Dynamic Radio is a contemporary hit radio station that plays chart and popular music according to top 40 music charts. It aims to have a similar vibe to Capital FM through its music selection, host conversation, and competitions. The target audience is 17-30 year olds who like knowing celebrity gossip and hearing new songs. Typical listeners enjoy going to concerts and clubs. The playlist includes chart, dance, and R&B hits by artists like Will.i.am, Avicii, Daft Punk, and Macklemore & Ryan Lewis. The station meets listeners' needs through its music selection, competitions offering concert tickets, and content targeting their age group.

1. Rosie Winslade, Jade Hale and Emily White.

2.  Dynamic Radio is a Contemporary hit radio
meaning that we play chart music
and recurrent popular music as determined
by the Top 40 music charts.
 Our radio station is gives off a very similar vibe
to Capital FM; with the type of music
played, the conversation between presenters
and competitions and content.

3.  As a contemporary hit radio station we
cater to those who like to listen to brand
new music from massive artists. People
who like to hear songs when they are
possibly out clubbing. Our target age
range is 17-30; male or female.

4.  Our target listeners likes knowing celebrity gossip
and what's going on in the world of celebrity. This
person likes to hear the latest song as soon as it
comes out.
 Their hobbies would be going out with their friends
doing things like going to concerts. Our female
listener would enjoy photography, dancing and
being on her phone. While a male listeners would
prefer to play video games and hang around
with his friends.

5.  Our playlist will be a mixture of
chart, dance and R&B songs.
 Our playlist looks something like this:
 #thatPOWER - Will.i.am feat. Justin Bieber
 I Could Be The One - Avicci vs. Nicky
Romero
 Get Lucky - Daft Punk feat. Pharrell
Williams
 Can’t Hold Us - Macklemore & Ryan Lewis

6.  Our station meets our listeners needs by
the type of music we play; playing music
that is relevant now, music that is being
played everywhere and that the listeners
would enjoy listening to on a daily basis.
 We also meet their needs by the
competition hosted. Another thing that
helps us meet the needs of the listeners is
our content; it targets our main age
group.

7.  Our competition is a chance to win top
prize tickets to a concert. This is good for
our target audience as they enjoy going
to concerts. They grab the teenage
audience’s attraction to the show and
may gain more listeners if people know
the radio station are giving away free
tickets to a concert.

10.  We feel we kept our listeners listening by
telling them what was coming up later on
the show; the competition so it gave them
the opportunity to enter.
 We also kept them listening to the show
next week by telling them what was on
next weeks show.