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Radio Advert
Evaluation
Holly Johnston
1) Whatcreativedecisionsdidyou havetomaketo
solve problemsandhowdidthisdepartfromyour
originalplan?
We had to use different sound effects to originally planned, due
to being unable to download from the internet and unavailability
in the selection in shared resources. This didn’t have a great
affect on our work but meant we had to change the start from
bowling pins being knocked down to a car driving down the
street, meaning the setting was changed.
2) Both individuallyand workingwithothers
howdid youworkand what challenges did
youface?
We worked well with other people (Lauren and Jordan), to
connect with our target audience of teenagers by using generic
teenage voices without any clear accents. Lauren and Jordan,
who assisted us in recording the advert did not assist us in the
editing process. The voice actors did giggle within the advert and
Lauren got too close to the recorder making it louder and
therefore distorting the sound. Despite this we did not re-record.
We didn’t face too many challenges other than the sound effects.
The software (Sony Vegas) was very easy to use and simple to get
to grips with.
3) What advertisingtechniquesdid youuseto
hookyourintendedtarget audience?
• We used repetition of the name ‘The A+H Food co.’
• We used bed music to draw attention as it was upbeat, and to
get stuck in the listeners head.
4)Howdidtechnologyenablethecreativeprocess?
Wasitdifficulttouseanyoftheequipmentanddid
you learnanyskills?
We think the technology enabled the creative process well,
allowing us to make a good advert.
It wasn’t difficult to use the sound recorder at all.
We had to edit the dialogue a small bit although with the
technology such as Sony Vegas this was easy.
Sony Vegas wasn’t too hard either, and we learnt a few skills
when it came to the editing, and we learnt how to render the
product to best quality.
5) What conventionsof radio adverts have
youusedor not usedand why?
We have used sound effects, a bed and repetition of the product
name as some of the conventions as we thought that they were
the key things to get the advert stuck on someone's mind.
6) What or who are yourepresentingin your
advertand how?
We are representing a new fast food company that we named
‘The A+H food co.’ We use a female voice to give information as it
sounds more relaxed and persuasive.
We wrote a promotion into the script, to again draw attention of
the listeners and potential customers.
7) What feedbackdidyouget and did this
help yourealise anythingaboutyourproduct?
All of the feedback we received was positive although some
mentioned we might want to re-record the dialogue, as the
sound quality wasn’t the greatest as there was a point of
shouting into the microphone that distorted the sound.

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Radio advert evaluation

  • 2. 1) Whatcreativedecisionsdidyou havetomaketo solve problemsandhowdidthisdepartfromyour originalplan? We had to use different sound effects to originally planned, due to being unable to download from the internet and unavailability in the selection in shared resources. This didn’t have a great affect on our work but meant we had to change the start from bowling pins being knocked down to a car driving down the street, meaning the setting was changed.
  • 3. 2) Both individuallyand workingwithothers howdid youworkand what challenges did youface? We worked well with other people (Lauren and Jordan), to connect with our target audience of teenagers by using generic teenage voices without any clear accents. Lauren and Jordan, who assisted us in recording the advert did not assist us in the editing process. The voice actors did giggle within the advert and Lauren got too close to the recorder making it louder and therefore distorting the sound. Despite this we did not re-record. We didn’t face too many challenges other than the sound effects. The software (Sony Vegas) was very easy to use and simple to get to grips with.
  • 4. 3) What advertisingtechniquesdid youuseto hookyourintendedtarget audience? • We used repetition of the name ‘The A+H Food co.’ • We used bed music to draw attention as it was upbeat, and to get stuck in the listeners head.
  • 5. 4)Howdidtechnologyenablethecreativeprocess? Wasitdifficulttouseanyoftheequipmentanddid you learnanyskills? We think the technology enabled the creative process well, allowing us to make a good advert. It wasn’t difficult to use the sound recorder at all. We had to edit the dialogue a small bit although with the technology such as Sony Vegas this was easy. Sony Vegas wasn’t too hard either, and we learnt a few skills when it came to the editing, and we learnt how to render the product to best quality.
  • 6. 5) What conventionsof radio adverts have youusedor not usedand why? We have used sound effects, a bed and repetition of the product name as some of the conventions as we thought that they were the key things to get the advert stuck on someone's mind.
  • 7. 6) What or who are yourepresentingin your advertand how? We are representing a new fast food company that we named ‘The A+H food co.’ We use a female voice to give information as it sounds more relaxed and persuasive. We wrote a promotion into the script, to again draw attention of the listeners and potential customers.
  • 8. 7) What feedbackdidyouget and did this help yourealise anythingaboutyourproduct? All of the feedback we received was positive although some mentioned we might want to re-record the dialogue, as the sound quality wasn’t the greatest as there was a point of shouting into the microphone that distorted the sound.