Media

1. Genre convention in music magazine
R&B
Colour scheme-The colour scheme of these three is coppery looking very gloomy
and they really stand up to your eyes but they make the cover magazine to look
formal and simple. This shows that the genre R&B is quite romantic and complex
meaning that evokes every human emotion (happiness, madness, sadness) The
colour of the dress code is neutral, black symbolising mystery and elegance. In
these three cover the singer has leather jacket showing masculinity.
Photography-The photography on the cover page of R&B magazine is taking on a
studio meaning that the music R&B has formal, elegant, and professional singers,
eye contact symbolising the messengers of the soul and also is can suggest that the
attention is on the audience. The facial expression is sober and enigmatic
suggesting an overthinking personality of the artists. There is a portrait posing
because in two of them the hands are not visible or at least not dominant.
Writing style- The writing style is unique, playful, and very sophisticated. These
three magazines have a different writing style suggesting that R&B music
magazines can differ and the writing style is not constantly the same. In this way
people, will not be bored and they will want to buy monthly the new one. Red and
orange is usually used in these magazines because they stand out of the
background which is white or grey depends on what mood does the magazine want
to evokes and also they are feminist colour. Capital letters dominates all the cover
because they are very catchy and it attracts the eyes of the readers. The writing
style is in short paragraph summarised everything in short words so the readers can
understand every single word.

2. Overall look- The overall look of the magazine is very simple because the writers
put more accent on posing and writing style rather than look. The magazines are
balanced because there is a contrast and a good design on the cover page.
Text picture ratio- There is more text and just one principal picture who is in the
middle of the cover.
Fonts-The front cover of the R&B music and the masthead is written in a bold font
which is also bright and white making it stand out from the page and this attracts
the audience and represents the company. There are used a variety of fonts going
against the typical conventions of a magazine. Withholds theme from cover by
occasionally using bold subheadings however headings are more formal with the
use of a more fluid font. Stylish and more interesting.
Publisher-The R&B magazine are normally very brightly coloured. The target for
such magazines are without doubt teenagers judging by the language used in this
kind of magazine. However, there is a content of hip hop shown in R&B. So, this
shows that there is a gap in the market.
ROCK&ROLL
Colour scheme- The colour scheme of the Rock magazine is dark because the
dominated colours are black /grey and white. Black is associated with evil and
dead being a mysterious colour and having a negative connotation. Usually the
Rock music has something to do with death because the lyrics contain words like
evil and death and the symbol of Rock Roll is related to a mysterious spirit.
Photography- For the rock music the photography shows a hypnotically looking
because the way that the singers are looking with a deep sight makes us think that
Rock music is hypnotic and can change immediately our mood. The photography
is taken in a studio of a professional photographer and the pose is from profile and

3. taken as a portrait. The gender who appeared mostly in Rock are male as we also
see in these covers. Male have a stronger voice so they can interpret better the rock
music. They represent the rock music.
Writing style- The writing style used in the rock music magazines is very different
from the R&B because is has more paragraphs and they are plot everywhere not
just on the background. The writing style is bring to front which suggests that as an
audience we need to concentrate on what is writing rather than looking just at the
singer.
Overall look- The overall look of the magazine is related to the Rock music
because the outfit is black with a range of accessories; scarf,hat,necklace and
sunglasses.
Text picture ratio- The text stands out a lot because the picture is on the back of it
suggesting that the picture is minor in comparison with the message transmitted to
the audience. Also, the picture is black/white whereas the text is more expressive
even if the blackness and the whiteness is still there, but some words have different
colours: pink
Fonts- The text stands out a lot because the picture is on the back of it suggesting
that the picture is minor in comparison with the message transmitted to the
audience. Also, the picture is black/white whereas the text is more expressive even
if the blackness and whiteness is still there, but some words have different colour
for example pink and red.
Publisher-These publishers are focusing mostly on the accentuation of rock music
having as a layout colour black meaning madness and drama in some ways. The
overall structure of Kerrang Magazine is very different to other magazines.
Kerrang however is much less organised. The different headings are scattered
about and look rough. This is because Kerrang is more ‘hardcore' and 'gothic'.It is
the canted angles of things that reflects and conveys this.
POP

4. Colour scheme- The colour scheme of these three magazines is very girlish. The
pink colour shows a primitive and very optimistic magazine and mood and is
addressed to girls especially because they love pink and pop music .The pop music
is catalogued to the pink colour because the artists who sing this type of genre are
very young and they emanates energy by singing..
Photography- The photography is very bright and is a very large use of Photoshop
because it doesn't show any imperfection of the skin. It is taken in the studio like
any other magazine to show more professionalism of the publisher and also to
spotlight the artists. Also is more use of the photography in the background ,the
photos being smaller and having different artists. This shows to the audience the
content of the magazine with picture not just by words. In comparison other
magazines who've got other type of genres are fulfil with more than just pictures.

5. Writing style-The text is written in short paragraphs which contain also symbols
at the end of a phrase or some words between the title .Also there are capital letter
used to attract and to accentuate more things towards the audience.
Overall look - The outfit is very simple, the look is more complex because the
look is flatulent. The overall look is white meaning innocence suggesting that the
pop music doesn't contain any swear words or any inappropriate symbols.
Text photo ratio- The outfit is very simple but the look is more complex because
the hair is flatulent. The overall look is white meaning innocence. This can
suggests that the pop music doesn’t contain any swear word or a any rude symbol.
Fonts-The outfit is very simple but the look is more complex because the hair is
flatulent. The overall look is white meaning innocence. This can suggests that the
pop music doesn’t contain any swear word or a any rude symbol.
Additionally, the magazine oozes this sense of playfulness and fun from the stance
and smile both the cover stars have, this will attract the target demographic as they
will feel as if they are getting to read large amount of contents about their favourite
artists and bands while the content is discussing fun and exciting topics appropriate
to them.
Additionally, the bold and bright coloured fonts used grab the target demographics
attention immediately as the large font will catch their attention before anything
else. More so the use of the cover stars such as Rihanna and One direction
reinforce this idea that the target demographic is tweens since the artists are young
singers or bands writing music that applies to the younger generations as well as
there target audience being younger people.
More so, having other topics discussed rather than just music such as fashion tips
with images of female clothing supports that the magazine is for younger females
who would want a magazine that discusses a variety of issues within their lives
rather than having a magazine cover a wide range of content on one topic, and so
therefore appeals to younger girls.
JAZZ

6. Colour scheme- The colour scheme of the magazine has a very different contrast
because one is all black and other are white. One colour is used by these three
magazines and is red. Red is usually used to point out a word or a sentence. Also,
the red colour is used in title maybe it’s symbolise the love for the jazz music or
the love towards the audience.
Photography- The photography is taken in a studio like any other photography of
the magazines. The photography of the Jazz magazine is unique because it has a
instrument; a quitter, a saxophone ,a piano, depends on what artist is there. Also
the photography is with old artists showing the genre of audience and
demonstrating that the jazz is classy, tranquil and suave.
Writing style- The writing style is very tidy, the paragraphs being very short and
equivalent between. In the right and left of the photo the paragraph are equal.
Overall look-The overall look is elegant because the artists are dressed in an

7. elegant suite in dark colours such as black and grey.
Text/photo ratio-The ratio of the photo is higher than the ratio of the text because
the magazine is more stylish than the pop one.
Fonts- The fonts are retro and serif. Serif fonts are typefaces composed of lines
with their ends embellished with small marks or strokes making them easy to read.
Retro type is used to carry a viewer decades into the past achieving an “old
fashioned” look to creative pieces
COUNTRY
Colour scheme- The colour scheme brings a freshness and a happiness mood
towards the audience because it’s contains yellow colour. It's the colour of

8. happiness, and optimism, of enlightenment and creativity, sunshine and spring.
Also there is brown. It is sensual, sensitive and warm, engulfing one in a feeling of
calmness and comfort. It is a practical and sensible colour which implies common
sense. These colour are used in country music because they are natural colours and
they link with the nature and freedom.
Photography- The photography differs because some of them are taken in the
studio and some in different places. They want to show that the country music is
more relaxing and more moderate being for elderly people rather than for younger
generation. There are profile picture, eye contact and a friendly smile. Generally, in
the country/jazz music there are always men who are promoting the genre and in
pop and R&B women's. The hat is symbolic to the country music because makes
men look more manly and as the one from countryside. The background is blurred
and is not white as in other magazines.
Writing style- The writing style is not that much colourful or something that is
very catchy as the pop magazines have. There is some writings on the covert which
shows the name of the artists.
Overall look- The overall look is very simple, artists are being dressed in plaid
shirt and an accessory ,mostly a hat. The plaid shirt is vintage used by people who
are now old.
Text/picture ratio-There is more text and just one principal picture who is in the
middle of the cover.
Fonts- A retro fonts is used in these type of magazines. Retro type is used to carry
a viewer decades into the past achieving an “old fashioned” look to creative pieces.
Retro fonts are found in serif, sans serif, and script typefaces and are often used as
bold headlines in vintage and classic posters, logos and packaging.
HIP HOP

9. Colour scheme- The colour scheme of these magazine is different to most
magazine covers with the 3 main colours being :black,white,green and purple.
Rather than the classic:black,white and red.However the third colour (in this case
green) is unique to each issue, which serves to differentiate the different issue's
covers without completely changing the layout. The green is focused on a very
crisp and clean font, and is limited to only the a few areas of the main masthead
and cover lines. The bright fluorescent colour is also reminiscent of motherboards
and electronics which are the basis for the electronic genre itself. The noon colour
is also important in making the text stand out from the black and white
background.
Photography- The picture is of a electronic music artists such as Pharrell and&
Duft Punk,Elvis Costello and The Roots. The men are dressed in suit, sweater
which again reflects the sophistication look the cover is typing to achieve as part of
it’s house style. However, the men is dressed down to an extent ,with an off centre

10. coat, messy hair swept aside, eyes closed and not looking into the camera. The
image is also in black and white makes the images crisper looking, and helps it fit
in with the black and white colour scheme better.
Writing style- The layout of the cover is organised and neat. All the text is
horizontal and the majority of text is at one side of the photo.
The cover lines are all the same size and distance from each other which means
that no one tory is seen as more important by being bigger than another. The list of
bands and artists shows the reader what content they can expect to see in the
magazine and enticing people who like some of them artists to buy the magazine.
This shows that they are targeting a specific audience that like this genre of music.
Overall look- The overall look of the magazine is shows a lot of ‘electricity’ and
the artists use electronics such as ‘ headphones’ electric glasses and their costumes
are green with black who symbolise evolution and also technology.
Text/photo ratio- The ratio between the text and the photo differs because there is a
photo and more texts.
Fonts-The covers utilises a variety of fonts but they are all quite similar in that
they are smart and clean looking, and help establish the sophisticated ,almost
clinical look the cover is trying to achieve. The masthead is defined from the rest
of the text only by its size and boldness. As opposed to other covers in which the
masthead has a different font, size, colour etc.
Publisher- The magazine is now purely in a digital format this is a growing trend
with smaller magazines because of the financial advantages that come with the
medium. Going digital means they can publish any time they want for free. They
can also use other media such as internet,radio,music ,videos.
ELECTRIC MUSIC

11. Colour scheme-The colour scheme of these magazine is different to most
magazine covers with the 3 main colours being :black,white,green and purple.
Rather than the classic:black,white and red.However the third colour (in this case
green) is unique to each issue, which serves to differentiate the different issue's
covers without completely changing the layout. The green is focused on a very
crisp and clean font, and is limited to only the a few areas of the main masthead
and cover lines. The bright neon’flouorescent colour is also reminiscent of
motherboards and electronics which are the basis for the electronic genre itself.
The noon colour is also important in making the text stand out from the black and
white background.
Photography- The picture is of a electronic music artists such as Pharrell and&
Duft Punk,Elvis Costello and The Roots. The men are dressed in suit, sweater

12. which again reflects the sophistication look the cover is typing to achieve as part of
it’s house style. However, the men is dressed down to an extent ,with an off centre
coat, messy hair swept aside, eyes closed and not looking into the camera. The
image is also in black and white makes the images crisper looking, and helps it fit
in with the black and white colour scheme better.
Writing style- The layout of the cover is organised and neat. All the text is
horizontal and the majority of text is at one side of the photo. The cover lines are
all the same size and distance from each other which means that no one tory is seen
as more important by being bigger than another. The list of bands and artists shows
the reader what content they can expect to see in the magazine and enticing people
who like some of them artists to buy the magazine. This shows that they are
targeting a specific audience that like this genre of music.
Overall look- The overall look of the magazine is shows a lot of ‘electricity’ and
the artists use electronics such as ‘headphones’ electric glasses and their costumes
are green with black who symbolise evolution and also technology.
Text/photo ratio-The ratio between the text and the photo differs because there is
a photo and more texts.
Fonts- The covers utilizes a variety of fonts but they are all quite similar in that
they are smart and clean looking, and help establish the sophisticated, almost
clinical look the cover is trying to achieve. The masthead is defined from the rest
of the text only by its size and boldness. As opposed to other covers in which the
masthead has a different font,size,colour etc.
Publisher- The magazine is now purely in a digital format this is a growing tren
with smaller magazines because of the financial advantages that come with the
medium.Going digital means they can publish any time they want for free. They
can also use other media such as internet,radio,music ,videos.