Audience research


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Audience research

  1. 1. By Sanjidah, Ngoc and Shaban
  2. 2. From this research, we can see that it is female dominated as there are only 30% males in our survey. Looking at question 2, it is going for our audience profile as we were targeting our film at students aged 16-18. From this we can plan our film around the answers depending on that age group.
  3. 3. Looking at the answers from this question we can see that majority of the audience preferred comedy films. The least popular genre is Fantasy/Sci-Fi. We decided to go against that in order to shock them and present a new genre and storyline allowing them to experience a wider range of genres. most of the people who answered these questions were female, however our film is aimed at both genders and so we decided to do something different that the audience are not familiar with in order to shock and present a new genre and story line allowing them to experience a wider range of genres and drama films. In this question the audience was asked what their favorite kind of drama was and 80% preferred comedy drama.The least popular kind of drama was melodrama.
  4. 4.  This question was asked in order to help us come up with a strong opening for our film, we received many interesting comments for example:  ‘A question to the audience’ – this shows the audience want the film to start with a mystery making it more exciting.  ‘The music’ – the sound can determine what kind of genre the film is, however it can also break some conventions and make the film more exciting. E.g. slow music on a fast scene.  ‘if its an interesting opening line’ – dialogue is very important in a film, by having an interesting opening line it can draw the audiences attention and keep them engaged for the rest of the film These answers can help us to create the beginning of the film around the audiences opinion and ideas in order for them to stay engaged.
  5. 5.  Looking at this question we can see that the audience think its important for them to see real life situations, family relationships and relationships between characters, where they can relate to the characters. These answers show that these audience are preferred readers, who like to connect to the text and characters melodrama drama thriller docudrama tragedy psychological
  6. 6. Looking at this question and the answers we received we notice majority of the audience would prefer if the film ended with a cliff-hanger, leaving them on edge and wonder what happened next. This information can help us to make our film original and leaving the audience satisfied.