Powering End User Experiences with Communication APIs Nexmo, Alex Economon TADSummit 12-13 November 2014

1. Creating and Enabling Winning
Customer Experiences with Telco APIs
Alex Economon
Dir Bus. Dev. Carriers
13 Nov 2014

2. Nexmo is a Cloud Communication API
We provide easy-to-use APIs and empower high quality and scalable
cloud communications through a global telecom network.
• Global Reach & Local Country Connectors
• Adaptive Routing™ & Direct-to-Carrier©
Connections
• Real-Time Analytics & Dashboard
• Cloud Based Restful API
• SMS & Voice Capabilities
• Pay Per Use SaaS Model
Access to over 7.3 billion phones
Over 70,000 customers in 235 countries
Over 2.5 billion API calls in 2013
80% of OTT use us
500 million data points collected per month

3. Nexmo Offers a Suite of Cloud APIs for Two-Way
Communication
Messaging APIs
High deliverability,
low latency, global
Voice APIs
Enhanced Voice XML & SIP
Cloud Phone
Numbers
World largest reach, mobile
Ranges, API based real time
provisioning
Number Insights API
Know your customers, reduce
fraud, communicate with context

4. The Enterprise Communications
Market is Growing and Changing Fast
OPPORTUNITIES
• $134B enterprise messaging and voice market,
growing 25% per year(1)
• 50% Local – Global addressable market, but that
portion is growing
• Boosted by OTT services & enterprise adoption
Sources: (1) Portico
TRENDS
• Mobile has become the primary device
• Security and privacy concerns are increasing
• Emergence of the Phone Number as Unique ID
• Apps are going global from day one
• APIs as driver of agility in enterprise software
• Communication shifting to IP
Customers Want Agility and Scale On Demand as They Go Global

5. The Traditional Communication Value Chain is
Not Fit for Business Apps
Enterprise
High barriers to innovate
Complicated Protocols
Degradation of QoS
Complex Regulatory Environment
Subscribers
Multiple hops in the value chain lead
to poor customer satisfaction
Absence of data and analytics
makes it impossible to track returns
Security exposure with each
additional hop
Nexmo “raison d’etre” is to Simplify, Streamline and Scale this Value Chain
Developer

6. Quality Solved: Remove Hops, Measure Conversions and Adjust in Real Time
Nexmo algorithms predict failure and automatically reroute
One Hop Max / Typically Zero Hops
1 2
3 4 Adaptive Routing™Real-time End-User Data
Nexmo Direct-to-Carrier® ConnectivityLegacy Telco Services

7. Abstract Regulations: Simple in the Front-End,
Compliant in the Back-End
In France, SMS must originate
from a source, not a number.
Standard World SMS
character limit is 160
characters. In Brazil,
the limit is 157.
India Telecom regulations prohibit
promotional messages from being delivered
from 9PM - 9AM.
From: 33 1 43 54 22 66
To: 33 6 78 90 12 34
Envover: Bonjour!
From: NX SC 1223
To: 33 6 78 90 12 34
Envover: Bonjour!
Nexmo adapts the delivery method,
automatically switching out the phone number
with a ‘pre-approved’ delivery code
With local understanding of French SMS
regulations, we can guarantee the message
gets delivered.
Carrier Restriction
Brazil
If application sends communication based on the
160 standard, message will get truncated for Brazil
recipients, altering intent.
Nexmo recognizes the potential delivery failure
and modifies the communication to fit as intended.
From: LM-012345
Thank You. Your
order has shipped!
Don’t forget about
special deals this
summer!
From: LM-ADIDAS
Thank You. Your order
has shipped! Don’t
forget about special
deals this summer!
With our local experience, Nexmo converts the
source of this message so that it is recognized
as a registered transactional communication;
message can be delivered to end users, even if
they are on the national do not call list, and it is
after 9PM
Carrier Restriction
India
Carrier Restriction
France

8. Carriers Partners
Europe Africa Asia Latin America

9. It’s not just about the API…

10. How our customers create winning customer experiences…
… and why telco is so important for our customers!

11. Call to action
2 way communication
Healthcare
•Appointment management
•Patient follow-up
•Medication reminders
Retail
•Customer authentication
•Customer service
•Promotions
Social Media
•User authentication
•P2P messaging
•Social invites
Travel/Hospitality
•Reservation confirmation
•Check-in & -out
•Travel alerts
Finance
•2 factor authentication
•Transaction alert
•Balance alerts
Cloud communication streamlines our client’s operations and how they interact with
their customers
User 2 factor authenticationMarketing communications
Notifications, alerts and
promotions
Virtual numbers Payment confirmation
Booking & delivery confirmation

12. Airbnb uses 2FA to verify user identity
1. User Settings
2. User Enters phone number 3. SMS received on
mobile and user enters
into website (2FA)
4. User Verified!

13. SMS Improves Customer Experience &
Conversions

14. Number Insight to better know your customer
1. Debt Collection Agency
Reduced CSR time spent calling invalid numbers
1. Credit Card Company
Preventing fraud through a simple query of user location
1. Contextualizing Communication
NI query prior to routing a call in case a user is roaming, allows to pick optimal
communication channel in realtime

15. For further examples of Case Studies, please visit:
www.nexmo.com/success

16. Success Studies
Payments & Billing
Coda decreases its SMS latency
from up to 45 minutes to under 15
seconds by switching to Nexmo.
Communications Solutions
engageSPARK trusts Nexmo to
help improve the lives of the poor
in developing countries.
Retail
Quidini serves up SMS messages
from Nexmo to feed the needs of
diners waiting for tables.
Payments & Billing
Rhombus relies on Nexmo to
enable a fast and secure
disrupter in the realm of
payments.
Travel
Roamer depends on Nexmo to
deliver time-sensitive validation
codes to travelers with an 80%
conversion rate.
Hospitality
Vilondo boosts vacation
bookings by 10% with Nexmo
cloud messaging services.
Social Networks
WePopp swithces to Nexmo and
increases conversions by 20%
and delivery up to 99%.

17. Success Studies
Hospitality & Events
IQ Polls uses Nexmo’s SMS
API to let conference
attendees can vote on topics
through text messages.
Social Networks
fring leverages Nexmo’s Cloud
SMS API to verify phones when
new members join, improving
conversions.
Hospitality
With Nexmo, Clé Privée
members text their personal
key number for private
concierge services.
Social Networks
With Nexmo SMS, Be-Bound
users communicate via 2G
Networks, when 3G and Wi-Fi
are unavailable.
Social Networks
Frim uses Nexmo’s Cloud SMS to
eliminate fraud and scale to reach
users around the world.
Transportation
Mondo Taxi uses Nexmo’s
Cloud SMS service to verify
users, eliminating fraud and
enabling expansion.
Research
On Device Research relies on
Nexmo’s SMS API to reach
audiences in hard-to-reach
locations around the world.
Social Networks
Jongla leverages Nexmo’s SMS
API to reach the youth market
faster and with certainty.

18. Companies that Rely on Global Messaging and Voice
OTT Travel Social Communication Payment & Security