This document discusses leadership communication and effective communication. It defines leadership as the ability to persuade others to achieve defined goals, and communication as the exchange of information between people. The communication process involves a sender encoding a message and a receiver decoding and providing feedback. Leaders communicate to get things done, share information, make decisions, and build relationships. Effective leadership communication involves developing a clear message and sustaining it over time by keeping it fresh. The 7Cs of effective communication are correctness, clarity, conciseness, completeness, consideration, concreteness, and courtesy. To communicate effectively, leaders must listen well, select the right channel, communicate persuasively, and communicate consistently during stressful times.

1. LEADERSHIP AND EFFECTIVE
COMMUNICATION
A Presentation by :
Digvijay Singh Bizalwan
BT-4020362, G2
Mechanical Third Year (2016)

2. CONTENTS
 Leadership Meaning
 Communication Meaning
 Communication Process
 Why Leaders Communicate ?
 How Leaders should Communicate ?
 Principles for Leadership Communication
 7C’s of Effective Communication
 Poor Communication
 How to Communicate effectively ?
 Conclusion

3. LEADERSHIP MEANING
• According to Keith Davis, “Leadership is the ability to persuade others to seek
defined objectives enthusiastically. It is the human factors which binds a group
together and motivates it towards goals.”
• Leadership is the potential to influence behavior of others. It is also defined as the
capacity to influence a group towards the realization of a goal.
• Leaders are required to develop future visions and to motivate the organizational
members to want to achieve the visions.

4. COMMUNICATION MEANING
• According to F.E.X Dance, “Communication is defined as the process by which
people seek to share meaning via the transmission of symbolic messages.”
• According to John W. Newstrom and Keith Davis, “Communication is the transfer of
information from one person to another person. It is way of reaching others by
transmitting ideas, facts, thoughts feelings and values. ”
• In simple words, Communication is the exchange and flow of information and ideas
from one person to another. It involves a sender transmitting an idea, information or
feeling to a receiver.

5. COMMUNICATION PROCESS
• Thought : First, information exists in the mind of the sender. This can be a concept,
idea, information or feelings.
• Encoding : Next, a message is sent to a receiver in words or other symbols.
• Decoding : Further, the receiver translates the words or symbols into a concept or
information that he or she can understand.
• Feedback : Lastly, feedback ensures that he receiver has received the message and
understood it in the same sense as the sender intended.

6. WHY LEADERS COMMUNICATE ?
As leaders, we communicate to :
• Get things done
• Pass on information
• Obtain information
• Reach decisions
• Achieve understanding between individuals
• Develop relationships

7. HOW LEADERS SHOULD
COMMUNICATE ?
Leaders communicate in three ways according to John Baldoni in his book, “Great
Communication Secrets of Great Leaders”. These ways are:
• Develop the leadership message by determining what you want to say and do.
• Deliver the leadership message by getting the message across verbally and
mentally.
• Sustain the leadership message by keeping the message alive, fresh and meaningful.

8. PRINCIPLES FOR LEADERSHIP
COMMUNICATION ?
1. Everything communicates
2. Model the behavior you are looking for from others
3. Have a point of view
4. What you hear is as important as what you say
5. You haven’t communicated anything until you have been heard by your audiences
6. They both end in “tion” but there’s a big difference between “information” and
“communication”
7. Communicate courageously
8. Remember you are competing for attention

9. 7C’S OF EFFECTIVE
COMMUNICATION
1. Correctness
2. Clarity
3. Conciseness
4. Completeness
5. Consideration
6. Concreteness
7. Courtesy

10. POOR COMMUNICATIONS
• When leaders are not clear with their communications they lose the effectiveness of
their message.
• This happens when the leader makes the assumption that his or her followers are on
the same plane of thought he or she is operating.
• When a leaders fail to listen to others he or she ultimately looses the effective
communication.
• When leaders are insensitive to others point of view it discourages feedback which
in turn places a leader on an island.
• And when this happens the leader becomes ineffective and fails to complete the
mission.

11. HOW TO COMMUNICATE
EFFECTIVELY ?
• Act as a communication champion rather than just as an information processor.
• Use key elements of effective listening and understand why listening is important to
leadership.
• Select an appropriate communication channel for your leadership message and
effectively use non verbal communication.
• Communicate in a way that persuades and influences others.
• A leader should be able to communicate equally effectively even during the times of
stress or crisis.

12. CONCLUSION
Effective communication is the most important key to a leader’s success. So to grow
as a leader, you must learn how to be an effective and compelling communicator. You
have to master the arts of clear communication so as to reach new levels of leadership
excellence.

13. THANK YOU