The document is a music questionnaire for a new hip-hop music magazine. It asks respondents questions about their demographics, interests in hip-hop music and artists, current magazine purchasing behaviors, and preferences for content, design, and price point of a new hip-hop focused magazine. The purpose is to gather market research to help design an effective new music magazine targeted at males aged 15-25 interested in hip-hop.

1. MUSIC QUESTIONAIRE –
I am currently designing and producing my own music magazine that focuses on the ‘Hip-Hop’ genre. My primary
target audience is males aged 15 – 25, who are interested in the ‘Hip-Hop’ genre. It would aid my research greatly if
you could take some time to complete the questionnaire by answering the series of questions below on the ‘Hip-Hop’
genre and Music Magazines.
1) What is your Gender?
Male Female
2) Are you in my target audience age range, between 15-25?
Yes No
3) Are you interested in the ‘Hip-Hop’ genre of Music?
Yes No
4) If you answered ‘Yes’ to question 3 please state three ‘Hip-Hop’ artists you are interested in -
• Notable ‘Hip-Hop’ artists include:
• Eminem
• Akon
• Tinie Tempah
5) If you answered ‘Yes’ to question 3 please state what it is that attracts you to the ‘Hip-Hop’ genre. Please
place a tick by the side of the point that is relevant to you.
• The artists/bands involved in the genre
• The lyrics of the songs
• The instruments and vocals used
• The image of the ‘Hip-Hop’ genre
• Other (specify below)

2. 6) Do you currently buy or read music magazines?
Yes No
7) If you answered ‘Yes’ to question six please state how often you buy music magazines, place a tick in the box.
• Daily Basis
• Weekly Basis
• Fortnightly
• Monthly Basis
• Yearly Basis
8) Again, if you answered ‘Yes’ to question 6 please state which magazine(s) you buy most frequently.
9) If you answered ‘No’ to question 6 please select a reason for not purchasing or reading music magazines.
• I don’t know much about the magazines on offer
• I’m not particularly interested in music
• They don’t seem to be aimed at people like me
• They’re too expensive
• I don’t buy magazines of any type
• Other (specify below)

3. 10) If you already purchased music magazines what would encourage you to purchase them more often or in
greater numbers or if you do not purchase them at all what may persuade you?
• Competitions (prizes: CD’s, concert tickets, etc)
• Free Gifts (T-shirts, CD’s, posters, etc)
• Cheaper prices
• Key dates on things like upcoming gigs and festivals
• Current news and exclusive interviews
• Other (specify below)
11) How much would you be willing to pay for a music magazine?
• I would only pick up a Music Magazine if it was free.
• 50p – 99p
• £1.00 – £2.00
• £2.01 – £3.00
• £3.01 – £4.00
• Over 4 pounds.

4. 12) What colour scheme would you most like to see used for the front page of a music magazine?
• Bright colours e.g. Reds, Oranges and Yellows that are eye-catching and bold
• More subtle colours e.g. Whites, Greys and Greens that are pale and neutral
• Other (specify below)
13) What kind of image would you most like to see on the front page of a music magazine?
• One large image of an artist or band linking in with a main cover line
• A series of smaller photos relating to individual cover lines
• Other (specify below)
14) What contents would you most like to find within a music magazine?
• General up-to-date information on the music scene
• Information on specific bands or artists
• Latest news both on the music scene and in general
• Competitions
• Write in section to have your opinions published
• Exclusive behind the scenes interviews and photos
• Other (specify below)

5. 15) If a new music magazine entered the market specialising in the ‘Hip-Hop’ genre would you purchase it?
Yes No
16) Finally, which of these magazines do you find the most appealing and if you had to purchase one with your
own money which would it be? Please circle A, B, C, D or E.
A B C
D E