The radio advert is targeting a predominantly male audience through the use of exclusively male voices in both the presenter and sound bites. It uses an enthusiastic tone of voice and background music to give an upbeat and exciting feel to promote the weekend schedule on BBC Fivelive. Various sound bites are included to give listeners a taste of the different programs. The background music and loud voices make the 30 second advert informative while also sounding important to generate interest in tuning in.

1. Radio Trails Analysis
Trail for
(station/channel)
Trailer for BBC Fivelive weekend schedule
Target audience The target audience for this advert seems to be predominantly male. Nearly
all of the voices in the trailer such as the presenter and the sound bites that
are used have only male voices, this would suggest this is the demographic
they are targeting. There also seems to be clips of “male banter” which is
clearly only targeting the male audience.
Tone of voice? The tone of this radio advert is very enthusiastic and the voices sound
excited. This is because the aim of the trailer is to get listeners to tune in to
various shows that the radio is putting on. Therefore as it isn't a serious topic
and they are
Sound effects?
(SFX)
Background music is used to give the radio and up beat and exciting feel.
Various sound bites are used to give a taste of the different programs that will
be held on the station. This gives the audience a taster of what they can
expect to listen to on Fivelive
Wildtrack/ambient
sound?
Use of music? Background music gives the radio advert more character and makes it more
interesting to listen to. Makes it sound like something people should be
getting excited for.
How many tracks?
Sound levels? Fairly loud music in the background but not so loud you cannot hear the
voices, as they dominate the sound as they are the most important parts
of the trailer. The voices are fairly loud which gives the impression that
they are making an important announcement which makes the radio
advert sound more excitable.
Length? The radio advert is only 30 seconds long. They have squeezed a lot of
information in a short amount of time, the trailer is informative but also
straight to the point. As it is over quickly people are more likely to go online
etc to find out more information, the website is then given at the end of the
trailer so they can do so.
Other notes/common
elements/conventions