The radio advertisement from Tesco targeted females ages 25 to 44 who listen to Heart radio in the mornings. It used an enthusiastic narrator with no music, sound effects, or ambient noise. The straightforward ad listing sale items was only 24 seconds long to clearly communicate the message of a big sale through the narrator's voice alone.

1. Radio Trails Analysis
Trail for
(station/channel)
Tesco Radio Advert .
Target audience The target audience for Heart radio station is from the ages of 25
to 44 years old and the main audience is female. The main times
that heart will be listened to is from 7 to 9:30 in the morning as
parents drive their kids to school.
Tone of voice? Enthusiastic tone of voice is used here so the viewers isn’t bored,
especially without ambient sound
Sound effects?
(SFX)
In this advert, Tesco did not use any sound effects in their video
Wildtrack/ambient
sound?
Again Tesco did not use any background noise in their advert.
Use of music? No music was played in the advert.
How many tracks? N/A
Sound levels? The sound levels were loud and clear, as there was nothing but
the narrators voice, the sound levels didn’t change throughout the
advert.
Length? The advert is 24 seconds long.
Other notes/common
elements/conventions
Tesco did not use anything but somebody’s voice that read out a
list of products that are on sale. This was done to express the fact
that there is a massive sale on at Tesco’s and by having nothing
but the voice, it stands out and gets this across.
Alex Leverton