DoublePositive is a venture-backed company located in Baltimore that provides LIVE Hot Transfers, where interested consumers' information is gathered from online forms or calls and sent to a call center in real time. The call center agent then qualifies the consumer and transfers the interested, qualified call to an enrollment advisor to continue the enrollment process. DoublePositive works with clients in industries like education, mortgage, debt settlement, and insurance to increase lead volume and conversion capabilities.

1. LIVE Hot Transfers
In Education

2. Founded in 2004, DoublePositive
is located in Baltimore’s high-tech
waterfront community, home to
some of the region’s most
successful Internet startups and
marketing-driven organizations.
• Venture-backed
• 30 employees
• $9 million annual revenue
Who We Are

3. What We Do
LIVE Hot Transfers are genuinely interested and qualified consumers delivered to your
customers by phone using the DoublePositive platform, a proprietary combination of
technology, process, an call center services.
Live Transfer
The call center agent
transfers the call to an
enrollment advisor,
and the enrollment
process continues
between the
enrollment advisor and
the consumer.
Live Contact
DoublePositive’s call
center agent contacts the
consumer, verifies the
consumer’s information
and confirms their interest
in speaking with an
enrollment advisor.
Interested Consumer
Consumers express interest
in more information by
submitting an online form or
calling a toll-free number.
DoublePositive gathers lead
data and sends it to a call
center in real time.

4. Banner Ads Clicks Leads Hot
Transfers
The Evolution of Online Marketing

5. Vertical Offerings
LIVE Hot Transfers are currently being offered in the following Industry Verticals:
- Mortgage
- Debt Settlement
- Education
- Insurance

6. The Typical Enrollment Process
Begin Enrollment
Presentation
Confirm Interest
and Qualify
Make Contact

7. Enrollment Marketing Options
Raw Lists Make Contact
Qualify
Enroll
Qualify
EnrollMake ContactData Leads
EnrollHot Transfers

8. It’s So Simple
Ok. I’ve got it. DoublePositive contacts, qualifies and transfers…
So what’s the big deal?
We have spent 3 years and
millions of dollars doing nothing else
• Infinite scalability up and/or down
• Enormous efficiency gains and capacity increases
• Only pay per transfer
• No set-up fee

9. Our Process
Scrub Data
to remove dupes,
bad data, etc.
Score Lead Quality
using proprietary
algorithm that takes
into account, data,
geography, historical
results, etc.
Import Leads
real time via custom
web service or batch
via private extranet
upload tool
Assignment Optimization
Optimum sales professional
selected automatically for call
center rep based on
customizable criteria
Fail
Outbound Optimization
Approved leads that match current
user/customer demand orders are
separated and forwarded.
High Cycle
No Matches
Outbound Dialing
Call Center connects with
consumer using custom,
targeted scripts
Matches
Repeat 7 Times
If No Connection
Final Disposition
captured and
delivered in real
time via web service
or private extranet
reporting service
NoConnection

10. Where We Add Value
Increase Value from Lower-Scored Leads
Since our process can work thru leads more effectively than most sales teams, we have been
used to work thru the lower half of a batch of scored leads, so that the out-bound sales team is
only working the highest scored leads, and our platform is used to work the lower half.
Convert Data Leads to Qualified In-Bound Calls
Allow firms that prefer In-bound over Out-bound sales models to be able to take advantage of
traditional Internet data leads, which is the most common type of lead available today.
Increase Lead Consumption Capabilities
Since there is so much time consumed in the contacting/qualifying/confirming interest stage of
the sale, firms are often limited in the volume of data leads they can effectively consume. By
converting some or all of these to Hot Transfers, the volume of leads that can be consumed
effectively can more than triple.
Improve Call Center Utilization
Since we incorporate efficient use of call center services as needed in our core offering, we
provide firms with an easy and scalable method of employing call center services in a flexible
and pay-per-use model that can be doubled in strength, or completely turned off, at the flick of
a switch.
Increase Staff Utilization
Since on average, a sales professional only spends 20%-30% of his/her time selling; the other
70%-80% contacting/qualifying/confirming interest, we allow firms to better utilize their investment in
people and infrastructure by allowing their sales professionals to spend 100% of their time selling.

11. Where Hot Transfers May Not Add Value
• Low Lead Volumes
If a client has an out-bound team, but is unable to keep them full with new
Data Leads either because of cost or availability, then Hot Transfers may
not make sense. This is because they are already paying the outbound
staff, and they probably have the time to work thru the leads. If they can cut
staff, then Hot Transfers may add value to help increase utilization of the
new reduced staff to produce the same or better results.
• No Inbound capabilities
If a customer doesn’t have the ability to receive in-bound calls,
then Hot Transfers will not work.

12. Supply Portal

13. Supply Portal

14. Client Portal

15. LIVE Hot
Transfers
Platform Offering – For Schools
Lead Suppliers
• Turn your Internet leads into in-bound calls
• Maximize transfers in the first 3 days then work the remainder as usual
• No set-up fee… you only pay per transfer
• More than triple lead volume capabilities per sales transaction
• Provides controls to optimize in-bound and out-bound mix
School
Non-transferredleads

16. LIVE Hot
Transfers
Lead Suppliers School
Private Label Offering – For Suppliers
• Turn your Internet leads into in-bound calls
• Maximize transfers in the first 3 days then work the remainder as usual
• No set-up fee… you only pay per transfer
• More than triple lead volume capabilities per sales transaction
• Provides controls to optimize in-bound and out-bound mix

17. DoublePositive Marketing Group, Inc.
1501 S. Clinton Street
Baltimore, MD 21224
www.doublepositive.com
info@doublepositive.com
888-DPOSITIVE
chat.doublepositive.com
Brian Ocheltree – brian@doublepositive.com – 443-278-8590
CONTACT US NOW TO GET STARTED!