This document provides information about several radio stations that could be used to advertise a fast food documentary. It describes BBC Radio 1, which broadcasts popular music and chart hits to ages 15-29, especially after 7pm when it plays alternative genres. Capital FM is described as a network of hit radio stations targeting ages 15-34. Key 103 specifically serves Manchester with contemporary pop and dance. XFM plays alternative indie pop music.

1. radio
What listeners they get?
Day and time its on
Why its good for our audience, who our
audience is.

2. Radio Advert Script
In today’s society many people are living in the fast lane. There’s
faster internet; faster communication and faster food. People in the
UK are Europe's biggest fast food consumers. In 2007 figures showed
that UK consumers spent £82 per head just in fast food restaurants
and burger chains – that doesn’t even take into account other types of
fast food order such as Chinese, Indian or Pizza, so what makes fast
food so popular?
(Vox Pops saying why they think fast food is popular)
In the world, there are more than 500,000 fast food places; this
includes restaurants such as Subway, McDonalds, Dominos, Burger
King, KFC. Join us Tuesday at 8pm, to find out more about the fast
food society that we live in. ‘Can I Take Your Order Please?’, on
Channel 4, have it their way.

3. BBC Radio 1
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BBC Radio 1 is a British radio station which broadcasts in the UK
and internationally, specialising in current popular music and chart
hits throughout the day.
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The listeners usually range from the ages 15-29 although the
average age which was recorded in 2008 was 33
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Radio 1 provides alternative genres after 7:00 pm, including
electronic dance, hip hop, rock or interviews.
-
We chose to put our advert on this radio station because our target
audience is 16-55 so this take up a big part of the audience.

4. Capital FM
-
Capital is a radio network of nine independent contemporary hit
radio stations in the United Kingdom which are owned and operated
by Global Radio, launching on 3 January 2011. Capital was
previously known as Mix, One, Galaxy and Hit Music at various
times.
-
The stations serve an audience of 7.1 million listeners and target a
core audience in the 15-34 age group.

5. Key 103
- Key 103 is an Independent Local Radio station broadcasting to the
city of Manchester and the north west of England. Its output is
principally contemporary pop and dance music.

6. XFM
- XFM is a brand of two commercial radio stations focused on
alternative music, primarily indie pop, and owned by Global Radio.