Service2Media GEA Relatiedag
Nov 24th, 2011
OUR STORY

Apps. Empowering Life.



With a Spirit of
Resourcefulness
• Lean
• Mean
• Keen
• Clean
ADVANCED APP SOLUTIONS
Dual Capabilities to deliver Core
and Critical App Portfolios:

   • App Lifecycle Platform
   • AppCenters for Clients and
     Partners’
OVER 70 GLOBAL
CLIENTS AND PARTNERS
GLOBAL RECOGNITION
& PRESENCE




Offices: Netherlands, United Kingdom, Spain, United States, United Arab Emirates
GARTNER’S MAGIC QUADRANT



Magic Quadrant for Mobile
Consumer Application Platforms
WHAT’S YOUR VIEW ON
APPS?
APPS PROVIDE ENGAGING
USER EXPERIENCES




    Searching   Getting
APPS THE X-FACTOR OF
INNOVATION
APPS CONNECTING
TO THE ALL SCREEN
APPS “CORNERSTONE” LONG-TERM
ENGAGEMENT STRATEGY ?
Apps the "connective tissue” bridging
multiple touch points (online and
offline) source Forrester Research




Orchestration Apps
• Apps that hide complexity and enable
unprecedented process innovation
ENTERPRISE APP STORES
A NEAR FUTURE REALITY ?
ENTERPRISE IT
HAS TO ACT NOW
IS DEVICE FRAGMENTATION
HOW DO YOU VIEW
HERE TO STAY?
DEVICE FRAGMENTATION?
IS DEVICE FRAGMENTATION
DEVICE FRAGMENTATION
HERE TO STAY?
2007 - 2011
DEVICE FRAGMENTATION IS
HERE TO STAY
BATTLE FOR SUPREMACY IN MOBILE
INDUSTRY HAS ONLY JUST BEGUN
STOP EXCLUDING
YOUR VALUED CUSTOMERS
APPS & DEVICES
  ROADMAPS INTERSECT
Sample: Apps Roadmap

  App Core      Personalization   Interaction   Push    Transaction    Sensoring
Functionality      Location            ...      Video       ...       Augmentation
     ...              ...              ...        ...       ...           ...




                APP LIFECYCLE PLATFORM
Sample: Devices Roadmap
OUR
APP LIFECYCLE PLATFORM
• Design Apps Once
  • Deploy Apps on Multiple Devices
    • Evolve Apps Throughout their Life
THE RAPID APP LIFECYCLE
Designing Apps
Once
Apps Advisory/ Review               Deploying Apps
Apps Design
                                       on Multiple
App Development
                                           Devices
                                    Apps Validation & Testing
                                     App Server Side Hosting
Evolving Apps                         Apps Store Distribution

throughout their Life                    Apps Maintenance &
                                                    Support
Apps Analytics
Apps Portfolio Roadmap & Upgrades
App Device Additions
App Review
PLATFORM ARCHITECTURE
OUR OWN & PARTNERS'
APP CENTERS
                           process   people
• Technology Platform
   • Creative People           platform
      • Proven Processes
OUR PLATFORM MAKES ALL
TECHNOLOGY WINNERS,
BUT NATIVE PROVIDES SUPERIOR
USER EXPERIENCE
A VERY SIMPLE
BUSINESS CASE
HOW YOU BENEFIT
CEO
• Reduced Corporate Complexities
• Hard Business Benefits
                                                 CEO
• Improved TCO & Future Proof Investment

CMO
• ‘The Quickest Road to the App Stores’
• Rich and Engaging User Experience
                                           CMO         CTO
• Unified Brand Experience

CTO
• Controlled & Secured App Design,
  Deployment and Evolution
• No Lock-in
BRIGHT FUTURE
BOTTOM LINE
Advanced Apps Solutions
• Better way to deliver Core & Critical App Portfolios

Embrace our Dual Capabilities:
• App Lifecycle Platform
• App Centers for Clients and Partners’
FUTURE PROOF PARTNER




         Nathan Kotek, VP Marketing & Analyst Relations
         nathan@service2media.com
         +31633046125

Nathan Kotek - Advanced App Solutions

Editor's Notes

  • #5 WHAT ARE CORE & CRITICAL APP PORTFOLIOS?Apps for The Business & Customer EngagementApps that MatterApps for EveryoneApps that are Engaging & Intuitive