brief

1. 1
Qualification Level 3 ExtendedDiploma in Creative Media Production
Unit number and title
PR11 Unit 45 Commercial Production for Radio Understanding the radio industry
Start date 28th September, 2015
Deadline 12th October, 2015
Assessor name Paul Rossington
Assignment title The Commercial Production Process
Scenario
You have been commissioned to individually compile a producer’s guide to radio commercial production.
The guide can be presented in either written or audio format and uploaded to your blog.
Learners investigate the commercial production process and compile the guide covering:
 location, range and content of commercial production facilities
 jobs available in radio commercial production
 the production, purpose and styles of music used in radio commercial production
 budgeting and financial considerations in radio commercial production.
Tasks Grading Criteria Mapping
You must create a blog that discusses the process involved in the production of radio commercials.
You must have four separate blog posts covering the following sections;
1. Production facilities: internally within radio stations; through production house; use of
production music libraries; pre-recorded sound effects; studio facilities (voice booth,
editing workstation, software)
2. Production roles: creative producer; recording engineer; copywriter; voiceover artists, eg
voice actors, celebrities; session vocalists
3. Music: live; library or production music; style and arrangement; music type, eg pastiche;
function, eg main bed, tag, sting
4. Financial considerations: negotiated production budget (by local sales team, by national
agency, by regional agency); music royalty payments; voiceover artists’ fees; trafficking
costs (scheduling, billing); rate cards
45.2 Understand the radio
commercial production
process
(P45.2, M45.2, D45.2)
This brief has been verified as being fit for purpose
Assessor Paul Rossington
Signature Date
Internal verifier
Signature Date

2. 2
Unit 45 Commercial Production for Radio (Level 3)
P45.2 describe the key
stages in the radio
commercial production
process with some
appropriate use of subject
terminology
M45.2 explain the key stages in
the radio commercial production
process with reference to detailed
illustrative examples and with
generally correct
use of subject terminology
D45.2 comprehensively explain
the key stages in the radio commercial
production process with elucidated
examples, and consistently using
subject terminology
correctly