2. MAST HEADS
Mastheads - On R&B magazines, the mast head is usually presented
towards the middle, rather than to the left, so that the artist overlaps the
masthead. The masthead always stands out on R&B magazines, so that
the consumers eye line should be drawn to this instantly before reading
any other part of the front cover. For example: The red Q is found on all
Q magazines, it always stands out from the background due to the writing
being a different colour to the box colour. The masthead always has a
relation for music in R&B magazines.
3.
4. COVER LINES
Coverlines - The cover lines on an R&B magazine have some link
to the featured artists of the magazine. The band or artist attracts the
chosen target audience. The cover line from a 'RnB' magazine could
have a reference to, for example: Rihanna, this will attract the
audience as Rihanna is a huge R&B artist, so she relates to this
specific genre and it's audience. It is usually presented bright and
bold.
5. BACKGROUND IMAGE
Background Image - Some R&B magazine conventions contain background
images, which display a Band or an Artist who will please the target audience of the
magazine. The artist in the R&B magazine etc. is the same genre of music as the
magazine is, so that they contrast each other. For example: an R&B magazine which
features Beyoncé as a background image for an edition. Beyonce is a dominant
female and attracts a huge audience, so even though she is not the feature
article photograph, it will bring popularity to the magazine from audiences alike,
because she is an R&B singer so she relates to the genre, and is a very famous artist.
6. COLOUR SCHEME
Colour Scheme - R&B magazines are mostly aimed at both Males
and Females, and is usually made clear on the front cover, so that
the buyer is sure that the magazine is for him/her. The colours that they
usually use are dark colours, such as: Dark Purple, Black and Dark Blue.
This explains to the reader that the R&B genre of magazines are not
gender-biased, as they are presented with dull colours, which in some
ways would appeal to both genders as it is a mix of colours for both.
