The document discusses how to use different areas of LinkedIn to establish yourself as a professional and influence others in your industry. It recommends focusing your LinkedIn profile on consistent branding, telling your story, establishing expertise, and including professional images and recommendations. It also suggests cleaning up your LinkedIn newsfeed by following relevant companies and influencers in your topics of interest, and liking and occasionally commenting on their posts to engage within those topics. Finally, it discusses using LinkedIn publishing to establish your expertise, focusing on your topics of interest and following etiquette, imagery, and bio best practices.
Webinar slides from the ARCS Australia Independent Consultants Interest Area Meeting 21 September 2017. Presentation by Hayley Webb, Social Media Brand Manager Healthcare Professionals Group
How to increase visibility of your company and accelerate your career by branding yourself on Linkedin? The art of personal branding today is more than just being active on social media. The crux is about communicating your personal life vision and mission into a prominent summary, portfolio and recommendation. Linkedin is the de facto marketplace for all kinds of business connections from client to vendors to partners to potental hirers. This seminar will guide you on 10 areas of Linkedin profiling to tranform you into an All-Star status with a higher Social Selling Index.
How to increase visibility of your company and accelerate your career by branding yourself on Linkedin? The art of personal branding today is more than just being active on social media. The crux is about communicating your personal life vision and mission into a prominent summary, portfolio and recommendation. Linkedin is the de facto marketplace for all kinds of business connections from client to vendors to partners to potental hirers. This seminar will guide you on 10 areas of Linkedin profiling to tranform you into an All-Star status with a higher Social Selling Index.
What are the secrets of blogging success? Are they all digital? Is it a simple case of SEO and/or SEM glory? Or do analog skills...basic journalism...matter as well? How about good headlines, engaging copy and the use of the inverted pyramid?
Webinar slides from the ARCS Australia Independent Consultants Interest Area Meeting 21 September 2017. Presentation by Hayley Webb, Social Media Brand Manager Healthcare Professionals Group
How to increase visibility of your company and accelerate your career by branding yourself on Linkedin? The art of personal branding today is more than just being active on social media. The crux is about communicating your personal life vision and mission into a prominent summary, portfolio and recommendation. Linkedin is the de facto marketplace for all kinds of business connections from client to vendors to partners to potental hirers. This seminar will guide you on 10 areas of Linkedin profiling to tranform you into an All-Star status with a higher Social Selling Index.
How to increase visibility of your company and accelerate your career by branding yourself on Linkedin? The art of personal branding today is more than just being active on social media. The crux is about communicating your personal life vision and mission into a prominent summary, portfolio and recommendation. Linkedin is the de facto marketplace for all kinds of business connections from client to vendors to partners to potental hirers. This seminar will guide you on 10 areas of Linkedin profiling to tranform you into an All-Star status with a higher Social Selling Index.
What are the secrets of blogging success? Are they all digital? Is it a simple case of SEO and/or SEM glory? Or do analog skills...basic journalism...matter as well? How about good headlines, engaging copy and the use of the inverted pyramid?
An overview and how to on Blogging. Created in 2014.
Includes why blog (SEO etc.), branding, blog platform choices, what to write about, where to find content, how to write for blogs, SEO and analytic basics and how to make blogging easier.
A visually appealing presentation that is sure to bring up many questions and group discussions.
A quick lesson in Social Media and Personal Brand for University StudentsAmanda Jeffs
This is a popular presentation given at the university on thinking about how you present yourself online, optimising your personal brand and your social media presence for uni students who will soon graduate.
Choosing a career is very important
Those slides contain the value that open many ideas in your head to start working on your personal brand on the social channels
I am planning to embark on an exciting learning expedition. Main areas of interest: Leadership, Innovation and Entrepreneurship. I have got suggestions from many of my friends and colleagues in creating a comprehensive reading list. I have collected most of my reading list items in last couple of months. Now is the time to execute on the plan. I am planning to complete at least one book per month in each of the key focus areas. As I progress, I shall share my learning with everybody. I am hoping to get lots of feedback that will help in enriching my leaning experience. I hope that at the same time this will be helpful to all the participants as well.
Personal Branding Workshop at UBC - Julio Viskovich, the Founder and Chief Consulting Officer at NexLevel Sales. Join Julio Viskovich (Sales Sensei from HootSuite) for a 60 minute workshop around building your personal brand on LinkedIn and Twitter.
The presentation shows the trends in SEO for 2014 and beyond. It also highlights some of the changes from the recent past. I did this presentation for my speaking session at Digital Marketing Summit , Hyderabad ( 15th Feb, 2014).
Socializing your arts practice. How to raise your profile and grow sales onli...marycarty
Socializing your arts practice. How to raise your profile and grow sales online using social media. This presentation focuses on creative practitioners, writers, artists, photographers, makers, designers, craft makers and musicians; in fact for anyone who makes or creates content and wants to sell more.
An overview and how to on Blogging. Created in 2014.
Includes why blog (SEO etc.), branding, blog platform choices, what to write about, where to find content, how to write for blogs, SEO and analytic basics and how to make blogging easier.
A visually appealing presentation that is sure to bring up many questions and group discussions.
A quick lesson in Social Media and Personal Brand for University StudentsAmanda Jeffs
This is a popular presentation given at the university on thinking about how you present yourself online, optimising your personal brand and your social media presence for uni students who will soon graduate.
Choosing a career is very important
Those slides contain the value that open many ideas in your head to start working on your personal brand on the social channels
I am planning to embark on an exciting learning expedition. Main areas of interest: Leadership, Innovation and Entrepreneurship. I have got suggestions from many of my friends and colleagues in creating a comprehensive reading list. I have collected most of my reading list items in last couple of months. Now is the time to execute on the plan. I am planning to complete at least one book per month in each of the key focus areas. As I progress, I shall share my learning with everybody. I am hoping to get lots of feedback that will help in enriching my leaning experience. I hope that at the same time this will be helpful to all the participants as well.
Personal Branding Workshop at UBC - Julio Viskovich, the Founder and Chief Consulting Officer at NexLevel Sales. Join Julio Viskovich (Sales Sensei from HootSuite) for a 60 minute workshop around building your personal brand on LinkedIn and Twitter.
The presentation shows the trends in SEO for 2014 and beyond. It also highlights some of the changes from the recent past. I did this presentation for my speaking session at Digital Marketing Summit , Hyderabad ( 15th Feb, 2014).
Socializing your arts practice. How to raise your profile and grow sales onli...marycarty
Socializing your arts practice. How to raise your profile and grow sales online using social media. This presentation focuses on creative practitioners, writers, artists, photographers, makers, designers, craft makers and musicians; in fact for anyone who makes or creates content and wants to sell more.
This presentation is done during Key Person of Influence under Raise Your Profile in Singapore for the first time on 13 June 2014.
Keynote Speaker: Andrew Chow
This is the presentation delivered at the 13th Annual Procurement Australia Conference - REVISION or REVOLUTION in Melbourne on 24th August at Melbourne Convention & Exhibition Centre
The Power of LinkedIn: Building Your Profile & Leveraging ConnectionsGary Wood
Slides from an NMITE Springboard webinar held, 17 January 2023.
Learn how to create a strong, effective profile on LinkedIn, use it to build and engage a network, and to find and make opportunities.
What animates your sense of wonder and excitement? What moves you to action? How can you convey your personal passions in a professional way, and how can you weave your professional endeavors into your personal style? This session will discuss different avenues for developing your personal brand in a way that feels real and authentic. We’ll discuss tips on how to more effectively marshal social media and other online tools, including a website, to tell your story to the world. Our conversation together will cover ways to use platforms such as LinkedIn, Quora, Facebook, Twitter and Instagram to joyfully, and with confidence, share the brand that you establish for yourself. || As presented during the 2015 Kaleidoscope event presented by the Sparrow Foundation and Women Working Wonders. (September 11, 2015, Lansing, Michigan)
This presentation provides a basic overview of LinkedIn and some of its key features. Topics covered in this presentation include: how to build a complete profile, how to navigate LinkedIn, how to connect with people on LinkedIn, how to nurture your LinkedIn network, how to manage your privacy settings and resources for learning more about LinkedIn
What is the thing that every blogger will eventually ask themselves? "What do I write about this time?"
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February LinkedIn Updates: Profile, Company Page & Creator ModeThink Bespoke
This presentation is part of the informative and bite sized business training with Karen Hollenbach, one of Australia's leading LinkedIn educators.
It covers new LinkedIn features and updates for your LinkedIn Profile and LinkedIn Company Page and takes a deep dive into Creator Mode (LinkedIn Profile feature).
Similar to Tech Talk: How to Raise Your Profile with LinkedIn (20)
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At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
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It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
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Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
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Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
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8. LinkedIn Newsfeed
• Clean it up!
• Follow relevant companies and
influencers to ensure you see
valuable content
• Choose 3 topics
• Like (and occasionally comment)
within the framework of the 3
topics
• Treat your connections like gold
In 2008 I chose a redundancy from a senior leadership role in strategic marketing at Diageo Australia. Diageo Australia is a global organisation. You may know it from some of its brands, Guinness, Johhnie Walker and Baileys Irish Cream. I had been with the organisation for 11 years. As part of the redundancy I was given access to an executive outplacement program. This is when I was first introduced to LinkedIn.
And so began a process for me that I now train and consult in. Showing people how to find their voice, share their story and use LinkedIn to raise their profile and position their personal brand in a professional and relevant way.
4 out of 5 professionals have a LinkedIn profile and this is growing daily. LinkedIn members are educated, there are slightly more men than women on LinkedIn and it has the deepest penetration of an older age profile than social media platforms, especially in the 51 - 60 age range.
Tonight I would like you to consider 2 questions as I walk you through some of the key elements of LinkedIn that are relevant to helping you raise your profile within your industry.
The first question I’d like you to consider is
What do you want to be known for?
In my case, at a very simple level, I am known as the LinkedIn lady. While this is just one of my focus areas, it has helped me establish a niche within my industry and be invited to share my insight at events such as this.
Whenever I spend any time on LinkedIn, I am crystal clear about the 3 areas I want to be known for and so have written my profile with this in mind, and engage with the LinkedIn community with a clear focus on these topics.
For me it is LinkedIn training, social strategy and career planning.
I recommend you give some thought to what this is for you.
The next consideration is who are you trying to influence when you are on LinkedIn?
For me, it is about my referrers and those people who do not know me, but have heard someone mention my name and may be looking at my profile to find out more about me.
For you, I recommend you give some thought to your current priorities, stakeholders, projects and goals and consider what you want them to know about you when they have heard your name.
LinkedIn is your opportunity to very powerfully control the information people can find out about you online.
Once you’ve given some thought to these two questions, you can then consider what is relevant for you on LinkedIn. Here are the 6 zones that exist within LinkedIn. I am going to focus on the first 3 in terms of their role in helping you raise your profile within your industry.
Your LinkedIn profile is where you present your personal brand. It is not your resume and is best written in the 1st person. I like to think of LinkedIn as a virtual room, and my LinkedIn profile is where you can say learn a little bit more about me and say hello to me.
When someone reads your profile it should give them a sense of who you are as professional, the types of individuals and organisations you work well with and how you add value to your community.
There are many features within your profile that allow you to present your personal brand. Many of my clients find the process of updating their profile quite empowering.
The process of reflecting on what you want to be known for and who you are trying to influence enables them to get more value from LinkedIn as a tool to raise their profile within and beyond their industry.
Your LinkedIn newsfeed, once curated properly, can either be a rich source of information. It is also your opportunity to stay top of mind with your connections.
Whenever you like or comment on an update in your newsfeed your connections will see this. It is therefore important that you treat your connections with respect and only comment on updates that are relevant and add value to your community. It is easy to unsubscribe form a connections updates without removing them as a connection.
I recommend a daily ritual of liking or commenting on relevant updates in your feed. Your approach needs to be strategic and based on what you want to be known for and who you are trying to influence.
At this point, I hope you are giving some thought to the 3 topics that are relevant for you on LinkedIn.
Whenever you like or comment on an update in your newsfeed your connections will see this. It is therefore important that you treat your connections with respect and only comment on updates that are relevant and add value to your community. It is easy to unsubscribe form a connections updates without removing them as a connection.
I recommend a daily ritual of liking or commenting on relevant updates in your feed. Your approach needs to be strategic and based on what you want to be known for and who you are trying to influence.
At this point, I hope you are giving some thought to the 3 topics that are relevant for you on LinkedIn.
Who currently publishes on LinkedIn?
{Show of hands}
How often?
LinkedIn expanded the publishing platform in June 2014 by allowing members, in addition to Influencers, to publish long-form posts about their expertise and interests.
While publishing a long-form post on LinkedIn doesn't mean you're a LinkedIn Influencer, publishing allows you to further establish your personal brand and professional identity by expressing your opinions and sharing your experiences.
When you publish a long-form post on LinkedIn
Your original content becomes part of your professional profile. It is displayed on the Posts section of your LinkedIn profile.
It's shared with your connections and followers.
Members not in your network can now follow you from your long-form post to receive updates when you publish next.
Your long-form post is searchable both on and off of LinkedIn.
Access to publishing is not determined or affected by your LinkedIn account type - both free accounts and premium accounts have publishing access.
If you would like guidelines on how to write a post, please take a look at the format I use. Tell a story, have a call to action and remember to include a bio about yourself.
I encourage you to consider the 2 questions I have shared with you tonight and consider the daily rituals for LinkedIn to help you position your personal brand and professional identity on LinkedIn.
Once you are clear about how you want to present yourself, your daily activity on LinkedIn and LinkedIn Publishing will play a key part in helping you raise your profile within your industry.