A presentation showing how artists
have formed brand identity using
typography, colourisation and
marketing strategies and voyeurism.
Research into Typography
Artist 50 cent has been part of films, games and music videos. The
50 cent brand can be found in all of his forms of media with a
distinctive typography that forms his brand identity. Their are
variations of the distinct logo 50 cent but all are shown in the
images taken from his music video (top left), his album cover
(bottom right) and his website (top right)
Rhianna new single ‘The wait is over’.
A more traditional form of advertising for promoting a new album is an magazine advert. The purpose
of a magazine advert is to sell a set product. In order to do this it has to grab the consumers attention.
A selection of methods is used to do this. Quotations taken from reviews from different sections of the
press are generally used to show the positive opinions of others. These usually include music press,
the general press and other successful artists. The other main device used for catching some one's eye
is the image or images used. These range from the brightest most colourful designs representing
artists such as Mika, to darker yet still bold images from Rhianna. Both are successful in their own way
as the colours used have strong representations to the artists being advertised and both will attract
attention from the different audience that it seeks.
A magazine advert will include different sections of information, although not all adverts use all
necessary fields they generally take to mixing and matching. However the essentials that are included
in most are as follows:
The name of the artist/artists
Name of the album
Date of release
Without these three essential fields the advert there may be some confusion to the consumer of what
exactly is being advertised. Magazine adverts also tend to include information on the band or artists
website, whether it be the official website or the bands social networking link.
Examples of Magazine Adverts
Artist Ellie Goulding album titled 'lights' features a
close-up star image motif . The house colours of gold
and black are similar to her single 'Starry eyed'.
This house colour appears to have influences from
the artwork of Gustav Klimt. Klimt often used
intricate gold patterns such as the circles featured on
the c.d cover.
The gold typeface is also the same as her single
release emphasizing the E and G to have similar
Similar Brand Identity to The
Artists Mumford and Sons have a similar
styling to the band 'The shabby Tinkerz'
however, not the same genre as the band.
I have previously analyzed their website
and their album cover but it is their brand
image that I will focus on.
Marketing Strategies slide 1
A more traditional form of advertising for promoting a new
album is an magazine advert. Magazine NME are well
established featuring various artists often of a certain genre
characteristic of rock/alternative. Therefore the magazine
target audiences would not want to see artists from a genre
outside such as Britney spears.
The artist featured right is Indie artist Laura Marling. Her
music is described as unique and original which suits the
unconventional cover. The artist is not dressed glamorously
but appears natural in everyday plain clothes. This suggests
the focus is more on her music and words rather than selling
her music through her star image motif like artist Cheryl
Cole does. This seems as though she has just been
caught naturally posed. The colours are grey and blue which
usually connotates sadness. NME house colours are red and
black. Laura is featured with a cigarette and a cup of tea.
Marketing Strategies 2
A very different genre of music from Laura
Marling is commercial pop band ‘The
Saturdays’. The photo taken from a photo
shoot for a promiscuous magazine FHM
features the band dressed glamorously using
voyeurism to sell their music.
Intertextuality in Music Videos
• Intertextuality refers to incorporating other
existing texts to spark recognition. This creates a
brand as the connotations could be high fashion
brands such as Burberry which would target
wealthy audiences. John Stewart claims the most
popular are cinema, art, fashion and
photography. Music videos often draw upon
cinema since most music video directors progress
to directing films. An example of television being
referenced can be found in artists ‘Beastie boys’
video which is a spoof of undercover American
Examples of Fashion in Music Videos
• Nicki Minaj - Your Love
Typography used in Music videos
Rhianna is an artist I have already analysed colourisation and album cover. The album
cover analysed also shows a link between the logo of the R and its recurrence in her
music videos and single covers. The house colours of black and white are also used in
her videos showing colourisation.
Colourisation with Goodwin
This still frame
of visuals matching
lyrics are applied
Colourisation in Music Videos
• I have recently noticed with the
release of Rihanna's new songs
for her new album release her
new star image of red hair is
applied by changing the
colourisation in her two single
releases and album cover . This
creates a brand identity that
the artist can use on album
covers and magazine adverts
creating 'house colours'.
This is taken from
the opening of the
video Only girl in the
In another single the red lighting again
appears as fire in the climax to the song. The
fire connotating destruction is contrasted
with it being red connotating lust. The artist
wears the striking outfit throughout and is
central to most of the shots.