The document is a questionnaire for research on a proposed hip hop music magazine. It asks respondents about their music interests, what attracts them to hip hop, how much they would pay for a magazine, their current magazine buying habits, what would encourage magazine purchases, preferred cover designs, and desired article content. The target audience is 16-24 year olds interested in hip hop music. The questionnaire aims to gather information to help design an appealing magazine for this demographic.

1. 1
Hip Hop Questionnaire
I am presently researching, planning and designing a music magazine which is going to be focusing on
the Hip hop genre. The target audience that I’m aiming to hit at 16-24 year olds who are interested in
the Hip hop genre. I would be extremely thankful if you would spend a little time filling in the following
questionnaire. All you have to do is select and tick the answers that apply for you personally.
1. Are you :
Male- aged 16-24 and interested in Hip hop music? (Circle Yes/No)
What Hip hop music bands/artists do you currently listen to?;
………………………………………………………………………………………
2. What attracts you to Hip hop music?
• The lyrics of the songs
• The instruments and vocals used
• The image of the Hip hop genre
• The artists
• Other (specify below)
………………………………………………………………………………………
3. How much would you be willing to pay for a music magazine? (Please circle)
• Nothing
• Less than £1
• £1-£2
• £2-£3
• £3-£4
• More than £4
4. Do you currently buy/read music magazines?
• YES ( If yes, please go on to ANSWER question 5.
• NO (If No please go on to answer question 6)
5. Specify which music magazine(s) you buy and /or read.
………………………………………………………………………………………
. What do you like about this magazine?
…………………………………………………………………………………….
6. Why don’t you buy and or read music magazines?(tick the answers that apply)
• I don’t really know much about them
• They don’t interest me
• They don’t seem to be aimed at people like me
• They’re too expensive
1 – Gregory McLaney’s Research (Questionnaire)

2. 2
• I don’t buy/read any magazines
• Other reasons (please specify) ………………………………………
7. What would encourage you to buy a music magazine? (Please Circle)
• Free gifts
• Competitions (win CDs, tickets, etc.)
• Exclusive news and interviews
• Dates of oncoming gigs
• Cheap price
• other (please specify)
8. Which of the following magazines do you find the most eye-catching/appealing? (Circle response)
A B C D
A B C D
Please give reasons why?
………………………………………………………………………………………......
9. What would you like to see on the cover of a music magazine?
Which of the following images would you like to see on the front of this music magazine?
For each one could you tell me how strongly you agree
(5 is top score) or disagree(o is bottom score)
Preferred images 0 1 2 3 4 5
/photographs for cover of
magazine
a) Several images
b) one main image of key
artist/band
c) Musical instruments/props
d) Bright colours
e) Darker colours
f) Other-please specify
What specific images/
photographs associated
with Hip hop would you like
2 – Gregory McLaney’s Research (Questionnaire)

3. 3
to see on the front cover
and would attract you to a
music magazine
10. What contents would you like to see in this Hip hop music magazine?
To what extent do you agree or disagree that the following would be good content for this
music magazine
Examples of appropriate 0 1 2 3
content
Gig guides
General info about the music
scene
Info about particular bands/
artists
Gossip
Latest news
Fashion
Other (please specify)
…………………………………………………………………………………………
11. What would you like to see in a double page spread article that would feature in this magazine:
Which of the following images would you like to
see on the front of this music magazine? For
each one could you tell me how strongly you
agree
(5 is top score) or disagree(o is bottom score)
0 1 2 3 4 5
Interview with a Hip hop
artist/band Article about the
Hip hop scene
General article about main
Hip hop developments
Musical instruments/props
Bright colours
Darker colours
Other-please specify
What specific images/
photographs associated with
Hip hop would you like to see
on the front cover and would
attract you to a music
magazine
Thank you for taking part in this research.
3 – Gregory McLaney’s Research (Questionnaire)