This radio advertisement promotes a comedy show on Radio 4 hosted by Eddy Mair. The 30-second ad uses upbeat music and sound effects of laughter and drums to set a lighthearted tone. It provides examples of the show's humor by changing the names of existing shows to sound funnier. The target audience is meant to be adults due to the time slot of 6:30pm and Radio 4's typical older listeners.

1. Radio Trails Analysis
Radio 4- Comedy Show media Centre.
Trail for
(station/channel)
This is a comedy trailer for Radio 4. This advertises a
programe which is on channel 4 at Tuesday at 6:30
hosted by Eddy Mair. It is a comedy show about looking at
existing shows and then changing their names in order to
make them appear funnier.
Target audience The target audience for this show is adults. This is due to
the time which it is on, 6:30 pm this is a time when adults
sit down to relax. Also, the fact that it is on Radio 4, this is
a station which is aimed at older people due to the type of
music which they play. Also, the voice on the radio is an
older male which within radio adverts tend to appear to
the target audience. I believe that the target audience for
this radio advert and the show which they are advertising
is for adults who are older due to the nature of the show
as well, I believe that young adults and teenagers would
not particularly be interested in a show of this nature.
Tone of voice? The tone of voice within this documentary is light-hearted,
humorous and fast pasted. For example, when Eddy says
“Listen team, great to have you hear for a chim way”, this
is not formal and not serious which the tone of voice
follows. It appears to be, like the nature of the show, very
fun and upbeat. It is not as formal as other radio adverts
which highlights the purpose of the advert and therefore
would not fit with the context of the radio if Eddy was to be
extremely formal.
Sound effects?
(SFX)
There is sound effects of people laughing, along with the
jokes which are being told, and of drums smashing when
the music heightens. The use of people laughing adds to
the type of advert and highlights to the audience that it is a
comedy advert. The use of drums adds to the advert as
the audience know when the joke is being told due to the
drum being hit, for example “so let’s mind smash this
thing”, after the joke has been told the drum then

2. smashes followed by the audience laughing. This adds to
the humor of the advert and also allows the it appear more
upbeat.
Wildtrack/ambient
sound?
There is an upbeat wildtrack through the middle of the
advert. This wildtrack is not played out at the beginning
when introducing the show nor at the end when
information is given about the show in order make the
important information about the show clearer for the
audience. The wildtrack is upbeat giving a vibrant feel to
the audience that it is not a serious nor informative TV
show which is being advertised.
Use of music? Music is used very lightly at the beginning and becomes
louder as the advert progresses. There is then an
absence of music at the end of the radio advert due to
getting the audiences interest and then providing all the
key information. The music is the same throughout and is
very fast and upbeat. It provides a less serious feel as it
keeps a strong commotion going. There is a strong use a
of drums in order to create a “boom” affect after a joke is
told in order to enhance the light heartens of the advert.
The use of music and getting the correct music the suit
the genre of the TV show which is being advertised is
highly important as we cannot visually see anything and
therefore rely soley on the music to give us more insight
as to what to expect from the show and keep our interest.
I therefore think that this advert has gathered the right
music as it fits with comedy due to its upbeat, fast paced
music.
How many tracks? There is only one track used throughout this the advert.
This is to show consistency within the advert and even
though the music does add to the importance of the
advert, the information needs to be heard and therefore
there is only the once track in order to reduce the risk of
confusion or not sound the same. However, the track does
become faster when the comedy jokes begin to be told in
order to highlight the purpose of the advert and that it is a
comedy show.

3. Sound levels? The sound levels change depending on whether there is
somebody talking. For example, at the beginning when
there is no body speaking the sound levels of Eddy are
high, but as the humor is introduced they are not as
significant as there is music in the background. Sound
levels are important as within this advert the person
speaking to always heard regardless of whether there is
music in the background.
Length? The length of this radio advert is exactly 30 seconds. This
is a good time frame as it is long enough to present the
information and provide examples of what to expect from
the show in order to keep interest, but does not drag out
and then become boring so as a listener we find it boring.
Due to the fact that this is a radio advert and we wont
visually see the people, its important that it is long enough
to be given all the information needed.
Other notes/common
elements/conventions
Whilst listening to this radio advert, I found it important
that when jokes were being told that there was both male
and female, for example when the female says “all quiet
on the western wogon”. Due to the fact that there is both
male and female this would then ideally appeal to both
meaning that they would generate more viewers,