XYZ

1. As previously stated, Khaleem Hussain is a Multiple Oscar/Award-winning actor that has a
large fan-base amongst females 16-24 (the largest age demographic that of Netflix). Also
he’s previously starred in comedies and action films and therefore casual film fans may want
to also be attracted by his presence as lead actor. Furthermore, Alex Bell is a young
upcoming actor/director (similarly to Noel Clarke), who’s, again due to his young age, he has
a fan-base of females in the same bracket of 16-24 year old women.
Moreover, the film's TV campaign would enable audiences outside of our target audience to
see what the film entails and may also be drawn in. Also the use of our star's (Khaleem
Hussain) social media, we were able to fabricate a murder mystery campaign that audiences
would have to follow, resulting in the first three people solving the mystery gaining tickets to
the film's Leicester Square movie premiere. The campaign involved going to different places
and clips and special teaser trailers that couldn't be accessed elsewhere.
Uploading the opening scene/trailer of The Forest to YouTube meant it too can be seen by
the bulk of our target audience. The video itself contains little about the film however; it does
enough to draw the audience in. Furthermore, the selling point of our key actors Alex Bell
and Khaleem Hussain, were emphasised via the block capitals of their names being
displayed in the first few seconds of their appearance in the trailer, thus drawing attention to
them as actors from their large fan-bases, a technique which is likely to bring audiences to
see the film. Moreover, our characters wearing designer brands such as Nike make the film
relatable to audiences. The trailer is fast paced and gets to the violence straight away; this is
a trait that is used to help engage with young audiences (particularly our target audience).
The music in our trailer starts very low and loud which connotes danger and creates and
atmosphere of discomfort amongst our audience. As well as getting the audience engaged
this also makes them want to go and watch the entire film. This alternate lighting is bizarre
and acts as hermeneutic code. The sudden change in colour suggests that something is
wrong or is about to happen. It is often used to show the past, and it acts as hermeneutic
code - the audience knows something has happened/is about to happen and are therefore
engaged as they try to work out what's going on. The same woodland environment provides
the same lack of lighting, which connotes darkness and danger. This creates an eerie setting
as not much can be seen. This entices an audience due to the fact that they have only seen
part of the scene already so much has happened and it asks so many questions. This is due
to the fact that we know only one person will escape and therefore seeing him hours earlier
makes the audience think what happened?