Pioneer Marketers is a global data and marketing outsourcing company with over 1,500 employees across multiple global delivery centers. They provide a wide range of marketing services including data management, digital marketing, lead generation, and customer relationship management. Their capabilities allow clients to penetrate new markets, increase lead volumes and conversions, and improve marketing efficiencies.

1. YOUR MARKETING SOLUTIONS PARTNER
ENABLING YOUR RAPID GROWTH IN THE YEAR AHEAD

2. 1,500+
Employees
10+
Years in Business
3
Global Delivery Centers
ABOUT PIONEER MARKETERS
#1
Partner Globally with
>40% of Top Data Clients
16
Data Partner with 16 of
the Top 100 Directory/
Data firms worldwide
We are a Data and Marketing Outsourcing solutions company that owns and
delivers business and Consumer verified data across the Globe.

3. PIONEER MARKETERS - EXECUTIVE SUMMARY
• 1500 plus people enterprise with operations across
North America, Europe and Asia.
• Coordinated and dedicated teams with focused
marketing capabilities
• Pioneer Marketers has operations ranging from Web
Marketing, Web Developing, Content Developing,
Marketing Outsourcing, CRM, Data Management.
• Through our wide range of businesses and world-
class partnerships, Pioneer Marketers delivers some
of the best Marketing Outsourcing services worldwide
& the largest B2B executive reach INSTANTLY.

4. PIONEER MARKETERS CAPABILITIES
Our Global database and online capabilities enhance our
Clients to penetrate global market
Customer/ma
rket research
Data
Processing
Data analytics
Digital marketing
Delivery
Channels
Database
management
Segmentation
Customer-
intelligence
B2B Data
TRAINING titles
Demographics
Cell Phone data
Org chart
Merge purge
Data appending
NCOA
Do Not mail
Email
Phone
Mobile
Mail
Web
CRM database
Marketing
database
Loyalty program
Customer
profitability &
purchase
propensity
score
Loyalty score
Satisfaction
analysis
SEO
PPC & banner
adds
SMO
Digital PR

5. WHAT PIONEER MARKETERS CAN DO
Global provider of marketing outsourcing solutions helping our
customers win, keep, and grow relationships with their targets.
Integrated or Multi Channel Services
DATA & MARKETING OUTSOURCING SOLUTIONS
TeleContact
Center Services
Software
& Applications
Lead Generation
Services
Data
Management
Prospecting/
Data Services
Social/ Digital
Marketing Services

6.  Penetrate new target markets
 Improve response rates
 Enhance Reach to new contacts
 Increase Lead Volumes
 Increase Lead Conversions
 Increase activation and
“conversion” rates
 Improve operational efficiency
 Maximize customer share-of-wallet
 Nurture Clients
 Improve efficiencies
 Increase conversion
 Maximize customer value
 Improve Profiling
 Increase revenue/client
 Maintain a positive
customer experience
Nurturing Content & Applications
Customer management
Prospecting
Acquisitions
Account management
 Enhance reach within existing Accounts
 In-depth Profiling and Targeted Solution Offerings
HOW WE CAN HELP
Data
Prospectin
g
Acquisitio
n
Campaign
s
Customer &
Account
Management
Content &
Applications

7. YOUR DECISIONS ARE AS GOOD AS YOUR DATA
“There is nothing more treacherous –or alas,
more common- than the sales manager’s
attempt to make marketing decisions on the
basis of coarse and incomplete Data. When
information is incomplete guesses have to be
made”-
Peter Drucker

8. OPT-IN PROCESS FLOWCHART FOR TRAINING EXECS
1 2
Segregation
3
4
5
6
7 8 9 10
Training Network Identified With Phone Numbers
An Opt-in
Contact
Permission based
with opt-out
process
Network Opt-outs are
tracked and NEVER
USED AGAIN
Emails are used for
opt-in process and
surveys
Tele-verification for
opt-in process
Emails and
other data
is
appended
Uploaded
to
CLIENT
CRM
With emails
Events & Contacts Identified

9. DO YOU KNOW?
Errors made in Prospecting,
inability to communicate via
email, Duplicate accounts,
Junk Data
Data is incomplete to start with missing
email or telephone numbers or address
or
Data is either entered wrong first time
Plus
Data allowed to corrupt itself
=
Case In Point
"IBM, 1 Financial Plaza, Hartford, CT"
and
"International Business Machines,
One Financial Plaza, Hartford,
Connecticut"
become two distinct customers, while
they are in essence the same logical
entity.

10. DATA SERVICES
• List Acquisition (like the List by SIC codes, Target
Vertical etc. for new and existing clients)
• Organizational Chart (mapping the key decision
makers for new clients and acquisitions)
• Data Appending (Add Missing fields to existing
data)
• Email Appending (add Email and do Pre- and Post-
mail out follow up campaigns etc.)
• Data Cleansing and Management (Manage
Customers’ In-house file & Keep it updated regularly
with changes)

11. OUR DATA SERVICE OFFERINGS
Enterprise DQ
Strategy &
Implementation
using Trillium,
DataFlux
Plug n Play
Adaptors for
Siebel,
SALESFORCE,
SAP, Informatica,
Oracle, Microsoft ,
SalesForce.com,
Contact Eves etc.
Pointed DQ Solutions
for enterprise apps
Building Adaptors
to enterprise apps
Data Quality
Service
Offerings
Solutions which Address:
Completeness - What data is
missing or unusable?
Conformity - What data is stored in
a non-standard format?
Consistency - What data values give
conflicting information?
Accuracy - What data is incorrect or
out of date?
Duplication - What data records are
duplicated?
Integrity - What data is missing
important relationships?

12. BUSINESS LIST COMPILATION PROCESSES
• Tradeshow and
event
• Annual report,
10Ks and other
• Sec filings from
sites like edgar-
online.com and
sec.gov
• Public Company
Filings
• B2B portals and
magazine
subscriptions
• Postal service
information
including
NCOA, Zip+ 4,
Courier
Route and
delivery sequence
• New Business
registration
and incorporation
• Country court
house and
Secretary of State
data
• Yellow pages
• National Change
of Address
(NCOA)
• Delivery Point
Validation (DPV)
• Delivery
Sequence File
(DSF2) zip+4
• 650+ member
data team working
24/7 to update the
master database
Our telemarketing
team calls
extensively to
acquire and verify
specific email
addresses
• Specialized
Calling Groups
for Large
Business, New
Business and
Specialty Files
• QA monitors all
calls daily
Key Elements
Standardizes:
• Business Name
• SIC Code /
Category
• Franchise/Brand
Duplicate Removal:
• Compare new
file to old file to
identify
duplicates
• Database
checked one last
time by QA Staff
before release
• Experienced QA
& Compilation
Staff Drives
Quality Data
• Compilation staff
bonuses based on
99% accuracy
Over 400 full time
researchers solely
dedicated to
acquiring,
verifying and
updating data
SMTP check
DNS lookup
Flagging all the
hard bounces
from email
campaign

13. DOUBLE OPT-IN PROCESS
Double Opt-in
emails delivered
to client
Opt-out mailer sent before
file delivery
Tele-verification for opted in contacts
Permission based opt out process
Emails acquired through legal sources

14. APPENDING SERVICES
The process of updating out dated or missing information to
one’s existing in-house database is called appending.
Email Appending: Appending email addresses to your in-house Direct marketing or
telemarketing database
Reverse Appending: Appending other contact details to your list of
companies or email addresses
Contact Appending: Adding complete details of key contacts in your
targeted list of companies
Phone/fax Appending: Adding telemarketing/fax marketing numbers to your
in-house database
NCOA/ECOA : Appending changed mailing addresses or email
addresses to your database
Data Hygiene : Removing errors, typos, data entry mistakes, duplicates, etc.,
from your database
Types of Appending Services

15. EMAIL APPEND PROCESS
Step1: The client database is matched against Pioneer
Marketers permission-based database to add a
corresponding email address that is matched.
Step2: The file is matched against various Domain databases
and Email Topology Pattern Repositories that we host.
When a match is found, the email address is added to
the client's file.
Step3: The Domain of the Company/Site are Verified manually
along with the Email Topology to finalize the email
address, which is further verified via our Proprietary
Email Append Software Control Process. The email
addresses that are appended will be those matched and
are successfully deliverable.
Step 4: (optional) - once the files are matched, email recipients
are provided with opt-out/opt-in options Individuals are
notified that they have been added to the list and are
given the option to opt out from receiving future email
communications. For means of opting-out, options are
provided by Pioneer Marketers including an unsubscribe
link, email reply option. We typically wait for 5 working
days to receive opt-outs and then the appended data file
is sent to client that includes the newly added permission
based email addresses removing all opt-outs

16. QUALITY CHECK PROCESS
SMTP Check
Quality Check
Tele-verification
Email verification
Capture Data quality
Sophisticated
Email
verification
software
Business directory
look-up

17. DATA CLEANSING PROCESS FLOWCHART
Identify Non-working
data fields
Ensure data values fall
within defined
parameters
Replace & Update with
current information
Replace address
information using NCOA
Domain verification &
Validation
Replace undeliverable
emails using ECOA
Identify Invalid IDs (eg:
aksfj@aksfj.com)
Identify dead domain
names
Incorrect Syntax in
emails identified
Ensure consistency
of data format
Manual verification &
Consolidation of data
Ensure accuracy of data
& de-duping
Identifying Undelivered
emails
13
12 11 10
9
8
7
6 5 4
3
2
1

18. DATA MANAGEMENT AND DATA LICENSING
Pioneer Marketers cleanse the
data and append the missing
information
New contacts Identified
matching clients customer
profile
Client data base
Continuous data flow through
well planned networks
Pioneer Marketers delivers
updated records as per
timelines identified by the
client.
Pioneer Marketers will analyze
the campaign and identify
behavior pattern of
respondents, map for future
campaigns and market research
analysis. This is stored on the
server for ready use.

19. PIONEER MARKETERS: YOUR MARKETING PARTNER
 Email Validation
 Email opt-out campaigns
 Newsletters with new offers
 Tele-verification
 Data compilation
 List Append
 List verification
 List cleansing
Research
Quality
assurance
Informed
consent
Design
Coding
Data entry
Analysis
Data management

20. DIGITAL MARKETING SERVICES
Email Campaigns (Regular Lead generation and Demand Generation, e-News
letters, Lead nurturing etc.)
Tele Marketing
Event Management
SEO (Search Engine Optimization)
Pay Per Click
Lead Generation services
Content and Web support services
Webinar Organization
Marketing Outsourcing & Support Staff for Marketing Projects
Custom Application Development ( CRM with email campaign integration and
Enterprise software application)
Social Media Marketing ( Facebook, Twitter etc.)

21. EMAIL CAMPAIGN SERVICES
Email Campaigns:
Pioneer Marketers cater to the best of class marketing platform integrated
products that today’s digital marketer needs. A huge customer-base worldwide
relies on us to harness the power of email marketing.
 Based upon our client’s needs we use two different campaign tools for
executing email campaigns.
a) HTML Campaigns: Pioneer Marketers specializes in –
 Executing email campaigns
 Template creation - Designing HTML template with Pre-populated
embedded form
 Live Tracking - Campaign tracking which includes leads, clicks, email
response and total opens
b) Text Campaigns:
 Specify date and time for each campaign
 Provide Pioneer Marketers with the templates or Content for each campaign
 Our email database is completely permission based. By sending emails only
to people who are willing to receive it, you prevent jeopardizing your
reputation.
 Proprietary Email
campaign platform
designed based on
research
conducted on 25+
email marketers
 Runs on dynamic
IP address to
ensure better
deliverability
 Easy tracking to
track behavioral
pattern of the
respondent.

22. EMAIL MARKETING- B2B POTENTIAL AND REVENUE
GENERATION

23. TELEMARKETING SERVICES
Execute a marketing campaign promoting clients services to its target market as
defined by clients.
 Call on Target Call List to be researched and provided by Pioneer Marketers.
 Perform outbound calls on behalf of Client to the target Business Market as defined by
Client. Our agent to work 8 hours a day, 5 days a week.
 Use Call Script provided by either Pioneer Marketers/Clients AND approved by both
parties prior to the start of the campaign.
 As discovered, qualify Prospects as appointments / leads based on criteria defined by
Client.
 Collect Information as defined by Client, when possible for each Qualified Prospect.
 Schedule appointments between Qualified Prospects and client’s sales representatives.
Scheduled appointments are exclusive to Client’s sales representatives only.
Pertinent Information Desired by Client
 Name of Decision Maker
 Contact Information of Decision Maker (ext., direct line, email, etc.)
 Company Name
 City
 Zip Code
 Prospect’s specific needs
 Best time for Client Rep to Contact Decision Maker
Success Call Criteria
 Prospect must belong to the target industry
specified by client.
 Prospect is willing to meet with the client sales
representative to discuss the product / services
being offered.
 Appointments must be done with the decision
makers.
 Other qualifications to be defined by Client.
Telemarketing Team: Transforming Your Thoughts to Voice

24. EVENT MANAGEMENT & SUPPORT
Complete solution to increase event attendance and decrease event cost.
By simplifying the event planning, marketing, manage and Measure.
Event Planning
 Study intricacies of the client
 Identify the target audience
 Event attendees list
 Create customize template
Event Marketing
 Customize email templates to
match We Pack branding, and
save them for future use
 Send invitations pre show and
post show
 Personalize communication
with fields, such as name and
company, to increase
relevance to recipients
 Different emails to targeted
groups;
 Modify subject lines and
content to analyze which
emails had the highest open
rate
Managing event
 Track email open rates and response
rates
 reminders and confirmations
 Providing Tell-a-friend functionality
encourages invitees to forward the
invitation along to colleagues
Measure the event
 Analyze metrics across all events with
cross-event reports
 Track the success of We Pack email
campaigns through real-time
reporting; view which emails were
opened, clicked or bounced back
 Export reports in six formats: Excel,
PDF, XML, CSV, TIFF, and Web
Archive
 Sort and filter to customize reports in
real time

25. SEARCH ENGINE OPTIMIZATION
Your website is the gateway to your business in the modern day
global village. Websites have garnered more prominence over the
last few years. High visibility on the search engines is regarded as a
sign of dependability. Pioneer Marketers offer SEO services, a
process of making your prospects easily find your website on
search engines.
We will help optimize your website in the best possible manner to
generate leads through:
 SEO Consultancy that gives you a free website analysis
using web analytics and competitor analysis
 Search Engine Optimization (SEO) that pulls pre-qualified
visitors to your website from the search engines
 Search Engine Submission (SES) that enrolls your website to
popular search engines and online directories
 Search Engine Compliancy (SEC) that ensures that your
website is compliant with the policies of search engines
 Search Engine Ranking (SER) that strives to get higher
visibility to your website
 Keyword Ranking.
 Website Traffic.
 Increase in "Share of Traffic" per keyword.
 Increased Revenue/keyword.
 Lower dependence on Paid Search.
 Lowering the cost per acquisition.

26. PAY PER CLICK ADVERTISING & OPTIMIZING
RESULTS FROM PPC
Step 1: Discuss business objectives.
Step 2: Conduct initial keyword analysis.
Step 3: Identify the keyword/landing page combinations.
Step 4: Interim Client Approval for Keyword/Landing
Pages.
Step 5: Baseline Ranking & Traffic reports.
Step 6: On-site & Off-site optimization.
Step 7: Detailed Recommendation documents.
Step 8: Implementation.
Step 9: Monitoring and Optimizing: We provide monthly
reporting and optimization recommendations. The reporting
is compared to the baseline (or previous month’s results) to
identify trends and help guide additional adjustments.

27. LEAD GENERATION SERVICES
1 Targeted list Building :
We’ll customize the list build based on your target criteria.
2. Business Intelligence Team:
Our team will do a business analysis to ensure the program is
successful
3. Targeted email campaign Deployment :
Dedicated email campaign will be launched with complete
email campaign benefits
 Campaign List Management
 Live Campaign/Click tracking Report
 Dedicated Campaign Manager
 Free Email Campaign Content creation & Marketing Support
 Html, Text & Rich Text templates creation
 Unsubscribe & hard bounce removal.
4.Fax Marketing to Click through & Opens:
Dedicated Fax marketing for all the click through & open
received from email campaign
5. Tele follow-up on Click through :
We’ll deploy a Tele-marketing team to follow up on all the
Click through, response, opens received from campaign.
6. Qualifying the lead process:
Identifying the agreed parameter to qualifying the leads:
 Budget
 Decision maker
 Need
 Timeline

28. CONTENT & WEB SUPPORT SERVICES
News
letters
• News letter creation and deployment
Survey
• Survey Creation and deployment
eNewslet
ter
• eNewsletter Creation & mail out (Tracking
and feeding lists of interested clients to
sales team)
Analytic
s
• Web Analytics of website visitors and mapping
target titles to companies identified via IP
addresses
Content
Services
• Content Writing and Management
Web
Content
• Web content management, Articles, Press
releases, Pitches and proposal
Micro
Sites
• Mini Website development and
Management
Docume
nt
• White papers, case studies, PPT, Training
materials and business Analysis reports
etc.
Role of Content in
Business Life Cycle

29. SOCIAL MEDIA MARKETING
We tactfully share content and
conversations online using tools like
LinkedIn, Facebook, Twitter and other
networking sites thereby reducing the
cost/lead by 60%. This medium also
helps in:
 Account Management
 Brand Monitoring
 Customer Service

30. BLOGS, SOCIAL MEDIA, FACEBOOK, TWITTER,
LINKEDIN ETC.
Blogs have become the next generation
marketing tool to corporate websites.
With the use of blogs we will help clients
create a dialog with their customers or
prospects and explain features of their
products and services. This will allow
them to share and preview product
features, functions, and benefits before
the products are released. Pioneer
Marketers will setup Blogs for clients
and maintain those.
Blogs are an excellent way to gather
feedback and to make sure products
meet the needs of users. Blogs are
Basic websites which are updated
Regularly by our content team.

31. FACEBOOK, LINKEDIN, TWITTER
Creating Profile
Creating Fan Page
Integrating Profile with Other
Social Media Channels
Post Updates with links to the
Desired Landing Page
Joining Groups & Pages
Adding Members & Fans
Starting Discussions
Sharing Links
Create Facebook “Like” button
& Badge, to place it in the
website & blogs
Run Contests, Promotional
Campaigns, Polls..
YouTube Box (For Viral
Campaigns)
Adding FBML Tabs
 Creating Profile
 Integrating Profile with
Other Social Media
Channels
 Add Connections
 Join Groups
 Targeting & Networking
with the Influencers
 Starting Discussions in
Groups
 Active participation in
relevant Q&A's
 Publish Press Releases
 Create Polls
 Submit Feeds
 Share Presentations
 Integrate Blogs to the
profile
 Share Links
 Creating Profile
 Post Tweets with Site
link(content form the site)
 Following Key influencers
 Use hash tags for Keywords
 Re-tweet influential tweets
 Post neutral updates
frequently
 Create a Twitter Badge &
place it on the Site & Blogs
 Increase the followers base
constantly

32. DIGITAL PR
Monitor
• Monitor and evaluate relevant
online media conversations
Engage
• Engage with key influencers in the
blogosphere
Develop
• Develop corporate blogs, social
network sites and multimedia tools
Plan
• Plan the design of and develop
content for corporate websites
Optimize
• Optimize communications for
effective distribution in the digital
space

33. Lead Nurturing Plan
Buying stages: Early, Mid and Late
stage Buyer profiles
Content Timing
Online Demos,
White paper,
eBooks,
Webinars
Seminars
Live Demos
Technical white papers
Comparisons
Free trials
Case Studies
Consultation, Pricing
Buying cycle Content
Awareness
Seo Content: Blog posts, Iamges, Diagrams,
Presentations and Guest posts
Link bait: Infographics, Calculators, tools
PR: Contributed articles
Education
White Paper Webcasts, Videos, Whiteboard
Tutorials
Consideration
White paper and reports
Case Studies
Data Sheets
Flash Demos
Decision
Methodologies
Screen Cast Tutorials
Evaluation Guides
4
3
2
1

34. PRODUCT MARKETING
Pioneer Marketers can promote products at various life cycle’s and create
awareness among the potential buyers with complete digital marketing
capabilities, cutting edge technology and resources

35. ORGANIZATIONAL CHART CREATION
In a complex sales cycle/large
account penetration or merger
and acquisitions it is necessary
to map the key decision
makers and their roles and
responsibilities.
Pioneer Marketers with its
unique research team assist
our clients to map the reporting
authority to win large accounts
or acquire new companies

36. OUR EMAIL & DATA COMPETENCIES
Should we
extend credit to
this business?
How should we
Reach these Top
Decision makers?
Should I send
this consumer
an offer?
What Should
I offer via
Email?
Should I offer
Services for this
ailment?
Should I offer
my products to
this consumer?
How well is
Social Media
Is Performing?
Data
Internet
& Social media
Data
Daily analysis
of how more than
25m use
SocialMedia & the
Internet
Global
Emails
100m
consumers in
U.S. and UK
Healthcare
databases
20 m
ailments in
the UK
Online
purchasing
habits
120m
households
in the U.S.
Consumer
marketing
200m
households
globally
Business
Executive
Data
45m+
executives
globally
Business
Emails
36 m
business
emails
globally
Intelligence

37. Quality Control process
Sophisticated Web based and
email Verification Software
DNS Lookups
SMTP Check
Quality Check
Tele verification
Email &
Online
verification
Capture quality data via
Tele-Verification &
Physical Visits as needed

38. OUR QUALITY – COMPARED TO COMPETITION
In a recent audit conducted by Credifeye.com we were
compared against two top competitors and found the
following results:
Our Quality Jigsaw D&B
Company Name Accuracy 93.8% 90.3% 92.6%
Address Accuracy 92.3% 89.8% 91.9%
Phone Number Accuracy 84.1% 74.6% 66.7%
Industry/SIC Accuracy 70.3% 67.6% 67.9%
Employment Size Accuracy 94.9% 93.1% 79.2%
Contact Name Accuracy 80.1% 74.8% 74.2%
Contact Title Accuracy 83.2% 76.5% 82.7%
Deliverability (Email) 90.9% 69.1% 80.6%

39. OUR INTEGRATED MULTI CHANNEL ONLINE SOLUTIONS
Prospect Customer
Prospect Customer Customer
Customer Lifecycle
Segmentation Sales Service Loyalty Retention
Social Media
Solutions
UNIQUE DIGITAL MARKETING
Contact Channels
Customer Service
Technical Support
LIVE Call Back &
Chat
Multi Channel
Solutions
OUR Research/ Verify
Company
Registration &
Financials
Nurturing
Renewals
Win Back
Retention
Acquisition
Up-sell/
Cross-sell
Business
Development/
Growth Programs
SMS
Chat
Voice Email
Web

40. THANK YOU