The document summarizes the results of a questionnaire about film preferences. It finds that the majority of respondents were aged 17-21 and most preferred watching thriller and comedy films rated 15. Respondents indicated that film trailers on YouTube and at cinemas influence their decisions to watch films. Accordingly, the document concludes that a zombie thriller rated 15 and marketed through trailers on YouTube would appeal to the target demographic of ages 17-30.

1. Questionnaire results
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By Erin Harper

2. How old are you?
My first, and most obvious question is ‘How old are you?. This will allow me to
see the majority age demographic of the group I asked, therefore enabling me
to research what types of films these age groups watch. I can also adjust my
trailer to fit a certain target audience.
4%
82%
9%
0% 0%
5%
under 16
17-21
22-30
31-35
From my results I can gather that 82% of
respondents were aged between 17-21, this
could be biased as I did ask most of my
friends at school who fall into that age
bracket. Also, 9% of respondents were aged
between 22-30. From these results, I can
gather the fact that I will make my film to
suit those aged 17-30 i.e. young adults, this
is because they are the group that go to see
films the most and are more likely to be on
social networks, therefore their will be a
greater marketing opportunity through
social networking sites. Also, as I fall into
this category, I can relate with what my
chosen demographic wants and create a
trailer/ magazine/ poster suited to them.

3. What is your gender?
For question 2, I asked ‘what is your gender?’, this will enable me to see the
majority gender who answered my questionnaire.
32% female
68%
male
Overall, 68% of respondents were
female while 32% f respondents were
male, this could be biased as most of
my classmates are female. As the gap
between the number of females and
males is smaller than my AS
foundation portfolio for my music
magazine (which was directed
towards a female audience), I have
decided to make a film suited to both
genders, thus gaining a wider
marketing pool.

4. What is you're favourite film genre?
To understand what my respondents wanted to see, I asked ‘what is you're
favourite film genre?’, this allows me to see which is the most popular, and
which is the most popular amongst age groups.
8
7
6
5
4
3
2
1
0
horror
crime
zombie
drama
gangster
rom-com
comedy
thriller
romance
chick-flick
psycological horror
sci-fi
animated
action
dystopian
From my results I can conclude that
thriller films were the most popular
with 7 out of 22 responses. Comedy
came in at a close 2nd with 6
responses, with all 6 responses
coming from 17-21 year olds, hence
this age group likes comedy. Thriller
films had 6 out of the 7 responses
aged between 17-21 year olds,
therefore thriller films are a popular
genre for my chosen demographic. I
have noticed that the ‘z-ombie’ film
genre had zero responses, yet thriller
had 7, I hope to find a gap in the
market by combining the genre of ‘z-ombie’
, which is less popular with
my age demographic, with a thriller,
which is very popular with my
demographic. A zombie thriller
would attract a large audience whilst
placing a ‘spin’ on a thriller film.

5. What film certificate do you
usually watch?
For this question, I asked ‘what film certificate do you usually watch?’, allowing
me to see the most popular with my respondents.
U PG 12 12A 15 18
20
15
10
5
0
From my results I can gather that 73%
of responses said they watched 15
certificated films the most, therefore
my film will be rated a 15 to appeal to
my demographic, all of the 16
responses for the 15 category were
aged 17-21, part of my demographic.
As I hope to do a z-ombie thriller, I
will make it a ‘15’ most films with
elements of the undead have various
frightening, distressing and gory
elements (a typical convention)

6. Do you prefer independent or
blockbuster films?
This question will help me see what kind of
production/distribution company will suit my film.
15%
85%
Independant
Blockbuster
My results clearly state that 85% of
respondents said they preferred
blockbusters while only 15% preferred
independent, most of my demographic
tend to see blockbuster films made my
conglomorate production companies
such as universal. For my film, I want
a blockbuster company to distribute
and market it (using both above and
below the line marketing strategies),
but I want an independent company to
produce the film to give it an unusual
edge, therefore my film will appeal to
the mass market as it will be both
labelled as a blockbuster and a
independent ( like the z-ombie film
‘Shaun of the dead’ that was produced
by film4/ working title, but distributed
by universal to gain a wide reception)

7. Do you ever watch the trailer
before you watch the film?
I asked this question to see how effective trailers are at reaching the
audience to do their intended purpose.
41%
0%
59%
always
sometimes
never
My result conclude that 59% of
respondents sometimes watch the trailer
before seeing the film and 41% said
always. This infers that the respondents
are in key with film trailers and
recognise that they play a vital role in a
films marketing process. As most of the
respondents are aged between 17-30, I
can make the educated assumption that
this age group is the most in key with
technology and various platforms to
watch trailers, therefore my chosen
demographic (young adults) will be
likely to see my trailer if it is loaded onto
various platforms, thus increasing
possible ticket sales.

8. What platforms do you watch
trailers on ?
This question enables me to see what are the most
popular platforms to watch film trailers on.
20
18
16
14
12
10
2 4 6 8
0
This was a question where more than one
answer was allowed, so I could see how
many platforms each respondent
accessed. YOUTUBE was inevitably the
most popular with 19 out of the 22 saying
they used it, this is because it is easily
accessed and my demographic watch
YouTube videos on a daily basis/ The 2nd
most popular was ‘at the cinema’, this is
because many young adults go to the
cinema frequently and watch films where
up to 5 relevant trailers are played
beforehand (often of the same genre so
companies can create a self sustaining
cycle of a particular audience group)
therefore exposing the audience to more
trailers. IMDB and social networks were
also popular as film trailers are able to be
shared between friends and rated by
critics, all contributing to how many
views a trailer gets. I will market my
trailer through YouTube, social
networking sites such as Facebook and
IMDB to attract a younger, more internet
apt audience.

9. Why do you watch film trailers?
This next question allows me to see why my respondents watch trailers in the first place.
18
16
14
12
10
8
6
4
2
0
to
understand
the plot
to see if the
film is worth
watching
for
enjoyment
I don’t watch
film trailers
16 respondents said they
watch trailers to see if
the film is worth
watching, therefore in
my trailer, I will make
sure I include the best
bits of the film to excite,
persuade and intrigue
the viewer, hopefully
persuading them to
watch the film. 4
responses said they
watch trailers to
understand the plot,
therefore I will include
some vital plot details so
the audience can
understand the context.

10. Do film trailers influence if you watch a
film or not?
15
10
5
0
This question allows me to see how influential trailers are as part of
the marketing scheme.
always sometimes never
9 responses said ‘always’ and 12 said
‘sometimes’, this means that film trailers
are a vital part of the films marketing
process as they visually have an impact.
However, with technology developing
and the film industry becoming more
prevalent, different ways of marketing a
film are in usage, such as magazines,
YouTube interviews with the cast, TV talk
shows, posters, websites, Facebook pages,
photographs, food and merchandise. My
demographic is exposed to so many
different forms of technology and media
that it would be stupid to make use of
only ne of these, therefore I will have to
take this into consideration when making
my campaign.

11. What is you're favourite film?
• The Rocky Horror Picture Show
• lord of the rings
• The Clockwork Orange
• Despicable Me
• Shutter Island
• I am legend
• inception
• silence of the lambs
• as above so below
• Bridget Jones
• Forrest Gump
• Mission Impossible Series
• Indiana Jones
• Forrest Gump
• Matilda
• Pacific rim
• Maleficent
• The Heat
• Forrest Gump
• 21 Jump Street
• Lord of the rings
I asked what peoples favourite
films are to catch a glimpse as to
what the most popular genre us. As
expected most if them are
considered as thriller films, this
cements my previous research and
confirms how I will be doing a
thriller genre for my film trailer.