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My questionnaire
- 1. My Questionnaire- ZoeWarwood I am currently involved in making a music magazine that focuses on hip-hop/R&B music. My target audience is females aged 16-25 who are interested in these two genres of music. I would be grateful if you could answer the following questions based on hip-hop/R&B music and music magazines by filling in the gaps, or selecting the answers that apply to you. 1. Are you a female aged 16-25 and interested in hip-hop/R&B music? Circle (Yes/No) 2. What hip-hop/R&B music/artists/bands are you currently interested in/do you currently listen to? ………………………………………………………………………………………… ………………………………………………………………………………………… ………………………………………………………………………………………… 3. What attracts you to R&B/hip-hop music? (please ticks the answers that apply) • The lyrics of the songs • The artists/bands • The instruments used/beat or background tune • The image of the R&B/hip-hop genre • Other (Please specify) ………………………………………………………………………………………… ………………………………………………………………………………………… 4. How much would you be willing to pay for an R&B/hip-hop music magazine? (please tick the answer that applies) • Nothing • Less than £1 • £1-£2 • £2-£3 • £3-£4 • Over £4 5. Do you currently buy/read music magazines? • YES-If yes, answer question six • NO- If no, answer question seven 6. Specify which music magazine(s) you buy/read? ………………………………………………………………………………………… ………………………………………………………………………………………… What do you like about this/these magazines? ………………………………………………………………………………………… ………………………………………………………………………………………...
- 2. 7. Why don’tyou buy/read music magazines? (tick the answers that apply) • I don’t really know much about them • They don’t interest me • They don’t seem to be aimed at people like me • They’re too expensive • I don’t read/buy any magazines in general • I don’t have the time • If other, please specify ……………………………………………………………………………………… ……………………………………………………………………………………… 8. What would encourage you to buy a music magazine? (tick the answers that apply) • Free gifts • Competitions (win CDs/tickets etc) • Exclusive news and interviews • Dates of upcoming gigs/concerts • Cheap price • If other, please specify ……………………………………………………………………………………… ……………………………………………………………………………………… 9. Which of the following magazine covers do you find most eye catching/appealing? (please tick the one that applys) A B C D Please give reasons why? ………………………………………………………………………………………… ………………………………………………………………………………………… 10. What would you like to see on the cover of a music magazine? Which of the following images would you like to see on the front cover? For each one could you tell me how strongly you agree?
- 3. (5 is topscore/would like to see a lot) and (0 is bottom score/would not like to see at all) Preferred images/ 0 1 2 3 4 5 photo graphs for cover of magazine a) Several images b) One main image of key artist/band c) Musical instruments/props d) Bright colours e) Darker colours f) cover lines to tell you what’s in the magazine If Other, Please specify exactly what you would like to see on the front cover of the magazine that would attract you to it? ………………………………………………………………………………………… ………………………………………………………………………………………… 11. What contents would you like to see in this hip-hop/R&B magazine? To what extent do you agree/disagree that these things would be a good content for the magazine? (3 is strongly agree and 0 is strongly disagree) Examples of 0 1 2 3 appropriate content Gig/concert guides General information about the music scene Information on particular bands/artists Interviews with bands/artists Gossip , latest news, fashion Quizzes, fun, games
- 4. If other, pleasespecify ………………………………………………………………………………………… ………………………………………………………………………………………… 12. What would you like to see in a double page spread article that would feature in this magazine? Which of the following things would you like to see in this music magazine? (4 is would like a lot, 0 is would not like at all) 0 1 2 3 4 Interview with an R&B/hip-hop artist/band about on their music scene General article about hip- hop/R&B genre Information on musical instruments/props used in these genres of music Images of bands/artists related to these genres of music Brighter colours Darker colours If other, please specify exactly what you would like to see on a double page spread article of this magazine? ………………………………………………………………………………………… …………………………………………………………………………………………. Thank you for taking part in this research