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Real-Time Analytics: The Future of Big Data in the Agency

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Dhruv Bansal, Infochimps CSO and Co-founder, discusses how Big Data tools are helping agencies build out repeatable revenue platforms, and what factors are important when setting down the path of Big Data.

Data comes from Twitter, Facebook, Omniture, Google, CRM systems, data warehouses, and much more. Tap into that data to enhance your analytics products and services.

Published in: Technology, Business
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Real-Time Analytics: The Future of Big Data in the Agency

  1. 1. #rtanalytics real-time analytics the future of big data in the agency Dhruv Bansal! Chief Science Officer and Co-founder! Infochimps, Inc.!
  2. 2. #rtanalytics big data infrastructure made simple some of our customers our partners
  3. 3. #rtanalytics agenda •  agency goals •  why big data •  hadoop vs. real-time analytics •  demo of the infochimps platform •  conclusion
  4. 4. #rtanalytics poll
  5. 5. #rtanalytics more data than ever before CRM POS ERP BI & data warehouse system & network logs web logs many terabytes of data, google analytics sometimes many petabytes ?! facebook twitter tumblr foursquare klout mobile devices product reviews google search results + more
  6. 6. #rtanalytics enhance the agency product line •  CRM/customer insights •  ad/content optimization and targeting •  social media analytics •  sentiment/influencers •  topics/memes •  web traffic analysis •  mobile/cross-channel reporting •  data-driven ad campaigns
  7. 7. #rtanalytics It’s all big data!
  8. 8. 1!volume velocity variety
  9. 9. #rtanalytics 2! staff expertise time
  10. 10. #rtanalytics hadoop!
  11. 11. #rtanalytics POLL
  12. 12. #rtanalytics hadoop!
  13. 13. #rtanalytics
  14. 14. #rtanalytics what about real-time?
  15. 15. #rtanalytics
  16. 16. #rtanalytics real-time analytics is the future •  high volume and high velocity •  customer demand •  competitive differentiation •  cost & speed benefit
  17. 17. #rtanalytics why isn’t everyone and their mother doing this?
  18. 18. #rtanalytics big data expertise scalability and flexibility agnostic integration
  19. 19. #rtanalytics platform data input insights data delivery database elastic analytics service™ management hadoop tools
  20. 20. #rtanalytics poll
  21. 21. #rtanalytics
  22. 22. #rtanalytics
  23. 23. #rtanalytics Agency X real-time analytics data delivery database front-end service™ management apps/reports
  24. 24. #rtanalytics live demo!
  25. 25. #rtanalytics real-time analytics powered by the data delivery service™
  26. 26. #rtanalytics enhance the agency product line •  CRM/customer insights •  ad/content optimization and targeting •  social media analytics •  sentiment/influencers •  topics/memes •  web traffic analysis •  mobile/cross-channel reporting •  data-driven ad campaigns
  27. 27. #rtanalytics the new winning reality •  your clients are asking questions that require big data to answer •  your agency has the opportunity for a bigger seat at the CMOs table
  28. 28. #rtanalytics benefits we provide •  generate insights clients need while: •  saving valuable resources •  delivering solutions extremely quickly •  responding to unique client needs •  we are: •  a flexible big data foundation to build upon •  your outsourced big data partner
  29. 29. #rtanalytics Let’s discuss your big data projects and ideas. infochimps.com/free-big-data-consultation info@infochimps.com follow us: @infochimps

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