The document summarizes the results of a 15 question questionnaire given to 10 participants between the ages of 14-17 to help guide the creation of a film trailer. Key results include: the target audience prefers thriller, comedy and action films; watches films rated 15 or above; uses social media like Facebook and Twitter daily from their bedrooms; and finds film advertisements mostly on social media. The film title "Disconnected" and plot were found to appeal to this audience. Respondents said an effective trailer should last 1:30-3:00 minutes and feature an intriguing cast, plot and soundtrack.

1. QUESTIONNAIRE
RESULTS

2. What is your age?
14-15
16-17
18+
QUESTION 1
WE WANTED TO
FOCUS OUR AGE
GROUPS WITHIN
THE 12-25 BRACKET
AS WE FELT OUR
FILM WOULD
APPEAL TO THESE
AGES THE MOST.
OUT OF 10 PEOPLE
14-15 AND 16-17
YEAR OLDS WERE
THE MOST POPULAR
PARTICIPANTS.
12-13

3. What gender are you
Male
Female
QUESTION 2
THE QUESTIONNAIRE
WAS GIVEN TO 10
PARTICIPANTS, 70%
FEMALE AND 30%
MALE. THIS WAS
DUE TO THE FACT
THAT OUR EVENTS
THROUGHOUT THE
FILM WOULD MORE
LIKELY REPRESENTS
THE FEMALE AND
HOW THEY’RE
EFFECTED THE
MOST.

4. How often do you watch
films?
Once a
Week
More than
once a
week
Once a
Month
QUESTION 3
AFTER ASKING
‘HOW OFTEN DO
YOU WATCH FILMS?’
THE RESULTS
SHOW THAT THE
MAJORITY OF
PARTICIPANTS,
EXACTLY 80%
WATCH FILMS MORE
THAN ONCE A
WEEK.

5. What film genre do you
prefer?
Action
Adventure
Comedy
Horror
Romance
Thriller
Sci Fi
Social
Media
QUESTION 4
AFTER ASKING WHAT
FILM GENRE MY
TARGET AUDIENCE
PREFER THE MOST
POPULAR WAS
THRILLER COMEDY
AND ACTION. AS A
RESULT TO THIS, TO
MAKE OUR FILM
TRAILER MORE
APPEALING WE WILL
PRODUCE SMALL
CONVENTIONS OF
THESE GENRE’S IN
THE TRAILER.

6. What type of certificate do
you usually watch?
PG
12A
15
18
QUESTION 5
ASKING THIS
QUESTION HAS
MADE IT CLEAR
THAT WE HAVE
TARGETED THE
RIGHT AGE GROUP
AS THE MAJORITY
OF OUR
RESPONDENTS HAS
SAID THAT THEY
USUALLY WATCH
FILM WITH A 15
CERTIFICATE

7. How often do you use social
media?
Once a day
More than
once a day
Once a
week
Once a
month
QUESTION 6
AFTER ASKING
‘HOW OFTEN DO
YOU USE SOCIAL
MEDIA?’ 100% OF
OUR RESPONDENTS
HAVE SAID THAT
THEY USE SOCIAL
MEDIA MORE THAN
ONCE A DAY. THIS
SHOWS THAT
SOCIAL MEDIA IS
POPULAR WITHIN
THIS AGE BRACKET
SO USING IT
THROUGHOUT OUR
TRAILER WOULD BE
SUCCESSFUL

8. What social media site do
you use the most?
Facebook
Twitter
Instagram
Snapchat
Tumblr
Skype
Pinterest
QUESTION 7
THE MAJORITY OF
THE SOCIAL MEDIA
SITES PRESENTED IN
THE QUESTIONNAIRE
WERE USED BY OUR
RESPONDENTS.
HOWEVER,
FACEBOOK AND
TWITTER WAS THE
MAJORITY VOTED
AND AS A RESULT TO
THIS, THESE
PLATFORMS WILL BE
PRESENT
THROUGHOUT THE
TRAILER

9. What devices do you access
social media the most?
Phone
Laptop
Tablet
Other
QUESTION 8
THIS
QUESTIONS
RESULTS SHOW
THAT THE MOST
POPULAR
DEVICE USED
FOR SOCIAL
MEDIA IS A
PHONE WHERE
SOCIAL MEDIA
CAN BE
ACCESSED
FROM ALL
PLACES

10. Where do you use social
media the most?
Bedroom
Living
Room
School
Café
QUESTION 9
100% OF MY
RESPONDENTS
STATED THAT THEY
USE SOCIAL MEDIA
THE MOST WHEN
THEY’RE IN THEIR
BEDROOMS. THIS
HAS HELPED US
WITH THE MISE-EN-
SCENE FOR OUT
TRAILER AS WE
WERE UNSURE
WHERE TO FILM OUR
TRAILER AND WHERE
WAS MOST
APPEALING TO OUR
TARGET AUDIENCE.

11. Would you be interested in
film with the plot
beginning?
Yes
No
QUESTION 10
80% OF OUR
RESPONDENTS
WOULD BE
INTERESTED IN THE
FILM WITH OUT PLOT
BEGINNING. FROM
THIS RESULT IT IS
CLEAR THAT WE
HAVE CHOSEN THE
RIGHT GENRE AND
PLOT FOR OUR
TARGET AUDIENCE.

12. Do you think
‘#disconnected’ is a good
film title for the social
media genre?
Yes
No
QUESTION 11
FROM THIS RESULT
MY GROUP AND I
FOUND THAT OUR
CHOSEN FILM TITLE
WAS SUITABLE FOR A
SOCIAL MEDIA GENRE
AND IT APPEALS TO
OUT TARGET
AUDIENCE. WE KNOW
THAT THIS TITLE IS
EFFECTIVE AS OUR
TARGET AUDIENCE
HAS READ THE
OPENING PLOT TO
OUR TRAILER AND
RELATED THE TITLE
TO IT.

13. Where do you find most
film advertisements?
TV
Social
Media
Posters
Cinema
Trailers
Magazines
QUESTION 12
FROM THIS RESULT
WE FOUND THAT
OUR RESPONDENTS
FIND FILM
ADVERTISEMENTS
MOSTLY ON SOCIAL
MEDIA. AS A
RESULT TO THESE
WE KNOW TO
FEATURE MEDIA
PLATFORMS TO
ADVERTISE OUR
FINAL PRODUCTS

14. Do you watch trailers for
films that you think will
interest you?
Yes
No
QUESTION 13
THIS QUESTION IS
USEFUL TO US AS
AFTER OUR
RESPONDENTS
READING OUT PLOT
AND GIVING A
POSITIVE RESULT WE
KNOW THAT WE NEED
TO MAKE OUR TRAILER
INTERESTING FOR OUR
TARGET AUDIENCE SO
THAT IT WOULD URGE
THEM TO WATCH THE
FULL FILM

15. How long would you
consider a trailer to last for?
1:00 or less
1:30-2:00
2:30-3:00
3:30 or
more
QUESTION 14
THE RESULTS TO
THIS QUESTION WAS
50/50. OUR
RESPONDENTS SAID
THAT THEY WOULD
CONSIDER A
TRAILER TO LAST
BETWEEN 1:30 - 2:00
OR 2:30 – 3:00. NOW
MY GROUP AND I
KNOW TO CREATE A
PRODUCT THAT
WILL LAST
APPROXIMATELY
AROUND THESE
TIMES.

16. What do you think makes a
good film trailer?
The Plot
The
Soundtrack
The Cast
The Enigma
The Pace
QUESTION 15
OUR RESPONDENTS
HAD THE OPPORTUNITY
TO TELL US WHAT
MAKES A GOOD FILM
TRAILER. THE
MAJORITY OF THEM
SAID ITS WHO IS IN IT
THAT MAKES THE
TRAILER INTERESTING
TO THEM. THE PLOT
AND SOUNDTRACK
ALSO PLAY A LARGE
ROLE FOR AN
EFFECTIVE TRAILER SO
WE NEED TO PAY EXTRA
ATTENTION TO THESE
FEATURES WHEN
CREATING OUR
PRODUCT