DoublePositive is an education marketing company that provides "live hot transfers" of interested prospective students to their education clients within 30 seconds of the student expressing interest online. Their proprietary process qualifies leads and transfers the call to an enrollment advisor, allowing advisors to focus on enrolling students rather than contacting leads. Using live hot transfers can increase enrollments by 300% and lower the cost per enrollment by 20% by improving the efficiency of the enrollment process. DoublePositive also provides analytics on lead dispositions to help clients optimize their marketing.

3. The Challenge in Education Marketing “ The average prospective student fills out 4 online information request forms.” --Gragg Advertising The Reality of Exclusive Leads Speed of contact is becoming the single biggest competitive advantage for schools The Challenge

4. The Money Value of Time!

7. The Typical Enrollment Process Enrollment advisors spend far too much of their day attempting to contact Internet leads 2 Confirm Interest and Qualify 1 Make Contact Enrollment Advisor’s Time Spent per Day 3 Enrollment Presentation

8. Enrollment Process with Double Positive Hot Transfers turn your enrollment team from outbound prospectors to inbound advisors allowing them to enroll more students! 3 Enrollment Presentation 1 We Make Contact Enrollment Advisor’s Time Spent per Day 2 We Confirm Interest and Qualify… then Hot Transfer the Prospect to an Enrollment Advisor

9. Our Double Confirm Process Assignment Optimization Optimum sales professional selected automatically for call center rep based on customizable criteria Our scoring and scrubbing process is real-time—we can have a prospective student on the phone within 30 seconds of hitting submit Scrub Data to remove dupes, bad data, etc. Score Lead Quality using proprietary algorithm that takes into account, data, geography, historical results, etc. Import Leads from our partners real time via custom web service or batch via private extranet upload tool Fail Outbound Optimization Approved leads are separated and forwarded. High Cycle No Matches Outbound Dialing Call Center connects with potential student using custom, targeted scripts Matches Repeat 7 Times If No Connection Final Disposition captured and delivered in real time via web service or private extranet reporting service No Connection

10. The Economics of Hot Transfers Make Contact 50% Confirm & Qualify 40% ENROLL! 10% 1 New Student at $2,231 Cost Per Enrollment Internet Leads 50 leads @$40 each Enrollment Advisor The Current Enrollment Process Make Contact 65% Confirm & Qualify 40% ENROLL! 10% 4 New Students at $1,788 Cost Per Enrollment Internet Leads 150 leads @$40 each Double Positive LIVE Hot Transfers ™ Enrollment Advisor The Process with Double Positive 300% increase in enrollment, 20% decrease in cost per start

11. Where We Add Value Be the First School to Contact a Prospective Student Studies show that if a prospect is contacted by telephone within 5 minutes of indicating interest there is a 21x increase in enrolling that prospective student. Our proprietary process can have a prospect on the phone within 30 seconds of hitting the submit button—that gives our clients a huge competitive advantage. Increase Value from Lower-Scored Leads Since our process can work thru leads more effectively than most sales teams, we have been used to work thru the lower half of a batch of scored leads, so that the out-bound sales team is only working the highest scored leads, and our platform is used to work the lower half. Increase Lead Consumption Capabilities Since there is so much time consumed in the contacting/qualifying/confirming interest stage of the sale, firms are often limited in the volume of data leads they can effectively consume. By converting some or all of these to Hot Transfers, the volume of leads that can be consumed effectively can more than triple. Improve Call Center Utilization Since we incorporate efficient use of call center services as needed in our core offering, we provide firms with an easy and scalable method of employing call center services in a flexible and pay-per-use model that can be doubled in strength, or completely turned off, at the flick of a switch. Increase Staff Utilization Since on average, a sales professional only spends 20%-30% of his/her time selling; the other 70%-80% contacting/qualifying/confirming interest, we allow firms to better utilize their investment in people and infrastructure by allowing their sales professionals to spend 100% of their time selling.

13. Hot Transfer Results Portal You will have access to our web-based Results Portal to manage your Hot Transfer campaigns. This password protected portal provides real time information on all leads provided by date range including full disposition data on all leads, and full audio clips of each call center conversation.

14. Disposition for Every Lead Your Logo Here