Ultimate Free Digital Marketing Toolkit #EdgeBristol 2012Steve Lock
The document presents over 65 free digital marketing tools and resources. It provides information on each tool, including its purpose and website. The tools cover areas like SEO, keyword research, link building, social media, productivity, and more. Screenshots are included for many of the tools.
The Role of Social in Search - SAScon 2013 Steve Lock
The document discusses how social and search are converging, with search engines prioritizing verified and authoritative online profiles over anonymous content. It also discusses how content that inspires sharing and engagement will rise in search rankings. Additionally, it provides tips for marketers such as focusing on community building, publishing longform content, and challenging old assumptions to gain influence.
The Ultimate Free Digital Marketing ToolkitSteve Lock
A presentation at Digital Marketing London in July 2012. The talk is based on a cut down version of a full free eBook available at www.analyticsseo.com.
A comprehensive guide of the best free digital marketing tools including learning materials, browser extensions, tutorials to build agile tools in Excel and Google Docs, browser extensions, bookmarklets, link building, backlink analysis, social media, productivity tools and much more!
Links for SEO in 2018 - Christoph C. Cemper at London Affiliate Conference 2018Christoph C. Cemper
For years we’ve heard the news that SEO is dead, links are dead. Now we hear that Google would magically “figure it all out”. But links are more powerful than ever. With many people shying away, not wanting to take any risks and thereby leaving all the money on the table – for YOU. Learn what’s working and what’s not working in links for SEO in 2018 and beyond. Learn why Link Audits and the Disavow file is still so important, especially in gaming and what kind of links work and where and how you’d better be careful.
Key areas covered in this session:
Should we still use the disavow tool?
Are link audits still important?
Are links still important?
How can redirects impact my rankings?
Should we still build links?
Be honest, you want it too – more clients, more success, more money. But how can you achieve that? I tell you how, by increasing your organic search traffic by up to 500%. I will let you in on a SEO secret to increase your traffic 5x. Don’t you want that for your company as well?
Organic Click Through Rate Optimisation Tactics - MKGO - June 2018Stacey MacNaught
Here are the slides from a talk I gave at MKGO in Milton Keynes, June 2018.
I talked about optimising organic click through rate using some tactics I've experimented with over the past 18 months.
How To Tackle Enterprise Sites - Rachel Costello, Technical SEO, DeepCrawlDeepCrawl
How do you extract meaningful insights from the largest websites, spanning millions of URLs? Digging into that amount of data to find insights, or even knowing where to start can be daunting, but at DeepCrawl we've already done the hard work for you. In this talk, Rachel will share real-world examples of how we worked with some top-tier, world-class brands to dissect and analyse their enterprise sites, and how that data was used to inform impactful changes that improved the quality of their websites.
Ultimate Free Digital Marketing Toolkit #EdgeBristol 2012Steve Lock
The document presents over 65 free digital marketing tools and resources. It provides information on each tool, including its purpose and website. The tools cover areas like SEO, keyword research, link building, social media, productivity, and more. Screenshots are included for many of the tools.
The Role of Social in Search - SAScon 2013 Steve Lock
The document discusses how social and search are converging, with search engines prioritizing verified and authoritative online profiles over anonymous content. It also discusses how content that inspires sharing and engagement will rise in search rankings. Additionally, it provides tips for marketers such as focusing on community building, publishing longform content, and challenging old assumptions to gain influence.
The Ultimate Free Digital Marketing ToolkitSteve Lock
A presentation at Digital Marketing London in July 2012. The talk is based on a cut down version of a full free eBook available at www.analyticsseo.com.
A comprehensive guide of the best free digital marketing tools including learning materials, browser extensions, tutorials to build agile tools in Excel and Google Docs, browser extensions, bookmarklets, link building, backlink analysis, social media, productivity tools and much more!
Links for SEO in 2018 - Christoph C. Cemper at London Affiliate Conference 2018Christoph C. Cemper
For years we’ve heard the news that SEO is dead, links are dead. Now we hear that Google would magically “figure it all out”. But links are more powerful than ever. With many people shying away, not wanting to take any risks and thereby leaving all the money on the table – for YOU. Learn what’s working and what’s not working in links for SEO in 2018 and beyond. Learn why Link Audits and the Disavow file is still so important, especially in gaming and what kind of links work and where and how you’d better be careful.
Key areas covered in this session:
Should we still use the disavow tool?
Are link audits still important?
Are links still important?
How can redirects impact my rankings?
Should we still build links?
Be honest, you want it too – more clients, more success, more money. But how can you achieve that? I tell you how, by increasing your organic search traffic by up to 500%. I will let you in on a SEO secret to increase your traffic 5x. Don’t you want that for your company as well?
Organic Click Through Rate Optimisation Tactics - MKGO - June 2018Stacey MacNaught
Here are the slides from a talk I gave at MKGO in Milton Keynes, June 2018.
I talked about optimising organic click through rate using some tactics I've experimented with over the past 18 months.
How To Tackle Enterprise Sites - Rachel Costello, Technical SEO, DeepCrawlDeepCrawl
How do you extract meaningful insights from the largest websites, spanning millions of URLs? Digging into that amount of data to find insights, or even knowing where to start can be daunting, but at DeepCrawl we've already done the hard work for you. In this talk, Rachel will share real-world examples of how we worked with some top-tier, world-class brands to dissect and analyse their enterprise sites, and how that data was used to inform impactful changes that improved the quality of their websites.
How to build a scalable content production system.Gareth Simpson
While content is essential to many agencies, creating an efficient content production system can be challenging—so let us show you how.
In this presentation, Seeker founder, Gareth Simpson, demonstrates how to scale your content marketing efforts by using smart systems and automation. By taking a process-driven approach, you can scale your creative output and keep creatives happy. It’s a win-win.
Can Google properly crawl and index JavaScript? SEO Experiments - Results and...Onely
The document discusses the complexities of JavaScript SEO. It summarizes the results of experiments testing how search engines like Google crawl and index various JavaScript frameworks. The experiments found that while some JavaScript is indexable, frameworks that rely on inline JavaScript are indexed better than those using external JavaScript files or Ajax calls. It also notes that crawlers have limited resources, so JavaScript-heavy sites may not be fully crawled or indexed.
Analytics Horror Stories - BrightonSEO 2016Anna Lewis
The document discusses common issues and mistakes seen with Google Analytics implementations and use. It provides examples of scenarios where analytics were not being used properly or data was missing due to technical problems. The key recommendations are to work with analytics experts on implementations, have a data plan for any site changes, test all data, don't delete or duplicate analytics setups, and understand the limitations and error margins of analytics data.
SPEAK EASY: THE RISE OF VOICE SEARCH (Mindshare Fast - Brighton SEO 2017)Saeley-Ewan Johnson jnr
An analysis of voice technology, assistants and voice search. A research piece on the current state of play and a global view over the future of voice.
Download the full report: http://bit.ly/MSspeakeasy
BrightonSEO - SearchPilot - Will Critchlow - Lessons from 100s of SEO testsWill Critchlow
The document discusses how SearchPilot helps SEO teams run controlled experiments to test hypotheses and prove the value of their work. It notes that SEO teams struggle to get changes implemented and to determine what strategies will work best. SearchPilot allows teams to test variations of pages, track results over time, and gain insights from lessons learned. It conducts polls of SEO experts to compare predictions to actual outcomes from case studies.
This document discusses strategies for enterprise SEO. It recommends understanding existing processes, networking across teams, running internal training, and justifying larger projects with smaller test projects. It emphasizes defining metrics and milestones to track progress. It also discusses information architecture, ensuring high quality content across the site to avoid issues from updates like Panda that penalize low quality pages.
What a wonderful day to celebrate the eternal sunshine of the spotless SEO mind! If you weren’t at the conference today or missed something, it’s alright, we’ve got your back - here are the key takeaways from the BrightonSEO September 2017 main stage. Check them out!
This document provides an introduction to search engine optimization (SEO) techniques. It discusses that SEO is not magic and takes time and effort as part of an overall marketing strategy. It recommends creating great, evergreen content that drives audience and relationships. The document then provides tips for on-page optimization including writing for people and optimizing page titles, URLs, headers and content. It also discusses the importance of getting links from authoritative sites and using tools like Google Analytics, Google Webmaster Tools and Google Keyword Planner to track performance.
Stop reporting on rubbish! 10 ways to fix your Analytics data - #LeedsLovesSe...Branded3
Speaking at Branded3's Leeds Digital Festival event, Leeds Loves Search, Emma delves into how to report on your analytics data. Emma’s talk explains how Bad Data = Bad Decisions and includes actionable advice for anyone who reports from GA (Sorry Adobe users) to make sure what they’re reporting on and making their actions based on is not complete rubbish.
A practical guide to staying effective, creative, strategic and sane when you’re a brand’s only digital resource. Covering solo campaign management to tech SEO. Practical, applicable advice for surviving and succeeding when you do ALL the things.
Rachels talk from Brighton SEO April 2018
BrightonSEO 5 Critical Questions Your Log Files Can Answer September 2016Mark Thomas
Combining Web Crawler Data with Server Logs to highlight Crawl Budget opportunities. Get Google crawling and indexing more of your pages in Organic Search Results!
Lessons in Link-Building and Good SEO - Christoph Cemper, Link Research ToolsPerformanceIN
Just one Google penalty is enough to destroy years of progress in building a website and making sure it stays in line with the search engine’s rather unforgiving algorithm. Negative SEO is not something agencies, affiliates or any website manager can afford to entertain, but help is on the way.
Join Link Research Tools’ CEO Christoph C. Cemper for an all-encompassing lesson on the art of intelligent site building. His presentation will delve deep into SEO-boosting tactics while exposing some of the dos and don’ts of search optimisation. Those pencils will have to be sharpened as Christoph displays the key learnings from 1000s of recovered websites, garnered over ten years of successful link-building.
Nailing Twitter Analytics - There’s never been more tools available to understand what your followers want. Use them to give them what they want and what you want to share.
Watch my site migration talk here: https://goo.gl/jP1PIM
BrightonSEO deck September 2016 featuring examples of failed migrations and top tips on how to get a website migration right.
Why link building matters to your organisationGareth Simpson
The document discusses the importance of link building for organizations and how link building has evolved. It notes that older black hat link building techniques are no longer effective and that links today are built through collaboration, not manipulation. Links are still very important for search engine rankings and are a sign of authority and trustworthiness to search engines. The document advocates for an ethical approach to link building through high-quality content and outreach.
Driving *Meaningful* Clicks with Enriched SERPs - BrightonSEO 2019Izzi Smith
The document discusses strategies for driving meaningful clicks through search engine result page (SERP) enrichments. It recommends identifying searcher intents based on SERP features to optimize strategies. Pure answer-intent queries with no clicks should be avoided. Local search packs are one of the last remaining organic revenue drivers, so businesses should aim to rank prominently there. Structured data, featured snippets, and on-page optimizations like images, tables and sitelinks can enrich search results and increase click-through rates. The goal is to bring only visitors whose intents can be meaningfully satisfied on a site.
Building Search Marketing Technology Stack #smxlondon - @kelvinnewmanKelvin Newman
The document discusses building a search marketing technology stack. It begins by distinguishing between tools, platforms, and suites. It evaluates the pros and cons of each, noting that platforms provide known costs, high SLAs, and influence delivery approaches, while tools provide flexibility but can quickly get costly. The document recommends establishing evaluation criteria and involving end users when selecting technologies. It suggests platforms may be the safest option and notes that execution is more important than strategy for campaign success.
The document provides 5 tips for using hidden features of the Google search bar, including using "link:" to find all links to a company, "related:" to find related websites, and setting a timer. It also mentions using the voice command feature and looking up your IP address in the search bar. Additionally, it lists some "fun" searches like making the page tilt or roll. The document encourages responsible use of Google search but acknowledges these tips can provide amusement when bored. It directs the reader to InterQuest Group's website for more professional development opportunities.
This document discusses ecommerce SEO strategies in 2012. It provides tips on content curation, links, schema markup, XML sitemaps, and the importance of quality, engaging content including questions and answers, products, guest posts, and video. Video is highlighted as an important format that can drive higher conversions, on-site engagement, search rankings, and offline sales. The document also warns of the risk of over-optimization penalties from Google.
[500DISTRO] Cracking the SEO Code: Tricks & Tactics To Magnify Search Visibility500 Startups
Rand Fishkin discusses how SEO has evolved and which tactics marketers should embrace or leave behind. Key changes include more complex ranking algorithms using more user data signals, personalized search results, and less direct traffic data. Tactics to leave include building keyword-targeted pages with minimal unique content, acquiring links through directories and guest posting, and expecting social shares alone to boost rankings. Tactics to embrace include creating uniquely valuable and helpful content, earning links editorially, using social media to expose content, and measuring ROI through attribution models and search traffic to pages.
How to build a scalable content production system.Gareth Simpson
While content is essential to many agencies, creating an efficient content production system can be challenging—so let us show you how.
In this presentation, Seeker founder, Gareth Simpson, demonstrates how to scale your content marketing efforts by using smart systems and automation. By taking a process-driven approach, you can scale your creative output and keep creatives happy. It’s a win-win.
Can Google properly crawl and index JavaScript? SEO Experiments - Results and...Onely
The document discusses the complexities of JavaScript SEO. It summarizes the results of experiments testing how search engines like Google crawl and index various JavaScript frameworks. The experiments found that while some JavaScript is indexable, frameworks that rely on inline JavaScript are indexed better than those using external JavaScript files or Ajax calls. It also notes that crawlers have limited resources, so JavaScript-heavy sites may not be fully crawled or indexed.
Analytics Horror Stories - BrightonSEO 2016Anna Lewis
The document discusses common issues and mistakes seen with Google Analytics implementations and use. It provides examples of scenarios where analytics were not being used properly or data was missing due to technical problems. The key recommendations are to work with analytics experts on implementations, have a data plan for any site changes, test all data, don't delete or duplicate analytics setups, and understand the limitations and error margins of analytics data.
SPEAK EASY: THE RISE OF VOICE SEARCH (Mindshare Fast - Brighton SEO 2017)Saeley-Ewan Johnson jnr
An analysis of voice technology, assistants and voice search. A research piece on the current state of play and a global view over the future of voice.
Download the full report: http://bit.ly/MSspeakeasy
BrightonSEO - SearchPilot - Will Critchlow - Lessons from 100s of SEO testsWill Critchlow
The document discusses how SearchPilot helps SEO teams run controlled experiments to test hypotheses and prove the value of their work. It notes that SEO teams struggle to get changes implemented and to determine what strategies will work best. SearchPilot allows teams to test variations of pages, track results over time, and gain insights from lessons learned. It conducts polls of SEO experts to compare predictions to actual outcomes from case studies.
This document discusses strategies for enterprise SEO. It recommends understanding existing processes, networking across teams, running internal training, and justifying larger projects with smaller test projects. It emphasizes defining metrics and milestones to track progress. It also discusses information architecture, ensuring high quality content across the site to avoid issues from updates like Panda that penalize low quality pages.
What a wonderful day to celebrate the eternal sunshine of the spotless SEO mind! If you weren’t at the conference today or missed something, it’s alright, we’ve got your back - here are the key takeaways from the BrightonSEO September 2017 main stage. Check them out!
This document provides an introduction to search engine optimization (SEO) techniques. It discusses that SEO is not magic and takes time and effort as part of an overall marketing strategy. It recommends creating great, evergreen content that drives audience and relationships. The document then provides tips for on-page optimization including writing for people and optimizing page titles, URLs, headers and content. It also discusses the importance of getting links from authoritative sites and using tools like Google Analytics, Google Webmaster Tools and Google Keyword Planner to track performance.
Stop reporting on rubbish! 10 ways to fix your Analytics data - #LeedsLovesSe...Branded3
Speaking at Branded3's Leeds Digital Festival event, Leeds Loves Search, Emma delves into how to report on your analytics data. Emma’s talk explains how Bad Data = Bad Decisions and includes actionable advice for anyone who reports from GA (Sorry Adobe users) to make sure what they’re reporting on and making their actions based on is not complete rubbish.
A practical guide to staying effective, creative, strategic and sane when you’re a brand’s only digital resource. Covering solo campaign management to tech SEO. Practical, applicable advice for surviving and succeeding when you do ALL the things.
Rachels talk from Brighton SEO April 2018
BrightonSEO 5 Critical Questions Your Log Files Can Answer September 2016Mark Thomas
Combining Web Crawler Data with Server Logs to highlight Crawl Budget opportunities. Get Google crawling and indexing more of your pages in Organic Search Results!
Lessons in Link-Building and Good SEO - Christoph Cemper, Link Research ToolsPerformanceIN
Just one Google penalty is enough to destroy years of progress in building a website and making sure it stays in line with the search engine’s rather unforgiving algorithm. Negative SEO is not something agencies, affiliates or any website manager can afford to entertain, but help is on the way.
Join Link Research Tools’ CEO Christoph C. Cemper for an all-encompassing lesson on the art of intelligent site building. His presentation will delve deep into SEO-boosting tactics while exposing some of the dos and don’ts of search optimisation. Those pencils will have to be sharpened as Christoph displays the key learnings from 1000s of recovered websites, garnered over ten years of successful link-building.
Nailing Twitter Analytics - There’s never been more tools available to understand what your followers want. Use them to give them what they want and what you want to share.
Watch my site migration talk here: https://goo.gl/jP1PIM
BrightonSEO deck September 2016 featuring examples of failed migrations and top tips on how to get a website migration right.
Why link building matters to your organisationGareth Simpson
The document discusses the importance of link building for organizations and how link building has evolved. It notes that older black hat link building techniques are no longer effective and that links today are built through collaboration, not manipulation. Links are still very important for search engine rankings and are a sign of authority and trustworthiness to search engines. The document advocates for an ethical approach to link building through high-quality content and outreach.
Driving *Meaningful* Clicks with Enriched SERPs - BrightonSEO 2019Izzi Smith
The document discusses strategies for driving meaningful clicks through search engine result page (SERP) enrichments. It recommends identifying searcher intents based on SERP features to optimize strategies. Pure answer-intent queries with no clicks should be avoided. Local search packs are one of the last remaining organic revenue drivers, so businesses should aim to rank prominently there. Structured data, featured snippets, and on-page optimizations like images, tables and sitelinks can enrich search results and increase click-through rates. The goal is to bring only visitors whose intents can be meaningfully satisfied on a site.
Building Search Marketing Technology Stack #smxlondon - @kelvinnewmanKelvin Newman
The document discusses building a search marketing technology stack. It begins by distinguishing between tools, platforms, and suites. It evaluates the pros and cons of each, noting that platforms provide known costs, high SLAs, and influence delivery approaches, while tools provide flexibility but can quickly get costly. The document recommends establishing evaluation criteria and involving end users when selecting technologies. It suggests platforms may be the safest option and notes that execution is more important than strategy for campaign success.
The document provides 5 tips for using hidden features of the Google search bar, including using "link:" to find all links to a company, "related:" to find related websites, and setting a timer. It also mentions using the voice command feature and looking up your IP address in the search bar. Additionally, it lists some "fun" searches like making the page tilt or roll. The document encourages responsible use of Google search but acknowledges these tips can provide amusement when bored. It directs the reader to InterQuest Group's website for more professional development opportunities.
This document discusses ecommerce SEO strategies in 2012. It provides tips on content curation, links, schema markup, XML sitemaps, and the importance of quality, engaging content including questions and answers, products, guest posts, and video. Video is highlighted as an important format that can drive higher conversions, on-site engagement, search rankings, and offline sales. The document also warns of the risk of over-optimization penalties from Google.
[500DISTRO] Cracking the SEO Code: Tricks & Tactics To Magnify Search Visibility500 Startups
Rand Fishkin discusses how SEO has evolved and which tactics marketers should embrace or leave behind. Key changes include more complex ranking algorithms using more user data signals, personalized search results, and less direct traffic data. Tactics to leave include building keyword-targeted pages with minimal unique content, acquiring links through directories and guest posting, and expecting social shares alone to boost rankings. Tactics to embrace include creating uniquely valuable and helpful content, earning links editorially, using social media to expose content, and measuring ROI through attribution models and search traffic to pages.
Presented at Business of Software Conference, Rand Fishkin (Moz founder and all round great guy) presents his summary of what to love and what to leave in SEO for 2014. In a constantly changing field, Rand stands out as presenting the clearest and most accessible advice on what should work to help your customers find you online.
Watch if you have any responsibility for finding customers, creating content or building marketing.
This document summarizes Rand Fishkin's presentation on SEO tactics that should be embraced versus left behind in 2015. It discusses how SEO has evolved over the past 5 years with more complex algorithms, user data signals, and an ability to detect manipulative links. Some tactics to leave behind include relying only on AdWords for keyword research, creating keyword-targeted pages of content at scale, acquiring links through directories and profiles, and expecting social sharing alone to improve rankings. Tactics to embrace include using multiple data sources for keyword research, focusing on uniquely valuable and helpful content, building relationships to earn editorial links, using content to drive social amplification, and measuring ROI at the page or section level rather than keywords.
The document provides an overview of search engine optimization (SEO) presented by Abdul Malick, a senior digital marketing consultant. It defines SEO as increasing website traffic and exposure through non-paid search engine results. Key points covered include the importance of SEO for brand awareness and positioning as an expert. Statistics are presented on search engine usage and how SEO can generate more leads than other marketing initiatives. The basics of on-page, off-page and technical SEO are explained. Local SEO is also discussed as optimizing for local search engine results.
Mr. Abdul Malick. He is a well-renowned SEO expert who has a wealth of knowledge and experience in the field. He has been working in the SEO industry for more than 15 years. Here is the presentation made by him on the topic of Right SEO Strategy in the event of Vanakkam Digital Meetup - Trichy 2023
Kelly Cutler, CEO of Marcel Media, presented strategies for effective web marketing. She discussed search engine optimization tips like optimizing URL structures and title tags. She also covered link building, content writing best practices, and press release optimization. Cutler reviewed key analytics metrics and tools like Google Analytics. Finally, she provided best practices for social media strategies and utilizing online video, discussing how to create viral videos. The presentation provided actionable tips across various digital marketing channels.
Digital marketing uses electronic devices like computers and smartphones to engage with customers. It has benefits like increased traffic, brand awareness, and measurable results. The main components of digital marketing are web design, search engine optimization, pay-per-click advertising, social media marketing, email marketing, content marketing, affiliate marketing, web analytics, and mobile marketing. Each component has specific strategies and tools to reach customers online.
Introduction to Online marketing strategyjameslever
This document provides an overview and suggestions for an effective online marketing strategy. It discusses key techniques including search engine optimization (SEO), social media, email marketing, banner ads, video ads, and microsites. The author, James Lever, has extensive experience in online marketing and digital agencies. He offers this guide to help companies understand and improve their online marketing approach.
F%$#! Link Building. Content Marketing FTWRand Fishkin
The document discusses strategies for content marketing versus traditional link building. It argues that content marketing through blogs, videos, and other tactics can build links naturally while also growing brands and communities. Specific content marketing examples are provided that demonstrate how content can be aligned with businesses, discover audience interests, and leverage emerging platforms to achieve viral sharing.
SEO and Inbound Marketing for Schools - New Answers to Old Questions for Grow...Higher Education Marketing
The competition has never been more fierce to rank as the first school in front of a prospective student’s online search for a program you offer. Even the places where they’re searching online are shifting. It’s proven that organic leads are more valuable than those acquired by advertising, so what can you do to attract more organic traffic in this evolving marketplace?
HEM will share its insights of building organic followings for schools in this webinar, “SEO and Inbound Marketing for Schools - New Answers to Old Questions of Growing Organic Website Traffic”. We’ll cover the still-relevant foundational aspects of SEO keyword research, audience research, and content creation. We’ll also help you understand the new factors of SERP Features, AI, and Content Clusters and provide HEM’s answers to their developing questions.
Make sure your school is prepared to meet and beat the opposition in this evolving battle for organic website traffic.
In this "Maximizing your SEO Results" seminar, the internet marketing experts from our SEO team shed lights on keyword research, link building, useful SEO tools and the latest trends in SEO.
Search engine optimization (SEO) is the process of affecting
the visibility of a website or mobile app in a search engine's
unpaid results—often referred to as "natural", "organic", or
"earned" results or search engine results pages (SERP).
The document provides an overview of search engine optimization (SEO). It discusses key topics like how SEO can increase website traffic and conversions. It also covers Google's dominance in the UK search market, the importance of technical SEO audits, and link building strategies like leveraging contacts and creating valuable content for links. Tips are provided on tracking SEO success metrics and taking an incremental approach to optimization.
This presentation is how Internet Sales Drive market your website to get in seen via search engines, social media and other referral websites. It is how we can build your brand up on the Internet.
To dominate search engine results and be the top result when customers search online, businesses need to focus on search engine optimization (SEO). SEO requires developing relevant content that search engines can index across different formats and distributing it widely by building links from other sites. The types of content that can help with SEO include articles, videos, social media, reviews and more. Businesses should develop a content matrix to guide content creation across different formats and channels to improve their search engine rankings. Outreach and link building are also important SEO strategies to achieve high search results.
2012 03 OMI Denver inbound marketing- seo is more than seoGillian Muessig
SEO, Social and Mobile combine as the Inbound Marketing platform expands on the Internet. Learn how to use multiple tactics and platforms to create cohesive marketing that improves conversions and gives you a competitive edge.
The document discusses strategies for driving traffic to a website through search engine optimization (SEO), pay-per-click (PPC) advertising, and optimized landing pages. It covers topics like choosing keyword phrases, link building techniques, on-site optimization, setting up PPC campaigns, and designing landing pages to streamline conversions.
Search engine optimization (SEO) involves strategically improving a website to increase its visibility in organic search engine results. Key factors include onsite optimization like optimizing titles, meta descriptions and links, as well as offsite optimization like building high-quality backlinks from other sites. Proper onsite optimization helps search engines understand content, while offsite optimization helps increase the site's authority. Paid search marketing through pay-per-click ads can supplement SEO by driving immediate traffic, but SEO offers free organic traffic over the long run. Social media is also important for SEO and driving engagement through platforms like Twitter, Facebook and YouTube.
Similar to SEO, Social Media & PR Convergence - Digital Marketing London 2011 (20)
Influence Marketing 101 - Content Marketing Association Digital Breakfast Dec...Steve Lock
This document discusses the future of digital marketing and influence marketing. It covers topics like the changing skills needed in marketing, different theories of influence, and the importance of content and influencers. It also addresses challenges like skills shortages and the need for marketers to have both technical skills and business understanding. The document advocates for breaking down silos between teams, hiring passionate learners, and leveraging science to map networks and understand influence.
Full Stack Marketing / Influence Marketing 101Steve Lock
This document discusses influence marketing and the future of digital marketing. It covers topics like the consumer journey, content marketing, organic marketing, and influence theory. It also addresses challenges like skills shortages in data analysis and the need for technical marketers. The document advocates leveraging science, breaking down silos, and hiring people passionate about learning to adapt to changes like the rise of mobile and new technologies from companies like Google.
Hardcore SEO Power Tools - SMX London 2013Steve Lock
The document discusses various tools for automating and streamlining SEO processes. It describes tools for scraping metrics, finding contact details, identifying toxic or penalized links, and automated reporting. It also discusses using Trello for project management and integrating it with tools like Google Docs. Additional tips include using browser profiles, bookmarklets, RSS tools for monitoring keywords, and Python and Google Docs for building custom tools. The document provides an overview of many tools for SEO tasks and encourages connecting on social media for more information.
International Search Summit 2013 - International Magento SEOSteve Lock
This document summarizes an international SEO campaign on a Magento e-commerce site that resulted in 250% traffic increases in 4-6 months. It discusses technical preparations like installing SEO modules and tracking, implementing translations and hreflang, and overcoming canonicalization issues. It also covers international implementations like local domains/subfolders, link building approaches scaled across languages, and content creation processes to optimize multiple countries simultaneously. The key takeaways emphasize focusing on technical foundations, a country-by-country expansion approach, and leveraging domain authority through subfolders.
This document provides a guide to digital marketing campaign metrics and discusses various metrics that can be used to measure success. It discusses metrics for different campaign types like informational vs transactional campaigns. It also discusses specific metrics like conversion rates, page speed, crawl errors, on-page SEO factors, user engagement, domain authority, social engagement, local SEO citations, link profiles, and authorship. The document recommends resources for further reading on algorithms, link building, and data analysis.
This document discusses using social media data mining techniques to predict the future. It describes how coolhunting, which involves analyzing innovative people and ideas spreading online, can be used to predict things like box office revenues, make investment decisions, and anticipate medical issues like flu outbreaks. The document provides examples of companies that use these techniques and outlines 10 steps for becoming a coolhunter, including learning about swarm creativity, starting an online community of innovators, and developing data analysis skills.
Cutting Edge Search Technology SAScon May 2012Steve Lock
The document discusses collective intelligence and coolhunting techniques. It provides examples of how coolhunting has been used to predict box office revenues, influence investment decisions, and help organizations make business and product decisions. The document also discusses related concepts like diffusion of innovation, swarm creativity, and structured markup. It provides links to additional resources for learning more about these topics and tools for working with collective intelligence.
Efficient Search Campaigns SAScon May 2012Steve Lock
The document discusses tips and recommendations for creating efficient search engine optimization (SEO) campaigns. It provides recommendations for automation tools, discusses challenges with outsourcing, and lists various software, tools, and techniques that can save time, including text expanders, content management tools, analytics reports, and social media scheduling apps. Recommendations are also provided for content discovery tools, link prospecting methods, and tools for analyzing publishers and trends.
The Good, The Bad & The Spammy IONsearch 2012Steve Lock
This document provides recommendations from Steve Lock on SEO tools, social media tools, and miscellaneous tools. It outlines both paid and free tools for tasks like analytics, link analysis, keyword research, content discovery, and social media automation. It also encourages building your own tools using resources like Python, Beautiful Soup, and Google services.
The document summarizes a webinar about upcoming features for the Analytics SEO tool. It outlines new features for versions 4.4.1 and 4.5, including user delegation, CSV downloads, link building enhancements, keyword suggestion improvements, and architecture upgrades to improve performance. The presentation focuses on major planned work for late December/early January to overhaul link building processes within the tool.
Analytics SEO Version 4.4, 4.5, Our API & The Future v3Steve Lock
Steve Lock presented on new and upcoming features for the Analytics SEO software. Version 4.4 includes editable panels, competitor rankings, video tutorials, and improved credit card handling. Version 4.5 will add user delegation, initial link building and social media tools, activity feeds, and keyword suggestion. The Analytics SEO API allows third parties to integrate data and helps with lead generation. Future plans include project management, expanded social media and link building tools, page-level optimization, and customer-driven features.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Things to Consider When Choosing a Website Developer for your Website | FODUUFODUU
Choosing the right website developer is crucial for your business. This article covers essential factors to consider, including experience, portfolio, technical skills, communication, pricing, reputation & reviews, cost and budget considerations and post-launch support. Make an informed decision to ensure your website meets your business goals.
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
AI 101: An Introduction to the Basics and Impact of Artificial IntelligenceIndexBug
Imagine a world where machines not only perform tasks but also learn, adapt, and make decisions. This is the promise of Artificial Intelligence (AI), a technology that's not just enhancing our lives but revolutionizing entire industries.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
CAKE: Sharing Slices of Confidential Data on BlockchainClaudio Di Ciccio
Presented at the CAiSE 2024 Forum, Intelligent Information Systems, June 6th, Limassol, Cyprus.
Synopsis: Cooperative information systems typically involve various entities in a collaborative process within a distributed environment. Blockchain technology offers a mechanism for automating such processes, even when only partial trust exists among participants. The data stored on the blockchain is replicated across all nodes in the network, ensuring accessibility to all participants. While this aspect facilitates traceability, integrity, and persistence, it poses challenges for adopting public blockchains in enterprise settings due to confidentiality issues. In this paper, we present a software tool named Control Access via Key Encryption (CAKE), designed to ensure data confidentiality in scenarios involving public blockchains. After outlining its core components and functionalities, we showcase the application of CAKE in the context of a real-world cyber-security project within the logistics domain.
Paper: https://doi.org/10.1007/978-3-031-61000-4_16
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
AI-Powered Food Delivery Transforming App Development in Saudi Arabia.pdfTechgropse Pvt.Ltd.
In this blog post, we'll delve into the intersection of AI and app development in Saudi Arabia, focusing on the food delivery sector. We'll explore how AI is revolutionizing the way Saudi consumers order food, how restaurants manage their operations, and how delivery partners navigate the bustling streets of cities like Riyadh, Jeddah, and Dammam. Through real-world case studies, we'll showcase how leading Saudi food delivery apps are leveraging AI to redefine convenience, personalization, and efficiency.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Infrastructure Challenges in Scaling RAG with Custom AI modelsZilliz
Building Retrieval-Augmented Generation (RAG) systems with open-source and custom AI models is a complex task. This talk explores the challenges in productionizing RAG systems, including retrieval performance, response synthesis, and evaluation. We’ll discuss how to leverage open-source models like text embeddings, language models, and custom fine-tuned models to enhance RAG performance. Additionally, we’ll cover how BentoML can help orchestrate and scale these AI components efficiently, ensuring seamless deployment and management of RAG systems in the cloud.
SEO, Social Media & PR Convergence - Digital Marketing London 2011
1. Social Media, PR & SEO Convergence
Digital Marketing London 2011
Stephen James Lock
@stevejlock
2. About Me
→ First exposure to SEO in 2003.
→ Worked with a number Internet start ups.
→ Part of the SEMPO Institute in the UK.
→ Worked with some of the World’s largest brands.
→ Currently SEO Product Marketing Manager for
Analytics SEO an enterprise SaaS platform.
3. Overview
→ SEO overview / benefits.
→ SEO / social media convergence / social ranking factors.
→ Social media, PR & SEO convergence.
→ Blogging & Microblogging: the sweet spots.
→ Professional tips and advice from the trenches.
→ The future of search.
5. SEO Overview
Social media is
becoming
increasingly
important, no
longer a “nice to
have” Online promotion
of websites and
generating links
Selecting the right accounts for a large
keywords is often part of Google’s
the most important algorithm
part of digital
campaigns
Identifying
technical
barriers for the
search engine
spiders is
fundamental
Source: Rand Fishkin/SEOmoz.org
6. Benefits of SEO as a Channel
→ Highest ROI versus any other marketing activity (Forbes).
→ Direct benefits from campaign can recur for many years.
→ Organic traffic drives generally the highest quality visitors to
websites.
→ You can optimise for brand terms that are trademarked.
7. Benefits of SEO as a Channel
→ Users trust websites that rank well in major
search engines.
→ 46% of searches relate to products and
services.
→ Over 70% of visits on the web come via SEO.
→ Over 90% of Internet users research products
and services online.
Source: fancydressball.co.uk
15. PR’s evolution into digital
→ Brand communications “the conversation” has shifted online.
→ Communication channels are moving away from traditional media.
→ Social media has become a fundamental part of PR.
→ Economic pressure and the rise of blogging.
17. Social Media, PR & SEO Convergence
Blogging &
Microblogging a.k.a.
The Blogosphere
18. Blogging & Microblogging
→ Strong current themes across PR, SEO and social media.
→ Blogger outreach benefits all marketing channels.
→ Influential bloggers are often influential across multiple social media
platforms inc. Twitter.
19. Blogging & Microblogging
→ Blogger outreach often can be the highest value individual process in
a campaign.
→ Successful campaigns increase search engine visibility significantly.
→ Search Engine Reputation Management (SERM).
20. Pro Tips: Advanced Search Operators
Estimated
over 1.9
million
targets!
*Power Tip: Link Gopher for Firefox
*Power Tip: http://www.soloseo.com/tools/linkSearch.html
21. Pro Tips: Buzz & Real Time Analytics
→ Google Alerts for generic industry terms and competitor analysis.
→ Real time analytics such as Clicky & Woopra for SEO / SM.
→ Google Reader / RSS feeds.
→ Google Trends & Google Insights. “Piggyback” trends e.g. royal
wedding.
22. Pro Tip: Influencer Mapping
→ Google Blog Search & Google Profiles.
→ Twitter Search, Followerwonk.com, SocialMention.com &
Postrank.com.
→ Industry associations & leading brands.
23. Pro Tip: Influencer Mapping
→ Thought leaders / authors.
→ Competitors: SEOmoz, Majestic SEO, Link Diagnosis, YSE.
→ Influencer research: who do they follow? who follows them? what
do they write about? successful types of content?
24. Pro Tips: Blogger Outreach Process
*Power Tip: some campaigns may result in few links, yet key
relationships can still be built from the process.
25. Pro Tips: Blogger Outreach
→ Ego hooks are effective. Build relationships (most important).
→ Don’t immediately ask for links / favours.
→ Transactional offerings e.g. free products to review.
→ Business development works well.
→ Guest blog posts are a great way to build links and generate the
highest quality traffic.
*Power Tip: research and content creation can be outsourced, but
warning please don’t try to outsource anything mission critical!
26. Pro Tips: Blogger Outreach
→ Leverage Twitter / LinkedIn / blog
commenting.
→ Content that works: awards / interviews /
research / surveys / link bait e.g.
infographics, video, humour.
→ Read target blog recent posts to personalise
outreach.
→ Invest time and resources in the highest
value targets – 80/20 rule.
*Power Tip: research and content creation can be outsourced.
Source: garyfouse.blogspot.com
27. Pro Tips: Twitter
→ Focus on engagement and retweet / cite related content that is
editorially strong.
→ Syndication & automation. Tools inc. Tweetdeck, Hootsuite,
Followerwonk, Backtweets, FriendOrFollow, SocialOomph,
TwitterFeed, Paper.li, Summify, TwitterCounter & Formulists.
→ Constant testing: variables such as scheduling posts at different
times and tweeting the same tweets multiple times.
→ Build relationships, then ask the most influential people to follow
you! IT SOUNDS STUPID, BUT IT WORKS!
*Power Tip: retweeting influencers is a great way to build
relationships. DM requests also work a treat!
28. Pro Tips: Paid Services
→ SEOmoz
→ SEO Majestic
→ Analytics SEO
→ Hootsuite
→ PR Web
→ Paid social media advertising:,
Facebook, Twitter, StumbleUpon,
Delicious, LinkedIn, YouTube etc.
29. Pro Tips: The Future of Search
→ ICANN brand signals e.g. ipad.apple to become unbeatable for ipad.
→ Brand authentication to become more sophisticated e.g. LinkedIn.
→ XML “author” microformat and rich snippets – schema.org.
Source: scifiscoop.com
30. Pro Tips: The Future of Search
→ Anchor text to decrease in value, with
higher scrutiny.
→ Page loading speeds.
→ Data modelling / LDA & topic relevance to
combat web spam.
→ Exact match domains to be less valuable.
→ Social media signals – “SocialRank” to
match or overtake links within 24 months.
Source: slurmed.com
31. Thanks for listening…
Slides: www.slideshare.net/stevejlock
Twitter: @stevejlock / @analyticsseo
Please use voucher code “ASEO5499” to trial 5 sites for £99…