1. The original plan for the radio advert included music and sound effects, but it made the advert too long. Some parts had to be cut to shorten the length. Sound effects were added but importing music caused issues. 2. Working with a partner on the script was challenging, but discussing ideas helped figure it out. Getting a third person to read a character allowed for quick recording. Finishing in the time limit was difficult. 3. Repetition of the shop name was used to make the audience remember it. Exaggerated reading of the script was intended to engage the audience given it's a sound-only medium.

1. Radio evaluation
Hayden Yau

2. 1. What creative decisions did you have to make to solve
problems and how did this depart from your original
plan?
In the pre-production of the radio advert, I planned to add some radio
advert conventions such as music and sound effects, but the radio
advert was to long, so I had to cut out some parts to shorten the
length.
I added some sound effects, which gives further development to the
radio advert, but as for the music I had trouble with importing it.

3. 2. Both individually and working with others how did you
work and what challenges did you face?
Me and my partner were having trouble with working on the script for
our advert, we discussed our ideas and we eventually manage to figure
out a script. We got a third person to help us read out one of the
characters in the radio script. He listened to what we said which allows
us to finish the recording quickly. Completing the radio advert in a certain
time limit was a challenge for me, I needed more time to finish the
editing but overall I think I did a good job…

4. 3. What advertising techniques did you use to hook your
intended target audience?
We used repetition of the shop name. This will make the audience
remember it more clearly and next time they want to buy clothing, they
might think of Waves.
As the radio recording only relies on sound we decided to mainly focus
on our vocals so we used exaggeration when reading the script , which
may help engage the audience.

5. 4. How did technology enable the creative process? Was
it difficult to use any of the equipment and did you learn
any skills?
Technology allowed me to record the radio advert (we used a portable
recording device) and allowed me to add certain effects to the ad using
Audacity. The equipment wasn’t hard to use but I encountered many
difficulties with using the program ‘Audacity’. The program kept crashing
and wouldn’t allow me to edit when I add music to the radio ad, which
used up a lot of my time… Using audacity gained me experience of
creating a ‘sound only’ media.

6. 5. What conventions of radio adverts have you used or
not used and why?
We used the following conventions on our radio advert: Website,
exaggeration and persuasion. We haven't used any of the other
conventions because we were to focused on coming up with ideas for
the script… I tried adding music to the radio advert but Audacity but an
error message keeps popping up. Using radio advert conventions will
make the radio advert more engaging for the audience.

7. 6. What or who are you representing in your advert and
how?
We were representing three characters in my radio advert. Two of the
characters talk about wanting to be a surfer, the third character is
basically the ‘hero’ of the radio advert. He tells the two characters to go
to a shop named ‘Waves’ and talks about what is being sold in the shop.
For the third character we told him to do a Australian accent whilst
recording. This is basically a stereotype that all Australians are in to
surfing… This isn’t a negative stereotype as I believe that Australians
won’t get offended, and also it helps give the audience a quicker
understanding.
The third person signifies that you can get clothes at Waves and ‘feel like
a surfer and not be one’. So for the audience that wants to surf they can
shop at Waves…

8. 7. What feedback did you get and did this help you
realise anything about your product?
I received many feedback on how to improve my radio advert, such as
getting rid of the popping and breathing sounds of the microphone
and adding bedding music to my radio advert. Also I realised that the
length of the third person speaking is to long, so next time I write a
script I need to keep it short and engaging.