivet Logic Corporation. All rights reserved. 28 ARTISANS OF OPEN SOURCE
  29. 29. Case Study: Harvard Business PublishingCopyright © 2011. Rivet Logic Corporation. All rights reserved. 29 ARTISANS OF OPEN SOURCE
  30. 30. Harvard Business Publishing•  Harvard Business Digital•  Web Content Management•  Replace legacy CMS•  E-Commerce integrationCopyright © 2011. Rivet Logic Corporation. All rights reserved. 30 ARTISANS OF OPEN SOURCE
  31. 31. Custom User Interface •  Enterprise-wide content management •  1M+ high value content items •  Replaced Documentum and shared drivesCopyright © 2011. Rivet Logic Corporation. All rights reserved. 31 ARTISANS OF OPEN SOURCE
  32. 32. Summary•  Customer Engagement = Multi-Channel Delivery•  DAM helps enables you to manage, transform, and deliver content•  Digital Asset Management Implementation Approach o  Define Content Model o  Build Content Services o  Enable Content ChannelCopyright © 2011. Rivet Logic Corporation. All rights reserved. 32 ARTISANS OF OPEN SOURCE
  33. 33. Q&ACopyright © 2011. Rivet Logic Corporation. All rights reserved. 33 ARTISANS OF OPEN SOURCE
  34. 34. Learn more… rivetlogic.com blogs.rivetlogic.com forge.rivetlogic.com youtube.com/rivetlogic twitter.com/rivetlogic facebook.com/rivetlogicCopyright © 2011. Rivet Logic Corporation. All rights reserved. 34 ARTISANS OF OPEN SOURCE

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