Declan created a commercial radio advertisement for Samsung using the Reaper (x64) software. He was able to cut up soundtracks, fade in and out sound effects, and adjust volumes within the software. Declan provided screenshots showing how he faded in and out crowd noise to make the advertisement flow smoother and adjusted volumes by creating diagonal fades to avoid distracting drops in volume. He also showed how he imported the song "Uptown Funk" and cut up voiceover files to efficiently edit his tracks into the proper order.

1. DeclanTyldesley
Production Log
The software I usedtoeditmy commercial radioadvertisement for Samsung is Reaper(x64). Within
this software I was able to cut up sound tracks fade in and out SFX etc. Therefore, I did find this
software useful in multiple different ways as I successfully completed my commercial radio
advertisement.
Above I have displayed a screenshot of an aspect of my Reaper project. The main focus on the
screenshotshouldbe onthe fadedaspectonthe soundtrackwhere the arrow is pointing.Imade this
adjustment my moving my mouse to the too the side of the track and the dragging the mouse
left/right.Thisadjustmentwasnothard to make as I justhad to move throughout two simple steps.
My reason for making this precise decision was to make my commercial advertisement flow a lot
smoother,thereforebyfadinginandoutthisSFX of the crowdtalkingit affected the advertisement
in a good way as it gave it a feeling that the Samsung Galaxy S6 is a phone to talk about.
Above Ihave displayedasecondscreenshotfrom my Reaper project. The main focus on this screen
shot should be on the volume wave below the different soundtracks and SFX’s. I adjusted the
volume on my reaper projects clicking on a triangular icon on the left of the track and then turning
the volume on. Additionally, when adjusting the volume I pressed and held Ctrl and then clicked
where I wanted to adjust the sound. By doing this I was able to lower and higher the sound of
specific music tracks. As an example I would have created a diagonal volume wave decreasing the
volume of a musictrack whena voiceoverisabouttoplay.Thisadjustment affected my commercial
advertisement in a good way because without it the soundtracks would have just decreased in
volume massively distracting people from my commercial advertisement.

2. DeclanTyldesley
The screenshotabove showsthe E6 Radio music library where I got my music from in benefit of my
commercial advertisementfor Samsung. The E6 music library, also allowed me to use music legally
as we are licencedbythe PRSfor music.The main song I used for my advertisement is a song called
Uptown Funk by Mark Ronson ft. Bruno Mars. I feel like this song affected my commercial
advertisement in a good way because this particular song is known by a world-wide audience,
therefore Ifeel like the songmade mycommercial advertisement more memorable. Additionally, I
imported this song into my Reaper project by dragging a copied file out of the folder and into my
project; this allowed me to work more efficiently.
Above Ihave displayedanotherscreenshotof a selectedfile. The particular file I have selected this
particularfile because inordertoretrieve thisfile Ihad to cut it out from a fairly large file. The key I
used to cut my voiceover files up was the S key. This minor technique affected my advertisement
once again ina good waybecause itallowedme toefficiently cut up my tracks and then place them
in order of my script for my commercial radio advertisement.

3. DeclanTyldesley
Above I have displayed another screenshot which displays the snap icon on my Reaper project. By
disabling this icon it allowed me to move my soundtracks a lot smoother throughout my Reaper
project as well as lay out my commercial advertisement a lot better. In my opinion I find that the
snap tool onReaperis one of the most useful onesasitallowsyoutomove tracks efficiently as well
as in sections. Furthermore, I think by making this adjustment it affected my commercial
advertisement in a good way because it allowed me to work a lot more efficiently (less time
consuming). I was able to find this tool in the top left of the page on the Reaper software.
Final Screenshot;
Above Ihave displayedascreenshotof myfinal editformycommercial radioadvertisement. As you
can see there has been multiple adjustments such as on the faded soundtracks.