Financial institutions constantly face new competitive challenges to improve margins or to reduce costs. Over the years technological innovations have helped banking corporations to reduce costs, deliver new services and enhance banking customer experiences. As the mobile revolution continues to evolve, mobile technologies are available for the banking industries to adopt and deploy. The Short Message Service (SMS) is a well-established, mature technology that banking institutions can benefit greatly from. It is available on all mobile phones across all technologies, including GSM, CDMA and 3G. SMS banking is a type of mobile banking, a technology-enabled service offering from banks to its customers, permitting them to operate selected transactional banking services over their mobile phones using SMS messaging. This guide describes SMS banking and the mobile channel for banking services. Since its establishment in 1999, MobiWeb is providing global SMS Messaging for B2B, B2C and C2C mobile interaction. Visit us at www.solutions4mobiles.com

1. SMS Banking

2. TABLE OF CONTENTS
• The Mobile World 3
• SMS Banking - Introduction 7
• SMS Banking - Push Messages 8
• SMS Banking - Pull Messages 9
• Technical Overview 11
• Features 12
• Example Uses 13
• Benefits 15
• About MobiWeb 16
• Quality 17

3. The Mobile World – Introduction
Our world is more Mobile now than ever. In 2013 there were more than 6 billion subscriptions.
With increasing penetration of mobile phones to the most rural areas, mobile networks cover
more than 90% of the world’s population. Consumers are always on the move and expect to use
services and products on the go.
There are 1 billion smartphones and there are 5 billion feature phones. All these phones have
built-in SMS capability. Mobile apps and smartphones are the latest trend in the industry, offering
rich functionality, but limiting the potential marketplace. Availability, affordability and ubiquity make
the mobile phone SMS capability an essential platform for global enterprise banking products and
services.
With the internet and mobile revolution, expectations are shifting towards the mobile phone. Many
globally established financial institutions now choose SMS as a key channel when planning their
mobile strategy. The mobile phone has become the new “must have” for any serious “innovative”
banking product.

4. The Mobile World – Introduction
Financial institutions constantly face new competitive challenges to improve margins or to reduce
costs. Over the years technological innovations have helped banking corporations to reduce
costs, deliver new services and enhance banking customer experiences. As the mobile revolution
continues to evolve, mobile technologies are available for the banking industries to adopt and
deploy. The Short Message Service (SMS) is a well-established, mature technology that banking
institutions can benefit greatly from. It is available on all mobile phones across all technologies,
including GSM, CDMA and 3G.

5. The Mobile World – Facts
• 6 billion subscriptions worldwide.
• Mobile operators cover more than 90% of the world.
• Consumers are always on the move (Consumers expect to use services
and products on the go).
• All mobile phones support SMS (Smartphones and feature phones).
• SMS does not require data connections or apps.
• SMS is cost effective and ubiquitous.
• Consumers carry their mobile phone and use it for everyday activities 24
hours a day, 7 days a week (the easiest and cheapest channel on which
customers can be reached on the spot).
• SMS traffic is expected to expand to nearly 10 trillion by 2015.

6. Developed Nations,
1515
Developing nations, 5400
Africa,
629
Arab States, 410
Asia & Pacific, 3604
CIS, 397
Europe,
780
The Americas,
1059
The Mobile World - Mobile cellular subscriptions (millions) - 6915 millions
Source: © International Telecommunication Union (May 2014)

7. SMS Banking – Introduction
SMS banking is a type of mobile banking, a technology-enabled service offering from
banks to its customers, permitting them to operate selected transactional banking
services over their mobile phones using SMS messaging.
Through the SMS Banking service channel:
• Banks and financial institutions service and engage their customers anytime,
anywhere and without internet.
• Customers receive the latest information through their mobile phones anytime and
from anywhere in the world, at their outmost convenience.
SMS Banking is divided to:
• Push Messages, SMS messages bank sends to customer’s mobile phone, without
the customer initiating a request for the information.
• Pull Messages, SMS messages bank sends after customer initiates a request using
a mobile phone.

8. SMS Banking – Push Messages
Push Messages are automatically send by the bank to customers’ mobile phones.
These messages can be on demand broadcasts (vital information alerts) or
event/transaction based (notifications) on registered accounts.
Financial Institution
Infrastructure / Banking
Systems
Enterprise Cloud
Messaging
Platform
Mobile Network
Operators
Financial Institution
Customers
Push Message Process
Bank corporation infrastructure banking systems connect to MobiWeb Enterprise Cloud Messaging
Platform (MWECMP) and transmit SMS messages data through established secured connections.
MWECMP utilizes its direct connections with the Mobile Network Operators (MNOs) and MNOs deliver
SMS messages to bank corporation’s customers.

9. SMS Banking – Pull Messages
Pull Messages are initiated by the customer, using a mobile phone, for obtaining
information or performing a transaction on the bank account.
Financial Institution
Infrastructure / Banking
Systems
Enterprise Cloud
Messaging
Platform
Mobile Network
Operators
Financial Institution
Customers
Pull Message Process
Bank corporation's customers send SMS messages that include transaction commands to predefined
banking service numbers. MNOs receive SMS messages and transmit them to MWECMP through direct
connections. MWECMP sends SMS messages data to bank corporation infrastructure banking systems
through established secured connections.
Step 1

10. SMS Banking – Pull Messages
Pull Message Process Step 2
Based on the transaction commands of the SMS messages received by the bank infrastructure banking
systems in Step 1, bank corporation infrastructure banking systems process the transaction commands
and prepare response SMS messages. Then, bank corporation infrastructure banking systems connect to
MobiWeb Enterprise Cloud Messaging Platform (MWECMP) and transmit SMS messages data through
established secured connections. MWECMP utilizes its direct connections with the Mobile Network
Operators (MNOs) and MNOs deliver SMS messages to bank corporation’s customers.
Financial Institution
Infrastructure / Banking
Systems
Enterprise Cloud
Messaging
Platform
Mobile Network
Operators
Financial Institution
Customers

11. SMS Banking – Technical Overview
Bank Corporation
Infrastructure / Banking
Systems
Enterprise Cloud
Messaging
Platform
Mobile Network
Operators
SMPP / HTTPS APIs SS7 / Direct Connections
Secured Virtual
Private Network (VPN)
Secured Virtual
Private Network (VPN)
Bank Corporation Customers
GSM / CDMA / Satellite

12. SMS Banking – Features
- Worldwide Coverage
- Simplified Global Messaging through one
interface
- Established, Flexible & Ubiquitous Technology
- High Performance (2000 SMS per sec)
- High Availability (99%)
- Low Deployment, Maintenance and Support cost
- Enhanced Security (VPN / up to 1024bit AES)
- 24/7 Enterprise Support through SLAs
- Minimal Foot Print in Bank’s IT Infrastructure (No
programming libraries required)
- Easy Integration (SMPP / HTTP APIs)
- Highly Customizable and Scalable Solution

13. SMS Banking – Example Uses
Push Message Applications
- One-time passwords and user authentication
- Credit card & loan payment reminders
- SMS card activations
- SMS marketing for promotions, loyalty points &
discounts programs
- Transaction confirmation requests (Credit Card
& Web Banking)
- Periodic account balance reporting
- Execution status of standing orders
- Payment notifications of cheques issued
- Insufficient funds notifications
- Large value withdrawals on accounts or ATMs
- Payment notifications of cheques issued
- Large value payments on credit cards or out of
country activities on credit cards
- Anti-fraud notifications
- Call center information responses

14. SMS Banking – Example Uses
Pull Message Applications
- Loyalty points requests
- Credit card limit requests
- Account balance requests
- Standing orders requests
- Customer service inquiries
- Mini statement requests
- Electronic bill payments
- Transfers between customer's own accounts
- Stop payment instructions on cheques
- Requesting suspension of credit cards
- Credit card & loan payment reminders
- De-activating lost or compromised credit or
debit cards
- Foreign currency exchange rates inquiries
- Fixed deposit interest rates inquiries

15. SMS Banking – Benefits
• High ROI.
• Increased revenues.
• High cost savings for Marketing, Card Operations, Fraud, Banking
Operations and Customer Support.
• Fraud activity losses reduction.
• Reduced collection costs.
• Increased customer loyalty, convenience and satisfaction.
• Enhanced customer experience / reduced customer support cost.
• High availability of banking operations anywhere, anytime and without
internet.

16. About MobiWeb
Since its establishment in 1999, MobiWeb is providing global SMS Messaging for B2B, B2C
and C2C mobile interaction.
MobiWeb has established multiple direct connections with mobile operators around the
globe. This makes MobiWeb the ideal partner for companies that demand high quality SMS
messaging services, meeting the most demanding enterprise requirements.
MobiWeb actively participates in the development of the mobile ecosystem as a GSMA
associate member and a Mobile Marketing Association (MMA) member.
Using direct connections to telecommunication carriers and operators in the largest cloud
data centers spanning across the globe, MobiWeb provides high quality telecommunication
solutions to more than 2350 enterprises.

17. Quality
Unrivalled
Quality
High
Performance
SLAs
Enhanced
Security
Easy
Integration
99%
Availability
Worldwide
Reach
• Worldwide reach, covering 96% of the world
• High performance SMS messaging processing
• Strict Service Level Agreements
• 99% service availability with fallback ability –
Redundant Infrastructure
• Enhanced security
• Easy integration with minimal footprint

18. Copyright © 1999 - 2014 MobiWeb - All Rights Reserved.