Film producers conduct research to identify a target demographic audience for their films. They examine social demographic profiles defined by factors like age, gender, interests and income. Producers analyze data from surveys, focus groups, online reviews and other sources to understand their audience. Effective market research allows producers to tailor their marketing campaign, such as placing ads in magazines aimed at the target demographic, to attract the intended audience and maximize box office profits.

1. DeclanTyldesley
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GWL6 Assignment
For thisassignment,Iwill be examiningthe relationshipbetweenboth the producers and their demographic
audience profiles. Within the film industry, film producers use specific market research techniques, which
theyuse inorder to determineatarget audience fortheir particular film. In addition, audience research is a
verycomplex aspect, which film producers need to use, so they are able to define their target audience. If
theyeffectivelycomplete this task, theywill thenbe able to start looking at where to market their film, and
where it will more than likely reach their demographic target audience. In addition, when producers are
conductingresearchtheywill look at the social demographic scale. This scale includes a total amount of six
different profiles which are A, B, C1, C2, D and E. The public are divided into these scales based on their
social-economic status, sexual orientation, religion, hobbies and interests. For example, as the new up-
comingThrillerandActionfilm Jason Bourne(Greengrass,2016) attracts a prominentlyteenage/young adult
male audience theywill more thanlikelyinclude alot of fast cars, violence, suspense and explosions within
the marketingcampaign. Bydoingthis, the film producers should generally be able to appeal to the correct
demographic target audience. Once they have done this they will have to look at a publication source to
place an aspect of their marketing campaign in so they can reach their correct demographical target
audience. If producers were intending to reach a male target audience as an example for the film Jason
Bourne, they may put an aspect of their marketing campaign in a gaming magazine as these forms of
magazines attract teenage males. Additionally, when film producers are conducting research they will
generallylookatbothprimary and secondary research sources so they are able to obtain relevant amounts
of research,whichwill help themdetermine the correct demographic target audience. For example, if they
wantedtoconduct primaryresearchtheycouldcreate eithera survey(exitpoll)orfocusgroup.For example,
if the filmproducers analyse their exit poll results and the majority of the audience respond by saying ‘The
endingwasrubbish’ they will go back to the film and change the ending so they can prominently appeal to
theirtargetaudience.Fromthis, the producersonthe other hand would have made the correct response in
regards to their research. Primary research is much more reliable as they have conducted the research
themselvestherefore,theycanobtainthe answers they expect from their demographic target audience. In
addition,whenviewingsecondarysourcesfilm producers may look at online review websites such as IMDb
so theyare able to analyse reviewsandratingsonparticularfilms. Secondaryresearchonthe other hand can
also be quite un-reliable, as they did not conduct the research so unfortunately if they end up using this
research, itcouldbe irrelevanttotheirdemographictargetaudience. Fromthese research sources, they will
alsoreceive bothquantitative andqualitative data. Quantitative data is generally statistical, as it could be a
rating from a website or a percentage from an exit poll whereas, qualitative research is a lot more
opinionative where theycancollectmuchmore criticallyevaluatedanswersfromfilm criticsorthe public. To
conclude, I think if film producers execute all of these aspects knowledgably they should be able to,
effectively anchor in the correct demographical target audience.
Furthermore, our personal understanding and appreciation of film is shaped by our experiences at the
cinema.Inaddition,distributionisthe thirdpartof the supplychain,isoften referred to as ‘the invisible art’
arguably, the distribution aspect is almost the most important part of the film industry, where extremely
complex filmsare broughttolife andconnectedwiththeirintended targetaudience.Inbrief, the distributor
needstoessentially attractandanchor in a broadtarget audience byusingmultiple andeffective techniques
whichsell the film, distribution is thoroughly about sustaining films within the market place. In the United
Kingdom, distribution is very much about sustaining a global product within local and effective markets.
Additionally,some of the mainrolesof the distributorinclude;acquiring the film, planning how many prints
needtobe releasedtothe exhibitor,negotiatingthe timingof release,provide trailersandpublicity material
for exhibitors, provide advertising/publicity to promote the film including promotional deals and
merchandise and subtitling the film if released in a non-English language speaking countries. All of these
distribution roles need to be executed effectively because if not they may not make enough profit to
conquer the production budget therefore, making the film un-successful. One of the most crucial roles,
whichthe distributorhasto execute knowledgeably, isthe timingof release,because if theyselectthe wrong
release date the filmmaynotgross as much box office profit it should have done throughout the screening

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process. Forexample,if the distributordecidestoscreenaPixarfilm inthe summertheyare more than likely
goingto grossa lotmore as all school studentsare off forsix weeks.However, if the Pixar film was released
in November the film is not going to gross as much box office profit as most parents are out shopping for
Christmaspresents. Inevidence,the Pixarfilm InsideOut(Docter/Carmen,2015) wasreleased in cinemas on
June 19th
, 2015 therefore,givingtheirtargetaudience enoughtime togoandwatch the film, as they grossed
over $350,000,000 within the box office. In addition, the distributor released the DVD within November
therefore,allowing parents to buy the DVD as a Christmas present for their children. In addition, there are
multiple types of distributors and some are much larger than others are, as they may be part of a
conglomerate such as; Disney, Warner Bros., Paramount and 20th
Century Fox. Some examples of smaller
distribution outfits within Hollywood, who generally can save time efficiently in certain aspects, are
companiessuchas Lionsgate. Thisparticularindependent distribution companywill prominentlyrelyonlocal
distributorswithinthe USA. Inaddition,some distributioncompaniesmayonlycoverasregional areasuch as
the companyStudioCanal that has offices throughout all of Europe. Some distribution companies may also
only cover the Middle East such as the company Gulf Film. To conclude, distribution is split into three
different stages, which are licensing, marketing and logistics.
Distribution consists of three different aspects and one of them is marketing. There are three types of
marketing,which are advertising,publicityandpromotion. These three aspects are used to raise awareness
aboutthe film so they have a better chance of multiplying their profits. Production companies and studios
tendto spendthe mostmoneyon, advertising, astheywantpeople to hear about and see their film. Due to
this fact, a quarter of the production budget could be spent on advertising so they are able to reach and
anchor in the correct target audience. In present day, Hollywood blockbusters are commonly known to
spend around $50 to $100 million dollars on advertising. In brief, advertising encourages people to go and
watch theirfilm. Furthermore,the mainmedium withinadvertisingisthe filmposter,asitgivesthe audience
a glimpse of the filmtherefore,raisingawareness of the filmspresence. Another aspect of advertising is the
filmtrailer.Filmtrailers are released in a total amount of four different forms which are; teaser, theatrical,
TV and Audio,if afilmreleasesatrailerinfourdifferent forms they will more than likely be able to attract a
broad demographical targetaudience. Filmtrailersare also important for audiences, as from the film trailer
theyshouldbe able determine the genre of the filmaswell asidentifythe film stars which are included. The
filmtrailershouldalso give usanideaof the plot,which should excite the audience. Film trailers are special
due to thisaspectas filmpostersare un-able togive astronger plot device to the audience. Film trailers are
prominently played three months before the films actual release date therefore, giving audience profiles
enough time to share (viral marketing) and talk (word of mouth) about the film trailer in a positive or
negative wordof mouth.However,some filmtrailerscanbe releasedone yearbeforethe film’srelease date
an example of a film which released a teaser trailer one year before its release date was; Star Wars: The
Force Awakens (Abrams, 2015). Production companies and studios can also advertise their film throughout
newspapersandmagazine articles. If a production company wants raise awareness for their film t they will
send a press kit out to journalists, the press kits contain a synopsis of the film, highlights of the plot and
major characters and hints at what might happen which don’t give too much away. They may also include
particularstillsfromthe film,biographies of cast and crew and they can include audio or video clips for use
on multiple sources. However, in order to reach the correct demographic target audience, they must place
their information in certain publications. For example, if a particular film wanted to attract a formal male
audience they will more than likely place their film poster in a magazine such as; GQ or high end car
magazines, whereas if a film wanted to attract a female audience they may place their film poster in
magazines such as; Vogue or Elle.
In addition,anotherformof marketingwhich the productioncompaniesdonothave control overispublicity.
Despite the fact, it still promotes the film to demographic audience profiles, attracting more people to go
and watchtheirfilm. However,some pressarticlescanholdnegativecomments,which may offend a certain
actor or actress despite this, publicitywhetherornot it offends someone it is always seen as good publicity
because itraisesawarenessaboutthe film. Furthermore,anexample of apressarticle whichsurroundedthe
filmMr.& Mrs.Smith (Liman, 2005) focused prominently on the two film stars Brad Pitt and Angelina Jolie,

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as it wasnoticedthattheyhad a ‘great’chemistry however,thiswasalsoduringthe time whenBradPitt was
marriedto Jennifer Aniston. This on the other hand raised awareness about the film because Brad Pitt was
apparently having an affair with Angelina Jolie therefore, this would have encouraged people to go and
watch the film, as they would have wanted to see the connection Brad and Angelina have. The prominent
mediumwithin publicity these days is the internet as they can create a website to accompany the film. On
theirfilmwebsite, theymayinclude behindthe scenesfootage,trailers,postersand fan-forums. Also on the
internet, there are anumberof un-officialwebsites,which fansuse toview fan fiction and art. In addition, if
filmproducersare tryingto draw attention towards their film they will more than likely use Web 2.0 which
consistsof social networkingsitessuchasFacebook,TwitterandInstagram.OnFacebookas an example, the
film could create a page, which people on Facebook could visit and then like. If they like the page, their
friendswill thenreceiveanotification therefore, broadening the films audience. To conclude, I think social
mediaislucrative towards movie makersbecause74% of demographics aged from 18 to 65+, use some form
of social media therefore, if they do start a trend or page on a social media site their film will attract a
substantiallylarge targetaudience. Social mediaoffersabroaderchance of viral marketingwhichindefiance
means when people share certain aspects of a films marketing campaign.
Finally, the third part of marketing is promotion. Promotion can also offer synergy
opportunities, which is when two or more companies work together to try and sell a
film or product. When they are publicizing their film, they may use aspects such as
productplacement,tie-ins,spin-offs,pre-existing property and merchandise. Product
placementiswhenaproductioncompanypaysanothercompanytopromote theirfilm
withthe usage of one of their products. For example, the film I, Robot (Proyas, 2004)
used product placement with the car company Audi, and in the majority of Audi
commercialsthe car outof the film I,Robotwas included.Inaddition,tie ins are when
the film or its characters will feature on existing products such as McDonald’s chips.
For example, the film Monster Inc. (Docter, Unkrich, Silverman, 2001) used a tie-in
with McDonalds, as within every Happy Meal a child would receive a Monsters Inc.
character toy. Spin-offsare filmscreatedfrom an original TV series as an example; The Inbetweeners Movie
(Palmer, 2011) was a spin-off of the television series The Inbetweeners. I think this is a good aspect of
promotion,asthe filmalreadyhasan audience therefore;the film has a better chance to make some profit.
Pre-existing property is when a film is based on a video game, novel or comic book. When the film is
producing,the pre-existingmaterial will be releasedbutthistime it will include some form of imagery from
the film. For example, a film, which used pre-existing material to promote their film, was the film The
Martian (Scott,2015). In evidence,the image above displays the new book cover that features Matt Damon
as ‘The Martian’. Finally,withmerchandise productioncompaniesare able tomultiplytheirprofits as well as
publicize their film substantially, as with merchandise they can reach multiple demographic audience
profiles. Furthermore, productioncompaniescanalsopublicize their film by sending the stars of the film on
chat showsor to radiointerviews.Bydoingthis, theymaybe able toattract a large demographicaudience to
come a watchtheirfilm,if the chat show or Radiostation isincrediblypopular such as The Ellen Show or BBC
Radio 1. For example, the dominant production company Warner Bros. who produced the soon to come
Batman film; Batman V Superman: Dawn of Justice (Snyder, 2016) sent Ben Affleck to The Ellen Show to
publicize theirfilm. Studiosmayalsoincorporate aspectssuchas a ‘Making of’ or ‘Special’. For example, the
filmLoneSurvivor(Berg, 2013) released a ‘Making of’ to attract a specific demographic target audience. For
evidence,pleaseviewthe ‘Making of’ video below. To conclude, reviews are also a large part of promotion
because theycanattract a specificfilmaudience however,the onlydownsideisthatdistributors do not have
control over them therefore; negative criticism can cause a film not to make enough profit. Despite this,
some filmscanstill goon to make profitdespite the bad reviews. The films that mainly survive bad reviews
are the superherofilmsastheyattractlarge demographicaudience profiles. Inevidence, the superhero film
Fantastic Four (Trank, 2015) received terrible reviews of IMDb (4.3) but still went on to gross $168,000,000.
https://www.youtube.com/watch?v=x8c8sOPFm5s

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The film Spectre (Mendes, 2015) was directed by Sam Mendes and released in 2015. The film Spectre also
follows a Thriller and Action genre. However, I believe over time the James Bond films have created their
ownsubgenre asthroughoutall of theirfilmstheyapply similarconventionsthat appeal totheir mainstream
demographictargetaudience. The synopsisof thisfilmstates;‘A crypticmessage from Bond’s past send him
on a trail to uncover a sinister organisation (Spectre). Furthermore, Spectre’s marketing campaign was
developed by the two distributors Metro-Goldwyn-Mayer and Columbia Pictures who attracted a
substantially broad demographic target audience throughout the usage of multiple marketing methods. I
thinkthis film predominantly attracts and anchors in a Male target audience due to the visual usage of fast
cars, explosions, gadgets, weapons and suits.
One marketing method, which the distributors used in order to anchor in a target audience, was a film
poster, as stated before the film poster is the main medium of marketing. I think the posters for the film
Spectre; established genre and attracted a prominently male target audience effectively throughout the
usage of text,coloursandimages. Forexample,asyoucan see below Ihave displayedone of the film posters
that were in the Spectre marketing campaign.
Furthermore, the poster displayed above was a teaser poster, the distributor decided not to include many
narrative or enigmatic elements that, intrigued the audience straight away, as they wanted to know more
aboutthe film. Inaddition,I thinkthisparticularposterattractedapredominantlymale target audience due
to multiple differentreasons. Ibelieve;thisposterprominentlyadheredtoamale targetaudience as it holds
high senses of masculinity due to the tight clothing, which effectively shows off Daniel Craig’s muscles
however, this may also attract a female audience. This certain poster also prominently adheres to a male
target audience due tothe usage of dark,dull and immersivecolours. Due tohisdominantstance this poster
therefore,sendsoff many violentandimmersive messages,which will appeal to the male target audience. I
think these particular colours were used in order to give the audience a sense of narrative development,
from some of the colours in this poster I would guess that in this film Bond would take a much darker and
dangerous route,which will leadtoterrible events taking place. This film poster effectively establishes the
Action genre due to the gun within James Bonds hand. This poster was also very direct which might have
slightlyintimidatedthe audience viewing the poster therefore; I think this poster portrayed James Bond as
violent and mysterious. I think the aspects included within this poster effectively appealed to their
demographicaudiencebecause of all of the stereotypical elementstheyincluded. Inaddition, the formal text
anchored in their target audience substantially as the font style used for the word ‘Spectre’ is very

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mysterious and broke therefore, adhering to the definition of Spectre which is a ghost or widely feared
person or thing. I think the text ‘007’ also anchors in the audience because as soon as someone views that
symbol theyimmediatelythinkof JamesBond,MI6and all of the film conventions. I think this poster would
have been advertised in publications, which prominently attract a male target audience. Therefore, they
might have placed this poster in magazines such as; GQ, Empire and Gaming magazines they would have
placed this poster in these magazines as overall they attract a substantially large aged ranged male target
audience. To conclude, I think if this particular poster would have been placed in some male-targeted
publicationstheywouldhave gained maximumcoverage therefore,allowing the producers to communicate
more with their audience.
I think the poster displayed above is actually quite interesting as in my opinion it attracts both a male and
female target audience due to the usage of light and motivational colours, which is followed by a usage of
death. Asa pose, tothe last poster I think this particular one is a lot more formal as James Bond this time is
not wearing a combat outfit, which displayed him as a very masculine and dominant character. However,
despite the usage of light colours this poster yet again manages to establish the action film genre. In
addition, I think this poster prominently adheres to upper class profiles within the demographic scale, as
both characters within the poster are formally dressed. Additionally, I think this poster attracts a female
target audience because of the two characters displayed. I think the film star Daniel Craig attracts middle-
aged females as he is within his 40s whereas the other film star Lea Seydoux attracts a younger male and
female audience as she is wearing a very trendy dress which younger female demographics might be
interested in. I believe this because stereotypically, females are into fashion (current clothing trends).
Furthermore,Ithinkthe male targetaudience were attractedto this poster due to the usage of the weapon
withinJames’shandaswell asthe ‘007’ design. Withinthe 007, we can quite clearlysee JamesBondwearing
a skull masktherefore, in my opinion this symbolises death, danger and suspense. In addition, this picture
within the 007 was taken from the ‘Day of the Dead’ within Mexico City. Stereotypically, I think this aspect
appealed to the male target audience because within action films males expect and need to see a lot of
violence, death and suspense. Once again, I think the ‘007’ and ‘Spectre’ text within this particular poster
anchor in the audience because the James Bond films have an incredibly large and established target
audience. In conclusion, as this particular poster was created quite widely I believe this would have been
advertisedonbusseswhichtravel throughoutindustrialcitiessuchas;ManchesterandLondon;by doing this
certain poster would have gained maximum coverage therefore, multiplying the production company’s
profits.

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The third poster displayed above yet again attracts a certain but similar demographic target audience as it
displays a complete different character who I believe to be the antagonist, Oberhauser. I figured this
character wouldbe the antagonistbecause of the substantial amountof low-key lighting,which sends of the
enigma code with the usage of elliptical elements. He also looks like the antagonist, as we cannot see his
face. This on the other hand sends off a lot of mystery making us as questions such as ‘Who is he?’ the
character displayed also looks like a very dominant and evil leader as the Spectre symbol displayed above
himis shiningwithlight.Thisparticularcharacteralso comes across as the leader due to the desk in front of
him,which seemstobe full of bothbooksand documents showing that he is incredibly busy most the time.
Additionally,Ithinkthispostersubstantiallyappealstotheirprominent male target audience, as this poster
happenstoinclude many elliptical elements, which intrigue the audience. Furthermore, I think there were
multiple aspectsincluded withinthisfilm poster, which anchored them in therefore, making them, want to
go and watchthe film Spectre.Inaddition,Ithinkthe image, which won the audience over, was the Spectre
clan symbol displayed dominantly above the antagonist’s head; I think this would have anchored in the
audience because itgave the audience a bitmore information about the Spectre organisation. Finally, once
again I think the two texts; ‘007’ and ‘Spectre’ also anchored in the audience as the 007 text attracts a
substantially large and established target audience into watching this particular James Bond sequel. To
conclude,Ithinkthispostermighthave beenslightlydifficulttoplace in publications, as the target audience
for thisposterisextremelyspecific.Despitethis,Ithoroughlybelievethisposterwouldhave beenplacedina
magazine suchas Empire, which attracts a broaddemographictarget audience therefore, raising awareness
about the film Spectre.

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Additionally, another marketing method, used in order to
anchor in their audience, was multiple forms of film trailers.
Within the marketing aspect for Spectre, the distributors were
able to release ateaser,theatrical,TV andAudiotrailer.As they
released all of these forms of trailers, their film would have
more than likely gained maximum coverage therefore,
multiplying the production companies’ profits if they were
intrigued by the trailers released. Within all of these different forms of trailers, they included particular
elements,which adhered to multiple demographic profiles whether they are male or female or young and
old. The teasertrailerforSpectre included verydarkand mysterious diegetic music, which made the scenes
much more intense.Forexample,asitwascoming towardsthe endof the teaser trailer we started to hear a
pianoand chime asJamesBond approachedthe antagonistwhohe couldnotsee fully therefore,making the
audience askquestions due to the usage of the enigma code. Another element which was used effectively
within the trailer; was when Eve Moneypenny says ‘You’ve got a secret, something you can’t tell anyone
because youdon’ttrust anyone’ this particular element gives us an idea that we are going to explore more
intoBond’s past life. Thisispushedforward becauseasthe quote isbeingsaid it cuts to a photograph, which
is half burned away, as you can see at the top of the paragraph. This on the other hand, may also signify a
brokenheartas to me it lookslike Jameswhenhe wasyoungwithhisfather and someone else who is burnt
away. Within the teaser trailer, we see a brief clip of an Aston Martin, which in my opinion appealed
massively towards young males as stereotypically; young males are into fast cars, explosions and gadgets.
Also in the teaser trailer, we see the return of one of the antagonists from the film Quantum of Solace
(Forster,2008) Mr. White. Whenthischaracter comes to the screen he says to James; ‘You’re a kite dancing
in a hurricane Mr. Bond’ straight after Mr. White said this the audience would have immediately started
asking questions such as; ‘How is this character alive, he was left in the desert?’ and also ‘Why is Bond
metaphorically dancinginahurricane?’.Tome thiselementtellsthe audience that the Spectre organisation
is something bigger than he has ever faced before. To conclude, I think these elements appealed to their
broad target audience effectively as they used the enigma code substantially well which forced their
demographic audience to ask questions.
Withinthe theatrical trailerforSpectre, theydecidedto use substantialamountsof elliptical elements,which
would intrigue the audience into watching the film. I think the theatrical trailer for Spectre managed to
attract a much broader target audience, as they were able to
include a lot more visuals, which appealed to certain social class
profiles. Asexpected, once again in this theatrical film trailer for
Spectre they included visuals of a car chase with two Aston
Martin’s. This element on the other hand appealed thoroughly
too young males as stereotypically they are into watching films
withlotsof gadgets,explosionsandfastcars. Furthermore, as a pose to the last film trailer, they decided to
feature Bondgirlswhowere playedbythe two actors Lea Seydoux andMonicaBellucci.These particular two
actressesin my opinion would have appealed to a broad male target audience as Lea will attract a younger
male audience whereas; Monica will attract an older male audience as she is in her 50s. At the start of the
theatrical trailerforSpectre, we see a lotof explosionsanddeadlyweapons through the usage of fast-paced
cinematography. Byshowingalotof dangerand suspense withinthe trailer,they are able to adhere to their
target audience’s expectations and needs for the action genre. Also in this trailer, they display many
technological gadgetswhichyoungmaleswill stereotypically be interested in. This film trailer also showed
many citieswithindifferentcountriessuchas;Rome,Londonand MexicoCitybyincluding broad amounts of
cities they should be able to attract a broad demographic target audience, as they might be interested in
seeing a different place in the world. Within this theatrical film trailer, they once again used the enigma
code, which almost forces their target audience to ask questions. One quote, which was spoke by Eve
Moneypenny, used the enigma code knowledgably as she said ‘So what’s going on James they say you’re
finished…Ithink you’re justgettingstarted?’ thisparticularquote heldthe enigmacode because once it was
saidthe audience wouldhave askedthemselvesquestions such as; ‘Why is he finished? Has he been fired?’

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and ‘What is he starting or finishing?’ there was also another quote within the film trailer which used the
enigma code and it was said by Q; ‘Do you know links them all?’ ‘Me’ replied James. This particular quote
heldthe enigmacode andelliptical elements because the audience will start to ask themselves; ‘Why does
James Bond link the Spectre organisation?’ in evidence, this aspect also holds elliptical elements because
whenJames said ‘Me’ it cut to a wall with writing on it however, James Bond’s name was written in blood.
Thisaspect onthe otherhandalsosignifiesalotof danger and death as someone is calling for Bond’s death
as they may see himas a majorthreat towardstheirorganisation.Inaddition,thisfilm trailer also suggested
heavilyheterosexualrelationships,which will more thanlikely appeal to heterosexuals, as they would want
to see these forms of relationships within films. To conclude, I think this theatrical film trailer for the film
Spectre used multiple elements, which appealed substantially well towards their demographical target
audience.Also,asthisfilmtrailerappealedtotheirdemographictargetaudience theyhad a larger chance of
viral marketing, which would have allowed them to reach more demographic audience profiles.
As the film Spectre had a large budget they were able to internationally market their
filminmultipledifferentcountriesandpublicationsbydoingthis their film was able to
gain maximum coverage. They also marketed their film in certain publications, which
specificallyattractmalesorfemales;bydoing so, they knew what to feature in certain
publications, which would influence certain genders to go and watch their film. For
example, as the film Spectre is a mainstream film they will market their film in an
incredibly popular review magazine such as Empire. This would be a relevant
publicationto place theirfilm posters in as this magazine attracts males, and females,
as well as particular film critics. In evidence, the image displayed at the top of the
paragraph wasadvertisedin Empiremagazine.Onthe cover, we can see;Daniel Craig and Christopher Waltz
whoare incrediblyestablishedactors withinthe filmindustry therefore, if anyone was to see this magazine
cover, theywill be influenced to buy the magazine and watch the film. In addition, another film magazine,
whichthe Spectre distributors used to publicize their film was Total Film this magazine also, attracts males
and females due to this fact; the film Spectre was once again able to promote their film substantially well.
Furthermore,as the James Bond, films are very formal and action packed the distributors may be attracted
to promote theirfilminthe GQmagazine,asthisparticularmagazine attracts upper-class
demographicprofiles. For example, for GQ magazine covers the distributors decided to
offer the actors Daniel Craig, Christopher Waltz and Monica Bellucci. On the magazine
covers, theywere all formallydressed therefore, influencing the upper-class profiles to
pickup this magazine,go, andwatch the film Spectre. The distributorsalsodecided to try
to attract lowerclassmale profiles bypromoting their film in the magazine Loaded with
the youngFrench ActressLea Seydoux. Astheypromotedtheirfilmin this magazine, the
actor Lea Seydoux is seen showing a bit of cleavage, which would influence lower class
profiles to pick up this magazine and go, and watch the film. I also think the text on the
‘loaded’ cover,which displays ‘Lea Seydoux will see you now’, also influenced this particular demographic
target audience, as it is incredibly seductive towards the younger male demographics. Additionally, the
distributorsalsoadvertised their film within the K magazine, which attracts middle to upper class females.
Knowledgably, the film distributors decided to use the actor Monica Bellucci, as she will be able to
prominentlyattractsocial classprofilesintowatchingthe film Spectre. On the cover of this magazine, she is
showingnocleavage aswell as wearing a very trendy dress, which social class profiles who are attracted to
this magazine might want to wear. I believe the aspects included within this magazine influenced the K
magazines target audience as they used an actor, which is around the age of the demographics this
magazine, attractstherefore,theywill more thanlikelygoandwatchthe film Spectre.In contrast, interms of
internationally marketing their film the film Spectre caught the eyes of a press article as the distributors
decidedtoparade JamesBondcars throughoutParis.Thiscaught the eyes of multiple demographic profiles
because theydecidedtodrive the legendary Bond car the Aston Martin DB10 that was destroyed at the end
of the film Skyfall (Mendes, 2012). Despite this, the distributors also decided to promote their film in the
international magazine TV Moviethatattracts broad demographic audience profiles. In conclusion, the film
Spectre also received a review from the newspaper The Guardian; this newspaper headlined their article

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with; ‘Spectre review roundup; critics impressed by Bond’s latest outing’. As The Guardian, newspaper
attracts broad demographicprofileswithinthe UnitedKingdom and worldwide this particular article, which
was published, wouldhave gainedmaximumcoverage thereforeinfluencingmultiplepeople togoand watch
the latest Bond film Spectre.
The internetisalsoaccessible toalmosteveryone aroundthe world, which is why it is almost fully essential
for filmmakerstocreate a website,which willallow the producerstodevelop a better relationship between
themselvesandtheiraudience profiles. The filmSpectrewasable tocreate an official websitewhichincluded
multiple interactive aspectssuchas; Q’sworkshop,Trailers, TV Spots, Behind the Scenes, Posters, Cars, Cast
& Crewand Shop. I believe all of these aspects, which were displayed on Spectre’s official website slightly
appealedtoa different demographic target audience. For example, Q’s workshop on the other hand might
appeal mostlytoyoung males,itwill show many technological gadgetswhichyoungmaleswill be interested
in.Furthermore,the conglomerate Sonypicturesalsomanagedtocreate anofficial moviesite whichallowed
people to book tickets online, by doing this Sony will be able to maximise their profits. There was also an
IMDb review website, which included aspects such as; Goofs, Box Office, Stars and did you know. This
website allows people to get more information about the film before or after they watch Spectre. Review
websiteslike thiscanalso distractpeople awayfromwatchingthe filmdepending on the rating the film was
given. For example, the film Spectre received a 6.9 rating from IMDb, which in my opinion is a good rating.
The internet may also consist of un-official websites, which might include fan art, and fan fiction if the
audience view the website they will become much more interactive with the film Spectre due to its
substantial numberof un-official websites.Toconclude,Ibelieve the internetcanprolong the audiencesfilm
experience by doing this the audience will then develop extended pleasures.
In contrast, Web 2.0 consists of social networking sites such as Facebook, Twitter, Instagram, Tumblr,
PinterestandYouTube.Web2.0 offersinteractionwithfilms such as Spectre. For example, on Facebook the
filmSpectredecidedtocreate a Facebookpage where people could go on and like the page or share certain
marketing content. The public are also able to comment particular things therefore, developing the
relationshipbetweenboththe producersandtheiraudience. Inaddition,if aFacebookmemberwastoshare
a filmtrailerforexample theirfriendsonFacebook will see the trailer on their feed so they will then watch
the trailer. Thisparticularaspectis namedviral marketing, asaudiencesare able toshare information, which
expands Spectre’s demographic target audience therefore, multiplying the production company’s profits.
Essentially, if producersplace afilmtrailer on Web 2.0 they near enough do not have to do anything else as
the audience does the rest by sharing content. Due to this fact, I therefore believe it is essential for
filmmakers to use Web 2.0 as 74% of the public aged from 18 to 65+ uses some form of social media
therefore,if theircontentdoesgoviral theywill reachmultipledemographicaudience profiles.The actor Lea
Seydoux also took to Twitter to tweet out that she was filming in Austria. When Lea sent this tweet out to
the public, she used the #Spectre therefore, following the trend on Twitter. In addition, as Lea is a French
actor thistweetwouldhave more than likely reached French demographics therefore, expanding Spectre’s
demographictargetaudience. The tie incompanyBelvedere Vodka also took to Twitter to tweet out behind
the scenes footage for the film Spectre. By doing this, the tie in company would have attracted their own
demographic target audience into going to watch the film as some of them might be interested in the
production aspect.
The merchandising for the film Spectre was prominently expectant to be targeted at male demographics
however, they also tried to attract female demographics with their merchandising as they began to sell
thingssuch as fragrances. In addition, people could access their merchandise store by going on the Spectre
official websiteandclickingonthe ‘shop’link;bydoing this, the production company had a better chance of
makingmore profit.Some aspectswhichtheyadvertisedtowardsthe publicontheirmerchandisestore was;
Royal DoltonJack Bulldog,HellyHansencrew clothing,Aston MartinDB10 keychain,Fragrances,Spectre ring,
Spectre portable speaker,Spectre USB,Scalextric 007 track, James Bond Monopoly 2015 and an Omega pen.
As you can see, the majority of products, which were for sale, are targeted at male demographics. For
example,the Spectre portable speakerandHelly Hansen crew clothing will be targeted at males who are in

10. DeclanTyldesley
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theirteensorearly20s therefore,inreferencetothe social class scale, theymightattract profilesC1,D and E
whereas, the Scalextric track and James Bond Monopoly will be targeted at young males and parents.
However, I believe Spectre tried to attract female demographics with the Royal Dolton Jack Bulldog and
Fragrancesto try to maximise the productioncompany’sprofits.The film Spectrealsousedtie-ins with high-
endcompany’ssuchas; AstonMartin, Omega,HellyHansen, Heineken, Bollinger, Scalextric and Belvedere.
By having so many tie-ins with multiple companies they were able to reach a broader demographic target
audience as the majority of companies, which they tied in with, took to social media to promote the latest
BondfilmSpectre. To conclude, I believe the merchandising and tie-ins appealed effectively towards their
demographic target audience because if they liked a particular film product within Spectre they should be
able to buy it on the Spectre shop.
Additionally, promotional interviews are fully relevant when it comes to promoting a film because if they
sendDaniel Craig on a popular chat show the demographics watching will be attracted to go and watch the
film Spectre. The public watching might be influenced to go and watch the film because when film stars
mainlygoon a chat showtheygive a synopsisof the filmand then move onto talk about a funny behind the
scenesmomenttherefore, influencingthemthroughthe usage of comedy. For example, the film star Daniel
Craig whoplaysJamesBondvisitedEllenDeGenereson ‘the Ellen show’ in Los Angeles, California. While he
was there he actually recorded two different chat show interviews which were titled; ‘007 Drops by’ and
‘BrittonMeetsBond,JamesBond’. Asthe Ellen show isextremely popular, the actorDaniel Craig would have
influenced alarge demographictargetaudience intowatching the film Spectre as he plays James Bond. This
is because he did it with the usage of comedy when he met the eight-year-old Britton. In addition, the
YouTube channel ScreenSlam alsopublishedbehindthe scenes interviews with actors and actresses; Daniel
Craig, Lea Seydoux, Dave Bautista, Christopher Waltz, Andrew Scott, Monica Bellucci, Ralph Fiennes and
JesperChristensen. Thesebehindthe scenesinterviews would have influenced people to go and watch the
film because ScreenSlam managed to get everyone’s view on the new Bond film before the production
aspectwas evencompleted. Therefore, within the interviews, the actors and actors only would have been
able to give a brief synopsis of the film as well as an opinion on how the filming is going presently.
Additionally,SamMendes the director of Skyfall and Spectre was interviewed on set during the production
process. Sam Mendes would have been able to influence people to go and watch the film as he made the
filmandthe majorityof publicwill follow hiscommentsdue tothe massive successof Skyfall.Inconclusion, I
believecertainpromotional interviews attract particular demographic audience profiles depending on the
person or persons, who are being interviewed. For example, the actor Monica Bellucci might prominently
influence middle to upper class females to go and watch the film Spectre as she is in her 50s. The word of
mouthfor thisfilmwasgenerallypositive as they hada numberof goodreviewsoff review websites such as
IMDb (6.9), RottenTomatoes (64%) and Metacritic(60%).However,I thoroughly believe the word of mouth
would have been slightly different if we varied between the multiple social class profiles. For example, I
believethe upper-classprofileswould have prominently talked about the formal suits, which were visually
displayedthroughoutthe filmwhereas;lowerclassprofileswouldhave talkedabout the bond girls, fast-cars
and violence.
The filmThe Hobbit:The Battle of the Five Armies (Jackson,2014) was directedbyPeterJackson andreleased
in 2014. The film The Hobbit: The Battle of the Five Armies also follows an Adventure, Science Fiction and
Fantasy genre. As this film was adapted from the novel written by J.R.R. Tolkien, The Hobbit film trilogy
already had a ready-made audience. The synopsis of this film states; ‘Bilbo and Company are forced to
engage ina war againstan array of combatantsand keepthe LonelyMountainfrom falling into the hands of
a rising darkness’. In addition, this films marketing campaign was developed, by the mainstream company
Warner Brothers. Within their marketing campaign, they used multiple marketing methods to attract the
correct demographic target audience. In conclusion, I believe this film attracts a prominently male target
audience due to the usage of death and medieval iconography.
One marketingmethod,which the film company Warner Bros. used to anchor in a specific target audience,
was a filmposter. Ithinkthe posters,whichwere advertised, established the genre throughout the usage of

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iconography. By using relevant iconography, the film company Warmer Bros. was able to attract a male
target audience. Forexample,asyoucansee below Ihave displayedone of the multipleposters,which were
advertised in The Hobbit: The Battle of the Five Armies marketing campaign.
As you can see above, I have displayed one of the very few posters, which were advertised by Warner
Brothers. Stereotypically,I believe this particular poster attracted middle to lower class male demographic
due to the strong and powerful usage of darkness and isolation. However, this poster might have also
attracted male upper class profiles as this poser displays the actor Ian McKellen who has starred in films
which attract upper class profiles such as; Mr. Holmes (Condon, 2015). Within this poster, the character
Gandalf is very indirect this in my opinion shows him as a very weak and easily dominated character as he
seemstoby shyingawayfromsomething. Thisissuggestedthroughoutthe verylightusage of lighting,which
isbrieflyshiningonhis upperface.Due to this contributing factor, the darkness in this poster dominates all
of light, which prominently shows that the dark side is much more dominant as a pose to the good. As the
character, Gandalf islookingoutof the frame of the posteritleaves heavyelliptical elements, as we want to
know whathe islookingatbecause itseemsveryevil anddominantdue to the usage of lighting. I also think
this particular poster stereotypes elder as the character Gandalf is portrayed feeling sequestered and
remote. Furthermore,within this poster if you look closely you can see that Gandalf’s eyes are full of tears
therefore, suggesting that he has witnessed a terrible event of someone being killed, or tortured. I think
these aspects stated above would have appealed to their mainstream target audience because they have
usedelliptical elements,whicheffectivelyuse the enigmacode therefore,intriguing theiraudience to go and
watch the film. Additionally, if you look towards the ‘terminal area’ of the poster there is an aspect of text,
which says ‘From the director of The Lord of the Rings trilogy’. I think this particular text would have
anchored in their mainstream target audience because the film director Peter Jackson won the academy
award for‘bestdirector’ in2004 for directingthe decisive film; The Lord of the Rings: The Return of the King
(Jackson,2003). In addition,Ialsothinkthe text‘the battle of the five armies’ would have anchored in their
target audience, as I believe they would have been intrigued to watch the final battle within Middle Earth
between goodandevil forces. Inconclusion, Ibelieve this particular poster would have been advertised, in
mainstream film magazines such as Empire and Total Film. In addition, I also think this poster would have
beenplacedingamingmagazines suchas;Game Informerbecause if they do so they’ll also be able to reach

12. DeclanTyldesley
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youngerandlowerclassmale demographics therefore, attracting a much broader male target audience. To
conclude, Ibelieveif they hadplacedthisposterinthese specific publications, their film would have gained
maximum coverage.
Furthermore, as you can see above I have displayed another film poster, which was advertised within the
filmsmarketingcampaign.Inaddition,Ionce againbelieve that thisspecificposterattracted middleto lower
class male demographics due to the usage of vehemence and darkness. As a pose to the first poster I
analysed, I do not believe this particular poster slightly attracts upper class profiles despite the fact Ian
McKellen is displayed within the ‘reading gravity’ of this poster. Within this poster, there are multiple
characters displayed such as Bilbo Baggins and Thorin Oakenshield. All of the characters within this poster
are alsoall facingindirectlyviewingdifferentangles.Inmyopinion, Ithinkasall of the characters are looking
indifferentdirections, it symbolises that they are all being surrounded by evil forces who will relentlessly
take theirlives. All of the charactersfaces,withinthe readinggravitydisplayalotof angerand desperateness
as withinthe posteritlooksasif theyare losingthe battle of the five armies. The dragon, which is displayed
inthe primaryoptical area of this poster, is also portrayed dominantly as everyone else is displayed below
the dragon Smaug. The fire at the bottom of the poster also suggests that the dragon has made this brutal
and life taking damage as he is the only one who can breathe fire. Due to this factor, I think the evil forces
are portrayedmuchmore dominantlyandfierce. Oneitherside of thisparticularfilm poster, we can also see
a prominentcolourcontrastbetweendarknessandlight. However,whenanalysingthisposter,Inoticed that
the lighter colour is more faded and weak therefore, symbolising a heavy amount of hopelessness and
ineptitude.Withinthis poster, we can also see many violent icons such as the eleven and orcish swords. As
there are heavyvisualsof differenttypesof swordsittherefore,suggeststhe different armies, which will be
presentwithinthe climax ordenouement.Additionally,Ithinkthese aspectswouldhave appealedeffectively
towards their mainstream target audience, as they would have wanted to know why the good and
dependentforcesare losing badly. The text within this poster also anchors in the audience effectively as it
used the same text in the first poster, which was ‘From the director of The Lord of the Rings trilogy’.
However, within this poster they used another anchoring text aspect, which is ‘the defining chapter’. This
particular text would have anchored in their mainstream target audience, as they more than likely would
wantto visitMiddle Earthone last time. Toconclude,Ithinkthisfilmposter would have been advertised, in

13. DeclanTyldesley
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popularfilmmagazinessuchas Empire andTotal Film. By doingthisI thinkthisfilmposterwouldhave gained
maximum coverage therefore, giving the production company a better chance of making more profit. In
evidence, this film ended up grossing a total amount of; $956,000,000 within the box office.
Additionally, as you can see above I have displayed another film poster, which was advertised within the
filmsmarketingcampaign.Ibelieve the posterdisplayedabove once again attractspredominantly,middle to
lowerclassmale demographics due tothe usage of the dragon Smaugand hopelessness. Within this poster,
the two characters displayed are once again both indirect towards the camera however; they are both
looking at each other directly. Within this poster, the dragon Smaug (Benedict Cumberbatch) seems to be
easily dominatingthe human bylookingdownonhimlike anant.Despite thisfact,the human doesnotseem
to be standing in fear, but he does stand straight with a dominant posture as the fierce dragon moves
towards the human. Once again, in the poster it seems to show evil as the dominant force I think the
producersdidthisto make the audience askquestionswhichwillintrigue themtogoand watchthe film.This
poster also uses a substantial amount of fire and darkness, which I think effectively, shows of Smaug’s
portrayal. The character Smaug isalsoportrayedas a verydominantcharacterdue to his sharp jagged teeth,
whichhe is clearlyshowingtotry to intimidate the humanonthe woodenbridge. Inaddition,thisposteralso
portraysa heavysense of hopelessnessandrage as all of the houseson the lake are destroyed showing that
the humans are now vulnerable to all five of the armies who are going to war. This on the other hand uses
the enigma code substantially as the audience will be asking themselves questions such as; ‘how are the
humansgoingto survive?’.Due tothisfact,theywill more thanlikelybe intriguedtogoand watch the filmto
findoutif any humanssurvive the viciousbattle between the five armies. These aspects will appeal to their
demographictargetaudience astheyhave usedelliptical elements.Furthermore,verysimilar to the last film
poster, they have once again used anchoring text aspects such as ‘the defining chapter’ and ‘from the
director of The Lord of the Rings trilogy’. In conclusion, I think this particular film poster would have been
placed,inpopularfilmmagazinessuchas Empireand Total Film. I alsothinkthis particular poster could have
been placed in newspapers such as; The Guardian and The Telegraph, as these newspapers are extremely
popular for middle-class profiles. However, this specific film poster was also promoted at Comic-Con 2014
where thousands of people go to each year therefore, by advertising their film at Comic-Con they would
have reached a substantially large demographic target audience. In evidence, if you look in-between the
‘weak fallow area’ and ‘terminal area’ of the poster you will see ‘COMIC-CON 2014’. To conclude, as the

14. DeclanTyldesley
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distributioncompanyWarnerBros.advertisedthisfilmposterinmultiplepublications and events, their film
poster would have gained maximum coverage, which gave the production company a better chance of
making more profit.
Anotheraspectof marketingwhichthe distributioncompanyWarnerBrothers used to anchor in their target
audience was a film trailer. The film The Hobbit: The Battle of the Five Armies released their film trailer in
three different forms,which wereTV,teaserandtheatrical. Byreleasingtheirtrailerinthree different forms,
theyshouldhave beenable to anchorintheirmainstreamdemographictargetaudience. Inaddition, each of
theirfilmtrailersfeaturedmultiple different elements,which substantiallyintriguedtheir mainstream target
audience. The teasertrailerwasreleased,six monthsbefore the filmsactual releasedate in December and it
lasts a total amount of one minute and fifty-one seconds. In this period, they were able to establish each
army,which will be fightingforErebor(The Lonely Mountain), by doing
this they used the enigmatic code, which intrigued the audience to go
and watch the film, as they want to know who wins the battle. For
example,theymanagedtobrieflyestablish the following armies which
were the; Men from the Lake Town under Bard, Elves from Mirkwood
under Thranduil, Dwarves from the Iron Hills under Dain, Orcs from Dol Guldur, under Azog and finally the
Orcs/Goblins from Gundabad, under Bolg. Within this film trailer, they also used a lot of fast-paced
cinematography,which inmyopinionportrayedviolence,actionandsuspense. Inthis trailer, it also displays
the character Gandalf lay on the floor with bruises and cuts all over his face symbolising that he does not
have longleftwhichwill intrigue the audience, astheirfavourite charactermaybe close death. Forevidence,
viewthe rightof the paragraph. Due to thisfact, there are large feelingsof isolationasthe trailer displaysevil
forces dominating over the good forces. The faces within this trailer also display a lot of shock and anger
possiblyportrayingthat they are losing the battle for Middle Earth. This teaser trailer also uses the enigma
code effectively as within the trailer Thorin Oakenshield says; ‘I will have war’ therefore, making the
audience ask questions such as ‘Why? Why will he risk the lives of his Dwarfish men?’ This trailer also
portrays strong senses of violence and loss. This might be because of The Necromancer, Smaug destroying
Lake Town or BilboBaggins playedbyMartinFreeman saying;‘One dayI’ll remember,remember everything
that happened, the good, the bad, those who survived and those that did not’. The soundtrack within this
filmtrailerisalsoverydepressing whichappealstotheir demographic target audience. This soundtrack also
revertstothe filmTheLord of the Rings:Return of theKing as thiswas sungby the character Pippinplayedby
BillyBoyd. Toconclude,Ithinkan element,whichprominently intrigued their demographic target audience
to go and watchthe film, wasthe directionalquote saidbyThorinOakenshield; ‘Will you follow me one last
time?’Ithinkthiswouldhave appealedtothembecause itis extremely directional therefore, making them
answer the question to go and watch the film and metaphorically fight the war with the Dwarfs.
Secondly,withintheirtheatrical filmtrailertheyonce again featured completely different elements, which
appealed effectively towards their demographic target audience. For example, one of the first aspects we
see in this film trailer is a substantial amount of gold that is in the Lonely Mountain, which portrays the
Dwarvesas rich,powerful anddominant. However,asthe trailer
progresses we start to see a loss of friendship and loyalty. Due
to this fact, it therefore portrays a substantial amount of
isolation, as Thorin Oakenshield seems to have lost everything
he cares about and loves. In addition, as the good forces split
within the trailer we start to see evil forces dominating the
battlefield therefore,killingmultiple goodmenandwomen. This
particular element on the other hand uses the enigma code effectively as the audience will be asking
themselves questions such as; ‘Are the good forces going to join together so they can have a chance of
winning the war?’. This theatrical trailer on the other displays a lot of violence that is effectively pushed
forward by the substantial usage of low-key lighting within dark scenes, which mainly portray Orcs. Within
this theatrical trailer there is also an extremely dark element and this pushed when the character Bard
playedbyLuke Evans says to Thorin; ‘you brought upon them only ruin and death’. This aspect would have

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appealedtotheirdemographictargetaudience asIbelieve theywillstarttowonderif the Dwarfsare turning
bad,implyingthattheydon’tcare for anyone eventhe one’s they made promises to. This is also developed
when Bilbo says at the start of the trailer; ‘Thorin, you gave a promise?’ Another visual, which effectively
intriguestheirdemographical targetaudience togoandwatch the film, iswhenThranduil playedbyLee Pace
says; ‘I came to reclaim something of mine’. This would have intrigued their target audience as it uses the
enigma code effectively as they’ll ask questions such as; ‘What?’ and in order to find out they’ll have to
watch the film. Furthermore, Peter Jackson made the film trailer much more intense by applying an
intensifying piece of diegetic music. By doing this, he made the action scenes much more intense, which
appealedeffectively towardstheirdemographic target audience. In addition, I think this trailer would have
appealed prominently towards a heterosexual audience as within the trailer we see a Dwarf and an Elf
lookingateach otherina lovingway.Inevidence,please view the rightside of the paragraph. In conclusion,
they ended this trailer in a very similar way as the character Gandalf said; ‘you have but one questions to
answer,howshall thisdayend?’Thisquestiononthe otherhandmade the audience much more interactive
as they answeredthe question,implyingthattheywill gotowatchthis filmandmetaphorically fight the war
alongside the good forces.
In addition, asTheHobbit trilogyhada large fundingbody, they were able tomarket theirfilminternationally
withinspecificpublications.Byinternationallymarketingtheir film, theywill have a better chance of making
more profit. For example, a magazine named Vox Mozimagazin established in Hungary, marketed the film
The Hobbit: The Battle of the Five Armies therefore, allowing the film to reach the
demographical publicinHungary. Bydoing this, they were able to attract a substantially
large target audience. In evidence, if you view the right of the paragraph you will see a
magazine coverwhichdisplaysthe central protagonistcharacterBilbo Baggins portrayed
by Martin Freeman. This magazine cover will more than likely appeal to their
demographic target audience as this Hungarian magazine attracts a prominently male
audience.Thiscoverwill appealtothembecause itshows a lot of violence and darkness
which males will stereotypically adhere too. Furthermore, the film company Warner
Bros. also decided to market their film in mainstream film magazines such as; Empire,
Total Film and Cinema Magazine.Asthe film, companymarketedtheirfilm The Hobbit: The Battle of the Five
Armies in this magazine they were able to attract their broad male demographic target audience. Within
these particular film magazines, they tend to give the film a star rating out of five,
implying one being the worst and five being the best. In contrast, if you view towards
the leftside of the paragraph youwill see an Empire magazine film cover which displays
the dominant antagonist character The Pale Orc. Once again, as this particular film
magazine attracts a prominently male target audience this film cover will more than
likely intrigue them to go and watch the film as it displays a lot of violence as well as a
dominantsense of war. Furthermore, the film magazine Empire would have more than
likelyinfluencedtheirtargetaudience togoand watchthe film The Hobbit: The Battle of
the Five Armies as they gave them a four out of five-star rating. The film magazine Total Film also gave this
particular film a four out of five-star rating therefore, influencing a much broader demographic target
audience togo and watch Peter Jackson’s final visit to Middle Earth. Newspapers such as The Guardian and
The Telegraph also reviewed the film The Hobbit: The Battle of the Five Armies, the reviews from both of
these newspaperswere positive as they complimented the film heavily due to its forty-five-minute action
sequence.However,amagazine named the Hollywood Reporter criticised the film The Hobbit: The Battle of
the Five Armies as theyuseda soundbite,which statedaquote byPeterJackson:‘Ididn’tknow what the hell
I was doing on ‘The Hobbit’. This specific film review might have drawn a particular demographic target
audience away from watching the film as the film director Peter Jackson quite clearly said ‘he didn’t know
what he was doing’. Despite this fact, I think the film The Hobbit: The Battle of the Five Armies still would
have beensuccessful astheyhave areadymade targetaudience, as the films were adaptation of the novels
written by J. R. R. Tolkien. In conclusion, a magazine, which might have prominently influenced a
demographictargetaudience togo, andwatch the last Hobbit film is Starburst Magazine as they publicised
the film in an extremely comedic way by prominently focusing on a panel interview which the majority of

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cast and crewtook place in. By doingthis, theiraudience were able toreadthe cast and crew’s views on this
last instalment of the film trilogy.
Furthermore,asstatedbefore the internetisalmostaccessible toeveryone inthe world, due to this fact the
filmsdemographictargetaudience are able to obtain more information about the film before or after they
go to watch it. The internet is also able to prologue film experience therefore; offering their social class
profiles extended film pleasures. Due to this fact, the film company Warner Brothers decided to create an
official website for the film The Hobbit: The Battle of the Five Armies. Within their official website they
included aspects such as; story, filmmakers, gallery, soundtrack, cast, videos, downloads, wallpaper
generator and Orc attack. On this particular official website, they also left a link, which would take their
demographictargetaudience onatrip aroundMiddle Earth. As they included this aspect on their website, I
thoroughly believe that it made their target audience much more interactive, as they were able to see
aspects of Middle Earth, which might not have been included in The Lord of the Rings or The Hobbit film
trilogy. Thisonthe other hand, could have offered opportunities of transmedia narrative as their audience
will be able to explore the films narrative in thorough detail. In addition, on the internet demographic
audience profiles can also find review websites such as; IMDb, Rotten Tomatoes and Metacritic. Websites
such as thiswill be able toinfluence audience profilesbecauseif theygive afilmagoodrating people will be
influencedtogoand watch it, as theyknow they are not going to waste any money watching a bad film. For
example,the review website IMDb gave the film The Hobbit: The Battle of the Five Armies a 7.5 rating out of
10, which therefore, influencedmultiple audience profiles togoand watch the film.In addition, the internet
also consists of unofficial websites, which are prominently created by fans. For example, a fan created an
unofficial website named‘THEHOBBIT:THE TOLKIEN EDIT’. Fromwebsitessuchasthis, the audience are able
to lookat the filmina comedicwaytherefore,makingthemmuchmore interactive.Inconclusion, Ithinkthe
internet can develop a much better relationship between the producers and their demographic target
audience.
Additionally, filmmakers also tend to use Web 2.0 which consists of file sharing and
social networkingsites such as; Facebook, Twitter, Instagram, Tumblr and YouTube.
Filmmakers predominantly use web 2.0 as 74% of the public aged from 18 to 65+
usessome formof social media. Due tothisfact, if a particular piece of content goes
viral it will therefore, reach a substantially large demographic target audience. In
terminology, thisisknownasviral marketing. Expectantly, the film company Warner
Brothers decided to create a Facebook and Instagram page, which demographics
could go onto to like or follow the page. If a member of the public did this, their
friends will receive a notification therefore, raising awareness about the film The Hobbit: The Battle of the
Five Armies. In reference,tothe social networkingsite Twitter theydecidedtocreate twodifferent hashtags,
which were #TheHobbit and #OneLastTime. In addition, these particular hashtags also ended up trending
worldwide, which once again attracted a large demographic target audience. The actor Richard Armitage
whoportrays the character ThorinOakenshieldtooktoTwittertoraise awareness about the film and within
hispost, he alsousedthe trending#TheHobbit. Inevidenceif youview the toprightof the paragraph youwill
see hispost. The filmcompanyWarnerBros. alsotook toYouTube to post contentsuchas behindthe scenes,
film trailers and interviews. By taking to another social networking site, they were able to increase their
chancesof viral marketing. Toconclude,Ibelieve asthey took to multiple social media sites they were able
to targeta substantiallylarge demographictargetaudience therefore, maximising their films overall profit.
As this film became an incredibly popular franchise as it is a prequel to The Lord of the Rings and an
adaptationof the novelswrittenbyJ.R. R. Tolkientheydecidedto create amerchandise website, which will
maximise the productioncompany’sprofits. Inaddition,asthisfilm franchise predominantly attracts a male
target audience they decided to aim their merchandising at males. For example, some merchandise
products, which were offered, were; Smaug shot glasses, transforming mug, Aragorn’s ring, unexpected
journeykey,Gandalf pipe,Gandalfstaff, andHighElvenwarriorsword, Legolas bow, Tree of Gondor T-Shirt,
The Hobbit long sleeve T-Shirt and a map of Middle Earth. All of the products, which were placed on their

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website, attractedaslightlydifferentaged ranged male target audience. For example, I
think the transforming mug would have been attracted an older male target audience
whereas; the Gandalf staff or High Elven sword would have been aimed at a much
youngermale targetaudience. Despite mycommentmade before,Ithinkthat there may
be some form of merchandise on offer for a female target audience. For example, the
female targetaudience maybe interestedinthe Smaugshotglassesif theydrinkalcohol
on occasions. Furthermore,inordertomaximisethe production company’s profits they
alsodecidedto use pre-existing property by taking a visual from the film and placing it
on J.R. R. Tolkien’s novel.Forevidence,pleaseview the rightside of the paragraph. The
production company Warner Brothers also tied in with the Lego Company and Sky so
they are able to make more profit. These tie ins would have appealed to a broad demographic target
audience because with the Lego company they managed to make a video game therefore, appealing to a
youngertargetaudience whereas;the Skytie inwouldhave appealedtothe majorityof profiles as they’ll be
able to watch the film from their Sky box.
The cast andcrew for the film TheHobbit:The Battle of the FiveArmies starredin multipleinterviewsas they
tried to promote their film. When they were still within the production aspect, some interviewers got the
opportunity to interview members of the cast ‘Behind the Scenes’. For example, some members of cast
whichtheygot giventhe chance tointerview were Christopher Lee (Saruman), Lee Pace (Thranduil), Martin
Freeman (Bilbo Baggins), Luke Evans (Bard), Richard Armitage (Thorin Oakenshield) and Evangeline Lilly
(Tauriel).Theseparticularinterviewsmighthave appealedtotheirdemographictargetaudience as they may
get to see their favourite actor or actress on screen, while they give their opinion on the upcoming Peter
Jackson film. Furthermore, the actor Martin Freeman who plays Bilbo Baggins was invited to go on The
Tonight Show Starring Jimmy Fallon to promote his latest film The Hobbit: The Battle of the Five Armies.
While Martinwas on this chat show,he gave a brief synopsisof the filmandthen they went on to talk about
somethingelsewhichwouldpromotePeterJackson’s film in a comedic way. In addition, this interview was
titledonYouTube stating‘MartinFreemanIsUpset He Wasn’t inHarry Potter’. Forevidence,please view the
videoclipbelow. Toconclude, the filmdirectorPeterJacksonwas alsointerviewedatthe WorldPremiere for
the filmsohe couldfinallygivehisopiniononhis final instalment to The Hobbit film trilogy. In contrast, the
wordof mouth for the film The Hobbit: The Battle of the Five Armies was generally positive, as the majority
of their demographic audience profiles seemed to enjoy the last instalment to The Hobbit film trilogy. In
evidence,Icantell the audience enjoyedthe film because review websites gave the film good reviews. For
example, IMDb gave the film a 7.5 rating out of ten, Rotten Tomatoes gave the film a 60% rating out of a
100% and the reviewwebsite Metacritic gave the film a 59% rating out of a 100%. However, I believe some
wordof mouthfor thisparticular film could have been negative as one film critic website stated that Pe ter
Jackson sadly left the worst film for last. This on the other hand, might have drawn a particular audience
away from watching the film The Hobbit: The Battle of the Five Armies.
https://www.youtube.com/watch?v=zcmXOTDZamI
In conclusion,Iconsidermarketingtobe,incrediblyimportantforboththe producersandtheiraudiences,as
it is able to anchor in a specific target audience. Due to this fact, it is essential that film producers use
marketing as it can give the production company a much better chance of making more profit.