1. Questionnaire Results Analysis
0
2
4
6
8
10
12
16-21 22-35 36-50 51+
Numberofpeople
Age (years)
What Age are you?
7.4
7.6
7.8
8
8.2
8.4
8.6
8.8
9
9.2
Male Female
What gender Are You?
0
1
2
3
4
5
6
Once a week Once a
month
Every two
months
Annually Other
How often do you go to the
cinema?
From our questionnaire results,
the most popular age group
that will be most interested in
my teaser trailer are 16-21. This
indicates to me that the movie
my trailer will be able to have a
fifteen or eighteen
classification. A higher age
group will allow violence and
the grittiness expected in a
British social realism to be
involved.
The result of this question
shows that my target audience
will be primarily male. However
by obtaining results from a
large number of females too
means that I will be able to
attract a wider audience.
From this question we were able to
find out our audiences viewing habits.
My target audience has indicated
to me that they usually attend the
cinema once every two months or
annually. Therefore this
information indicates to me that
the timing of release is crucial. The
large results of the ‘other’ section
suggest that the viewers only go
to the cinema when a movie
captures their interest. It is my
goal to make sure that my trailer
and poster and magazine captures
their interest.

2. 0
2
4
6
8
10
12
British Social
R'ism
Comedy Horror Adventure Fantasy
What Movie genre is most
represents your demographics?
0
2
4
6
8
10
12
14
16
Yes No
Do you watch British Social
Realism films?
0
1
2
3
4
5
6
7
What is your favourite British Social
Realism film?
After collocating the results,
and evaluating them with
question number 1, we found
out that the majority of the
people questioned felt that
British Social Realism film were
most representative of the 16-
21 year old demographic. This
means that our target age
group would be most inclined
to watch this genre of film.
Question number 5 showed us
that 15/17 (88%) of those
surveyed do watch social
realism films.
This Is England, Trainspotting
and Kidulthood, were the
three most popular films in
the British Social Realism
genre. This may imply that
the grittier and more action
based films are most
entertaining for the
audience. From this we can
use the results and through
intertextuality, mimic the
conventions of these films
into our own.

3. 0
1
2
3
4
5
6
What is the most important aspect
of a teaser trailer?
0
1
2
3
4
5
6
7
8
Very effective Effective Not very Effective
How effective do you think teaser
trailers are?
0
2
4
6
8
Television Posters Magazines Talk Other
Through what medium do you
mostly hear of new releases?
After collating my results, it
was clear that television was
the medium in which most
of my target audience were
made aware of new
releases. Next it was posters
and magazines. Taking into
account the low budget of
our film, Posters and
Magazines would be the
most effective method of
promotion for our film.
Asking my target
audience what attracts
them most to a movie
will indicate to me what
I need to incorporate
into my trailer. A clear
narrative and an
introduction to the
characters are most
important.
13 of the 17 people
questioned felt that the
trailer had some effect on
whether or not they will
see a movie. This shows
that it is crucial o spend a
lot of time creating the
trailer, but also a lot of
time analysing and pre
producing to make sure
my trailer is successful.