In conjunction with Greenhouse PR, I was responsible for procuring and managing US bloggers. I found and hired 40 US Bloggers to write about and promote on their social channels. As you can see it was a HUGE success for the client.

1. RSPO Campaign
Blogger Coverage
9th May - 6th June 2016

2. Executive Summary
• Total blogs published: 45 (includes one corporate blog)
• Facebook blog post likes: 526
• Facebook blog post shares: 1,142
• Facebook blog post comments: 22
• Twitter post Likes: 234
• Twitter post RTs: 591

4. Week One
(9th-15th May)

5. Blogger Overview – Week One
• Blogs published: 13
• Facebook blog post likes: 222
• Facebook blog post shares: 453
• Twitter post Likes: 62
• Twitter post RTs: 204

6. -
http://naturemoms.com/blog/2016/05/09/go
od-bad-palm-oil/
• www.naturemoms.com
• Monthly unique visitors: 94,000
• Twitter: @TiffanyWashko
• Twitter followers: 7784
• FB fans: 11422

7. BLOG & SOCIAL MEDIA ENGAGEMENT
• Blog: x10 comments
• Twitter: x5 tweets resulting in x50 RTs and x16
likes
• Facebook: x32 likes and x2 comment
• Good engagement with blogger audience.
Naturemoms.com

8. • www.whatthedoost.com
• Monthly unique visitors: 40,000
• Twitter: @WhatTheDoost
• Twitter followers: 8,000
• FB: TheDoost
• FB fans: 6,000
http://whatthedoost.com/2016/05/09/palm_oil/

9. BLOG AND SOCIAL MEDIA ENGAGEMENT
• Blog shares on Facebook: 195
• Twitter: x31 retweets and x17 likes
• Facebook: x79 likes
Whatthedoost.com

10. • www.liverandletblog.com
• Unique monthly visitors: 25,000
• Twitter: @mancavesm
• Twitter followers: 30,000
• FB: james.m.samples?fref=ts
• FB fans: 2000
http://liveandletblog.com/whats-your-food-made-of

11. BLOG AND SOCIAL MEDIA ENGAGEMENT
• Twitter: 3 retweet and 8 likes
• Facebook: 8 shares
Liveandletlive.com

12. • http://veggiedesserts.co.uk
• FB: VeggieDesserts
• FB Followers: 2,454
• Twitter: @veggie_desserts
• Twitter Followers: 5,230

13. http://veggiedesserts.co.uk/looking-sustainable-palm-oil/

14. Veggie Desserts
BLOG AND SOCIAL MEDIA ENGAGEMENT
• Blog: x260 private Facebook shares
• Blog comments: x11
• Twitter: x7 RTs and 9 likes
• Facebook: 22 likes 1 share and 19 comments.

15. • She cooks She Eats: Amy Jones
• FB: 26,522
• Twitter: 2,193
• Instagram: 18,700
http://www.shecookssheeats.co.uk/the-palm-oil-debate/

16. BLOG AND SOCIAL MEDIA ENGAGEMENT
• Blog: x4 private Facebook shares, x1 comment.
• Twitter: x5 retweets and x5 likes
• Facebook: x3 likes
SheCooksSheEats.com

17. http://www.huffingtonpost.co.uk/jemma-moran/worried-about-palm-
oil-tu_1_b_9854974.html
• Digital Marketing Manager at River Cottage
• Twitter: 607
• @JemmaMoran
• Blog

18. Huffington Post
• BLOG AND SOCIAL MEDIA ENGAGEMENT
• 1x blog
• Twitter: x2 resulting in x18 retweets and x9
likes

19. Thinly Spread
http://thinlyspread.co.uk/2016/05/10/pa
lm-oil-good-bad/
• thinlyspread.co.uk
• Monthly visits: 10,000
• Twitter: @thinlyspread
• Twitter: 1078
• Instagram: 447
• FB followers: 1,246

20. BLOG AND SOCIAL MEDIA ENGAGEMENT
• Blog: 72 shares on Facebook from blog
• Twitter: 4 retweets
• Sharing campaign tweets from others
Thinly Spread

21. Rebel Recipes
http://rebelrecipes.com/
• FB: 6334
• Twitter: 1059 followers
• Instagram: 129,000
• Pinterest: 794

22. BLOG AND SOCIAL MEDIA ENGAGEMENT
• Twitter: 2 retweets and 3 likes.
• Facebook: 4 likes
Rebel Recipes

23. Reel Mama • www.reelmama.com
• Monthly unique visitors: 16,000
• Twitter: @reelmama
• Twitter followers: 10720
• Facebook: reelmamadotcom
• FB Fans: 10,700

24. Reel Mama BLOG AND SOCIAL ENGAGEMENT
• Blog: x1 post
• Facebook: x3 post resulting in 4 likes
• Twitter: x7 tweets resulting in 7RT and 5 likes

25. http://brokenteepee.com/what-
is-sustainable-palm-oil/
• www.brokentepee.com
• Monthly unique visitors: 16,000
• Twitter: @BrokenTepee
• Twitter followers: 6703
• FB: BrokenTepee
• FB fans: 3017

26. BLOG AND SOCIAL ENGAGEMENT
• Blog: x5 comments
• Facebook: x189 likes and 1 comment
• Twitter: x75 retweets and 12 likes.
Brokenteepee.com

27. • generationsofsavings.com
• Blog monthly visits: 9659
• Twitter: 65903
• Instagram: 13541

28. Generations of Savings
BLOG AND SOCIAL ENGAGEMENT
• Facebook: 2 likes
• Twitter: x75 retweets and 12 likes.

29. http://momstart.com/2016/05/say-yes-to-
sustainable-palm-oil-goodbadpalmoil/
• www.momstart.com
• Monthly unique visitors: 133,000
• Twitter: @momstart
• Twitter followers: 51,900
• FB: Louisemomstart
• FB fans: 14,347

30. • BLOG AND SOCIAL ENGAGEMENT
• Blog: x1 post resulting in 22 comments,
81 private FB shares
• Facebook: x1 post resulting in 51 likes
• Twitter: x5tweets resulting in 1RT

31. • http://kellysthoughtsonthings.com
• Twitter: @ronnkelly3
• Twitter followers: 28,200
• FB: Kelly’s thoughts on things
• FB fans:19,978

32. BLOG AND SOCIAL ENGAGEMENT
• Blog: x1 post
• Facebook: x1 post resulting in 1 like
• Twitter: x4 tweets resulting in 26 RTs and 2 likes

33. Week Two
(16th - 22nd May)

34. Blogger Overview – Week Two
• Blogs published: 10
• Facebook blog post likes: 156
• Facebook blog post shares: 191
• Facebook blog post comments: 4
• Twitter post likes: 46
• Twitter post RTs: 129

35. • www.newsyparents.com
• 2,000 unique visitors per month
• Twitter: @neswsyparents.com
• Twitter Followers: 2490
• Facebook: https://www.facebook.com/NewsyParents
• Facebook Fans: 2320
http://www.newsyparents.com/blog/?auth
or=5223e3b2e4b02da2a90c0d3b

36. Newsyparents.com BLOG AND SOCIAL MEDIA ENGAGEMENT
• Twitter: x2tweets resulting in x1 like x6RTs
• FB: x1 post
• Blog: x1 post resulting in x1like

37. Simply Selma
• Unique monthly visitors: 40,000
• Twitter: @simplyselma
• Twitter followers: 1533
• FB: Simplyselmacom
• FB followers: 5920
http://www.simply-selma.com/2016/05/palm-
oil-in-food-goodorbadpalmoil.html

38. Simply Selma BLOG AND SOCIAL MEDIA ENGAGEMENT
• Twitter: x4 tweets resulting in x3 likes x2RTs
• FB: x1 post resulting in 15likes and x4 comments
• Blog: x1 post

39. • www.vickiwinters.com
• Unique monthly visitors: 15,000
• Twitter: @MyBigFatMouth
• Twitter Followers: 4100
• FB: Vicki.Winters.NY
• FB Followers: 2000
Vicki Winters
http://vickiwinters.com/good-palm-oil

40. Vicki Winters
BLOG AND SOCIAL MEDIA ENGAGEMENT
• Twitter: x3
• FB: x1 post resulting x1 like
• Blog: x1 post resulting in x190 private FB shares

41. Bullocks Buzz
• www.bullocksbuzz.com
• Monthly unique visitors: 21,000
• Twitter: @alainaBullock
• Twitter followers: 8649
• FB: BullocksBuzz
• FB fans: 7084
: http://bullocksbuzz.com

42. Bullocks Buzz BLOG AND SOCIAL MEDIA ENGAGEMENT
• Twitter: x2 resulting on 83 RTs and 29 likes
• FB: x1 post resulting x132 likes
• Blog: x1

43. Stacy Knows • www.stacyknows.com
• Monthly unique visitors: 20,000
• Twitter: @stacyknows
• Twitter followers: 12,000
• FB: stacyknows
• FB fans: 1,222
http://stacyknows.com

44. Stacy Knows BLOG AND SOCIAL MEDIA ENGAGEMENT
• FB: x3 post
• Blog: x1 post
• Twitter: 5 tweets resulting in 6 RTS

45. Rough Measures • Twitter: @RoughMeasuresUK
• Twitter followers: 1831
• FB: 320

46. Rough Measures BLOG AND SOCIAL ENGAGMENT
• Twitter: x1 Tweet resulting in x2RT and x1 like.
• FB: x1 post resulting in x1like
• Blog: x1

47. Controlled Confusion • www.controlledconfusion.com
• Unique monthly viewers: 59,000
• Twitter: @Crissybeam
• Twitter followers: 36,500
• FB: carissa.feruccibeam
• FB fans: 2000
http://controlledconfusion.com/say-yes-to-sustainable-palm-
oil/?utm_campaign=shareaholic&utm_medium=twitter&utm_s
ource=socialnetwork

48. Controlled Confusion
BLOG AND SOCIAL MEDIA ENGAGEMENT
• Twitter: x3 Tweet resulting in x7 RTs and 5 likes
• FB: x1 post
• Blog: x1 post

49. Lemons and Laughs • www.lemonsandlaughs.com
• Monthly unique visitors: 539,127
• Twitter: @lemonsandlaughs
• Twitter followers: 8368
• FB: lemonsandlaughs
• FB fans: 10,419
:http://www.lemonsandlaughs.com/
good-vs-bad-palm-oil/

50. Lemons and Laughs BLOG AND SOCIAL MEDIA ENGAGEMENT
• Twitter: x4 Tweets resulting in 5RT and 3
likes
• FB: x2 post resulting in x2 likes
• Blog: x1 post

51. The Shady Lane
• Www.theshadylane.com
• Monthly unique visitors: 23,000
• Twitter: @shadylaneblog
• Twitter followers: 5300
• FB: theshadylane
• FB fans: 300
http://theshadylane.com/palm-oil/

52. The Shady Lane BLOG AND SOCIAL MEDIA ENGAGEMENT
• Twitter: x1Tweet resulting in 10RTs
• FB: x1post
• Blog: x1 post

53. Sommelier in the city • www.somminthecity.com
• Monthly unique visitors: 150,000
• Twitter: @somminTheCity
• Twitter followers: 2455
• FB: SomminTheCity
• FB fans: 650
http://www.somminthecity.com/from-
the-rainforest-to-your-kitchen/

54. Sommelier in the city BLOG AND SOCIAL MEDIA ENGAGEMENT
• Twitter: x3Tweets resulting in 8 RT and 5
likes
• FB: x2 post resulting in 5likes and x1 share
• Blog: x1 post resulting in 6 likes

55. Blog Twitter Highlight
• Best performing tweet
• Estimated reach of 1.18m (accounts reached)
• 100 RTs
• 100 Contributors (bloggers are RT)
• Top 3 RTs
Blog published Thurs 12th May.

56. Week Three
(23rd – 29th May)

57. Blogger Overview – Week 3
• Blogs published: 7
• Facebook blog post likes: 75
• Facebook blog post shares: 172
• Facebook blog post comments: 4
• Twitter post likes: 56
• Twitter post RTs: 204

58. I’m Gonna Cook That
• www.gonnacookthat.com
• Monthly unique visitors: 131
• Twitter:@gonnacookthat
• Twitter followers: 561
• FB: GonnaCookThat
• FB fans: 1547

59. I’m Gonna Cook That BLOG AND SOCIAL MEDIA ENGAGEMENT
• Twitter: x5 tweets resulting in 7likes and 8RTs
• FB: 2xposts resulting in x 4likes, x1 share, x2 comments.
• Blog: x1 post

60. Chit Chat Mom • www.chitchatmom.com
• Monthly unique visitors: 21,300
• Twitter: @blogger4fun2011
• Twitter followers: 8697
• FB: ChitChatMomBlog
• FB fans: 5870

61. Chit Chat Mom BLOG AND SOCIAL MEDIA ENGAGEMENT
• Twitter: x8 tweets x6RTs x3 Likes
• FB: 2x post
• Blog: 1x blog post

62. La Petit Chef
• www.lapetitchef.in
• Monthly unique visitors: 15,000
• Twitter: lapetitchef.in
• Twitter followers: 350
• FB: LapetitChef
• FB followers: 8398

63. La Petit Chef
BLOG AND SOCIAL MEDIA ENGAGEMENT
• Twitter: x4 Tweets resulting in 4 likes
• FB: x1 post resulting in 4 likes and 1 comment
• Blog: x1 resulting in 170 private FB shares

64. Budget Savy Diva • www.budgetsavvydiva.com
• Monthly unique visitors: 40,000
• Twitter: @BudgetSavvyDiva
• Twitter followers: 59,640
• FB: thebudgetsavvydiva
• FB followers: 224,440

65. Budget Savvy Diva BLOG AND SOCIAL MEDIA ENGAGEMENT
• Twitter: 3x tweets resulting in 5RT and 10
likes
• FB: x2 posts resulting in 4 likes
• Blog: x1 Blog post

66. Sheila’s Cakes • www.sheilacakesblog.com
• Monthly unique visitors: 149,000
• Twitter: @Sheilacakes7
• Twitter followers: 2420
• FB: Sheilacakesblog
• FB fans: 100

67. Sheila’s Cakes BLOG AND SOCIAL MEDIA ENGAGEMENT
• Twitter: x4 Tweets resulting in x6RTs and x4 Likes
• FB: 1x post
• Blog: x1 post

68. Western New Yorker • Monthly unique visitors:
• Twitter: @WestNewYorker
• Twitter followers: 2,675
• FB: WesterNewYorker
• FB followers:5,863

69. Western New Yorker
BLOG AND SOCIAL MEDIA ENGAGEMENT
• Twitter: x6 tweets resulting in 131RT and 28 Likes.
• FB: x1 post resulting in 63likes
• Blog: x1 post resulting in x1 comment, x1 private FB share

70. Stephenson Personal Care
• http://www.stephensonpersonalcare.com
• Twitter: @mysoapbase
• Twitter followers: 1,752
• FB: Stephenson personal care
• FB followers: 19,034

71. Stephenson Personal Care BLOG AND SOCIAL MEDIA ENGAGEMENT
• Twitter: x6 tweets resulting in 5Rts and 3likes
• FB: 1x post resulting in 2 likes
• Blog: x1 post

72. Week Four
(30th May – 6th June)

73. Blogger Overview – Week Four
• Blogs published: 15
• Facebook blog post likes: 73
• Facebook blog post shares: 326
• Facebook blog post comments: 14
• Twitter post Likes: 70
• Twitter post RTs: 54

74. More 4 Mom’s Buck
• http://www.more4momsbuck.com
• Twitter: @more4momsbuck
• Twitter Followers: 12,300
• Facebook:More4momsbuck
• Facebook Fans: 9,251

75. More 4 Mom’s Buck BLOG AND SOCIAL MEDIA ENGAGEMENT
• Twitter: x3 tweets resulting in x4likes and x4RT
• FB: 1x post
• Blog: x1 post

76. annadishes.com
• www.annadishes.com
• Monthly unique visitors: 3,500
• Twitter: @annadishes
• Twitter followers: 2450
• FB: annadishes
• FB fans: 1315

77. annadishes.com BLOG AND SOCIAL MEDIA ENGAGEMENT
• Twitter: x2 tweet resulting in 1RT and 2 likes
• FB: x1 post resulting x1like
• Blog: x1 post resulting in 325 private FB shares.

78. Simply Selma • Unique monthly visitors: 40,000
• Twitter: @simplyselma
• Twitter followers: 1533
• FB: Simplyselmacom
• FB followers: 5920

79. Simply Selma
BLOG AND SOCIAL MEDIA ENGAGEMENT
• Twitter: 0
• FB: x1 post resulting in 48 likes.
• Blog: x1 post resulting in x3 comments

80. Tin & Thyme • Blog: http://tinandthyme.co.uk
• Twitter: @Choclette8
• Twitter Followers: 7,872
• Facebook: Tin and Tyme
• Facebook Fans: 3,570

81. Tin & Thyme
BLOG AND SOCIAL MEDIA ENGAGEMENT
• Twitter: x6 tweets resulting in 3 RT and 15 likes
• FB: x1 post resulting in x12likes and 10 comments
• Blog: x1 post resulting in 18 comments

82. goadventuremum.com
• www.goadventuremum.com
• Monthly unique visitors: 3500
• Twitter: @goadventuremom
• Twitter followers: 3000
• FB: goadventuremom
• FB fans: 3200

83. goadventuremum.com BLOG AND SOCIAL MEDIA ENGAGEMENT
• FB: x1 post resulting in x1 like
• Blog: x1 post

84. zestysouthindiankitchen.com
• www.zestysouthindiankitchen.com
• Monthly unique visitors: 75,000
• Twitter: @zestysouthindia
• Twitter followers: 1003
• FB: Zesty-South-India
• FB fans: 16,620

85. zestysouthindiankitchen.com BLOG AND SOCIAL MEDIA ENGAGEMENT
• Twitter: x1 tweet resulting in 4xRT and
4likes
• FB: x1 post x1 like
• Blog: x1 post resulting in 3 comments

86. Justmarla.com
• www.justmarla.com
• Monthly unique visitors: 62,000
• Twitter: @JustMariaZ
• Twitter followers: 21,300
• FB: justmariaz
• FB fans: 3,468

87. Justmarla.com
BLOG AND SOCIAL MEDIA ENGAGEMENT
• Twitter: x7 tweets resulting in 12 RTs 9 likes
• FB: x1 post
• Blog: x1 post

88. The Rubbish Diet
• Twitter: @KarenCannard
• Twitter Followers: 5199
• Facebook: TheRubbishDiet
• Facebook Fans: 1394
• Link to article

89. The Rubbish Diet BLOG AND SOCIAL MEDIA ENGAGEMENT
• Twitter: x1 tweet resulting in 1 RT and 2likes
• Not included in KPI tracker

90. Whole Food Bellies • www.wholefoodbellies.com
• Monthly unique visitors: 20,150
• Twitter: @wholfoodbellie
• Twitter followers: 1235
• FB: wholfoodbellies.com
• FB fans: 1519

91. Whole Food Bellies BLOG AND SOCIAL MEDIA ENGAGEMENT
• Twitter: x4 posts resulting in 5RTS and 2 likes
• FB: x1 post resulting in 49 likes and 1 comment
• Blog: x1 post resulting in x3 comments

92. Ugly Food Tastes Better
• www.uglyfoodtastesbetter.com
• Monthly unique visitors: 2,500
• Twitter followers: 82
• FB: PAKTKingston
• FB Fans: 689

93. Ugly Food Tastes Better
BLOG AND SOCIAL MEDIA ENGAGEMENT
• Twitter: x3 posting resulting in 5 RTs and 2 likes
• FB: x2 posts resulting in 1 like and 1 share
• Blog: x 1 post x3 private Facebook share

94. Celiac and The Beast • http://celiacandthebeast.com
• Monthly unique visitors: 10,000
• Twitter: @CeliacBeast
• Twitter followers: 7,900
• FB: CeliacandtheBeast
• FB Fans: 11,761

95. Celiac and The Beast BLOG AND SOCIAL MEDIA ENGAGEMENT
• Twitter: x5 tweets resulting in 10RTs and 18 likes
• FB: x1 post resulting in 6likes and 3 comments
• Blog: x1 post resulting in 21 private Facebook shares

96. NYlifestyleblog.com
• www.Nylifestyleblog.com
• Monthly unique visitors: 88,000
• Twitter: @hilary25
• Twitter followers: 11,000
• FB: hilary.topper
• FB fans: 5300

97. NYlifestyleblog.com
BLOG AND SOCIAL MEDIA ENGAGEMENT
• Twitter: x6 post resulting in 1RT
• FB: x 1 post resulting in 2 likes
• Blog: x1 post

98. diaryofamadhausfrau.com
• http://www.diaryofamadhausfrau.com
/
• Monthly unique visitors: 12,000
• Twitter: @ofmadhausfrau
• Twitter followers: 400
• FB: Diary-of-a-Mad-Hausfrau
• FB fans: 883

99. diaryofamadhausfrau.com
BLOG AND SOCIAL MEDIA ENGAGEMENT
• Twitter: x1 post resulting in 2RT and 4 likes
• FB: x 1 post resulting in 1 likes and 1 share
• Blog: x1 post

100. Style-island.com
• www.style-island.com
• Unique monthly visitors: 5,300
• Twitter: @styleisland
• Twitter followers: 2491
• FB: Style-island-13448908
• FB fans: 3178

101. Style-island.com
BLOG AND SOCIAL MEDIA ENGAGEMENT
• Twitter: x5 post resulting in 6RT and 7 likes
• FB: x 2 post resulting in 2 likes
• Blog: x1 post

102. Little Bits of Everything
• http://www.littlebitsofeverything.c
om/
• Unique monthly visitors: Unknown
• Twitter: @littlebitsofall
• Twitter followers: 15.4K

103. A Wrestling Addicted Mommy
• http://wrestlingaddictedmommy.com
• Unique monthly visitors: Unknown
• Twitter: @wrestlingaddict
• Twitter followers: 7372
• FB: wrestlingaddictedmommy
• FB fans: 2737

104. A Wrestling Addicted Mommy
BLOG AND SOCIAL MEDIA ENGAGEMENT
• Twitter: x1 post resulting in 1 like
• FB: x1 post
Blog: x1 post