- A survey was conducted by Spiky Films and Scope Productions to determine the target audience for their upcoming zombie romantic comedy film. - Clips from Shaun of the Dead, The Walking Dead, and Dawn of the Dead were shown to survey respondents and they were asked about their familiarity. - The results showed that those aged 15-24 were more familiar with Shaun of the Dead and The Walking Dead, while the older respondents were more familiar with the oldest film, Dawn of the Dead. - Based on the survey findings, the filmmakers determined their target audience would be those aged 15-24 in Britain, as that demographic was most familiar with the genre.

1. Target audience survey
SPIKEY FILMS AND SCOPE PRODUCTIONS

2. Intro
To research and determine our target audience, we set up a
survey to find out what ages knew different films. We set up 3
clips, being a clip and audio clip from Shaun of the Dead, a clip
from The Walking Dead and a clip from Dawn of the Dead.
With our film opening being inspired from Shaun of the Dead,
we want our results to reflect our predictions. We predict that
generally, 15-24 year old's will know Shaun of the Dead and
The Walking Dead, whereas the older people taking the survey
might be more aware to Dawn of the Dead. We also asked for
their nationality and what they expect to see in the zom-rom-
com genre.

3. Shaun of the
Dead clip
Out of the 25 responses we received, 10 answers were
correct. 5 of these were 17 or 18. The other 5, the ages vary.
This doesn't give us the results we were looking for,
however with Shaun of the Dead being released in 2004, it
makes sense for the current teenagers to have never heard
of it. When the film was released, the central audience was
15-24, and if it was to be released now, I feel as though
more teenagers would have seen it.

4. The Walking
Dead clip
This gave us better results, as 12 people knew this show. 9
of which were between 15 and 24. This shows that this
show works better for a younger audience. From this result,
we can say that the zombie genre is enjoyed by that specific
age range, meaning our film would be successful.

5. Dawn of the Dead
With around 14 of the people taking the survey being in the
age range we were looking for, it meant that this last question
would be challenging, as the film was released in 1978 and was
directed by George A Romero. Nobody got this question
correct which suggests that the younger people taking this quiz
had not heard of it. Although nobody got it right, there were 2
responses thinking it was a different George A Romero movie,
and both of these answers were provided by an older
audience.

6. Nationality
14 of the 25 were British, and they knew the first question
more than the others. This means that our film opening of
Donnie of the Dead, would also be distributed around Britain,
as the comedy elements fit with the UK population better.

7. What do you expect from a zom-rom-
com?
This question received similar responses from everyone, all saying that they want a bit of
romance, some funny moments and a lot of zombies killing people. In our opening, we don't
have zombies killing people, however this would happen as the film progresses. We have 2
zombie deaths, some comic moments (as it is centered around a goofy character) and a hint at
romance with our Proppian prize, therefore I feel as though we have correctly used exposition
to portray the genre.