2. David Tennant advert- aka The Doctor
• Media language
• First of all they start the advert by using a fact in order to make the audience think about how lucky they are
that they are not one of them people who have no access to clean water
• The pace of the music is quite a slow pace and creates a sad atmosphere as it reflects on how the people are
feeling in the advert and also to make the audience feel sympathy for them also. By the end of the advert,
the pace of the music is quickened and the music is more upbeat to symbolise a change to the community
that these people live in and also that it has had a positive effect on the community
• Also in this video the tone of voice used by the actors is monotone in order to get people to feel sympathy
for the people and also to donate money to the charity
• Finally, at the end of this advert there final fact by saying that when we drink one bottle of water, Africa
drink two. This could be trying to persuade the audience to buy a specific bottle of water so that they can
help the people in Africa.
3. Representation
• Firstly, they use actors who at the time were the most popular in the advert to get the message across to the public
but also to get the audiences attention to the advert by using these actors. Also this is good because it may
persuade people to buy that specific bottle of water to help the charity help the people that are suffering.
• Also use slow motion for when they show the impact that having no clean water has on the people, mainly
children. This is used effectively as it will leave a lasting image in the mind of the audience of the children that are
suffering, and it will also make people think about how they would feel if they were in that position. Another
reason that this is effective is that it might make the audience want to respond by buying the water in order to stop
the suffering that is going on in Africa.
• They also use a slow paced piece of music bat the beginning of the video to create a sad atmosphere and also to
symbolise that this advert is an urgent appeal to the public. It also symbolises the atmosphere in Africa and also the
feelings of the people are also portrayed within the pace of the music.
• At the end of the advert they change the music altogether as the music is a more fast paced and upbeat song. This
could suggest that there has been a change in the community and that they have now got clean water. It could also
be used to symbolise a change in the people’s feelings now they have got clean water. Finally, this piece of music
could be used to show what a difference the public have made to their lives and for the public to feel good about
themselves as they have contributed to helping the charity help them by buying the water.
4. Audience
• This advert is targeted at many different audiences. For example with David Tennant being in the advert, this
will be targeted at the fans of the Doctor Who as at the time this was filmed, he was the Doctor. Also with
the other actors they will be targeted at people who know them form whatever they have appeared in.
• This advert will also be targeted at people who have got children as they wouldn’t want to see their child in
that position, so they will be saddened at the sight of other children being in that position, which will
persuade them to help the charity and the people as they would want people to help them if they were in
that position.
• Another specific audience that this advert could be targeted at children. The reason that this could be
targeted at children is to show how lucky they are for what they have got and also to make them think about
the children who have nothing the next time they are being ungrateful. It could also be targeted at them
because it might make them give money to charity instead of spending it on things that they don’t need at
that specific time.
5. Save the children advert
• Media language
• They use rhetorical questions throughout the advert in order for the audience to think about whilst they are
watching the advert
• They use non-digetic sound in the form of a voice over from a woman who uses a monotone voice in order
to get the message across that this is a serious a real life advert and that it is happening right now
• Throughout the appeal, there is a gentle soft, slow paced piece of music playing that is on a piano, in order
to set the atmosphere of the advert
6. representation
• The non-digetic sound could symbolise that the public still aren’t doing enough and are just sitting back and letting
this happen. It could also symbolise that the charity can’t help save these children unless the public donate to
them, in which case the public aren’t helping the charity by donating.
• Also they show how dirty the water is. This allows the audience to see the parasites that are in the water that they
are drinking and also to make the audience think about how they would feel if they had to drink that water.
• Another thing that they do, is they show a young child and the health that they are in. this could have an impact on
the audience as it would make them think about seeing their children in the state of health the child in the video is
in. It could also spark a reaction as the audience might look at this and want to donate because they wold want the
audience to help their children if it was them in that position.
• This video also includes a clip of a girl drinking and washing in the dirty water. This could symbolize to the audience
that we take clean water for granted and that there are people in this world who have to drink the same water that
they wash in and other people wash in.
• Finally this video includes the work that the charity do for the children and also show the difference between the
children before the charity help them and after the charity help them. This could’ve been used to symbolize a
message to the audience that the money that they have donated is used in order to help the children who are
living here. Also the smiles on the children's faces will also make them want to donate as they would want to see
smiles on more children.
7. audience
• The main target audience for this video would be parents as it shows children in bad health. This would
make the parents think about how they would feel if it was their children in that position and how desperate
they would be for people to donate in order for their children to be helped and saved from dying.
• Another target audience that this video could be aimed at is children. The reason it could be aimed at
children is because it could be sending out a message to the children to not take water or anything for
granted, as there are children who don’t have anything. Another thing that this video would make children
think about is how lucky they are not to be travelling miles just to have a wash or a drink of water.
• Another target audience could just be the general public as it asks at the beginning how thirsty would you
have to be to drink this? This could suggest that we should count ourselves lucky that we don’t have to drink
this water and that were not living in these conditions that these people are living in.
8. Oxfam
• Media language
• In this video, there is the use of non-digetic sound. In this video, it is a male voice. This video is different to
the other videos in this collection, as the voice isn’t a monotone voice, it is a upbeat positive tone of voice,
to give the message across to the audience that the work that these people do isn’t being praised enough as
they are helping these people in the situation that they are in.
• also in this video, the voice repeats a certain phrase, to symbolize and also to make the audience realise
that when they donate, they actually do put that money towards helping these people out and saving their
lives. It is also a catchy phrase and with it being repeated it is more likely to stick in the minds of the
audience.
• Finally, they don’t include any music over the top of the voice, so that the audience can concentrate and
take in what is being said by the voice and also concentrate on what’s actually on the screen.
9. Representation
• The first thing that this video show is a woman sitting on the ground looking down and upset. This could be
used to allow the audience to feel sorry for the woman and the other people that are in this position.
• The next thing that are attention is drawn to is the ground that is cracked. This could be used to show the
audience that they cant even plant crops to help them survive as the ground is dry and cracked as they have
no water or hardly any rain to help the ground or even if they did plant crops to help them grow. Another
reason that they included is to show the audience the type of conditions that these people live and to make
the audience to feel sorry for them.
• Another that this video includes is a water well and a woman going to collect water and then pouring this
water over the crops that they have grown. This might have been included to show the work that the charity
do and the amount of lives that they change. This also might have been included so that the people who
already donate can see what their donations have gone towards and also to make them feel good about
themselves
10. audience
• One of the target audience for this video could be towards the people that already donate to the charity as it
allows them to see the work that the charity do with their donations and that this video is saying thank you
to them for donating and to keep on doing it.
• Another target audience that this video could be targeting is children as they show children who are in
school but haven’t got the technology to help them with their education so this could be allowing children to
see how lucky they are that they are being taught with the latest technology and to not take their education
for granted.
11. Jennifer Connelly
• Media language
• This video doesn’t use a voice over, it uses a non- digetic piece of sad music to pull at the heart strings of the
audience. This could have ben done so that the charity can get the message across to the audience through
actions rather than a voice over as actions speak louder than words.
• They also include a famous person in the video in order for people to donate as they will know who she is
and also when famous people do these adverts for charity, then it makes the audience want to donate.
• At the end of this video they include a fact so that the audience know how many people live without clean
water, which will make the audience want to donate to the charity in order to bring that number down as
fast as they can
12. representation
• The first thing that our attention is drawn to is the location of the video. The location of the video is New
York. This could symbolize to the audience that the way that the people in Africa are living could affect them
in the future so that they shouldn’t take clean water for granted. This could also have been done in order to
make the audience think about how they would feel if they were living in these conditions all the time.
• Also the way that it is a mother giving her children dirty water could give a message to mothers to see how
they would feel if they had to give their children dirty water to drink everyday.
• Finally, they walk to Central Park to collect the water from the river and then take it home. This could be
making the audience think about how they would feel if they had to walk miles just to collect dirty water
from a river and then walk miles back home with a container full of dirty water
13. Audience
• The main target audience for this advert would be towards mothers as it shows a mother giving her children
dirty water to drink. This could trigger a reaction as mothers wouldn’t want their children to drink dirty
water everyday so they would want to donate money so that other mothers can help their children.
• Finally, this advert could be targeted to the general public as it will make them think about how they would
feel if they had to live this live everyday like these people in Africa do.
