The document discusses how the filmmakers aimed to attract their target audience of younger people for their thriller film. They created social media accounts on Twitter and Instagram for their production company to promote the film online. The filmmakers believed social networking would be the most effective marketing strategy given their target demographic. They planned to use their social media presence to build recognition for their company and develop a relationship with potential viewers.

1. How did you Attract/Address
your audience?
Evaluation 5- Rhianna Griffin

2. Film links
• Our film mirrors the film sinister in a lot of it’s aspects. For example the use of children as the
victims- our clown takes children in to the woods, part of the enigma is what he does with
the children once he has them there. In sinister there appears to be a build up of little
children recruited by the main protagonist (Mr Boogie) Furthermore we hoped to re create
the tension built by use of music in sinister, we believed their use of sound to be very
effective in creating the mood needed for the opening of a thriller.
• A great example from sinister is the unexpected cutting sounds of a lawn mower. A sense of
unease is supposed to be created in a thriller- sinister very successfully carries this out
therefore we aimed to mirror a lot of their techniques in our opening of a thriller.
• Comparatively Sinister uses intense violent scenes throughout which gives It the rating of a
15, in our thriller we aimed to create a rating of 12 therefore our thriller should have a
different feel to sinister- less play on violence and more use of setting up enigmas and not
showing too many violent happenings.

3. Genre conventions
• When creating the film we had to remember to keep within the codes and
conventions of a thriller in order to class it as so. Although in a thriller it is possible
to play about with stereotypes- give an atypical representation which could
effectively convey fear and an even more uneasy tone as it goes against
convention- the audience don’t expect it.
• However we decided to play out the stereotype of an innocent girl being the
target, this is common in thrillers as a young girl has no means of protecting
herself, she’s innocent and naïve to the dangers around her. Often you see in
thrillers the child being converted in to something more terrifying after being
captured, for example in the woman in black the children come back as almost
zombie like creatures and threaten the main male character played by Daniel
Radcliff by means of supernatural power.
• Similarly the final part of our opening you see the girl turning around with scary
make up similar to the clowns. This is effective in terrifying the audience as young
girls are presented as innocent- if they were to possess supernatural powers they
would most likely go undetected by an every day person.

4. Attracting/Addressing our
audience
• As the marketing of our film would play a major role in its ultimate success, with our
substantial budget we could use a variety of means of advertisement, however from research
we know the most successful means of marketing is through social networking. Especially as
our target audience is that of the younger generation. Never young person now will have
access to a social networking site- the most relevant now we believe to be twitter and
instagram therefore we created two accounts under the name of our production company to
promote our film online.
• We will continue to promote our social networking accounts through personal shout outs
and follow backs to increase the backing ad recognition of our company. Also to build a
relationship of our company with the potential audience of our thriller.